title: Resource Potential of L.N. Tolstoy’s Personal Brand in the Internet Space
abstract: This article deals with the research of the ambiguous category of the personal brand of the great Russian clas-sic Leo Tolstoy. It is noted that its resource potential can be used for the regional development of the Crimea; the most significant factors and directions of the influence of the potential of the writer’s brand on modern cul-ture are considered. The author pays great attention to the consideration of this figure in the Internet space, while the “Crimean pages” of the writer’s creativi
journal: Общество философия история культура