title: On the question of cinematograph as a “soft power” in the context of the Russian — Ukrainian war
abstract: In the article the role and potential of the Ukrainian cinematograph as a tool of a “soft power” in the context of the Russian–Ukrainian war is considered. It was found out that the Russian – Ukrainian war, which started in 2014, is a catalyst for the Ukrainian cinema development not only as art but also as a subject of the national dignity. Russian aggression has activated additional options of the cinematograph transforming it into a “soft power” and a tool of the national identity expression.
journal: Kulʹturologìčna dumka