title: Оцінка конкурентного середовища функціонування підприємств-виробників плодоягідної продукції
abstract: It is established that the potential fruit-and-berries sector in Ukraine is able to provide not only domestic needs but also produces fruit products for export and takes place among strategic sectors of the national economy. However, the development of fruit growing in the country is characterized by a number of negative trends. It was found that the major manufacturers and suppliers of fruits and berries are enterprises of Vinnytsia region, Kherson region and Autonomy Republic of Crimea, where 
journal: The Scientific Issues of Ternopil Volodymyr Hnatiuk National Pedagogical University Series pedagogy