title: Optimization of the process of communication with customers when organizing sales on Internet platforms
abstract: Relevance. Currently, the field of online trading on Internet platforms is actively developing. Online resources allow customers to familiarize themselves with the assortment, read reviews based on them and personal preferences, make a choice and, in general, make purchases without leaving home. Marketplaces are becoming the main platform for online sales. The purpose of the research is to develop a model for optimizing the process of communication with customers when organizing sales on Interne
journal: Proceedings of the Southwest State University Series Economics Sociology and Management