UK North Sea Growth Requires a Changing Workforce
The huge influx of migrant workers into the UK during the past decade has become the subject of much debate in the country ever since the economic downturn began in 2008/2009. Yet, although the UK's oil and gas sector is booming it appears that offshore demographics have changed little since they were first measured in 2006.
Designed to help upstream oil and gas companies operating offshore UK to understand current trends within the workforce's profile, and to plan ahead, the "2013 Offshore Demographics Report" was published in late June. This report pays particular attention to age, gender and residential location.
Amid concern in some corners of the UK offshore industry about the increasing prevalence of foreign workers in the North Sea, the report is a useful guide for people interested in how the workforce is changing.
The report shows that a total of 56,982 workers traveled offshore in 2012, which is the highest number since 2006 (when demographics data was first analyzed), and a 9-percent increase over 2011, when 52,300 personnel traveled offshore. So, it is clear that as activity in the North Sea has been increasing – partly as a result of a new UK government tax regime that has made previously uneconomic fields commercial – more workers have been required.
Despite the efforts of major upstream companies to encourage women into the offshore environment, it is still highly male-dominated. Between 2006 and 2012, the industry saw an increase of 18.7 percent in the total number of females traveling offshore, but because of a similar increase in men going offshore the number of women as a proportion of the total workforce in the offshore environment is just .15 percent greater than in 2006.
In 2012, 2138 female workers traveled offshore, representing just 3.75 percent of the total offshore workforce and an increase of .05 percent over the number for 2011. Of these women, 753 were core workers (those workers who work offshore for more than 100 nights per year) compared with 763 who traveled offshore for 10 nights or less – which is roughly the same proportion as male core to non-core workers in the offshore environment.
At 41.1 years, the average age of the offshore workforce has remained approximately the same as it was in 2006. However, the greatest growth was seen in young and middle-aged workers as opposed to those in older age groups, which Oil & Gas UK said should dispel the perception that the UK's offshore workforce is an aging workforce – especially since the figures for 2012 reveal that there were 2.5 times more people in the 23-to-28 bracket than aged 60 to 65.
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Nord Stream damage causes ‘huge methane peaks’, report says
An enormous amount of methane gas has been released into the atmosphere due to the damage to the Nord Stream gas pipelines in the Baltic Sea, according to a report from the Integrated Carbon Observation System (ICOS).
The methane emissions are confirmed by ICOS ground-based observations from several stations in Sweden, Norway, and Finland.
According to the report from the greenhouse gas observation system, the leak is estimated to be equal to the size of a year’s methane emissions of a country like Denmark or a city the size of Paris.
“We assume the wind on the leak area blew the methane emissions north until the Finnish archipelago, then bends towards Sweden and Norway,“ said senior scientist Stephen Platt from the Norwegian Institute for Air Research (NILU).
The report states that observation satellites were not able to see the emission leaks because the weather was cloudy.
“At a later stage we might be able to confirm and quantify the amount of gas leaked, and several ICOS scientists are currently discussing the various options for that. Right now, particularly given the complex meteorological conditions, and that the methane is still bubbling up from the pipes, it is unfortunately not yet possible,” said Alex Vermeulen, director of ICOS Carbon Portal.
Methane is said to be one of the strongest greenhouse gases. In a period of 100 years, it warms the atmosphere about 30 times more than carbon dioxide.
As reported earlier this week, four gas leaks have been found on the Nord Stream 1 and 2 pipelines that connect Russia and the European Union.
European authorities are suspecting that the incident could be the result of “deliberate actions” after the Norwegian and Swedish seismic institutes confirmed that underwater blasts preceded the leaks.
Neither of the two pipelines is operational. Russia shut Nord Stream 1 at the end of August and German chancellor Olaf Scholz halted the process of certifying Nord Stream 2 earlier this year due to the crisis in Ukraine.
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Can you hear me now? Now? How about now?
Chances are you've had a few dropped mobile calls in your Milwaukee life. This week, a new list just may confirm why. When it comes to cell coverage, seems Milwaukee's not keeping pace.
Milwaukee isn't the worst. Yet, according to the report, we're the seventh worst.
The report notes that our worst carrier is T-Mobile and the best carrier in town is Sprint. Although, if you check OpenSignalMaps, it appears that Verizon is the best in town. Nonetheless, Time says this and Milwaukee still makes the list of worst cities for reception, "Among the 75 cities with populations over 250,000—according to U.S. Census Bureau estimates for 2011—Sprint generally had the best average signal readings and T-Mobile had the worst; Milwaukee is no exception."
The worst city for mobile phone reception? Bakersfield, California.
Here's the full list:
10. Detroit, Mich.
9. Lexington, Ky.
8. Jacksonville, Fla.
6. Tucson, Ariz.
5. Toledo, Ohio
4. Lincoln, Neb.
3. Oklahoma City, Okla.
2. Colorado Springs, Colo.
1. Bakersfield, Calif.
Personally, I rarely have problems with AT&T, my provider. Coverage in the area is generally good. Although it can improve at area sports venues.
Agree with this latest list? Thoughts? Chime in via Talkbacks.
Maybe the writers were basing it on Summerfest coverage because I couldn't get any data while at Summerfest this year - no FourSquare, no FB, slow on all. I barely got text messages through after minutes of trying during the Foo Fighters show when trying to contact someone making a beer run or when we lost someone with our group in the crowd. The Hoan drops calls everytime too. I wonder if it has something to do with the lake not having towers on the entire eastern portion of Milwaukee? You can't obviously put towers in the lake.
I have Sprint and I was just in Chicago and could not get anything to load while down town there. Maps were empty, Foursquare recommendations were gone. My phone was pretty useless. In Milwaukee I never have a problem (though 3G is still frustratingly slow).
I agree on the coverage at sporting events. It's awful.
I have AT&T and there are a couple of notable dead spots that I encounter every day. Calls are consistently dropped in the Third Ward, especially in the area around the 794 overpass. There's also a nifty dead spot in Tosa around 68th and Milwaukee St. Seems silly that areas in urban environments like that could have zero coverage.
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Recent Articles & Blogs by Jeff Sherman
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Newaukee's Night Market is back on Wednesday. It's one of the city's most lively events, and it takes place in the heart of Downtown along Wisconsin Avenue.
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I'm here today to tell you that our city is officially over its inferiority complex. It's official: More people than not believe in what Milwaukee is and can do as opposed to what it's not or can't do. Milwaukee's inferiority complex is over.
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Downtown Milwaukee continues to shine today as one of its main thoroughfares gets a new, fresh repaving.
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Complain as you will about the crowds, construction and whatnot, but those things add to what our Downtown area has worked so hard to get: density, discovery and diversity. Let's explore these important traits as they related to the Big Gig.
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Fast Company's seen the trend that's not only Milwaukee specific rather "small city American." Yes, "Hoteliers have Bet Big on Small City America."


