title: Regimes of transcultural assemblage: Erased histories and forgotten boundaries in a festive shopping mall installation
abstract: Abstract This article explores relations between transcultural processes and historical boundaries. Drawing on the Deleuzo-Guattarian concept of assemblage, it examines the selection and organisation of cultural elements in a Japanese-styled Chinese New Year installation at a Hong Kong shopping mall. The article presents three affective regimes produced in this transcultural assemblage: New Year festivity, simulated tourism, and partial historicity. We argue that these regimes are regulated in t
journal: Language in Society