title: Developing a startup project strategy concept with risk assessment
abstract: Relevance. Modern markets are characterized by a large number of business participants, which creates fierce competition. Without a clearly defined strategy and risk assessment, it is difficult for a startup to establish a stable market position, avoid mistakes, and quickly adapt to changes. Developing a startup strategy concept helps identify unique advantages and minimize threats from competitors and the external environment. The consumer market is constantly changing, and it is important for 
journal: Proceedings of the Southwest State University Series Economics Sociology and Management