title: Strategies for Forming the Image of Islam/Muslims in the Media Discourse
abstract: The article explores the process of constructing the image of Islam and Muslims in media discourse, focusing on publications from Saint Petersburg and the Leningrad Oblast (Russia) over the past two decades. The research employs the analytical reading of text data, following the grounded theory method. The focus is made on themes such as the European migration crisis and the rise of Islamic migration to Europe and Russia, debates over wearing the hijab in Russian schools, and coverage of Muslim 
journal: Changing Societies & Personalities