title: Development of Company’s Management Framework on the Basis of Value Chain
abstract: To achieve the highest performance, manufacturers tend to transform their management frameworks and develop growth strategies. Utilizing the value chain concept authors analyzed the elements of value chain in the context of fast moving consumer goods' (FMCG) environment. Design/Methodology/Approach: The study involves outputs of two expert surveys generating the Osterwalder's pattern as well as modelling the omnichannel environment and three basic standpoints -FMCG frameworks. Key success factor
journal: International Journal of Economics and Business Administration