title: Power of metaphor: cultural narratives in political persuasion
abstract: The current paper deals with the influence of metaphorical framing of events on public opinion from various scholarly perspectives. Treating cultural narratives employed in public discourse as an extended metaphorical frame, the paper argues that narratives make use of archetypical plots and the shared cognitive structures of human beliefs, motivations, goals, actions, events. Being systematically exposed to certain metaphorically framed narratives, people tend to change their views of events, s