title: AD ALTA: 14/02-XLIII.
abstract: The study attempts to outline deep reasons of insufficient global competitiveness of Ukrainian higher education.State of the art in the field of attractiveness of Ukrainian higher education among foreign students is traced both in the period of Russia' invasion and in pre-war period.The author investigated overall trends in higher education export, and, based on the experience and practices of countries, suggested the perspectives for improving attractiveness of Ukrainian higher education for fo
journal: AD ALTA Journal of Interdisciplinary Research