title: THE EFFICIENCY ASSESSMENT OF TOURISM ACTIVITY IN RUSSIA'S REGIONS
abstract: The efficiency of tourist and recreational systems should be enhanced not so much due to increasing the tourist flow but due to the growing tourists’ expenses. The former way (extensive) leads to an uncontrolled increase in the load on natural, engineering and cultural objects and infrastructure of the regions and their further degradation. The latter way (intensive) makes it possible to increase budgetary funds of municipalities and regions, formulate environmental protection programs, develop 
journal: Географический вестник = Geographical bulletin