content: sub init()
      m.itemposter = m.top.findNode("itemPoster")
      m.itemmask = m.top.findNode("itemMask")
  end sub
  sub showcontent()
      itemcontent = m.top.itemContent
      m.itemposter.uri = itemcontent.HDPosterUrl
  end sub
  sub showfocus()
      scale = 1 + (m.top.focusPercent * 0.08)
      m.itemposter.scale = [scale, scale]
  end sub
  sub showrowfocus()
      m.itemmask.opacity = 0.75 - (m.top.rowFocusPercent * 0.75)
  end sub