title: RESEARCH OF CONSUMER SATISFACTIONAND LOYALTY IN THE REGIONAL MARKET OF MINERAL WATER
abstract: A customer purchases a certain product to satisfy their own desires in accordance with their needs and financial resources. Since a person is persistent in embodying their desires, the main goal of manufacturers, marketers and advertisers is to satisfy the demand. Diversity of the customer preferences depends on a variety of factors affecting their formation, therefore, there is a need for regular marketing research in order to study the target audience, that will fully satisfy its needs and cre
journal: Вестник Пермского университета Серия «Экономика» = Perm University Herald ECONOMY