title: A Study on Data Analytics Techniques Used By Netflix to Personalize Recommendations
abstract: This research study investigates the complex processes by which Netflix uses data analytics to personalize suggestions for each user. Knowing the nuances of recommendation algorithms becomes critical as streaming platforms continue to rule the entertainment industry. This study tries to clarify the basic ideas behind personalized content suggestions by thoroughly examining Netflix's approach, including algorithms, data collection techniques, and user engagement measures. It also explores the mor
journal: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT