title: THE IMAGE OF THE HERO IN MODERN UKRAINIAN JOURNALISM: ETHICS, MEMORY, NARRATIVE
abstract: The article analyses the peculiarities of covering the phenomenon of heroism in modern Ukrainian journalism in the context of full-scale war. Heroism is considered as a sociocultural and communicative phenomenon that shapes national memory and moral guidelines for society. Using a series of articles about the Heroes of Lviv Region as an example, the article outlines ethical principles, genre features, and the role of journalists in preserving the humanity and dignity of heroes. Keywords: heroism