title: KEY WORDS OF ADVERTISING TEXTS AS CONCENTRATES OF SUGGESTIVE POTENTIAL OF LANGUAGE
abstract: The article is devoted to the analysis of keywords, isolated from the texts of commercial advertising including advertising slogans, which are enriched by the suggestive effect and neuro-linguistic influential potential. A number of linguistic features of the fixed keywords are highlighted, their neurolinguistic programming (NLP)technologies reveal their predestined nature. In the article suggestive markers of lexical semantic level of Ukranian-language commercial advertisement are analysed. Qua
journal: Opera in linguistica ukrainiana