title: Linguistic Techniques of Image Modeling in Media Space (as Exemplified in Newspaper Headings)
abstract: The article is devoted to the identification of speech means used to form the image of the politician in the American Mass Media as exemplified in electronic articles' versions which are related to the election campaign in the United States and are published in The Washington Post, USA Today, The New York Times, Los Angeles Times, The Wall Street Journal, Daily Newsza. The period covers articles dated from September 2015 till April 2016. Having based on the presented in the scientific literature
journal: Vestnik Volgogradskogo gosudarstvennogo universiteta Serija 2 Jazykoznanije