answer: #Person2# tells #Person1# the different steps in different areas by examples and how to increase understanding in the European sector.
documents: #Person1#: Which of the steps are you focusing on in brandgrowth Awareness, understanding, acceptance, or loyalty?
  #Person2#: We're working on different steps in different areas. For example, our Colbert line is thriving in American markets, we've already reached the loyalty stage. In Asia, however, it's a different story. Most people haven't even heard of Colbert, so we're working on awareness through a lot of product launches and related activities.
  #Person1#: What are you doing to increase understanding in the European sector?
  #Person2#: Understanding comes from product differentiation. We get that through product demonstration, literature, expert testimonials, and the like.