title: Saying NO to Drugs: Two Mind Sets &amp; Messaging Direction
abstract: We present a way to understand what messages may resonate with ordinary people regarding the negative effects of drugs. We identify six Questions or categories of statements, mix and match them, and present the combinations (vignettes) to ordinary respondents, over the web. The responses to the vignettes are deconstructed into the contribution of each individual element. We find clear differences by gender, age, and education, but NO patterns which lead to general knowledge. We divide the respon