title: RUSSIA IS ON THE THRESHOLD OF Z, WHAT ARE THE VALUES OF THIS GENERATION. WHAT EFFECT Z WILL HAVE ON CERTAIN SECTORS OF THE RUSSIAN ECONOMY IN 5–10 YEARS?
abstract: In this work, I would like to conduct a study of generation Z, to find out what their values. To assume what impact the Gen Z generation will have on certain sectors of the Russian economy in the next 5–10 years. I will conduct an analysis related to individual industries, which will be most influenced in 5–10 years. I will also assume how companies will change under Generation Z.
journal: Scientific Works of the Free Economic Society of Russia