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Stills earns coaching award
- Madras Pioneer - Sports
> Lorne Stills, the Culver Middle School coach who also assists J.D. Alley with Culver High's wrestling program, was recently recognized as a Coach of the Year among all of Oregon's Middle School coaches. He received the award at a May 31 banquet in the Len Casanova Center at Autzen Stadium in Eugene.
Stills was selected from nominations submitted to the Oregon Athletic Coaches Association, which is open to coaches at all levels in the state. He was picked from among all different sports and all sized schools as the Middle School winner. He has been coaching the Culver middle school since the 1997-'98 school year.
Nominations were reviewed by a committee which made the decisions.
Stills has been involved with football besides wrestling at Culver Middle School, Alley noted.
"He's been picked best in all divisions and all sports," Alley said of the Middle School awards for coaches not having as many designations as at the High School level.
Once a coach is noted as a coach of the year in their sport, however, they go into competition for overall coach of the year, which Alley was eligible for after earning Coach of the Year among 2A wrestling coaches during the winter.


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Which Canadian age group has the best credit scores? Which has the worst? What is yours and how can you improve it? Knowing what is in your credit report is important. If you have a poor credit history, it could be harder for you to get a credit card or a loan. It could even affect your ability to rent a house or get hired for a job.
At a time when governments are more closely monitoring changes in global GDP growth, the effect of protectionism, rising commodity prices, currency fluctuations and sluggish business investment and their effects on the long-term financial well-being of Canadians, the 21st century wealth advisor needs to better understand the strategy behind the tax efficient investment recommendations made to the families he or she works with. That’s the key reason why attendance at DAC is critical to your success.
The technical side of payroll, if done incorrectly, can cost both the employer and the employee unnecessary and unexpected tax remittances, interest and penalties from the Canada Revenue Agency. You can be the professional to solve these concerns by starting a new certificate course online this week.

domain: finance


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Casa Firenzi Story Episode 2:
Sophia has been working as a dance and music tutor for the Marchesa Firenzi in Florence for about a month now. She’s learning that life in the household of a powerful merchant family means more than just teaching the children dance and music. Survival among the powerful families of Florence means staying informed, and that means listening carefully. In this episode, Sophia is launched into the society of Florence beside the Marchesa Firenzi. Romance blossoms between Sophia and Manus, the Firenzi Master Gardener, but societal norms require discretion.

domain: artistic


Elite Force 1911 Tactical CO2 Pistol
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What is Artificial Intelligence (AI) Marketing? A Comprehensive Guide
What is Artificial Intelligence (AI) Marketing? A Comprehensive GuideAllan McNabb2023-09-07T15:44:27-04:00
Artificial intelligence (AI) marketing refers to integrating AI technology into marketing, allowing businesses to use customer data from various sources to predict customer behaviors and trends across digital platforms. This powerful intersection of technology and marketing provides unprecedented insight into consumer needs and preferences, empowering businesses to optimize their marketing strategies and deliver highly targeted, personalized messages through various channels.
Furthermore, AI-powered tools allow businesses to automate applications while personalizing and optimizing customer experiences. In the end, the objective is to increase profits.
The Role of AI in Marketing
AI in marketing uses machine learning and customer data to predict users’ online behaviors, offering the capacity to serve personalized content at opportune times.
For example, marketers utilize AI technologies to automate and optimize targeting strategies, resulting in personalized messaging to clients and improving customer experiences and revenue generation, a finding supported by 41% of marketers attributing higher email campaign revenue to AI.
Moreover, AI assists in automating routine tasks such as data sorting, customer query response, and security authorizations, thereby increasing efficiency within marketing teams. With real-time data analysis, AI enables marketers to adapt quickly to changing market conditions and consumer behaviors.
Benefits of AI Marketing
AI is revolutionizing marketing, bringing numerous benefits. Here are ten critical advantages of AI marketing.
