title: PERSPECTIVES OF UKRAINE VITICULTURE AND WINE INDUSTRY IN THE CONTEXT OF GLOBAL CHALLENGES AND EUROPEAN INTEGRATION
abstract: Ukraine’s wine and grape industry faces challenges due to war, climate change and requirements of European integration. Strategic management is needed to adapt business processes and regulations. This research assesses the industry’s state and perspectives, emphasizing strategic management and EU market integration. Key trends include market volatility, EU competition, and war-related production losses. Findings highlight the need for adaptive management, modernization, financial support, and en
journal: Market Infrastructure