title: Data analysis and forecasting of tourism development in Ukraine
abstract: The article contains a thorough study of tourist flows in Ukraine during the last 18 years. The tendencies of the development of international tourism during the last 20 years and their influence on the development of tourism in Ukraine have been explored. Particular attention is paid to the analysis of inbound tourist flows. The negative dynamics of tourist arrivals in Ukraine led to the construction of a forecast model for the development of this component of tourism activity with the aim of a
journal: Innovative Marketing