title: Alienation as foreignization strategy in international and national media discourse in Russia and Germany
abstract: This paper focuses on different ways of the "alien" representation in the Russian and German media discourse based on essentials of cultural and discourse linguistics. Most research thus far has focused on the media text rather than on media uses and practices. With references to the political and social contexts, it will be demonstrated how the opposition "ownalien" is effectively used for supporting national consciousness and identity. The "own-alien" polarization has a variable base: on the i