title: Social Media meets the museum : The State Historical Cultural and Natural-Reserve Museum A. S. Griboedova Khmelita
abstract: Until the second half of the XX century museums were institutions with the main role of preserving and demonstrating their own collection. Over the past few decades, the situation has changed as museums acquired new functions. Nowadays, museums have to be a platform for social interaction, social experimentation and discovery and with the advent of Social Media, changes have peaked and lagging museums are running a dreadful risk of slowly becoming invisible. Social Media is now quite inevitable 
journal: Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)