title: Criteria for Evaluating the Design of Advertising Content
abstract: The article is devoted to two related issues: updating the methods of teaching students of technical universities who acquire competencies in the field of designing information products using computer graphics and design methods in order to create high-quality digital products, and researching the quality of an advertising product to identify important criteria that need to be given maximum attention to students, future developers of advertising brand content. Computer graphics is an area of inf