title: Tendencies of marketing development on market of education services in field of culture and arts
abstract: The authors reviewed four key questions of the problem: 1) specific characteristics of higher education in the field of culture and arts in modern conditions; 2) current state of the market of higher education services in the field of culture and arts in Russia and abroad; 3) features of marketing in the field of arts and culture; 4) key areas of marketing development on the market of higher education services in the field of culture and arts. Some aspects of development of the global market of 