title: Symbols of the full-scale Russian federation invasion of Ukraine: public relations tools of mythologization of the military aggression
abstract: The article is dedicated to the case study of the Russian Federation’s consciental war, aimed at influencing both the Ukrainian target audience and the international community. In particular, the new stage of Russia's war against Ukraine, namely the full-scale invasion of Russian troops into Ukraine on February 24, 2022 and its informational and suggestive support tracking is being covered. The article provides analysis of political brands principle of operational establishment within the scope 
journal: Zenodo (CERN European Organization for Nuclear Research)