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Close to seventeen million people in the United States, approximately 6 percent of the total population, identified themselves as Italian Americans in the 2016 census. Constituting the nation’s fifth largest ancestry group, they are the descendants of one of the greatest diasporas in human history. Since 1860, twenty-nine million Italians have left their homeland for better opportunities worldwide. Close to six million of them have settled in the United States with about five million arriving prior to World War I. Along with other European groups of the great transatlantic migrations of 1870–1920—Jews, Poles, Croatians, and Finns—they became an essential part of the American working class, building, shaping, and enriching its life and culture. Among the most ubiquitous of the early foreigners, Italians were initially confined to unskilled and manual jobs but gradually made their way into the ranks of semi-skilled operatives in mass-production manufacturing. By 1910, they constituted a vital segment of the American multinational workforce in the mining, garment, and steel industries and played key roles in the labor struggles of the early 20th century, providing both key leadership and mass militancy. Like other ethnic groups, Italian immigrant workers lived deeply transnational lives. Their class consciousness was continually informed by their ethnic identity and their complicated relationship to both Italy and the United States, as they sought to transform, and were transformed by, the political events, industrial conditions, and cultures of the two countries. The story of how Italian immigrant workers became “American” sheds light not only on their experience in the United States but also on the transnational character of the labor movement and the interplay of class, race, gender, and ethnic identities.
Perhaps the most important radical labor union in U.S. history, the Industrial Workers of the World (IWW) continues to attract workers, in and beyond the United States. The IWW was founded in 1905 in Chicago—at that time, the greatest industrial city in a country that had become the world’s mightiest economy. Due to the nature of industrial capitalism in what, already, had become a global economy, the IWW and its ideals quickly became a worldwide phenomenon. The Wobblies, as members were and still are affectionately known, never were as numerically large as mainstream unions, but their influence, particularly from 1905 into the 1920s, was enormous. The IWW captured the imaginations of countless rebellious workers with its fiery rhetoric, daring tactics, and commitment to revolutionary industrial unionism. The IWW pledged to replace the “bread and butter” craft unionism of the larger, more mainstream American Federation of Labor (AFL), with massive industrial unions strong enough to take on ever-larger corporations and, ultimately, overthrow capitalism to be replaced with a society based upon people rather than profit. In the United States, the union grew in numbers and reputation, before and during World War I, by organizing workers neglected by other unions—immigrant factory workers in the Northeast and Midwest, migratory farmworkers in the Great Plains, and mine, timber, and harvest workers out West. Unlike most other unions of that era, the IWW welcomed immigrants, women, and people of color; truly, most U.S. institutions excluded African Americans and darker-skinned immigrants as well as women, making the IWW among the most radically inclusive institutions in the country and world. Wobbly ideas, members, and publications soon spread beyond the United States—first to Mexico and Canada, then into the Caribbean and Latin America, and to Europe, southern Africa, and Australasia in rapid succession. The expansion of the IWW and its ideals across the world in under a decade is a testament to the passionate commitment of its members. It also speaks to the immense popularity of anticapitalist tendencies that shared more in common with anarchism than social democracy. However, the IWW’s revolutionary program and class-war rhetoric yielded more enemies than allies, including governments, which proved devastating during and after World War I, though the union soldiered on. Even in 2020, the ideals the IWW espoused continued to resonate among a small but growing and vibrant group of workers, worldwide.
Radicalism in the United States since 1945 has been varied, complex, and often fragmented, making it difficult to analyze as a coherent movement. Communist and pro-Soviet organizations remained active after World War II, but a proliferation of noncommunist groups in the 1940s and 1950s, formed by those disillusioned by Marxist theory or the Soviet Union, began to chart a new course for the American Left. Eschewing much of the previous focus on labor, the proletariat, and Marxist doctrine, American postwar radical organizations realigned around humanist values, moral action, democracy, and even religion, with tenuous connections to Marxism, if any. The parameters of postwar radical moral theory were not always clearly defined, and questions of strategy and vision caused frequent divisions among activists. Nonetheless, claims of individual dignity and freedom continued to frame left radicalism into the late 20th century, emphasizing identity politics, community-building initiatives, and cultural expression in the streets of U.S. cities and the halls of academia. The presidential campaign of Bernie Sanders in 2016 helped revitalize leftist rhetoric on the national stage with its calls for racial and economic equality on moral terms.
Between the 1790s and the 1990s, the Irish American population grew from some 500,000 to nearly 40 million. Part of this growth was due to immigration, especially in the years of the Great Irish Famine, though significant emigration from Ireland both preceded and followed the famine decade of 1846–1855. For much of this 200-year period, Irish-born men and women and their descendants were heavily concentrated in working-class occupations and urban communities. Especially in the years around the opening of the 20th century, Irish Catholic immigrants and their descendants put a distinctive stamp on both the American labor movement and urban working-class culture and politics as a whole. Their outsized influence diminished somewhat over the course of the 20th century, but the American Irish continued to occupy key leadership positions in the U.S. labor movement, the Democratic Party, and the American Catholic Church, even as the working-class members or constituents of these institutions became increasingly ethnically diverse. The experience of Irish American working people thus constitutes an important dimension of a larger story—that of the American working class as a whole.
Founded in Philadelphia in 1869, the Noble and Holy Order of the Knights of Labor became the largest and most powerful labor organization that had ever existed in the United States by the mid-1880s. Recruiting men and women of nearly all occupations and all races (except Chinese), the Knights tried to reform American capitalism and politics in ways that would curb the growing economic and political abuses and excesses of the Gilded Age. Leaders of the organization viewed strikes as harmful to workers and employers alike, especially after the Great Railroad Strike of 1877, but a series of railroad strikes in 1884 and 1885 caused the Knights’ membership rolls to reach a peak of at least 700,000 in 1886. The heyday of the Knights of Labor proved brief though. Two major events in May 1886, the Haymarket riot in Chicago and the failure of a strike against Jay Gould’s Southwestern Railway system, began a series of setbacks that caused the organization to decline about as rapidly as it had arisen. By 1893, membership dropped below 100,000, and the Knights’ leaders aligned the organization with the farmers’ movement and the Populist Party. The Knights increasingly became a rural organization, as urban skilled and semi-skilled workers joined trade unions affiliated with the American Federation of Labor (AFL). The AFL, however, proved less inclusive and egalitarian than the Knights of Labor, although some of the latter’s ideals would be carried on by later organizations such as the Industrial Workers of the World and the Congress of Industrial Organizations.
