title: INTRODUCTION Language and Culture in Russia’s Soft Power Toolbox
abstract: T his book zooms in on language promotion as a mainstay of the Russian Federation's recently reinvigorated cultural diplomacy activities.Russia is currently attempting an economic and political reintegration of the post-Soviet space based on geopolitical discourses of Eurasianism and arguments stipulating the region's civilisational distinctness from the West.In such discourses, the uniqueness of Russian culture and Russian language, as well as the latter's role as an overarching lingua franca s
journal: Edinburgh University Press eBooks