Why do the trolls comment with venom and vitriol?

Choices:
A. Because they are miserable
B. not enough information
C. Because they hate themselves
D. Because they are bad people
not enough information
With the growth of the Internet and the ease of publishing content, more and more creative minds are coming online to share videos, music, software, products, services, opinions, and more. While the technology has empowered a generation to build new audiences and share interesting things, an unfortunate side-effect has been a culture in which some consumers of this content have provided feedback in a form that is personalized, mean-spirited, disrespectful, and in some cases, malicious.
We have all seen it…the trolls, the haters, the comment boxes filled with venom and vitriol, typically pointed at people just trying to do good and interesting things.
Unfortunately, this conduct can be jarring for many people, with some going as far to give up sharing their creative endeavours so as not to deal with the “wrath of the Internet”.
As some of you will know, this has been bothering me for a while now. While there is no silver bullet for solving these issues, one thing I have learned over the years is how to put negative, anti-social, and non-constructive comments and feedback into perspective.
To help others with this I have written a free book called Dealing With Disrespect.
Dealing With Disrespect is a short, simple to read, free book that provides a straight-forward guide for handling this kind of challenging feedback, picking out the legitimate criticism to learn from, and how to not just ignore the haters, but how to manage them. The book helps put all communication, whether on or offline, into perspective and helps you to become a better communicator yourself.
My goal with the book is that when someone reads something anti-social that demotivates them, a friend can recommend ‘Dealing With Disrespect’ as something that can help put things in perspective.