title: The evolution of text visualization: from the civilization of inscriptions to the civilization of universal advertising
abstract: The article provides a detailed excursion into the history of communicative culture, the features of which can be explored with the help of such open and mysterious source as inscriptions. Starting from the huge array of inscriptions of the Indus civilization, humanity, on the one hand, broadcast valuable information for itself, and, on the other, tried to hide the essence of the message behind the graphics of the inscription, making it accessible only to the initiated. The authors trace the dev
journal: Moscow State University Bulletin Series 18 Sociology and Political Science