title: Culture specific words as a barrier in cross-cultural communication in construction business
abstract: This research is an examination of the word as a cultural unit in cross-cultural communication in construction business. The qualitative analysis of some vocabulary units shows that simple words should be perceived as culture specific and might serve as barriers in cross-cultural communication. It is explained by the fact that speakers of different cultural backgrounds have little awareness about cultural associations that the word entails apart from its direct meaning. The comparative cultural 
journal: MATEC Web of Conferences