Early 20th century American labor and working-class history is a subfield of American social history that focuses attention on the complex lives of working people in a rapidly changing global political and economic system. Once focused closely on institutional dynamics in the workplace and electoral politics, labor history has expanded and refined its approach to include questions about the families, communities, identities, and cultures workers have developed over time. With a critical eye on the limits of liberal capitalism and democracy for workers’ welfare, labor historians explore individual and collective struggles against exclusion from opportunity, as well as accommodation to political and economic contexts defined by rapid and volatile growth and deep inequality. Particularly important are the ways that workers both defined and were defined by differences of race, gender, ethnicity, class, and place. Individual workers and organized groups of working Americans both transformed and were transformed by the main struggles of the industrial era, including conflicts over the place of former slaves and their descendants in the United States, mass immigration and migrations, technological change, new management and business models, the development of a consumer economy, the rise of a more active federal government, and the evolution of popular culture. The period between 1896 and 1945 saw a crucial transition in the labor and working-class history of the United States. At its outset, Americans were working many more hours a day than the eight for which they had fought hard in the late 19th century. On average, Americans labored fifty-four to sixty-three hours per week in dangerous working conditions (approximately 35,000 workers died in accidents annually at the turn of the century). By 1920, half of all Americans lived in growing urban neighborhoods, and for many of them chronic unemployment, poverty, and deep social divides had become a regular part of life. Workers had little power in either the Democratic or Republican party. They faced a legal system that gave them no rights at work but the right to quit, judges who took the side of employers in the labor market by issuing thousands of injunctions against even nonviolent workers’ organizing, and vigilantes and police forces that did not hesitate to repress dissent violently. The ranks of organized labor were shrinking in the years before the economy began to recover in 1897. Dreams of a more democratic alternative to wage labor and corporate-dominated capitalism had been all but destroyed. Workers struggled to find their place in an emerging consumer-oriented culture that assumed everyone ought to strive for the often unattainable, and not necessarily desirable, marks of middle-class respectability. Yet American labor emerged from World War II with the main sectors of the industrial economy organized, with greater earning potential than any previous generation of American workers, and with unprecedented power as an organized interest group that could appeal to the federal government to promote its welfare. Though American workers as a whole had made no grand challenge to the nation’s basic corporate-centered political economy in the preceding four and one-half decades, they entered the postwar world with a greater level of power, and a bigger share in the proceeds of a booming economy, than anyone could have imagined in 1896. The labor and working-class history of the United States between 1900 and 1945, then, is the story of how working-class individuals, families, and communities—members of an extremely diverse American working class—managed to carve out positions of political, economic, and cultural influence, even as they remained divided among themselves, dependent upon corporate power, and increasingly invested in a individualistic, competitive, acquisitive culture.

domain: economics


Effect of Negative Feedback on Output Impedance:
Just as high input impedance is advantageous to an amplifier, so is low output impedance. With lower output impedance, the amplifier is better suited to drive a low impedance load. Such a desirable characteristic can be had by employing negative feedback. The Effect of Negative Feedback on Output Impedance of an amplifier is explained below.
The voltage-series feedback circuit given in Fig. 19.13 provides sufficient circuit detail for determining output impedance with feedback. The input terminals are short circuited so that – Vf is now the only input voltage to the amplifier. Now a voltage source Vout is applied at the output terminals so that lout current is drawn from the applied source.
Thus, series voltage negative feedback reduces the output impedance of an amplifier by a factor (1 + βA). This is the same factor by which voltage gain is reduced.
The output impedance with current shunt feedback can be determined by disconnecting the load resistance RL, applying a signal V to the output terminals with current Is removed. Now output current I is measured. The ratio of V to I provides the output impedance of circuit [Fig. 19.10 (d)].
Since current in the output circuit due to feedback opposes the current I, due to applied voltage, V
and output impedance,
So, output impedance is increased by the factor (1 + βA).
The output impedance with current-series feedback can be determined by disconnecting load resistance RL, applying a signal V to the output with Vs shorted out. The ratio of V to I provides the output impedance of the circuit. Now
or Output impedance,
So, the output impedance is increased by the factor (1 + βA).


text:
White · Black · Asian. 83.1%, 7.0%, 1.8%. Islander · Native, Other, Hispanic (any
race). 0.03%, 0.3%, 7.8%, 12.4%. Chicago Ridge is a village in Cook County,
Illinois, United St...
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Get the Chicago Ridge weather forecast. ... Africa; Antarctica; Arctic; Asia; Central
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domain: geography


text:
Get two free audio books when you join Audible!
Your first 30 days is FREE!!
Explore the world of audio books today.
The following audio books are available worldwide on Audible
Amazon (Whispersync enabled) and iTunes
This includes One Frosty Christmas, The Great Pumpkin Ride & A Filly Called Easter (Books 1 – 3 in The Holiday Series). It is a great gift for all seasons filled with inspiring stories of friendship, determination, and the power of horses to heal the world and overcome obstacles..plus action, adventure and mystery. Available in audio book around the world on Amazon and Audible.
A handicapped girl and a Metis boy fight to save an old mustang from freezing to death or being sent to slaughter and wind up teaching a small town about the true meaning of friendship.
Listen to a preview of One Frosty Christmas:
A mysterious ring of stones in a clearing…an abandoned old trapper’s cabin in the woods… Flickering lights in the forest…the sound of hoof beats in the night…go ahead, we dare you. Join The Great Pumpkin Ride for the ride of a lifetime. We dare you!
Listen to a preview of The Great Pumpkin Ride:
It is love at first sight when young Linda McCloud sees the pregnant filly called Easter at a local livestock auction, all dreams of buying a new barrel racing horse fly out the window. All too soon the vet becomes a regular at the McCloud family farm. Hope comes in the form of an unlikely ally when Mother Nature enters into the fray.
Listen to a preview of A Filly Called Easter:
A rogue wolf, love struck cowboy, and a cattle drive are only some of the hurdles faced by fifteen year-old Susie Stetler when she is sent to spend the summer in the mountains with her estranged grandmother and eight year-old stepbrother. In one of the hottest summer’s on record, Susie is forced to make a life altering decision, one that if she is wrong could cost her grandmother and stepbrother their lives.
Listen to a preview of Independence:
Valentino – click here for a preview
An abandoned horse comes to the aid of a blind girl and a Native boy after they are shipwrecked on opposite sides of a desolate island on the west coast in the middle of winter. Inspired by the true story of Will, the horse that got left behind on Jedidiah Island when it was turned over to BC. Parks.
Listen to a preview of Valentino:

domain: literature


text:
“This Paris Apartment project was a total restoration. The idea was to focus on the swirl design of the entrance floor and build outwards, stretching the space beyond this initial focal point. Height and curves prevail. Whilst the project was to remain relaxed and comfortable, we introduced curated design design and art pieces. The place feels personal, authentic but quite grandiose in the reception areas.”
It’s as much about bold colour as it is about Parisian chic, personality as it is about style and panache. French finesse by Studio ALM .
Photography by Giorgio Baroni

domain: artistic


text:
Austin Public Library is checking out whether to stop charging for overdue materials
Wednesday, January 29, 2020 by Jerry Quijano, KUT
The Austin Library Commission is looking into eliminating overdue fees for all materials in the city’s public library system.
The Austin Public Library stopped charging fees on overdue materials checked out for kids in 2018. Now the commission has created a three-person working group to analyze the feasibility of a completely fine-free system.
Penalties for lost and damaged materials would still be assessed.
Catherine Hanna, who chairs the commission, says there’s some concern about doing away with fees entirely since that money goes to the city of Austin. The library collected more than $428,000 in Fiscal Year 2018-19.
But at Monday’s meeting, the commission decided at least to look into it.
“I think there’s consensus among the commissioners that it’s something we would like to do,” Hanna said. “There are concerns because that would take away revenue from the city because revenue from the fines … goes into a general fund for the city.”
Currently, patrons are charged 25 cents a day per each overdue item.
Dana McBee, an assistant director for APL, says the library has been thinking about getting rid of overdue fines for some time. She says going fine-free allows everyone in the community to access the library regardless of their ability to pay.
“More and more libraries are deciding to eliminate overdue fines because it basically encourages equity, it increases access, and it brings customers back to the library who maybe haven’t come to the library because they have overdue fines,” she said.
Hanna says she hopes to have a report back from her working group by March. At that point, the commission would decide whether or not to recommend a fine-free system to City Council.
This story was produced as part of the Austin Monitor’s reporting partnership with KUT. Photo by Gabriel C. Pérez/KUT.
