content: function fireGAEvent(pageTitle, pageUrl, userVal, eCategory, eAction, eLabel, eValue)
  
      if userVal = ""
          userVal = "Roku"
      end if
  
      hitType = "event"
      cdVal = ""
      if eCategory = "" and eAction = ""  
          hitType = "screenview"
          cdVal = "roku.dominicanatv.com" + pageUrl
      end if
      
      GoogleParams = {
          t  : hitType
          dt : pageTitle
          dp : pageUrl
          ec : eCategory
          ea : eAction
          el : eLabel
          ev : eValue
          cd : cdVal
      }
  
      m.global.RSG_analytics.trackEvent = {
          Google      : GoogleParams
      }
  
  end function