title: KEY WORDS IN THE UKRAINIAN PUBLIC DISCOURSE: STATISTICAL AND CULTURAL ASPECTS
abstract: The paper focuses on the theoretical issues of linguacultural studies / cultural linguistics / ethnolinguistics. The methodological aspects of revealing key cultural concepts in general and words of the year in particular are viewed. The quantitative and qualitative characteristics of the words of the year, determined within the Ukrainian linguacultural space, are analysed. Such Ukrainian words of the year as EuroMaidan, cyborg, blockade, corruption, visa-free travel are under analysis. Conclusi
journal: Studia Linguistica