title: media image of Ukraine
abstract: A positive image of the country on the international arena enables the state to pursue an active foreign policy, attract investment and tourist flows, and increase its prestige in the world. A positive political, economic, social, and cultural reputation in the world is very important for Ukraine, which is in a state of political crisis, military conflict in the East of the country, and at the same time has declared to uphold the European values and is aimed at joining the EU and the NATO. Ukrai
journal: Linguistics and Culture Review