title: PHENOMENON OF OPEN UNIVERSITY IN THE MODERN WORLD
abstract: gogical experiment: informational games-exercises, analytical and synthetic (analytical and classification; analytical and productive; thesaurus and contextual), associative, imitational, communicative exercises. Each of them is based on the elements of the creolised advertising text analysis, which increases students' semantic associations. The system of exercises based on the analysis of authentic pragmatic materials contributes to the development of foreign students' associative thinking, to 
journal: Science and Education