title: Identification is Persuasion: Eisenhower?s Call for Unity and the Founding of NATO?s Military Headquarters
abstract: Historians of the founding years of the North Atlantic Treaty Organization (NATO) acknowledge General Dwight D. Eisenhower?s role as the first Supreme Allied Commander Europe (SACEUR), yet they ignore the effect Eisenhower?s rhetoric had in the creation of a sense of unity among Western European nations. Rhetorical analysis of Eisenhower?s time as SACEUR offers scholars a unique look into the founding years of NATO and the beginning of European unification. Using Kenneth Burke?s theory of the fo