title: Potential of dialogization discourse markers of the media text in mass media
abstract: The article studies the potential of dialogization discourse markers, which are used as means of speech influence aimed at shifting the public opinion and evaluation of certain facts and events, in journalistic discourse. Based on contextual and discursive-modus analysis of microcontexts containing discourse markers of dialo-gization, the authors determine the potential of the media text in terms of modifying the vectors and dominant evaluation of information guides. The term “dialogization of s
journal: Voprosy žurnalistiki