content: sub init()
      m.itemposter = m.top.findNode("itemPoster") 
      m.itemmask = m.top.findNode("itemMask")
      m.itemlabel = m.top.findNode("itemLabel")
    end sub
  
    sub showcontent()
      itemcontent = m.top.itemContent
      m.itemposter.uri = itemcontent.HDPosterUrl
      m.itemlabel.text = itemcontent.title
    end sub
  
    sub showfocus()
      scale = 1 + (m.top.focusPercent * 0.08)
      m.itemposter.scale = [scale, scale]
    end sub
  
    sub showrowfocus()
      m.itemmask.opacity = 0.75 - (m.top.rowFocusPercent * 0.75)
      m.itemlabel.opacity = m.top.rowFocusPercent
    end sub