title: A METHODOLOGY FOR DETERMINING THE IMPACT OF THE POLITICAL ENVIRONMENT ON MARKETING AND TOURISM
abstract: A method for the quantitative measurement of the political environment is developed, allowing for a reasonably accurate evaluation of the risk factors and their impact on the competitiveness of the companies in view. The quantitative part of the analysis is based on expert evaluations. The model is an adaptation of the foundation laid by Michael Porter ? which is a classification of the factors of international competitiveness; for the purposes of the analysis the determinants of national compet