title: PRAGMATONYMS ON THE BASIS OF PROPER NAMES WITH A NATIONAL-CULTURAL COMPONENT IN RUSSIAN ADVERTISING
abstract: This article is devoted to description of pragmatonyms on the basis of other classes proper names with a national-cultural component in the cultural linguistics and communicative-pragmatic aspects. There are revealed the most typical sources of proper names. In this article, author used a method of continuous sampling, country studying method and introspection linguistics approach. The pragmatonyms on the basis of proper names are widely used in advertising for the formation of generalized posit
journal: RUDN Journal of Language Studies Semiotics and Semantics