title: Optimization Management Model of the Industrial Enterprise Innovation Potential Development on the Basis of a Value-Oriented Approach
abstract: The problem of the optimization model constructing of industrial enterprise innovation potential development for improving their ability to implement competitive strategies has been actualized. The expediency of the value theory basic provisions using for this has been substantiated. The gist and functional assignment of the enterprise innovative potential from the standpoint of valueoriented approach have been considered. It has been argued that the main criterion of the optimal option choosing