title: The character series “Woland and his retinue” as a source of precedence in modern Russian media texts
abstract: The study is devoted to a comprehensive analysis of precedent units referring to the novel “The Master and Margarita” by M. A. Bulgakov. The relevance of the article is due to the importance of studying fiction as a key source of precedence in the modern media space. It has been established that the formation of the current media space is based on a wide range of connotatively marked linguistic means used as a tool to influence a potential mass addressee. It has been proven that the manipulative
journal: Current Issues in Philology and Pedagogical Linguistics