title: Ancestral and diasporic tourism: an untapped potential
abstract: Ancestral tourism is a rapidly-growing sector of the tourism industry with the current wave of interest in genealogy. This is a case study report examining the untapped potential for ancestral and diasporic tourism in digital place brand management. A diaspora was selected, the German diaspora of 1863 -1900, and a major migration route was identified (Baden-Wurttemberg, to Central Poland, to Western Ukraine, to South Russia). Tourism websites for those regions were identified through Google sear