title: INNOVATIVE POTENTIAL OF BUSINESS ENTITIES IN THE CONDITIONS OF DIGITAL TRANSFORMATION
abstract: The object of research in the article is the process of digital transformation. The subject of the research is the innovative potential in the context of digital transformations. The purpose of this study is to determine the components of the innovative potential of business entities in the context of digital transformation. As a result of the study, it was substantiated that the development of innovative potential in the context of digital transformation is possible by applying a strategy for d
journal: Bulletin of Chelyabinsk State University