title: “Tears have never won anyone freedom:” a multimodal discourse analysis of Ukraine’s use of memes in a propaganda war of global scale
abstract: Abstract Purpose This paper analyzes memes posted by @Ukraine to X, formerly known as Twitter, from the account’s inception in 2016 through September 2023 to examine the function and utility of memes as tools of propaganda in global conflict. Methods A multimodal discourse analysis of more than 100 memes was conducted by a small research group to separate the memes into thematic categories in an exploratory fashion. Then, a small subset of the research group conducted a recursive analysis on the
journal: Online Media and Global Communication