content:     sub init()
        m.itemposter = m.top.findNode("itemPoster") 
        m.itemmask = m.top.findNode("itemMask")
        m.itemlabel = m.top.findNode("itemLabel")
      end sub
  
      sub showcontent()
        itemcontent = m.top.itemContent
        m.itemposter.uri = itemcontent.HDPosterUrl
        m.itemlabel.text = itemcontent.title
      end sub
  
      sub showfocus()
        scale = 1 + (m.top.focusPercent * 0.08)
        m.itemposter.scale = [scale, scale]
      end sub
  
      sub showrowfocus()
        m.itemmask.opacity = 0.75 - (m.top.rowFocusPercent * 0.75)
        m.itemlabel.opacity = m.top.rowFocusPercent
      end sub