title: Investigating the key determinants of Muslim ethical consumption behaviour amongst affluent Qataris
abstract: Purpose The purpose of this research paper was the study of an affluent Islamic market, going through a rapid economic and social transformation, from an ethical consumption perspective. More specifically, impact of environmentalism, consumption ethics, fair trade attitude and materialism was investigated on the ethical consumption behaviour of Muslim consumers. Design/methodology/approach A research framework was put together after consulting relevant literature, Islamic scholars and Islamic ma
journal: Journal of Islamic marketing