title: FEATURES OF CORPORATE STYLE DEVELOPMENT OF SOCIAL INFRASTRUCTURE OBJECTS
abstract: The work is devoted to the development of the corporate style of social infrastructure objects on the example of creating a design project of the corporate style of a zoo. The logos of the zoos of the world were studied and their characteristic features were determined. It has been established that the logos of zoos use mainly the natural colors of vegetation characteristic of the region that is most represented in the zoo, sometimes the colors of animal fur. The graphic components of the corpor