title: THE POTENTIAL AND PROSPECTS FOR IMPLEMENTATION OF IMMERSIVE TECHNOLOGIES INTO THE TOURISM INDUSTRY
abstract: Implementation of immersive technologies into any field of human activity is a rather complex and long-term process. However, the tourism industry has become an exception and virtual and augmented reality technologies have been introduced in an accelerated mode since 2020. This article reveals the reasons for this rapid introduction, describes the accumulated experience of immersive technologies successful introduction in tourism and identifies the prospects for using this technology in the tour
journal: The EUrASEANs journal on global socio-economic dynamics