title: FORMATION AND IMPLEMENTATION OF ENTERPRISE DIGITAL TRANSFORMATION MANAGEMENT CONCEPT
abstract: The article presents the formation and implementation of enterprises digital transformation management concept as one of the important factors in the enterprises innovation. The need for digital transformation of an enterprise in the context of global digitalization makes this study relevant and necessary. Without following modern digital trends, an enterprise cannot be successful in technological, communication and market aspects. A high-quality concept for managing digital transformation can h
journal: Bulletin of South Ural State University series Economics and management