content: sub init()
    m.itemposter = m.top.findNode("itemPoster") 
    m.itemmask = m.top.findNode("itemMask")
    m.itemlabel = m.top.findNode("itemLabel")
  end sub
  
  sub showcontent()
    itemcontent = m.top.itemContent
    m.itemposter.uri = itemcontent.HDPosterUrl
    m.itemlabel.text = itemcontent.title
  end sub
  
  sub showfocus()
    scale = 1 + (m.top.focusPercent * 0.08)
    m.itemposter.scale = [scale, scale]
  end sub
  
  sub showrowfocus()
    m.itemmask.opacity = 0.75 - (m.top.rowFocusPercent * 0.5)
    m.itemlabel.opacity = m.top.rowFocusPercent
  end sub