title: QUEST-TRAVEL AS A MODERN DIRECTION OF THE TOURISM BUSINESS IN UKRAINE
abstract: Modern trends in innovative development of the tourism sector have been studied in accordance with changes in consumer preferences caused by the full-scale invasion of the russian federation into Ukraine. New trends in tourism due to active digitalization are considered. The development of new formats of tourist travel is determined. Quest-tourism is becoming a promising direction of leisure organization, which can significantly increase interest in tourist destinations due to the introduction o