title: Improvement of the methods of assessing the influence of external factors on the strengths and weaknesses of the enterprise
abstract: In the article considered the issues of constructing a classic SWOT analysis matrix, forming a list of key factors of the external and internal environment to assess the degree of their impact on the activities of real enterprises of Ukraine, improving the method of conducting SWOT analysis through the use of scientifically based scales and indicators. The thesis justified that SWOT analysis and other classic strategic management tools are conceptually described, and their use causes many approa
journal: SHS Web of Conferences