title: POTENTIAL OF ARMENIAN HERITAGE IN UKRAINE FOR THE DEVELOPMENT OF TOURISM: REGIONAL AND MARKETING ASPECT
abstract: Goal. To reveal the potential of the Armenian heritage in Ukraine for the development of tourism in order to popularize among the population of the Republic of Armenia, as well as the Armenians of Ukraine, the Ukrainian tourist product. The methodology consisted in regional-marketing processing of literature and statistical material collected by the authors on the tourist potential of the Armenian heritage in Ukraine and bringing it to the table for further analysis. Scientific novelty. The obje
journal: GEOGRAPHY AND TOURISM