answer: #Person1# and #Person2# are talking about the importance of export market research.
documents: #Person1#: The environment varies greatly because of difference in language, customs and traditions.
  #Person2#: Yes. This gap can be filled by export market research before exporting.
  #Person1#: But the importance of the export research is often neglected by the managers.
  #Person2#: That's right. They do not appreciate its value and consider it to be a luxury.
  #Person1#: Therefore, when enterprises are spending a lot of money in trying to penetrate a new market, they should research whether their products can be sold at high enough a price and in a satisfactory amount.
  #Person2#: Exactly!