title: REALIZATION OF THE WINGED WORD FUNCTIONAL POTENTIAL IN MODERN RUSSIAN JOURNALISM
abstract: The article deals with the realisation of the winged unit functional potential in the headlines of contemporary Russian newspapers, which is within the sphere of interest of pragmalinguistics. It has been made clear that precedent texts, forming winged expressions and enriching phraseology, are essentially a rich range of units that may be used in various discursive practices creating a frame for texts. In the modern language, a precedent text goes through several stages of adaptation: The reade
journal: Vestnik Tatarskogo gosudarstvennogo gumanitarno-pedagogičeskogo universiteta