The Austin Monitor’s work is made possible by donations from the community. Though our reporting covers donors from time to time, we are careful to keep business and editorial efforts separate while maintaining transparency. A complete list of donors is available here, and our code of ethics is explained here.
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domain: library


text:
A global community of nature enthusiasts
photographing and learning about wildlife
The Green-tailed Towhee (Pipilo chlorurus) is the smallest towhee, but is still one of the larger members of the "American sparrow" family Emberizidae. Its breeding range covers most of the interior Western United States, with a winter range in Mexico and the southern edge of the Southwestern United States. This bird can be recognized by the bright green stripes on the edge of its wings. It has a distinct white throat and a rufous cap. It is fairly tame, but often stays hidden under a bush. It is fairly common in habitats with 'sagebrush' and other such bushes. It is uncommonly seen because of its tendency to stay under cover.

domain: biology


The fashion industry has always been one of the most dynamic and ever-changing sectors in the world. From haute couture to streetwear, fashion trends have a way of sweeping the globe in a matter of days. But in recent years, the influence of social media and influencers has changed the way fashion is marketed and consumed. In this article, we’ll explore how influencers are shaping the fashion industry and the impact they have on what we wear. Get ready to discover the power of social media and how it’s changing the face of fashion.
Influencers are playing a significant role in shaping the fashion industry by setting trends and influencing consumer behavior. With the rise of social media, influencers have become a powerful force in the fashion world, as they can reach a large audience and have the ability to persuade their followers to try new styles and products. They are also able to provide valuable feedback to fashion brands and designers, helping them to understand what their target audience wants and needs. Additionally, influencers are also helping to democratize the fashion industry by providing a platform for lesser-known designers and brands to gain exposure and reach a wider audience. Overall, influencers are having a major impact on the fashion industry and are helping to drive its evolution.
The Rise of Fashion Influencers
How social media has given birth to a new generation of fashion influencers
In recent years, social media has become a dominant force in the fashion industry, transforming the way that people consume and interact with fashion content. With the rise of platforms like Instagram, YouTube, and TikTok, a new generation of fashion influencers has emerged, who have amassed massive followings by sharing their unique style and fashion advice with their audience.
These influencers have become powerful figures in the fashion industry, with the ability to dictate trends and shape public opinion on fashion. They have also created new opportunities for aspiring designers and brands to showcase their work and reach a wider audience.
One of the key factors that has contributed to the rise of fashion influencers is the increasing importance of authenticity and individuality in fashion. Social media has enabled influencers to build a following by sharing their unique perspective and personal style, rather than simply promoting traditional fashion brands and trends. This has created a more diverse and inclusive fashion landscape, where a wider range of voices and perspectives are represented.
However, the rise of fashion influencers has also raised concerns about the ethics of the industry. Some critics argue that influencers are often more focused on monetizing their followings than providing genuine fashion advice or promoting sustainable and ethical practices. Additionally, the influence of fashion influencers on young people has been criticized, with some arguing that it perpetuates unrealistic beauty standards and contributes to a culture of consumerism.
Despite these concerns, the rise of fashion influencers is likely to continue, as social media remains an increasingly important platform for fashion content and discussion. As the industry evolves, it will be interesting to see how fashion influencers continue to shape and influence the world of fashion.
The impact of influencers on the fashion industry
Influencers have become a driving force in the fashion industry, with their opinions and choices shaping the preferences of millions of followers. Their impact on the industry can be seen in several ways:
- Increased Brand Reach: Influencers have a dedicated following, which they leverage to promote brands and products. By partnering with influencers, fashion brands can reach a wider audience and gain exposure to potential customers.
- Trendsetting: Influencers often set trends in the fashion industry by showcasing new styles, products, and designs. Their followers take notice of these trends and are more likely to purchase items that are popular among influencers.
- Product Endorsements: Influencers can provide valuable endorsements for fashion brands, helping to build credibility and trust among their followers. This can lead to increased sales and a boost in brand awareness.
- Changes in Consumer Behavior: The influence of fashion influencers has led to a shift in consumer behavior, with people increasingly looking to social media for fashion inspiration and advice. This has led to a decline in traditional fashion media, such as magazines and newspapers.
- More Diverse Representation: Fashion influencers come from a wide range of backgrounds and represent a more diverse range of body types and styles than traditional fashion models. This has led to a more inclusive and diverse fashion industry, with brands becoming more mindful of their customers’ needs and preferences.
Overall, the impact of influencers on the fashion industry is significant, and their influence is only set to grow in the coming years.
Examples of successful fashion influencers
The fashion industry has always been influenced by celebrities and models, but in recent years, a new type of influencer has emerged: the fashion influencer. These individuals have built a following by sharing their personal style, fashion tips, and shopping recommendations on social media platforms like Instagram, YouTube, and TikTok. Here are some examples of successful fashion influencers:
1. Chiara Ferragni
Chiara Ferragni is an Italian fashion blogger and influencer who founded her blog, The Blonde Salad, in 2009. She has since become one of the most followed fashion influencers on social media, with over 16 million followers on Instagram. Ferragni has collaborated with numerous luxury brands, including Chanel, Dior, and Gucci, and has been named one of Forbes’ 30 Under 30 most influential people in Europe.
2. Aimee Song
Aimee Song is a Canadian fashion influencer who started her blog, Song of Style, in 2008. She has since amassed over 3 million followers on Instagram and has collaborated with numerous fashion brands and retailers. Song is known for her effortless, minimalist style and her ability to make high-end fashion accessible to her followers.
3. Chriselle Lim
Chriselle Lim is a Korean-American fashion influencer who started her blog, The Chriselle Factor, in 2011. She has since become one of the most popular fashion influencers on YouTube, with over 2 million subscribers. Lim is known for her relatable, down-to-earth style and her focus on affordable fashion. She has collaborated with numerous brands, including Forever 21, L’Oreal, and Sephora.
4. Emily Ratajkowski
Emily Ratajkowski, also known as EmRata, is an American model and influencer who has become a fashion icon for her edgy, sexy style. She started her blog, The Lonely Lingerie, in 2013 and has since gained over 26 million followers on Instagram. Ratajkowski has collaborated with numerous fashion brands, including Versace, Michael Kors, and Adidas.
These are just a few examples of the many successful fashion influencers who have emerged in recent years. Their influence on the fashion industry has been significant, as they have the power to shape trends and influence consumer behavior. As the fashion industry continues to evolve, it will be interesting to see how influencers continue to play a role in shaping the industry’s future.
The difference between macro and micro influencers
The rise of fashion influencers has revolutionized the way people perceive and engage with the fashion industry. Influencers are individuals who have the power to influence the opinions and actions of others through their words and actions. In the fashion industry, influencers can be categorized into two groups: macro and micro influencers.
Macro influencers are typically celebrities or high-profile individuals who have a large following on social media platforms such as Instagram, Twitter, and YouTube. They have the power to influence the trends and preferences of their followers and can have a significant impact on the fashion industry. For example, a celebrity wearing a particular outfit or endorsing a fashion brand can lead to a surge in sales for that brand.
On the other hand, micro influencers are individuals who have a smaller following but are still influential within their niche. They may have a specific area of expertise, such as fashion, beauty, or lifestyle, and can still have a significant impact on their followers’ purchasing decisions. Micro influencers often have a more personal connection with their followers and can provide more authentic recommendations and reviews.
