title: PECULIARITIES OF MEDIATEXTS IN REGIONAL INTERNET MEDIA
abstract: The article defines the specific character of the regional media texts in online media. The authors emphasize that the mediatext in regional online media has properties of hypertextuality, multimedia and interactivity that contribute to forming its informative and communicative structure. Communicative elements such as users’ comments complete the body of the main text and transform the direction of its perception. As for the structure of a media text in the Internet media, it is presented in tw
journal: Bulletin of the South Ural State University series Linguistics