title: Framing war: The evolution of the social perception of war in Ukraine
abstract: This study analyzes the evolution of war perception in Ukrainian society from early 2022 to 2025, tracing its transformation through five distinct psychological and sociopolitical phases. Initially characterized by shock and mass mobilization, social perception evolved into adaptive euphoria, followed by realism about the prolonged nature of the war, war fatigue, and, finally, the routinization of emergency conditions and long-term resistance. The research draws on empirical data from leading Uk
journal: Sociology Theory Methods Marketing