title: The Way How Anthropological Culture Shapes Consumes: An Exploratory Comparative Study
abstract: The world today is discovering new forces clashing together and creating new threats and opportunities in terms of Globalization. Because these forces are mainly local, and not only economic, business today must take into consideration all different aspects, usually marginalized features, such as anthropology, traditions, and popular beliefs; weather and geography; religion and culture (Foegel, 1964 Parker, 1997 1, 2, 3 , 2000, Scaini 2013, 2015 1,3 , Weber 1904/05, 1906). These revitalizing and
journal: European Scientific Journal ESJ