abstract: The most important factor in the success of an organization on the market is to study and satisfy the needs of the end customer of the product/service.The exclusion and insufficient consideration of the interests of consumers of social services is not only equivalent to the imposition of these services, but also leads to a significant increase in costs in the implementation of measures aimed on improving the quality of life of the population.By including these interests as the forces of self-mov
journal: ACCESS Access to science business innovation in digital economy