title: THEMATIC FACTOR IN THE REPRESENTATION OF THE “MAN OF LABOR” IN THE ELECTRONIC MEDIA OF THE RUSSIAN SOUTH
abstract: The article examines the information discourse of the electronic media in Russian south regions. Using the tools of content analysis and an array of 95 broadcasting issues, the authors considers common and different features in the representation of «human of labor» subject. The article fixes the specialties in the broadcastings. The authors identify high quality of the expert analysis of “Vesti Don” news program, high level of spontaneous and negative information in “Vesti Cuban”. Professional 
journal: Scientific Notes of V I Vernadsky Crimean Federal University Philological sciences