abstract: The article examines the generation and deployment of visual narratives in Ukrainian and Russian digital participatory cultures, with a specific focus on internet memes in the context of the Russian invasion of Ukraine.It analyzes the form, content, and functions of these memes and highlights their similarity in mobilizing and conveying political messages despite variations in their visual components.The study indicates that Ukrainian memes are used not only to promote political agendas but also
journal: Czech Journal of International Relations