In recent years, micro influencers have gained significant power in the fashion industry. Brands are increasingly partnering with micro influencers for marketing campaigns as they are often more affordable and can provide more targeted and personalized content. Micro influencers also tend to have a more engaged and loyal following, which can result in higher conversion rates for brands.
Overall, the rise of fashion influencers has had a significant impact on the fashion industry. Macro and micro influencers have different levels of influence, but both can have a significant impact on the trends and preferences of their followers. As the fashion industry continues to evolve, it will be interesting to see how the role of influencers continues to shape the industry.
The Power of Influence
How influencers influence fashion trends
Influencers have a significant impact on the fashion industry, as they possess the power to influence their followers’ fashion choices and trends. With the rise of social media, influencers have become a driving force in shaping the fashion industry, and their influence continues to grow.
- Setting the tone for the latest trends
Influencers play a crucial role in setting the tone for the latest fashion trends. They showcase the latest fashion styles, accessories, and beauty products on their social media platforms, which often become the talking point among their followers. This, in turn, creates a ripple effect, as their followers begin to adopt the latest trends, making them popular among the masses.
- Driving sales and revenue
Influencers also have a significant impact on driving sales and revenue for fashion brands. By promoting products on their social media platforms, influencers can generate buzz around specific fashion items, driving traffic to the brand’s website and increasing sales. In fact, many fashion brands now collaborate with influencers to promote their products, as it has proven to be an effective marketing strategy.
- Creating a demand for specific styles
Influencers can create a demand for specific styles by showcasing them on their social media platforms. They have the power to make a particular fashion item or trend popular among their followers, which can then lead to a surge in demand for that style. This, in turn, puts pressure on fashion brands to produce more of those styles, shaping the fashion industry in the process.
- Influencing fashion weeks
Influencers also have a significant impact on fashion weeks, as they attend shows and events and share their experiences on social media. This can create a buzz around specific designers or fashion shows, generating interest and excitement among their followers. In turn, this can lead to increased attendance at fashion events and a boost in the popularity of certain designers.
Overall, influencers have a significant impact on the fashion industry, as they shape fashion trends, drive sales and revenue, create a demand for specific styles, and influence fashion weeks. As social media continues to grow and evolve, it is likely that the influence of influencers on the fashion industry will only continue to grow.
The role of influencers in shaping public opinion
Influencers have a significant impact on shaping public opinion when it comes to fashion trends and preferences. With their massive following and reach, they can influence their audience’s buying decisions and drive demand for specific fashion items or brands. In this section, we will delve deeper into the role of influencers in shaping public opinion in the fashion industry.
The Impact of Social Media
Social media has revolutionized the way people consume and share information, including fashion trends. Influencers with a strong presence on platforms such as Instagram, YouTube, and TikTok can reach millions of people with a single post. They have the power to make or break a fashion trend, and their followers often look to them for inspiration and guidance on what to wear.
The Influence of Personal Style
Influencers also shape public opinion through their personal style. Many people follow influencers because they admire their fashion sense and want to emulate their look. Influencers can introduce new fashion trends or put a fresh spin on existing ones, and their followers will often follow suit. This creates a ripple effect, with more and more people adopting the same fashion trends, and eventually, the trend becomes mainstream.
The Role of Influencer Marketing
Influencer marketing has become a crucial aspect of the fashion industry. Brands often collaborate with influencers to promote their products and reach a wider audience. Influencers have the power to make or break a product, and their endorsement can significantly impact a brand’s sales. This makes influencers a valuable asset for fashion brands, and they are willing to pay top dollar to work with the most popular and influential ones.
In conclusion, influencers play a significant role in shaping public opinion in the fashion industry. With their massive following and reach, they can introduce new trends, influence personal style, and drive demand for specific fashion items or brands. The power of influencer marketing has transformed the way fashion brands market their products, and it will be interesting to see how this trend continues to evolve in the future.
The importance of authenticity in influencer marketing
The fashion industry has always been influenced by trends and the opinions of experts, but with the rise of social media, influencers have become a powerful force in shaping the industry. Influencer marketing is a form of social media marketing that involves endorsements and product placement by individuals with a strong following on social media platforms.
Authenticity is crucial in influencer marketing because it helps to build trust between the influencer and their followers. When an influencer promotes a product or brand, their followers are more likely to trust their recommendation if they perceive the influencer as authentic and trustworthy. Authenticity can be established through a variety of means, such as sharing personal experiences, being open and honest about one’s opinions, and showing a genuine interest in the products being promoted.
Moreover, authenticity is essential for building long-term relationships with followers. If an influencer is seen as inauthentic or disingenuous, their followers may lose trust in them and stop following them. This can have a negative impact on the influencer’s reputation and the brands they work with. Therefore, it is important for influencers to be authentic in their content and interactions with their followers.
Authenticity also plays a role in the selection of influencers by brands. Brands are increasingly looking for influencers who have a genuine interest in their products and who are aligned with their brand values. Influencers who are seen as authentic and genuine are more likely to be chosen for campaigns and collaborations, as they are seen as more effective at reaching and engaging with their audience.
In conclusion, authenticity is crucial in influencer marketing as it helps to build trust between the influencer and their followers, establish long-term relationships, and plays a role in the selection of influencers by brands. Authenticity is essential for influencers to maintain their credibility and to ensure that their recommendations are taken seriously by their followers.
The impact of influencer marketing on consumer behavior
In recent years, influencer marketing has become a powerful force in the fashion industry. With the rise of social media, influencers have been able to build a large following of dedicated fans who trust their opinions and style choices. As a result, fashion brands have begun to recognize the value of partnering with influencers to promote their products.
But what is the impact of influencer marketing on consumer behavior? How do these partnerships between influencers and brands affect the way that people make purchasing decisions?
One of the key ways that influencer marketing impacts consumer behavior is by creating a sense of FOMO (fear of missing out). When an influencer promotes a product, their followers may feel like they need to have that product in order to stay on trend or be part of the in-crowd. This can lead to impulse buying and a willingness to spend more money on items that are associated with a particular influencer.
Another way that influencer marketing affects consumer behavior is by creating a sense of trust and authenticity. When an influencer recommends a product, their followers are more likely to believe that it is a good choice because they see the influencer as a trusted source of information. This can be especially true for younger consumers who may not have as much experience with fashion and are looking for guidance from people they admire.
Finally, influencer marketing can also impact consumer behavior by introducing people to new brands and products. Influencers often have a unique style or aesthetic that appeals to their followers, and when they promote a product that fits with that style, it can be an effective way to get people interested in trying something new.
Overall, the impact of influencer marketing on consumer behavior is significant. It can drive impulse buying, create a sense of trust and authenticity, and introduce people to new brands and products. As the fashion industry continues to evolve, it is likely that the role of influencers will only continue to grow.
The Future of Fashion Influencers
The evolving role of influencers in the fashion industry
In recent years, the fashion industry has witnessed a significant shift in the way it operates. This shift is largely due to the rise of social media and the influence of fashion influencers. Influencers have become a driving force in the fashion industry, shaping trends and influencing consumer behavior. In this section, we will explore the evolving role of influencers in the fashion industry.
- Emergence of Micro-Influencers
One of the most significant changes in the fashion industry is the emergence of micro-influencers. These are individuals who have a relatively small following, typically ranging from a few thousand to a few hundred thousand followers. However, their influence is significant, as they often have a highly engaged and loyal following. Many fashion brands are now turning to micro-influencers as a more cost-effective and authentic alternative to traditional celebrity endorsements.
