abstract: IROCAMM (International Review Of Communication And Marketing Mix) publishes peerreviewed scientific articles, reviews and essays related to commercial, persuasive, journalistic or audiovisual communication with special interest and priority in researching the communication and marketing mix, especially the intersection of both: advertising, public relations, media, consumption, commercial communication, commercial distribution, strategy... Reports, studies and experiences in these same fields ar
journal: IROCAMM-International Review Of Communication And Marketing Mix