title: Проект «Читающий Крым»: продвижение книги и чтения
abstract: The article considers the activity of the Department of cultural and leisure services (Reading Promotion Centre) of the Crimean Republican Universal Scientific Library named after I.Y. Franko in the context of the project “Reading Crimea”. The author summarizes the practical experience of work in the sphere of books promotion and reading support using all the advantages of modern library equipment for strengthening the positive image of the library in the public eye as the information and cultur