title: ТЕОРЕТИЧНІ АСПЕКТИ УПРАВЛІННЯ МАРКЕТИНГОВОЮ ДІЯЛЬНІСТЮ ПІДПРИЄМСТВА
abstract: The article examines the concepts of "marketing" and "marketing management", analyzes the main concepts of marketing and defines the relationship between marketing and management at the enterprise. This study aims to provide a deep understanding of the key aspects of marketing activities and their integration with general management processes to achieve sustainable commercial success. In the scientific literature, various definitions are given to understand the essence of "marketing". From the g
journal: Herald of Khmelnytskyi National University Economic sciences