title: MODEL FOR MANAGING THE DEVELOPMENT OF CREATIVE POTENTIAL OF TEACHERS OF UKRAINIAN LANGUAGE AND LITERATURE AS A DYNAMICS OF PERSONALITY TRANSFORMATION
abstract: The article deals with the problem of forming the creative potential of teachers, and identifies the main conditions for its development. The importance of this topic lies in the context of modern requirements for the quality of education services and the need to form competitive specialists is substantiated. The article analyzes the scientific literature on marketing management and management of the development of teachers’ creative potential in the system of general secondary education, philos
journal: Zhytomyr Ivan Franko State University Journal Рedagogical Sciences