title: Factors influencing the formation of a regional media discourse
abstract: This article is devoted to a comprehensive study of the factors influencing the formation of the regional media discourse in Kazakhstan. The research is based on the analysis of theoretical foundations, external and internal factors, as well as the current state of the media discourse in the region. Through quantitative and qualitative analysis of local media content, interviews with experts theauthors identify key trends, problems and opportunities faced by regional media.Technological innovati
journal: Bulletin of L N Gumilyov Eurasian National University FILOLOGY Series