title: EFFICIENCY ANALYSIS OF USING THE SCIENTIFIC POTENTIAL IN THE UKRAINIAN HIGHER EDUCATION SYSTEM
abstract: Introduction and purpose of the study. Solving the problem of ensuring the compliance of Ukrainian higher education with the current and future needs of the development of the national economy and society involves solving a number of interrelated tasks: assessing the state of Ukrainian higher education and science at the current stage; management problems of education institutions, marketing activities and increasing the competitiveness of Ukrainian institutions of higher education, which would 
journal: Management