title: Віртуалізація культури як визначальна тенденція розвитку сучасного суспільства
abstract: The article analyses various aspects of the modern society’s development related to the virtualisation of culture: the educational process, the cultural industries, the artistic sphere, the use of artificial intellect (AI) and artificial intellect and commemorative practices. The authors describe the origin of the term "virtuality" and its evolution in a scientific discourse. The emergence and evolution of the phenomenon of virtuality is connected to the development of information and communicat
journal: The Scientific Issues of Ternopil Volodymyr Hnatiuk National Pedagogical University Series pedagogy