title: ТЕРМІНОЛОГІЧНІ МАКРОФРЕЙМИ У МАС-МЕДІЙНОМУ АНАЛІЗІ СЦЕНАРІЮ ВІЙНИ: НАЗВА КОНФЛІКТУ ЯК ПРОГРАМА ЙОГО СТРАТЕГІЙ І РОЗВ’ЯЗОК
abstract: The representation of the Russian-Ukrainian conflict in the world media and political communication has long been based on vocabulary with prevailing euphemistic and «approximate» components. Lack of precision and factual focus in definitions is a specific form of underrepresentation. «Underdefinitions», whether declared or implicit, signal policies that lead to frozen conflict. Ukraine has no choice but to work together with international politicians through responsible media to enable progress