title: Phraseological Units in Media Messages: Functional specificity
abstract: The article determines that the modern Ukrainian mass media witnesses an extensive use of phraseological resources that optimize information perception and have great impact possibilities. Phraseological units play a significant role in the newspaper headline structure where they act as their semantic and suggestive concentrates. They feature concise forms and semantic capacity, emotional and evaluative expressiveness, which creates a holistic, gestalt perception of a media message in a predicta
journal: Integrated communications