#1 Increased Efficiency and Automation
AI marketing boosts efficiency and automation by streamlining repetitive tasks and generating in-depth consumer insights. Utilizing AI, marketers can automate tedious work such as data sorting and security authorizations, freeing up more time for strategic tasks.
For example, AI can be instrumental in operating automated publishing tools. These tools can consistently publish content on a predefined schedule, increasing marketing productivity and efficiency.
Importantly, machine learning programs within AI marketing deliver data-driven personalization. They can generate insights about clientele behaviors and preferences, aiding in creating targeted, personalized campaigns.
An example is chatbots that walk customers through a pre-established decision tree. This forms an integral part of personalized marketing automation, enhancing customer experience.
#2 Better Market Segmentation and Targeting
In AI marketing, market segmentation refers to segregating potential customers into groups based on various criteria such as interests, buying habits, and demographics. Targeting then utilizes these segmented groups to deliver personalized marketing messages.
Additionally, AI facilitates a higher level of personalization by understanding consumer preferences at a granular level, thereby improving customer experience. This advanced segmentation and targeting can increase marketing ROI and better campaign success rates.
#3 Improved Campaign Personalization and Relevance
AI marketing is a set of tools and techniques that leverages machine learning and data analyses to deliver personalized and timely consumer interactions. This results in distinct, tailored experiences based on unique customer characteristics, such as preferences, past actions, and location.
#4 Increased Campaign Response and Conversions
AI marketing is a streamlined approach that leverages machine learning and customer data to personalize online customer engagement, thereby boosting campaign responses and conversions. Therefore, businesses can predict user behavior patterns based on past interactions and other data sources on their digital platforms, targeting content delivery to specific users at optimal times.
According to marketers, AI can produce double-digit enhancements in outcomes, contributing to overall sales increases while saving time and resources, enabling marketing teams to focus more on strategic initiatives.
#5 Increased Customer Engagement and Satisfaction
AI marketing enhances customer engagement and satisfaction by leveraging customer data and machine learning to deliver personalized and timely content. This data-driven approach aids in understanding customer behavior, enabling real-time informed decisions that enhance marketing outcomes.
For example, 90% of millennial customers prefer AI solutions like chatbots, leading to a more positive customer experience. Therefore, intelligent use of AI in marketing, such as utilizing AI tools for keyword selection and content customization, notably contributes to customer satisfaction, driving customer engagement and satisfaction.
#6 Increased Data Quality and Collection
The benefit of increased data quality and collection in AI marketing lies in its potential to improve decision-making accuracy and marketing success. Enhanced data quality, characterized by accuracy, timeliness, completeness, and relevance, enables AI marketing platforms to form sound insights and produce more effective strategies.
#7 Improved Predictions, Forecasting, and Analysis
AI marketing enhances predictions, forecasting, and analysis by leveraging large-scale data through advanced algorithms and machine learning models. It enables marketing teams to predict consumer behavior, positioning campaigns for a more significant impact.
For example, Amazon leverages predictive analytics to recommend products based on past behaviors to consumers. This approach augments conversion rates, improves customer satisfaction, and meticulously tracks the ROI of various campaigns.
The strategic use of AI in predicting and analyzing marketing trends brings forth a new era of data-driven decision-making, offering profound benefits in efficiency and performance.
#8 Reduced Bias and Subjectivity
AI marketing helps in reducing bias and subjectivity. It uses machine learning and data-driven insights to shape strategies and decisions, steering clear of personal opinions or predispositions. AI relies on data, ensuring objectively driven decisions and limiting bias and subjectivity.
#9 Increased Transparency and Traceability
AI marketing facilitates increased transparency and traceability in digital campaigns. Leveraging AI enables organizations to review comprehensive data from marketing activities, providing clear insights into successful strategies.
AI can churn through vast quantities of data from various marketing channels and recommend elements for future campaigns. By doing so, AI helps decipher the value of different campaigns, equipping marketing teams with qualitative data.
