title: SPREAD OF SOFT POWER BY AUTHORITARIAN REGIMES ON WESTERN BALKAN IN CONTEXT OF GLOBAL COMPETING
abstract: The spread of soft power by the great states and possible consequences for the Republic of Serbia To successfully realize their own economic interests in a distant country that Serbia certainly is in relation to China, to protect the established opinion about the lasting brotherly and protective relationship perceived by the citizens of Serbia in relation to Russia, or to convince the new generations in Serbia that NATO bombing was not intended for the people in Serbia but for Milosevic's regime