title: The Role of Artificial Intelligence in Creating New Business Models in The Digital Economy: from Digitalisation to Fully Automated Solutions
abstract: Purpose of the article is to study the impact of artificial intelligence (AI) on the transformation of business models in the digital economy. Object of the study are companies implementing AI to automate processes and improve efficiency. Subject of the study is the changes in key elements of business models: the creation, delivery, and monetization of value. Methodology includes the analysis of practical cases, the calculation of return on investment (ROI), and the assessment of reductions in o
journal: The world of new economy