title: Estrategia para la optimización de la distribución multinivel para el comercio electrónico de Falabella.Com Bogotá
abstract: The document presents a proposal to optimize the multi-level distribution of e?commerce products in Bogotá for Falabella.com through the implementation of a crowdshipping model. A mixed approach is used, combining quantitative and qualitative methods, with the goal of designing an innovative strategy that improves operational efficiency, reduces logistics costs, and offers sustainable alternatives for last-mile delivery.
journal: Intellectum (Universidad de La Sabana)