title: The concept of «soft power» in the context of Ukrainian strategy of foreign policy
abstract: This article explores the basic principles and conceptual approaches to the concept of «power». Modern globalizational processes in the world (political, economic) influence the emergence of new concepts of power. The basic theoretical concepts of international relations - «hard power» and «soft power» and the possibility of using them in Ukrainian foreign policy are under consideration. The causes of emergence of the «soft power» concept is studied in the article. Among the mentioned causes we 
journal: Grani