title: Precedent Historic Names In Russian Political Advertising Videotexts
abstract: Precedent proper names, well-known within a certain social group and endowed with sociocultural worthiness, represent a unique tool of meaning making and linguistic manipulation. In the texts of political discourse, a particular significance is attributed to precedent names associatively connected with historic realia. The paper is devoted to the analysis of the role and linguosemiotic particularities of precedent proper names from the “History” sphere of concepts in Russian political advertisin
journal: The European Proceedings of Social & Behavioural Sciences