title: DISPLACED UNIVERSITIES AS ECONOMIC ACTORS: MANAGEMENT STRATEGIES IN A TURBULENT ENVIRONMENT
abstract: The modern university has evolved significantly, transcending its traditional roles of teaching and research. In the 21st century, these institutions are recognized as powerful economic engines, serving as crucial catalysts for innovation, human capital development, and regional growth. This transformation is reflected in the concept of universities as key drivers of the knowledge economy, creating a skilled workforce and fostering entrepreneurialism. The economic impact of higher education is a