title: OPTIMIZATION PRINCIPLES OF RURAL TOURISM ORGANIZATION
abstract: The article presents the theoretical substantiation of the optimization principles of the organization of rural tourism development. The urgency of rural tourism development in Ukraine is noted. It is emphasized that today the development of rural tourism is mainly spontaneous, which requires scientifically sound optimization of such activities. Its organizational structure, functional features and problems and prospects of development are shown. The author's interpretation of the concept of "op
journal: Odesa National University Herald Geography and Geology