title: Communication Strategy in the Design of a Unified Information and Analytical Space of a University
abstract: The article substantiates the need to use a communication strategy in the design of a unified information and analytical space of a university. An algorithm of actions for the communication strategy is described. Using such an algorithm, higher education organizations can quickly provide the necessary information, which can help to shape the opinion about the university and its activities in the minds of the target audience as an important part of the organization's image. The use of a communica