title: MAIN TRENDS OF FORMATION OF READING CULTURE BY MEANS OF THE INTERNET
abstract: According to study results by Factum Group Ukraine company, the total Internet audience across Ukraine, excluding Crimea, has increased to 59% and is 21,8 million of users 1 . According to estimates by InMind company at the request of Ukrainian Internet Association, by first quarter of 2015 in Ukraine, there were about 25 million real Internet users (i.e. those who use the Net once a month and more often). As L. Yevdochenko, the Head of the State Service of Special Communication and Information 