title: FUNCTIONAL PLANT-BASED DRINKS AS MILK SUBSTITUTES: CURRENT STATE OF PRODUCTION, FEATURES OF CONSUMER DEMAND
abstract: The purpose of the study is to determine the current market situation in the national market, evaluate the range of products and determine the characteristics of consumer demand, taking into account the exis-ting consumer opinion about herbal drinks, milk imitators. General scientific methods were used in the study, including methods of desk and field research, observation and abstraction. Statistical assessment methods were used to assess the state of the commodity market, and the consumer dema
journal: Bulletin of KSAU