title: Sociocultural Peculiarities of Texts about Fashion In Ukrainian Mass Media
abstract: Іn the article sociocultural, compositional and semantic-stylistic peculiarities of texts about fashion in the internet-editions «BBC Ukraine» and «TSN» are analyzed. The lexical peculiarities of Ukrainian feng journalism are investigated. In the publications on fashion the exaggeration with foreign language vocabulary, anglicisms, foreign neologisms is illustrated. We have reviewed the Ukrainian counterparts to separate foreign words on clothing design in the fashion and beauty industry.The aim
journal: Visnyk of Kharkiv State Academy of Culture