title: Forming the Identity of a Regional University as a Tool to Manage Its Competitiveness
abstract: The concept of identity, originally used in relation to the human personality, comes to be actively applied to various social institutions, including HEIs. Nowadays, the competitive nature of a university’s funding makes a higher education institution’s identity formation a key factor in its competitiveness. Our review of the existing studies shows that at the moment there is a problem of poor knowledge on regional universities’ identity, especially in terms of its external component. The aim of
journal: University Management Practice and Analysis