title: On the Issue of the Communicative Effectiveness of Commercial Names Formed on the Basis of a Precedent Text
abstract: The subject of the research in this work was the commercial nomination of confectionery products, formed on the basis of a precedent text.&#x0D; The relevance of the study undertaken is due, on the one hand, to the in-creasing practice of using a precedent text in the name and, on the other hand, to the urgent need to optimise the process of commercial nomination. The paper is based on the hypothesis that the use of a precedent text in a commercial name increases the communicative effectiveness 
journal: Scientific Research and Development Modern Communication Studies