#10 Opportunity to Increase Market Share
AI has brought revolutionary changes to business strategies, operations, and models, giving many companies a distinct advantage over competitors and resulting in increased marketing share.
Below, we review common ways companies use AI to improve operations and positively affect their bottom line.
How Companies Use AI Marketing to Increase Profits
AI in content creation is applying technology to generate human-like language for content, enhancing efficiency in marketing strategies. By utilizing large volumes of data, AI algorithms can produce content such as email subject lines, video captions, web copy, or blog posts.
Common ways businesses use AI for content creation include:
Copywriting and Ad Content: Platforms like OpenAI and Bard generate compelling ad copy, email campaigns, and product descriptions. AI can also optimize headlines for better click-through rates.
Blog Posts and Articles: AI tools can draft, edit, or suggest improvements for blog posts. Some tools curate content by gathering relevant articles from the internet based on specific criteria.
Video Creation and Editing: AI algorithms can automatically edit videos, selecting the best scenes from raw footage. They can also enhance video quality, adjust lighting, and colorize black-and-white footage.
Graphic Design: AI-driven platforms like Canva use machine learning to suggest design templates, layouts, and color schemes based on user preferences. Also, AI-powered logo creation tools can generate brand logos based on brief descriptions.
Personalized Content Recommendations: AI can analyze user behavior on websites and social media to suggest personalized content, thereby increasing user engagement.
Social Media Content: Tools can automatically schedule and post content at optimal times for maximum engagement. AI-driven analytics tools can also suggest content topics based on trending discussions and hashtags.
SEO: AI can suggest SEO improvements, from keyword insertion to meta descriptions, resulting in improved search engine rankings.
Interactive Chatbots: Chatbots can generate conversational content in real time, guiding users, answering questions, and even creating engaging storytelling experiences.
Content Translation and Localization: AI-driven translation tools can quickly convert content into multiple languages, making it accessible to a global audience.
Image Recognition and Tagging: Companies with large image databases can use AI to automatically tag and categorize images, aiding in content organization and retrieval.
Music and Soundtrack Creation: AI tools can generate background scores or jingles for promotional content based on the desired mood or theme.
Data Visualization: For companies that rely heavily on data-driven content, AI can automatically generate graphs, charts, and other visual representations from raw data.
Voice Content and Podcasts: Text-to-speech AI solutions can convert written content into natural-sounding voiceovers or podcasts.
Virtual Reality (VR) and Augmented Reality (AR) Content: AI can help generate interactive VR and AR experiences, from virtual tours to augmented product demos.
Feedback Analysis: AI can analyze user comments and feedback on content to suggest areas of improvement or new topics of interest.
Chatbots, a groundbreaking tool in AI marketing, are AI-powered programs designed to interact with customers automatically, thus streamlining interaction processes.
They can provide immediate, personalized responses and handle basic customer inquiries, freeing up human customer service agents for complex tasks. According to research, chatbots have become prevalent among millennial-aged customers, with about 90% enjoying this interaction. Therefore, these AI-powered chatbots align with marketing strategies, particularly in delivering efficient customer service.
#3 Customer Service
AI in customer service equips businesses with an automated process to respond to customer queries swiftly and accurately.
For instance, the advent of AI-powered chatbots offers an exemplary application of this technology. These chatbots leverage natural language processing functionalities and historical data to provide immediate, personalized responses to basic customer questions. As a result, human customer service agents have more time to address complex issues requiring nuanced discussions.
Consequently, AI’s role in customer service effectively bridges the gap between customer expectations and businesses’ ability to deliver prompt, personalized responses.
#4 Search Engine Optimization (SEO)
Search Engine Optimization (SEO) in AI marketing is the strategic manipulation of website elements guided by AI to achieve higher rankings on search engines.
AI helps SEO by analyzing and improving on-page elements like keywords, meta descriptions, and content quality.
