title: MARKETING-ORIENTED APPROACH TO THE MANAGEMENT OF SPORTS AND HEALTH SERVICES ENTERPRISES
abstract: In recent years sports and recreation activities have become one of the main components of the services sector in the vast majority of countries.For the most part, it involves numerous financial resources and a significant amount of workforce.Modern sporting and recreational activities include, first of all, the constant improvement of the existing and implementation of the innovative management models.Unfortunately, numerous companies in this sphere are not sure that they will be able to functi
journal: Market Infrastructure