title: The Image of Ukraine Through Regions: The Actual Experience with Free Association Method
abstract: The aim of the article is to demonstrate capacities of a qualitative analysis of data collected by the free association method. The empirical base of the research included results of a research by students, aimed at comparing ideas about the Ukraine by students. To establish a group typology of the attitudes to the Ukrainian regions that authors used the free association method. The data were analysed by two approachesby division of associations into concept categories and by division into posit
journal: Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research