title: Таврія без тавричан: особливості регіональної ідентичності жителів Північного Причорномор'я
abstract: The names, which contain in their composition a word “Taurida/Tavria” and its derivatives, become more spread in the southern regions of Ukraine last time. The sphere of its usage turned out very wide: from the locality names to consumer goods. The data of pilot resource suggests that this process bounds with formation of new local identity in the region. The toponym “Taurida/Tavria” now is taken as a synonym of Southern part of Ukraine (from Odessa to Zaporizhzhia oblast). Now Tavria has an uno