title: Innovative strategies in the company’s digital transformation: institutional and legal aspects of managing platforms, data assets, and cross-industry innovations
abstract: The relevance of the research is due to the fact that in the era of the digital economy, innovations are shifting from the creation of individual products to the design of entire business models, ecosystems and institutional formats. Of particular importance is the analysis of innovative strategies that allow firms not only to implement technologies, but to radically change the logic of value creation, rethinking the nature of the asset, cost structure and industry boundaries. The purpose of the
journal: Theoretical economics