title: Obraz Morza Czarnego w krymskich chrematonimach marketingowych
abstract: This article is devoted to the names of commercial and service points on the Crimean Peninsula. Onomastic research focuses on answering the question of how the creators of names reflect the Black Sea and the entire coastal space. The author also seeks answers to the question regarding general naming tendencies that can be noticed in the analyzed units. The analyzed material showed that two types of names dominate in Crimea. These are traditional and modern names. The Black Sea depicted in them a
journal: Poznańskie Studia Slawistyczne