title: Conceptual metaphor as a method of forming stereotypical images in English media discourse
abstract: The conceptual metaphor has been one of the main topics for discussion in various scientific fields for many years. Its mental essence has become common knowledge, and therefore, the relationship between this phenomenon and both language and linguistic personality becomes obvious. It is this strong connection that determines the new vision of the conceptual metaphor from the position of its correlation with the picture of the world: from this perspective, the conceptual metaphor is viewed as a t
journal: Professional Discourse & Communication