title: THE ROLE OF MEDIA IN THE STANDARDIZATION OF LANGUAGE PRACTICES
abstract: The proposed article presents a comprehensive linguistic and communicative-pragmatic study of the mechanisms through which mass media influence the formation, dissemination, legitimization, and codification of language innovations in contemporary society. The concept of media discourse is analyzed as a specific type of communicative space. The theoretical framework of the study is grounded in media linguistics, sociolinguistics, critical discourse analysis, and theories of mass communication, in