title: PHRASEOLOGISMS IN HEADLINES OF UKRAINIAN AND POLISH ELECTRONIC MEDIA: LINGUISTIC AND SOCIACOMMUNICATIVE ANALYSIS
abstract: In the modern world of mass communication and rapid development of information technologies, media article headlines play an important role, performing the functions of attracting attention, interest, informing, and guiding the reader. Creating unique and effective headlines is a key task for authors, as successful headlines not only emotionally impact on the audience but also increase reader activity, promote search engine optimization, and determine the tone and context of the material. The st
journal: Integrated communications