title: ASSESSING THE LEVEL OF INNOVATION IN THE TOURISM SECTOR IN MODERN REALITIES
abstract: The study focuses on achievements, both foreign and domestic scientists, considering the need to use innovative management for effective development of tourism in Ukraine. Despite the recognized importance of innovation as a key factor that ensures the development of both individual enterprises and the country as a whole, the main aspects of innovation in the tourism industry remain insufficiently studied and need to be clarified. In order to achieve the goal, the following tasks have been defin