title: "Big Data": in the discourse of smart culture
abstract: The fourth techno-revolution, having confronted man with both smart technology and smart technologies, has triggered transformational processes affecting social life, labour, production processes, as well as communication and culture. These transformations have become not only the impetus for the formation of smart culture, but also are already leading to its genesis, in the process of which there is a coordination of society with smart technologies, among which the technology "big data" is high
journal: Vestnik of Saint Petersburg State University of Culture