title: WHO SPEAKS FOR THE NATION? A CROSS-SECTORAL COMPARISON OF NATIONAL IDENTITY ARTICULATION IN UKRAINE
abstract: Amid Russia’s full-scale war, Ukraine’s struggle is not only military and political but also symbolic: the country must define and project its national identity on the global stage. This study investigates who speaks for the nation by analysing how different stakeholder groups in Ukraine articulate national identity and how their perspectives shape the nation brand in wartime. The analysis highlights five sectoral viewpoints, which collectively shape a polyphonic identity that reinforces authent