title: Criteria for Selecting Key Elements of a Compound Commercial Name in the Linguistic Expert Examination of a Trademark
abstract: The paper is devoted to the problem of linguistic expertise of verbal trademarks, as well as to the search for ways to optimize this procedure. It is shown that one of the most difficult cases of such expertise is the analysis of similarity to the extent of mixing one-word and compound trademarks. In this case, the existing algorithms prescribe to compare the strong elements of such marks for similarity / dissimilarity. However, there are currently no clear and undisputed criteria for determinin
journal: Vestnik Volgogradskogo gosudarstvennogo universiteta Serija 2 Jazykoznanije