title: Systematic Literature Review of the Evidence for Effective National Immunisation Schedule Promotional Communications
abstract: Introduction: A systematic literature review examined the published evidence on the effectiveness of European promotional communications for national immunisation schedule (NIS) vaccinations. The review was commissioned by the European Centre for Disease Prevention and Control (ECDC) and conducted by the Institute for Social Marketing at the University of Stirling.The purpose of the review: &amp;lsquo;Immunisation hesitancy' has negatively impacted population uptake of routine immunisation. A su
journal: Stirling Online Research Repository (University of Stirling)