title: Marketing principles of regional development: EU experience and imperatives for Ukraine
abstract: The article under scrutiny herein examines the marketing principles of regional development in the European Union, focusing on their effectiveness and possibilities of adaptation for Ukraine, taking into account current socio-economic and security challenges. The imperatives for implementing European approaches to the use of marketing tools in strategic planning of regional development, attracting investment and improving the economic dynamics of Ukrainian regions are determined. The present stu
journal: ЕКОНОМІКА І РЕГІОН Науковий вісник