title: The idea of creative reflexivity and its psychological substantiation
abstract: The article argues the importance of the personality’s reflective potential as their ability to self-aware and adequately assess themselves and the surrounding world in order to act effectively in an unstable and rapidly changing natural environment and social environment. The p u r p o s e of the current investigation is the psychological substantiation of the idea of creative reflexivity as a guiding idea for the further conceptualization of the current subject field of the author’s research. 
journal: PSIHOLOGÌÂ Ì SUSPÌLʹSTVO