title: International Marketing under Geopolitical Confrontation
abstract: The article is devoted to the analysis of business peculiarities under conditions of administrative impact of international economic sanctions under globalization. The principal purpose of such limits is usually to change the behavior of the target countries, certain businesses, or individuals in a direction which will improve the situation in the market. The main problem of international marketing under geopolitical confrontation is a deep contradiction between the potential of doing successful
journal: Annales Universitatis Mariae Curie-Skłodowska sectio H Oeconomia