title: Attitude of Russians to the topic of material well-being: analysis of comments in social media
abstract: The current study is a content analysis of news comments posted on the Russian social network VKontakte to investigate the expression of opinions on material well-being. Based on NLP methods, we analyze the main groups of expression, which are considered in the context of formulating evaluations and appealing to social norms. We analyze the content of discourse at the micro-level; analyze how attitudes towards the topic of material well-being are expressed through evaluative and normative statem