title: Подход российских СМИ к работе со своим контентом в социальных сетях
abstract: This article aims to present the results of an analysis of Russian television channels' interaction with the Facebook, VKontakte and Odnoklassniki social networks. The analysis revealed the specifics of different Russian television channels' presence and performance on these social networks. The authors present the main approaches of the channels' content strategy for social media and examine the major shortcomings of the television channels' activities on social networks.
journal: Moscow University Journalism Bulletin