title: TRANSFORMATION OF BUSINESS MODELS OF PRINTED MEDIA IN TIMES OF DIGITALIZATION
abstract: The global trend of media consumption leaning further into the digital area, as opposed to traditional media, namely printed media, has been accelerated even further in Ukraine with the annexation of Crimea and parts of Donetsk and Luhansk regions. Not only were the distribution routes scaled down, but the advertisement market was also substantially affected in a negative way. The same acceleration, but on a much bigger scale, happened with the beginning of the full-scale russian invasion in Feb
journal: Business Navigator