title: PROTECTING INVESTMENT IN BRAND DEVELOPMENT IN THE AGE OF DIGITALIZATION
abstract: Cyberspace is a digital world that gives new opportunities not only to legal users, but also to cybercriminals, who use all new and maximally automated technologies. This article analyzes the main risks and the most common technologies that harm brands. Due to the vulnerability of brands in the face of an ever-increasing digital space, possible proactive means to protect them are revealed.
journal: HUMANITIES OF THE SOUTH OF RUSSIA