- Authenticity and Transparency
Another key aspect of the evolving role of influencers in the fashion industry is the emphasis on authenticity and transparency. In the past, fashion brands would often pay celebrities to wear their clothes and attend events, creating a facade of authenticity. However, the rise of social media has made it easier for consumers to see through these tactics. Influencers, on the other hand, have built their following on authenticity and transparency. They often share their honest opinions and experiences with their followers, which has helped to build trust and credibility.
- Diversification of the Fashion Industry
The rise of influencers has also led to a greater diversification of the fashion industry. In the past, fashion was largely dominated by a small group of designers and brands. However, social media has given a platform to a much wider range of individuals, including people of color, plus-size individuals, and individuals with disabilities. This has led to a greater representation of diverse voices and bodies in the fashion industry, which has helped to break down barriers and promote inclusivity.
- The Power of Influence
Finally, the evolving role of influencers in the fashion industry has highlighted the power of influence. Influencers have the ability to shape consumer behavior and drive sales. Brands are now investing heavily in influencer marketing, as it has proven to be a highly effective way to reach and engage with consumers. However, this power also comes with responsibility. Influencers have a responsibility to use their platform for good and to promote positive values and messages.
In conclusion, the evolving role of influencers in the fashion industry is significant. They are shaping trends, influencing consumer behavior, promoting diversity and inclusivity, and driving sales. As the fashion industry continues to evolve, it will be interesting to see how the role of influencers continues to shape and influence the industry.
The impact of artificial intelligence on influencer marketing
As technology continues to advance, artificial intelligence (AI) is becoming increasingly prevalent in the world of fashion influencers. AI has the potential to revolutionize the way brands and influencers collaborate, creating more efficient and effective marketing campaigns. Here are some ways AI is shaping the future of influencer marketing in the fashion industry:
- Personalized recommendations: AI algorithms can analyze consumer data to create personalized recommendations for each individual customer. This means that brands can target their marketing campaigns more effectively, reaching the right audience with the right message.
- Predictive analytics: AI can also be used to predict consumer behavior, allowing brands to anticipate trends and adjust their marketing strategies accordingly. This can help influencers and brands to stay ahead of the curve and remain relevant in an ever-changing industry.
- Automated content creation: AI-powered tools can create content based on pre-determined criteria, such as brand values and target audience. This can save time and resources for both influencers and brands, allowing them to focus on other aspects of their campaigns.
- Improved measurement and analysis: AI can also help to measure the success of marketing campaigns, providing valuable insights into consumer behavior and engagement. This can help influencers and brands to make data-driven decisions and optimize their strategies for better results.
Overall, the impact of AI on influencer marketing in the fashion industry is significant. As technology continues to advance, it is likely that we will see even more innovative uses for AI in this space, helping to drive the industry forward and shape the future of fashion influencers.
The potential of virtual influencers in the fashion industry
The fashion industry has long been influenced by traditional fashion influencers, such as celebrities and fashion bloggers. However, with the rise of social media, a new type of influencer has emerged: virtual influencers. These are computer-generated characters that have become popular on social media platforms, and they are beginning to have a significant impact on the fashion industry.
Virtual influencers are created using computer-generated imagery (CGI) technology, and they are often designed to resemble real people. They have their own social media accounts, where they share content related to fashion, beauty, and lifestyle. Some of the most popular virtual influencers include Lil Miquela, Blawko, and Imma.
One of the key advantages of virtual influencers is that they can be easily customized to fit a brand’s needs. They can be dressed in specific clothing, accessories, and makeup to promote a particular product or fashion trend. They can also be used to create a specific image or mood for a brand, such as being edgy, playful, or sophisticated.
Another advantage of virtual influencers is that they are not limited by geography or language barriers. They can reach a global audience, making them a valuable tool for fashion brands that want to expand their reach. Additionally, virtual influencers can be more cost-effective than working with traditional influencers, as they do not require payment for their services.
However, virtual influencers also have some drawbacks. One of the main criticisms of virtual influencers is that they lack authenticity. Because they are computer-generated, they cannot offer a genuine perspective on fashion or lifestyle. Additionally, some critics argue that virtual influencers perpetuate unrealistic beauty standards, as they are often designed to have perfect skin, hair, and bodies.
Despite these criticisms, virtual influencers are likely to play an increasingly important role in the fashion industry in the coming years. As social media continues to dominate the fashion industry, virtual influencers will become more prevalent, and brands will need to adapt to this new form of marketing. By embracing virtual influencers, fashion brands can reach new audiences, promote their products in innovative ways, and stay ahead of the curve in an ever-changing industry.
The challenges and opportunities for fashion influencers in the future
As the popularity of fashion influencers continues to rise, so does the competition among them. This means that in order to stand out, influencers must continually come up with new and creative content to keep their followers engaged. This can be a challenge, as it requires not only a lot of time and effort, but also a deep understanding of what their audience wants and needs.
Changing Industry Landscape
The fashion industry is constantly evolving, and this means that fashion influencers must adapt to stay relevant. For example, as more and more consumers turn to online shopping, influencers must find ways to integrate e-commerce into their content. This can be a significant opportunity, as it allows them to monetize their influence in new ways, but it also requires a lot of effort and strategy.
Increased Pressure to Diversify
As fashion influencers gain more and more influence, they are also facing increased pressure to diversify their content and appeal to a wider range of audiences. This can be a challenge, as it requires a lot of research and understanding of different cultures and styles. However, it can also be an opportunity to expand their reach and influence even further.
The Need for Authenticity
In a world where consumers are increasingly skeptical of marketing and advertising, authenticity has become more important than ever. This means that fashion influencers must be genuine and transparent in their content, or risk losing the trust of their followers. This can be a challenge, as it requires a lot of self-awareness and honesty, but it can also be an opportunity to build a strong and loyal following.
The importance of diversity and inclusivity in fashion influencer marketing
The fashion industry has traditionally been dominated by a narrow definition of beauty and style, often excluding individuals from diverse backgrounds and body types. However, the rise of fashion influencers has brought a new level of diversity and inclusivity to the industry. Influencers are using their platforms to showcase a wider range of body types, ages, and ethnicities, challenging traditional beauty standards and promoting self-acceptance and body positivity.
Moreover, fashion influencers are also playing a crucial role in promoting diversity and inclusivity in the fashion industry by partnering with brands that share their values. Many influencers are now choosing to work with brands that prioritize diversity and inclusivity in their marketing campaigns, and are using their platforms to promote these brands to their followers.
Additionally, fashion influencers are also using their platforms to raise awareness about important social and political issues, such as racial and gender equality, and body positivity. By using their influence to promote these issues, fashion influencers are helping to create a more inclusive and diverse fashion industry.
Overall, the importance of diversity and inclusivity in fashion influencer marketing cannot be overstated. As the fashion industry continues to evolve, it is crucial that influencers continue to use their platforms to promote a more inclusive and diverse definition of beauty and style.
The dark side of influencer marketing
While influencer marketing has revolutionized the fashion industry, it has also raised several ethical concerns. Influencers have the power to shape public opinion and trends, but they also have the potential to exploit their followers and mislead them. Here are some of the dark side of influencer marketing:
One of the most significant issues in influencer marketing is the inauthenticity of the content. Some influencers promote products or services without disclosing that they have been paid or compensated in some way. This can lead to a breach of trust between the influencer and their followers, as well as potential legal consequences.
