Can you provide a summary of the NSGA’s first-ever sporting goods shopper study and its key findings?
Generate according to: Do sporting goods shoppers perform research prior to going to the store to purchase an item?
How many prefer to purchase in a physical store vs. online?
Are unplanned purchases occurring in the sporting goods store and is there opportunity for growth?
Is showrooming a major problem within sporting goods stores?
What are overall perceptions of sporting goods retailers?
Based on NSGA’s first-ever sporting goods shopper study, The NSGA Shopper Playbook: Insights into the Sporting Goods Shopper explores each of these questions and more! Understanding the sporting goods shopper’s path to purchase and his or her attitudes and behaviors is essential for revealing business growth opportunities. This report explores key insights related to shopper influences, behaviors, and decisions along the purchase journey, leading to recommended actions intended to maximize purchase conversion and satisfaction.
This extensive, multi-phased study explores the attitudes and behaviors of over 1,600 sporting goods shoppers and purchase conversion rates based on over 3,500 in-store observations. A variety of methodologies, involving qualitative and quantitative research, were used inside and outside of the retail store to capture the key insights. In addition, key variables were explored such as product types (equipment, footwear, and apparel), high vs. low involvement purchases, retail outlet types (full-line, specialty, etc.), and ages of shoppers.
Don’t miss this terrific opportunity to learn more about the sporting goods shopper and to help you start thinking about ways in which your business can capitalize on the insights.
Can you provide a summary of the NSGA’s first-ever sporting goods shopper study and its key findings?
Generate according to: Do sporting goods shoppers perform research prior to going to the store to purchase an item?
How many prefer to purchase in a physical store vs. Online?
Are unplanned purchases occurring in the sporting goods store and is there opportunity for growth?
Is showrooming a major problem within sporting goods stores?
What are overall perceptions of sporting goods retailers?
Based on NSGA’s first-ever sporting goods shopper study, The NSGA Shopper Playbook: Insights into the Sporting Goods Shopper explores each of these questions and more! Understanding the sporting goods shopper’s path to purchase and his or her attitudes and behaviors is essential for revealing business growth opportunities. This report explores key insights related to shopper influences, behaviors, and decisions along the purchase journey, leading to recommended actions intended to maximize purchase conversion and satisfaction.
This extensive, multi-phased study explores the attitudes and behaviors of over 1,600 sporting goods shoppers and purchase conversion rates based on over 3,500 in-store observations. A variety of methodologies, involving qualitative and quantitative research, were used inside and outside of the retail store to capture the key insights. In addition, key variables were explored such as product types (equipment, footwear, and apparel), high vs. Low involvement purchases, retail outlet types (full-line, specialty, etc.), and ages of shoppers.
Don’t miss this terrific opportunity to learn more about the sporting goods shopper and to help you start thinking about ways in which your business can capitalize on the insights.
user
The NSGA's first-ever sporting goods shopper study focuses on understanding key insights related to shopper influences, behaviors, and decisions along the purchase journey. The study reveals that a majority of sporting goods shoppers perform research prior to going to the store to purchase an item, and more than half of them prefer to purchase in a physical store rather than online. The study also shows that unplanned purchases occur frequently in the sporting goods store, providing an opportunity for growth. Showrooming is found to be a minor problem within sporting goods stores. Overall, sporting goods retailer perceptions are positive. The study is based on the attitudes and behaviors of over 1,600 sporting goods shoppers and purchase conversion rates based on over 3,500 in-store observations, and provides recommended actions intended to maximize purchase conversion and satisfaction.
assistant
Can you provide any specific recommendations from the NSGA's study on how sporting goods retailers can maximize purchase conversion and satisfaction?
user
The NSGA's study includes several key recommendations for sporting goods retailers based on the insights gained from the study. Some of these recommendations include:

1. Investing in training employees on product knowledge and customer service.

2. Improving in-store signage and displays to better inform and engage shoppers.

3. Creating a seamless and satisfying online-to-in-store experience for customers.

4. Offering a wider assortment of products, including exclusive items and personalized options.

5. Providing opportunities for customers to try products before purchasing, such as through product demos or in-store events.

6. Enhancing in-store experiences by offering amenities such as comfortable seating and complimentary refreshments.

7. Creating loyalty programs that incentivize repeat purchases and offer exclusive perks to loyal customers.

8. Using data analytics to better understand customer behavior and preferences, and tailoring marketing and merchandising efforts accordingly. 

By implementing these recommendations, sporting goods retailers can improve their conversion rates and enhance customer satisfaction, ultimately leading to increased revenue and growth.
assistant