title: PUBLIC DIPLOMACY AS A TOOL OF SHAPING THE PERCEPTION OF UKRAINE IN THE WEST AMID THE AGGRAVATION OF RELATIONS WITH RUSSIA
abstract: The article is devoted to the analysis of Ukraine’s public diplomacy in terms of aggravation of relations with Russia. Public diplomacy is researched as an instrument for shaping the perception of Ukraine in the West that is exposed to constant threats of information influence by the Russian Federation. The paper analyses the role of public diplomacy in shaping the favorable image of the state in the mass consciousness and ensuring national interests in the international arena. The peculiarities
journal: ACTUAL PROBLEMS OF INTERNATIONAL RELATIONS