title: Digital transformation of business models of enterprises in the retail sector
abstract: The article demonstrates current issues of digital transformation of retail business models. The authors emphasize that digital technologies change business processes, opening up opportunities for optimization and efficiency improvement. Internal (optimization, innovation) and external (competition, consumer expectations, new technologies) factors influencing the transformation are analyzed. Moreover, the authors identify three stages of digital transformation such as adaptation, optimization, r
journal: Omsk Scientific Bulletin Series Society History Modernity