Pressure to conform
Influencers have a significant impact on their followers’ purchasing decisions, which can lead to a pressure to conform. Influencers may promote specific fashion trends or products, leading their followers to feel pressure to buy and wear similar items. This can result in a negative impact on mental health, as well as an increased risk of developing eating disorders and body image issues.
Unrealistic beauty standards
Influencers often have a significant influence on the beauty standards of their followers. However, many influencers promote unrealistic beauty standards, which can be harmful to their followers’ self-esteem. Influencers may use editing software to enhance their appearance, creating an unrealistic and unattainable standard of beauty.
Exploitation of followers
Some influencers may exploit their followers by promoting products or services that they do not truly believe in or endorse. This can lead to a breach of trust between the influencer and their followers, as well as potential legal consequences.
In conclusion, while influencer marketing has transformed the fashion industry, it is essential to consider the ethical implications of this practice. Influencers must be transparent about their relationships with brands and avoid promoting unrealistic beauty standards or exploiting their followers. Brands must also ensure that they are working with influencers who align with their values and ethics.
The importance of transparency in influencer marketing
As influencer marketing continues to gain momentum in the fashion industry, it is essential to consider the ethical implications of this phenomenon. One of the most critical aspects of influencer marketing is transparency, which refers to the openness and honesty with which influencers and brands collaborate. Here are some reasons why transparency is crucial in influencer marketing:
- Building Trust: Transparency is a key component of building trust between influencers and their followers. When influencers disclose their partnerships with brands, they establish a level of honesty that fosters trust and credibility with their audience.
- Compliance with Regulations: In many countries, influencer marketing is subject to specific regulations. For example, the Federal Trade Commission (FTC) in the United States requires influencers to disclose their partnerships with brands in a clear and conspicuous manner. Compliance with these regulations is crucial to avoid legal repercussions.
- Authenticity: Transparency is essential for maintaining the authenticity of influencer content. When influencers fail to disclose their partnerships with brands, they risk compromising the authenticity of their content, which can lead to a loss of credibility with their followers.
- Preventing Deception: By disclosing their partnerships with brands, influencers can prevent deception among their followers. Without transparency, followers may assume that influencers are providing unbiased opinions when, in fact, they have a financial interest in promoting certain products or services.
- Ensuring Transparency: Influencers must also ensure transparency in their collaboration with brands. This includes disclosing any compensation received in exchange for promoting a product or service, as well as providing a clear and concise description of the product or service being promoted.
In conclusion, transparency is essential in influencer marketing as it builds trust, complies with regulations, maintains authenticity, prevents deception, and ensures transparency in the collaboration between influencers and brands. By prioritizing transparency, influencers can maintain the integrity of their content and build long-lasting relationships with their followers.
The role of regulation in influencer marketing
As influencer marketing continues to shape the fashion industry, there is a growing need for regulation to ensure ethical practices. Brands and influencers must adhere to strict guidelines to protect consumers and maintain transparency. Here are some key aspects of regulation in influencer marketing:
One of the primary concerns in influencer marketing is the disclosure of sponsored content. Regulations require influencers to clearly disclose any financial or in-kind relationships with brands. This includes disclosing paid partnerships, gifts, and affiliate links. The Federal Trade Commission (FTC) in the United States provides guidelines for influencers to follow when promoting products or services. In the United Kingdom, the Advertising Standards Authority (ASA) has similar regulations in place.
Influencers have a responsibility to ensure that their content is honest and truthful. They must disclose any relationships with brands and avoid making false or misleading claims about products or services. Influencers must also be mindful of their audience and avoid promoting content that may be offensive or harmful.
Brands must also adhere to ethical guidelines when working with influencers. They must ensure that the influencer’s content aligns with their brand values and messaging. Brands must also provide influencers with accurate information about their products or services and ensure that they are not promoting anything that may be harmful or misleading.
Consequences of non-compliance
Failing to comply with regulations can have serious consequences for both influencers and brands. The FTC and ASA have the power to issue fines and penalties for violations of their guidelines. In addition, brands may face reputational damage if they are associated with influencers who engage in unethical practices.
Overall, regulation plays a crucial role in ensuring that influencer marketing in the fashion industry is conducted ethically and transparently. Both influencers and brands must be aware of their responsibilities and adhere to the guidelines to protect consumers and maintain trust in the industry.
The responsibility of influencers in promoting ethical fashion
In recent years, the fashion industry has come under increased scrutiny for its environmental and social impact. As influencers hold significant power in shaping public opinion and trends, they have a responsibility to promote ethical fashion practices.
Advocating for Sustainable Practices
Influencers can play a crucial role in promoting sustainable fashion practices by showcasing eco-friendly brands and products. They can educate their followers on the importance of sustainable fashion and encourage them to make more conscious consumption choices. This includes promoting brands that use sustainable materials, reduce waste, and prioritize ethical labor practices.
Calling Out Unethical Brands
Influencers also have a responsibility to hold brands accountable for their unethical practices. This includes calling out brands that engage in unethical labor practices, use harmful chemicals, or contribute to environmental damage. By speaking out against these brands, influencers can raise awareness and encourage their followers to make more informed purchasing decisions.
Supporting Diversity and Inclusion
Influencers can also promote diversity and inclusion in the fashion industry by showcasing a diverse range of models and promoting body positivity. This includes featuring models of different races, ages, and body types, and encouraging their followers to embrace their individuality and celebrate their unique beauty.
Transparency and Accountability
Finally, influencers must be transparent and accountable for their own practices. This includes disclosing sponsored posts and collaborations with brands, as well as being transparent about their own values and beliefs regarding ethical fashion. By setting a positive example, influencers can inspire their followers to make more ethical and sustainable fashion choices.
Overall, influencers have a significant responsibility in promoting ethical fashion practices. By advocating for sustainable practices, calling out unethical brands, supporting diversity and inclusion, and practicing transparency and accountability, influencers can play a critical role in shaping a more ethical and sustainable fashion industry.
The future of ethical influencer marketing in the fashion industry
As the fashion industry continues to evolve, so too does the role of influencer marketing. With an increasing focus on ethical practices and sustainability, the future of ethical influencer marketing in the fashion industry is an important topic to consider.
One key trend to watch is the rise of micro-influencers. These are individuals with smaller followings, but a highly engaged and niche audience. By partnering with micro-influencers, fashion brands can reach a more targeted audience and avoid the pitfalls of influencer marketing gone wrong.
Another important trend is the emphasis on authenticity. Consumers are increasingly savvy to marketing tactics and want to see authentic connections between influencers and brands. This means that influencers must be careful to disclose their partnerships and maintain their credibility with their followers.
In addition, there is a growing focus on diversity and inclusivity in the fashion industry. This means that brands must be mindful of the influencers they choose to work with, and ensure that they are representing a diverse range of voices and perspectives.
Finally, the future of ethical influencer marketing in the fashion industry will also involve a greater focus on sustainability. This means that brands must work with influencers who share their values and are committed to promoting sustainable practices.
Overall, the future of ethical influencer marketing in the fashion industry will require brands and influencers to work together to create authentic, diverse, and sustainable partnerships that benefit both parties and resonate with consumers.
