title: PROSPECTS FOR THE ENTRY OF UKRAINE'S MEDICAL AND HEALTH TOURISM INTO THE GLOBAL INBOUND TOURISM MARKET1
abstract: The article discusses the current state and prospects of medical and health tourism in Ukraine. The aim of the study is to develop theoretical aspects of determining the potential of medical and health tourism in Ukraine as a competitive advantage in the global tourism market. Key competitive advantages have been identified, including the availability of unique natural recreational resources (mineral waters, therapeutic mud), highly qualified medical personnel, a unique modern experience gained 