How does Bleacher Report compare to its competition, such as ESPN?
Generate according to: Bleacher Report, the digital sports brand under Turner’s umbrella at WarnerMedia, has hired movie studio and digital media veteran Sam Toles as Chief Content Officer.
The New York-based executive will report to Howard Mittman, who was named CEO of Bleacher Report last month. Toles comes to Bleacher Report from MGM, where he was SVP of Digital & New Platforms. He developed the original programming strategy for MGM’s direct-to-consumer platforms, including Stargate Command, and led the effort to secure the first original programming slate for Walmart’s Vudu platform.
Prior to MGM, Toles was SVP and GM of Vimeo’s Entertainment Group, whose slate of originals on his watch included High Maintenance, which was picked up and adapted by HBO after its initial run on Vimeo. Toles also worked in theatrical marketing at New Line Cinema and Warner Bros. and home entertainment marketing at Paramount Pictures and Rhino. He was VP of Business Development at FremantleMedia, overseeing media licensing for brands including American Idol, America’s Got Talent and The Price Is Right.
Turner paid about $175 million to acquire Bleacher Report in 2012, and has integrated it into its broadcasts of NBA, NCAA and Major League Baseball games. Given the competition from ESPN and other digital upstarts, it has managed to reach a noteworthy scale, with Turner claiming it now reaches 250 million people across all digital and social platforms. In recent months, Bleacher Report has launched subscription streaming offering BR Live and set a partnership to develop sports betting content from a branded studio in the Caesars Palace Las Vegas sports book.
How does Bleacher Report compare to its competition, such as ESPN?
Generate according to: Bleacher Report, the digital sports brand under Turner’s umbrella at WarnerMedia, has hired movie studio and digital media veteran Sam Toles as Chief Content Officer.
The New York-based executive will report to Howard Mittman, who was named CEO of Bleacher Report last month. Toles comes to Bleacher Report from MGM, where he was SVP of Digital & New Platforms. He developed the original programming strategy for MGM’s direct-to-consumer platforms, including Stargate Command, and led the effort to secure the first original programming slate for Walmart’s Vudu platform.
Prior to MGM, Toles was SVP and GM of Vimeo’s Entertainment Group, whose slate of originals on his watch included High Maintenance, which was picked up and adapted by HBO after its initial run on Vimeo. Toles also worked in theatrical marketing at New Line Cinema and Warner Bros. And home entertainment marketing at Paramount Pictures and Rhino. He was VP of Business Development at FremantleMedia, overseeing media licensing for brands including American Idol, America’s Got Talent and The Price Is Right.
Turner paid about $175 million to acquire Bleacher Report in 2012, and has integrated it into its broadcasts of NBA, NCAA and Major League Baseball games. Given the competition from ESPN and other digital upstarts, it has managed to reach a noteworthy scale, with Turner claiming it now reaches 250 million people across all digital and social platforms. In recent months, Bleacher Report has launched subscription streaming offering BR Live and set a partnership to develop sports betting content from a branded studio in the Caesars Palace Las Vegas sports book.
user
Bleacher Report, the digital sports brand under Turner's umbrella, has managed to reach a noteworthy scale in the sports media world. Despite fierce competition from ESPN and other digital upstarts, Bleacher Report has been able to establish itself as a prominent player in the industry. Turner claims that Bleacher Report now reaches 250 million people across all digital and social platforms, and has recently launched a subscription streaming offering, BR Live, as well as partnered with Caesars Palace Las Vegas sports book to develop sports betting content from a branded studio. With the addition of movie studio and digital media veteran Sam Toles as Chief Content Officer, Bleacher Report is looking to continue to grow and evolve its offerings in the sports media landscape.
assistant
Can you provide more information about Bleacher Report's partnership with Caesars Palace Las Vegas sports book for developing sports betting content?
user
Certainly! Bleacher Report has formed a partnership with Caesars Palace Las Vegas sports book to develop sports betting content, which includes a new studio that will be located inside the sportsbook. The partnership provides Bleacher Report access to Caesars' exclusive odds data, as well as the ability to develop programming that will give fans deeper insight into sports betting. Bleacher Report will be creating a wide range of content for this new studio, including daily shows and social media programming. The content will be available across Bleacher Report's platforms, with a focus on engaging millennial and Gen Z sports fans who are interested in sports betting. This partnership shows Bleacher Report's continued commitment to expanding beyond traditional sports media and into the world of sports betting.
assistant
Can you remind me of the name of the person Bleacher Report recently hired as their Chief Content Officer?
user
Of course! Bleacher Report recently hired Sam Toles as their Chief Content Officer.
assistant
Can you provide any information on how Bleacher Report has been able to compete with ESPN and other digital sports media outlets?
user
Sure! Bleacher Report has been able to compete with ESPN and other digital sports media outlets by establishing itself as a prominent player in the industry, with a focus on engaging millennial and Generation Z sports fans. The company has made strategic moves, such as integrating into Turner's broadcasts of NBA, NCAA and Major League Baseball games, and launching a subscription streaming offering, BR Live. Bleacher Report has also been able to successfully diversify its content offerings, including news, opinion pieces, video highlights, mobile alerts and social media content. In addition, Bleacher Report has formed partnerships with major sports leagues and brands, such as the NCAA and Caesars Palace Las Vegas sports book, to provide unique and diverse content to its audience. Lastly, Bleacher Report has worked to create a distinct brand identity, catering to younger audiences who want dynamic, personalized and interactive sports coverage.
assistant