title: New Sociality: Hero in Digital Age (A Russian Context)
abstract: This paper provides a comprehensive review of theoretical and empirical approaches to the study of the hero archetype within the emerging digital and mediatized sociality, which reflects profound changes in contemporary society’s structure, value systems, and communication forms. It presents the results of a comparative analysis of traditional and modern heroic archetypes within the Russian media landscape, elucidating their interactions in the context of cultural digital transformation. The stu
journal: Nauchnyi Dialog