title: THE FORMATION OF A NATION TOURISM BRAND OF UKRAINE
abstract: Performing a large range of functions, tourism implies an embodiment of an important economic, social, and geopolitical factor affecting the competitive innovative development of all the countries. Despite the COVID-19 influence, the tourism sector remains one of drivers for the global and nation economies because it plays the generating and integrating role within the context of ensuring the positive dynamics of quantitative and qualitative parameters describing the development of economic syst
journal: Baltic Journal of Economic Studies