title: TEXT IN NEW MEDIA: SPECIFICITY OF THE VERBAL COMPONENT
abstract: The priority tasks in the article are 1) understanding the phenomenon of new media as a technical, social and communicative phenomenon, 2) describing the specifi cs of new media in terms of semiotic, functional features, features of information decoding and derived features of the text of new media, genetically related to the traditional text, but transforming in the conditions of a new sociality. To solve the second problem, the texts of the news community “Lentach” (social network “VKontakte”)
journal: Sign problematic field in mediaeducation