title: THE MODEL OF PUBLIC-PRIVATE PARTNERSHIP AS A MECHANISM FOR THE IMPLEMENTATION OF MARKETING POLICY OF TERRITORIAL ECONOMY MANAGEMENT
abstract: This research paper enlightens about a public-private partnership as a management technology – a long term agreement between a national or local government and a private company. In terms of the economic crisis, the private sector acquires the status of an equal partner of the state to achieve the strategic objectives of the country's socio-economic development. Anti-crisis planning and recovery of the national economy is possible in case of establishing cooperation between the state, the privat