title: Drivers and barriers of regional governance in the digital transformation of personalized medicine
abstract: Relevance. Digitalization of healthcare, especially in the segment of personalized medicine, is becoming the most important direction for modernizing the social sphere and ensuring the sustainable development of Russian regions. The rapid development of digital platforms, artificial intelligence systems and big data analysis technologies creates prerequisites for the transition to a model of medical care focused on the individual characteristics of the patient. However, effective implementation 
journal: Proceedings of the Southwest State University Series Economics Sociology and Management