title: Adoption of social media for effective marketing by micro-hospitality businesses in KwaZulu-Natal, South Africa
abstract: The rise in popularity of social media as a marketing instrument has fundamentally changed the way in which small to medium enterprises, and small hospitality businesses in particular, interact with their clientele, especially in marketing their products and services. These small hospitality establishments (formal accommodation, guest accommodation, game lodges, events centres, restaurants and support services) have been influenced by social media and are compelled to adopt these platforms for e