title: Paws and Posts: Reading Turkish Culture through Storytelling about Istanbul Cats on Instagram**
abstract: This study delves into the surge of Turkish cat popularity on social media, particularly in the aftermath of the pandemic. Its primary focus is to investigate the conjecture that Turkish cats have evolved into a tourist magnet, igniting an organic phenomenon of cat tourism in Türkiye. The study aims to investigate international visitors’ impressions and opinions about Türkiye by analyzing user-generated content on Instagram**, which focuses on Istanbul cats within the context of communication. I
journal: Galactica Media Journal of Media Studies