title: FORMATION AND PROMOTION OF THE IMAGE OF A MODERN UNIVERSITY IN THE CONTEXT OF STATE RATING PROJECTS
abstract: The relevance of the study of the theory and practice of reputation management of higher educational institutions is of an enduring nature. In the second and third decades of the 21st century, the conceptual and applied rethinking of this activity was signifi cantly infl uenced by the state rating projects “5-100”, “Priority-2030” and MosIUR, which presented a list of assessment requirements for the work of building the reputation of universities and allowed it to be focused.The formal indicator
journal: Sign problematic field in mediaeducation