title: TRANSFORMATION OF THE UKRAINIAN SOCIAL POSTER IN THE ERA OF DIGITAL TECHNOLOGIES
abstract: The development of digital technologies and the transformation of the socio-cultural context have become key factors in the evolution of Ukrainian social posters, leading to the emergence of new approaches to their creation and dissemination. The purpose of this paper is to analyze the influence of digital technologies on the visual presentation of social posters in online environments, focusing on their adaptability, interactivity, and communicative effectiveness in the digital age. The structu