title: The Miracle or the Monster? The problem of institutional communication supremacy in the regional TV news
abstract: The scientific objective of the study was to show the markers of institutional communication, that express themselves in discourse shifting from the frame information to the frame PR in the news of regional TV channels. The study was conducted on the materials of the plots about construction in the news programs of four Crimea state TV channels. The analysis sampled and systematized the semantic and lexical markers of institutional communication. The article defines the dominancy of the texts wi
journal: RUDN Journal of Studies in Literature and Journalism