abstract: The paper is devoted to emotive language using as one of a real argument characteristic.The real argument is regarded in the context of informal logic approach to argumentation.The topicality of considered problematic relates to the bright cases of emotive words used in the current political life.In the paper, I analyze, firstly, the specific features of a real argument which is used in everyday and public communication.Secondly, I review the sense of "emotive meaning" notion proposed by Charles
journal: Ukrainian Policymaker