title: Visualizing Excursion Tours as a Way to Increase the Public Image Attractiveness of the Region (By the Example of Smolensk Region)
abstract: The article presents the results of the research aimed at revealing theoretical and methodological backgrounds of how to improve the brand image of Smolensk region. The investigated issue is all the more acute as Smolensk region is a strategically important Russian region adjacent both to the border and to the capital.
journal: Proceedings of the “New Silk Road: Business Cooperation and Prospective of Economic Development” (NSRBCPED 2019)