title: Fashion and Design Festival as a Component of Cultural Brand
abstract: The article considers the role of the fashion and design festival “Seasons in Crimea” in the system of Crimea’s cultural brands. Relevance of the subject is conditioned by the growing popularity of such a festive event as the festival in Crimea. For the first time the author examines peculiarities of the fashion and design festival, reveals its functions and analyses its special place in the structure of the region’s cultural brand based on natural, historical, cultural and ethnic diversity. To 
journal: Manuscript