title: The Role of the Cultural and Symbolic Image of Crimea in the Formation of the Region's Brand
abstract: The article examines the role of the cultural and symbolic image of Crimea in the formation of the region’s brand. The cultural resources that form the basis of the peninsula’s symbolic capital include unique events, historical sites of global importance, festivals and events in the region.
journal: Izvestia Ural Federal University Journal Series 1 Issues in Education Science and Culture