1. How are influencers impacting the fashion industry?
Influencers have become a powerful force in the fashion industry by using social media platforms to showcase their personal style and fashion choices. They have the ability to reach a large audience and influence their followers’ buying decisions. Through their content, they can introduce new trends, brands, and styles to their followers, and in turn, shape the overall direction of the fashion industry.
2. How do influencers decide what to wear?
Influencers often work with brands and designers to receive clothing and accessories for free in exchange for promoting them on their social media channels. They may also purchase items themselves or borrow from friends and family. Influencers often consider the current fashion trends, their personal style, and the occasion when deciding what to wear. They also take into account their audience’s preferences and what will resonate with them.
3. How do influencers affect consumer behavior?
Influencers have a significant impact on consumer behavior as they have the power to influence their followers’ purchasing decisions. They can recommend specific brands, products, and styles, and their followers may then choose to purchase those items based on their recommendation. Influencers also have the ability to create buzz around new products and trends, which can drive sales and increase brand awareness.
4. How do brands work with influencers?
Brands often work with influencers to promote their products and increase brand awareness. This can include providing influencers with free clothing and accessories in exchange for promoting them on their social media channels, or paying influencers to create sponsored content. Brands may also work with influencers to create product collaborations or to attend events and promote their brand.
5. What is the future of influencer marketing in fashion?
The future of influencer marketing in fashion is likely to continue to grow as more and more brands recognize the power of influencers to drive sales and increase brand awareness. Influencers will continue to play a significant role in shaping the fashion industry by introducing new trends and styles to their followers. As social media platforms continue to evolve, influencers will also need to adapt and find new ways to engage with their followers and stand out in a crowded market.


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Issuing a strong condemnation of the practice of so-called “conversion therapy,” President Barack Obama has called for an end to the treatment, according to Politico.
Although considered to be harmful by groups like the American Psychiatric Association, the “reparative” therapy is supposed to halt the desire for homosexuality or nontraditional gender identification and is usually offered by conservative religious groups, writes the news outlet.
The announcement came in the form of a statement from the president and senior adviser Valerie Jarrett, posted alongside a WhiteHouse.gov petition to end such therapies. It was not accompanied by any concrete statements of policy.
The petition, which has been digitally signed nearly 121,000 times since early January, lists 17-year-old Leelah Alcorn as its inspiration. Alcorn, a transgender girl from Ohio, threw herself in front of a tractor-trailer last December, leaving behind an online suicide note in which she detailed how she had been forced to attend conversion treatment where religious therapists attempted to convert her back into a boy.
“Tonight, somewhere in America, a young person, let’s say a young man, will struggle to fall to sleep, wrestling alone with a secret he’s held as long as he can remember. Soon, perhaps, he will decide it’s time to let that secret out,” the president’s statement read. “What happens next depends on him, his family, as well as his friends and his teachers and his community. But it also depends on us — on the kind of society we engender, the kind of future we build.”
We’re proud of the Obama administration for raising the bar and tackling this long-standing problem.
SOURCE: Politico | PHOTO CREDIT: Getty
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pH-responsive CAP-co-poly(methacrylic acid)-based hydrogel as an efficient platform for controlled gastrointestinal delivery: fabrication, characterization, in vitro and in vivo toxicity evaluation
Cellulose acetate phthalate-based pH-responsive hydrogel was synthesized for fabrication of polymeric matrix tablets for gastro-protective delivery of loxoprofen sodium. Cellulose acetate phthalate (CAP) was cross-linked with methacrylic acid (MAA) using free radical polymerization technique. Fourier transform infrared (FTIR) spectra confirmed the formation of cross-linked structure of CAP-co-poly(methacrylic acid). Thermogravimetric analysis (TGA) and differential scanning calorimetry (DSC) confirmed the thermal stability of polymeric networks, and scanning electron microscopy (SEM) and energy-dispersive X-ray spectrum (EDS) images unveiled that the prepared formulations were porous in nature and thus the developed formulations had shown better diffusibility. Swelling and in vitro drug release was performed at various pHs and maximum swelling and release was obtained at pH 7.4, while swelling and release rate was very low at pH 1.2 which confirmed the pH-responsive behavior of CAP-co-poly(MAA). CAP-co-poly(MAA) copolymer prevents the release of loxoprofen sodium into the stomach due to reduced swelling at gastric pH while showing significant swelling and drug release in the colon. Cytotoxicity studies revealed higher biocompatibility of fabricated hydrogel. Acute oral toxicity studies were performed for the evaluation and preliminary screening of safety profile of the developed hydrogels. Matrix tablets were evaluated for release behavior at simulated body pH. The investigations performed for analysis of hydrogels and fabricated matrix tablets indicated the controlled drug release and gastro-protective drug delivery of CAP-co-poly(MAA) hydrogels and pH-sensitive matrix tablets for targeted delivery of gastro-sensitive/irritative agents.
KeywordsCellulose acetate phthalate Hydrogel Gastro-protective Controlled release Acute toxicity
The authors would like to acknowledge Higher Education Commission of Pakistan for the financial support through Project No. 21-487/SRGP/R&D/HEC/2015. This study became possible due to support of Higher Education Commission of Pakistan.
Compliance with ethical standards
Conflict of interest
The authors declare that they have no conflict of interest.
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domain: chemistry


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According to new research, there are some very frequent symptoms that can help and accelerate the diagnosis of cancer
The cancer unfortunately it remains a leading cause of death worldwide. Prevention can help in the cure and success of treatments; therefore, the advice is to periodically undergo routine checks. But that’s not all, as there are some initial symptoms that can aid in the diagnosis. The early diagnosis it is, in fact, the key to being able to fight the disease.
One studio published on Journal of Public Health tried to shed some light on some symptoms key, especially those concerning the digestive system. The researchers noted that understanding the frequency and nature of the presentation of abdominal symptoms among cancer patients, could facilitate and speed up diagnosis. (Read also: 14 telltale signs and symptoms of cancer – here’s what to look out for, according to the AIRC)
Specifically, they looked into eight abdominal symptoms come:
- abdominal pain
- change in bowel habit
- swelling / distension
- rectal bleeding
- nausea / vomiting
These signals were detected in 15,956 patients subsequently diagnosed with cancer. At the end of the study, the researchers observed that nearly a quarter (about 23%) of cancer patients had abdominal problems before definitive diagnosis. I Abdominal symptoms are common among cancer patients; therefore, there is a need for awareness campaigns which could help research.
Others symptoms they can be:
- blood in the stool
- diarrhea or constipation for no obvious reason
- feeling that you have not completely emptied your bowels after going to the bathroom
- pain in the stomach or anus
It’s not always clear what causes cancer, but they do exist proven risk factors. In fact, it is estimated that four out of 10 cancer cases could be prevented. In addition to the genetic predisposition and family history of each of us, there are factors that can affect such as overweight and theobesity. For example, obesity means being very overweight with a body mass index (BMI) of 30 or higher. The risk of bowel cancer is higher in obese people than in those who have a healthy BMI. Therefore, it is important to try to maintain a normal weight by exercising and following a balanced diet.
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Source: Journal of Public Health
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The article incorporates published studies and recommendations from international institutions and / or experts. We make no claims in the medical-scientific field and we report the facts as they are. The sources are indicated at the end of each article