title: STRATEGIES FOR DEVELOPING AND IMPLEMENTING CREATIVE CONTENT AS AN INSTRUMENT OF STATE DIPLOMACY: THE EXPERIENCE OF UKRAINE
abstract: The scholarly article examines the role of creative content as a result of intellectual activity and as a space for the development of engaging projects that combine original ideas, innovative forms of information presentation, and communicative value aimed at shaping opinions in the digital and sociocultural sphere.Its study in 2026 is particularly relevant due to the intensive development of digital platforms, artificial intelligence, and algorithmic systems of information dissemination.Academ
journal: Наукові інновації та передові технології