title: PUBLIC ADVERTISING DISCOURSE SEMANTICS
abstract: The article dwells upon the semantics of public advertising discourse in English, French and Russian cultures. The aim of the study is to bring to light the specifics of the semantic component in advertising and to study the ways of conveying meaning. The study is based on broad linguistic material that includes 1400 public advertising posters and 100 videos in three languages and applies descriptive, comparative and statistical methods, discourse analysis and linguacultural method. The research