title: Культурные коммуникативные универсалии как современный этап развития культуры
abstract: The article deals with culture genesis within the framework of present-day mass media with the main focus on universal cultural communicative formulae (CCF) typical of the Russian, Ukrainian and English languages. The author stresses the cultural relevance of CCFs, which are analogous to cultural artifacts. Cultural significance of CCFs is achieved through the function of knowledge transmission from a generation to other generations. The social function of CCFs is realized through social norms i
journal: Знание. Понимание. Умение