abstract: The article describes the intensive development of cognitive linguistics, the main unit of which is the concept.Based on the analysis of the works of leading Ukrainian linguistic conceptualists, a working definition of the ethnoconcept as a semantic category was formulated.It is defined as a logical structure that verbalizes individual and national ideas, associations, and encompasses the meanings and sences of the conceptual picture of individual speakers' and communities' world.In the article 
journal: Мова Література Фольклор