title: DIVERSIFICATION AS A DIRECTION FOR ENSURING STRATEGIC DEVELOPMENT OF AN ENTERPRISE IN THE CONDITIONS OF SYSTEM CRISIS AND ACCELERATED DIGITAL TRANSFORMATION
abstract: The article explores the theoretical foundations of diversification as a key direction for ensuring the strategic development of an enterprise in the context of system crises and accelerated digital transformation. Various scientific approaches to interpreting the essence of the economic category "diversification" are analyzed and systematized. Based on the sources studied, the author's vision of the role of diversification as a tool for ensuring strategic stability is proposed. It is emphasized
journal: Odessa National University Herald Economy