title: TRENDS IN THE TRANSFORMATION OF THE RUSSIAN FMCG MARKET
abstract: The article is devoted to the study of a number of aspects of the transformation of Russian retail. The study is aimed at identifying changes in the structure of demand, consumer preferences and identifying promising directions for the development of retail. Particular attention is paid to the fast-moving consumer goods market and new retailer formats. The study examines current trends in consumer preferences based on the concept of lifestyle. Highlighting the value of healthy eating and environ
journal: Bulletin of Chelyabinsk State University