title: DEVELOPMENT OF TOURIST SERVICES MARKET UNDER THE CONDITIONS OF HYBRID THREATS: EUROPEAN EXPERIENCE FOR UKRAINE
abstract: The article is devoted to the formulation of recommendations for management of potential for innovative development of the tourist services market in Ukraine on the basis of existing experience of European countries. The mathematical model of innovative development of tourist services market in Ukraine with account of potential of innovative development of the branch and scenarios of influence of risks and threats, and the graphic representation of possible trajectories of development of tourist
journal: Vìsnik Sumsʹkogo deržavnogo unìversitetu