title: The rise of war influencers: Creators, platforms, and the visibility of conflict zones
abstract: Since February 2022, the war in Ukraine has ushered in a new era of war documentation, with TikTok emerging as a central platform for showcasing daily life in conflict zones. This shift has given rise to “war influencers,” a distinct group of content creators who transform war zones into consumable units of content by using platform-specific vernaculars to convey their lived experiences. We present a typology of war influencers: (1) Celebrity-War Influencers, who leverage their well-established 
journal: Platforms & Society