title: INNOVATIVE TOOLS FOR ASSESSING THE STRATEGIC MANAGEMENT EFFECTIVENESS OF CURRENT ASSETS OF TRADE ENTERPRISES
abstract: Strategic management is one of the most effective modern tools that allows taking into account, in addition to long-term planning methods, a set of possibilities for their adaptation to external business conditions by adjusting the reserves for the formation and use of current assets of a trade enterprise. The variety of strategic management tools allows applying them to different areas of management, types of enterprises and their elements. However, so far, the management of current assets of d