title: Expanding Marginality
abstract: This chapter explores how language is conceptualized in the Transcarpathian Oblast of Ukraine, and why and how some languages are used and others are absent in the realm of tourism and how these processes contribute to the escaping of the region's marginality. The linguascape denotes an extended notion of the linguistic landscape including all kinds of images, symbols and forms of interaction and discourse, spoken and written, included in tourism. The Transcarpathian Oblast is the most western a