title: Lexical-semantic and structural-grammatical characteristics of ergonyms in Yakutsk
abstract: The article presents the results of an analysis of ergonyms in Yakutsk. The study focuses on commercial names of grocery stores and food service establishments (restaurants, bars and banquet halls). This topic is of interest due to the dynamic development and evolution of ergonyms in Yakutsk, with the emergence of new strategies for attracting potential customers and service users. This opens avenues for further investigation of ergonyms, as their study constitutes an important direction in unde
journal: Vestnik of North-Eastern Federal University History Political Science Law