title: Artificial Intelligence and Text Analysis in Evaluating Complex Social Phenomena
abstract: This chapter explores the value of artificial intelligence technologies in assessing complex social phenomena, emphasizing methodological innovation and tool development for understanding large-scale events. Using machine learning and text analysis tools, we present a case study on the Russia–Ukraine conflict. Our investigation delves into the potential of these technologies to comprehend public reactions to sanctions against Russia, focusing on digital perceptions of the conflict, emotional res