title: MARKETING DOMINANT IN MODELS OF ENTREPRENEURIAL STRUCTURES INNOVATIVE POTENTIAL DEVELOPMENT FOR COMPETITIVE BUSINESS STRATEGY REALIZATION
abstract: The economic entities competitiveness is determined by their ability to create consumer values. Consumer markets dynamic requires mobility in the competitive strategic choice that means it requires those innovative potential components predominant development that provide enterprises with such mobility. The paper aims to form theoretical bases of business structures innovative potential development to improve their dynamic characteristics and increase the ability to implement competitive busines
journal: MODELING THE DEVELOPMENT OF THE ECONOMIC SYSTEMS