title: Strategization in media enterprises: Principles and preliminary stages
abstract: Aim. The article aims to formulate the prerequisites for the successful implementation of strategization in media enterprises. Objectives. The work outlines general approaches to strategic management in modern conditions, substantiates the key principles for developing strategies tailored to media enterprises, and proposes a set of actions for the preliminary stages of developing a media enterprise strategy. Methods . The research employs a systems approach, literature analysis, and the principl
journal: Economics and Management