title: Rational: Reason Trumps Ideology, Religion and Emotion
abstract: Making strategy is a rational process: an objective analysis of how much power one has, and how much power one’s competitors and rivals have, determines which ends are feasible. Strategists make mistakes, of course. Their assessment of the environment can be wrong, they can misread the strategies of the other players and under- or overestimate their resources, they can fail themselves to commit the resources required and implement what they decided. Or they can be outwitted by the strategists of
journal: Bristol University Press eBooks