title: Social norms as a psychocultural factor of personality’s life activity
abstract: The article examines the theme of social norms as a factor and conditions of psychocultural development of the personality and society. It has been analyzed the postulates that normativeness is inherent in any social relations, and this, in turn, makes it possible to achieve coherence in interpersonal relations and to obtain social compromise, etc. It is substantiated the importance and role of social norms as important attributes of the human’s life organization from ancient times to the presen
journal: PSIHOLOGÌÂ Ì SUSPÌLʹSTVO