title: Assessment of the Competitiveness of Crimean Cosmetics Based on Therapeutic Mud in the Framework of Import Substitution
abstract: The article is devoted to the assessment of the competitiveness of natural samples of cosmetic products made on the basis of therapeutic mud. Unlike other similar studies, an adaptive author's technique was implemented in the work, based on the use of a combination of the sensory analysis algorithm and consumer tasting. A similar technique allows, due to the point-rating assessment, to highlight the competitive advantages of products, as well as evaluate the influence of individual indicators of
journal: Journal of Modern Competition