title: FORMING THE FINANCIAL STRATEGY OF THE ENTERPRISE THEORETICAL AND METHODOLOGICAL PRINCIPLES
abstract: The paper focuses on the essence and meaning of enterprise strategy. It is emphasized that financial strategy is an integral part and an extremely important element in the system of strategic management of the enterprise. The classification criteria and types of financial strategies of the company is carried out. It is emphasized that for the gas distribution enterprises as natural monopolies variety of financial strategies is limited in comparison with companies operating in the other types of 