title: The relationship between political ideology and ethical consumption
abstract: Problem definition and research questions The determinants of ethical consumption behaviour are largely unknown. This research explores the effectiveness of political ideology as a predictor of ethical consumption. Increasing the understanding of ethical consumption will create opportunities for organisations to supply consumer segments with products that address the ethical consumption issues that are most important to them. The issues that form overall ethical consumption include: (1) animal r
journal: Kent Academic Repository (University of Kent)