title: PRELIMINARY APPLICATION OF TOURISM 4.0 DATA ANALYTICS IN ODESSA CITY REVEALS CHALLENGES AND OPPORTUNITIES FOR SUSTAINABLE TOURISM DEVELOPMENT
abstract: Topicality. Modern tourism is recognized as one of the most important commercial activities globally. In 2019, it generated 10% of the total employment and represented a share of 10.4% of global GDP. The tourism sector in Ukraine as a whole saw slow development after independence in 1991. However, the introduction of a visa-free regime in 2005 boosted the country’s global image and visitor numbers. In 2013, Ukraine was visited by over 26 million tourists, primarily from Eastern Europe, but also 
journal: Economic innovations