title: New speakers of Ukrainian: Ideologies of linguistic conversion
abstract: Abstract The article examines ideologies behind linguistic conversion —a widespread transition to Ukrainian from Russian—which intensified in Ukraine after the onset of Russian aggression in 2014, and particularly after the 2022 full-scale invasion. Employing ‘new speakerness’ as a theoretical lens, the study draws on biographical interviews with twenty-one new full-time Ukrainian speakers recruited among participants in informal language-learning initiatives in Ukraine. The primary focus is on 
journal: Language in Society