title: Lexical innovations in social discourse
abstract: The article studies an important social project "Word of the Year", which originated in Germany in 1971, and has been held regularly since 1977. The relevance of this study is due to the growing interest in sociolinguistics and the increasing influence of socio-political changes on the enrichment of the composition of the language. An attempt is made to analyze social discourse of recent years based on the words selected by the German Language Society and Oxford Languages as Word of the Year in 
journal: XLinguae