title: VISUAL STYLE IN MAPPING AS AN ELEMENT OF VISUAL COMMUNICATION
abstract: Modern mapping provides ample opportunity to create various types of cards. However, these opportunities are not always used rationally. Effective visual map design allows you to highlight the most important information and make it easily susceptible. Purpose of the article. There is a detection of visual-stylistic characteristics of cards that affect their identification among species diversity. Methodology. The theoretical and methodological basis of the study were the following general scient