AI also aids in SEO through competitor analysis, identifying their high-performing keywords and backlinks to integrate into your SEO strategy. This automated, data-driven approach reduces manual labor, increases accuracy, and provides continuous optimization opportunities for websites.
#5 Social Media Marketing
AI is extensively deployed in social media marketing to enhance operational efficiency while elevating customer experience. Furthermore, it can collect and analyze significant amounts of marketing data, thereby facilitating a detailed understanding of target audiences.
Common ways businesses use AI-powered social media marketing include:
Content Creation for Posts and Profiles: AI tools can generate short-form content or suggestions for social media posts, enabling brands to maintain active and engaging profiles.
Scheduling and Posting: AI tools can determine the optimal times to post content based on when a brand’s audience is most active, ensuring maximum visibility.
Content Curation: AI tools can automatically curate relevant content from various sources, providing brands with material to share with followers.
Predictive Analysis for Content: AI can analyze historical data and user engagement to predict which types of content will perform best, helping in content planning.
Image Recognition: AI algorithms can scan social media platforms for images related to a brand, even if the brand isn’t tagged. This aids in monitoring brand usage and sentiment.
Chatbots for Social Messaging: AI-driven chatbots on platforms like Facebook Messenger can engage users in real-time, answer queries, and drive sales without human intervention. They can engage users in more extended conversations on social platforms, collect data, and provide personalized responses.
Ad Optimization: AI tools can automatically adjust ad placements, budgets, and target audiences based on real-time performance metrics to achieve optimal ROI.
Audience Segmentation: AI can analyze vast amounts of data to segment audiences more accurately based on behavior, interests, and demographics, enabling highly targeted advertising.
Sentiment Analysis: By analyzing comments, mentions, and messages, AI can gauge public sentiment towards a brand, product, or campaign, providing insights for strategy adjustments.
Trend Detection: AI can rapidly identify emerging trends or popular topics on social media, allowing brands to capitalize on or participate in trending conversations.
Personalized Content Recommendations: AI-driven tools can suggest content to users based on their interactions, increasing engagement and reach.
Video Analysis: AI can analyze video content to understand its effectiveness and audience engagement, providing insights for future video content strategies.
Influencer Identification: By analyzing engagement metrics, follower counts, and content quality, AI can help brands identify potential influencers who align with their values and target audience.
Spam Detection: AI can automatically identify and remove spam comments or fake followers, ensuring genuine engagement metrics.
Performance Reporting: AI can generate real-time performance analytics, visualizing data in easily understandable formats and offering insights based on comprehensive data analysis.
AI-powered personalization in marketing has been a game-changer for many businesses, directly contributing to a surge in sales. By making marketing more personal, relevant, and intuitive, AI increases the chance of a sale and the value of that sale. Moreover, satisfied customers, having enjoyed a tailored shopping experience, are more likely to return and become loyal brand advocates.
Common ways businesses use AI-powered personalization include:
Enhanced Customer Experience: AI tailors the user experience based on individual preferences, browsing behavior, and purchase history. This results in a smoother and more intuitive shopping journey, encouraging purchases.
Relevant Product Recommendations: AI algorithms analyze customer data to suggest products that align with individual preferences. Customers are more likely to buy when they see products that resonate with their needs and tastes.
Personalized Content and Ads: By understanding user behavior, AI can help businesses create content and advertisements that appeal to specific audiences. Such targeted content has a higher conversion rate as it directly addresses the user’s interests.
Dynamic Pricing: AI can adjust prices based on various factors, such as demand, user browsing history, and the likelihood of a purchase. Special deals or discounts can be offered to users on the fence about buying.
Personalized Email Campaigns: Instead of generic email blasts, AI enables businesses to send personalized emails based on users’ past interactions. This significantly boosts open and conversion rates.
Retargeting Efficiency: AI identifies users who’ve shown interest in a product but didn’t make a purchase. It then strategically displays ads for that product as they browse other sites, nudging them toward a purchase.
Improved Search Functions: AI-driven search enhances the accuracy and relevance of search results on e-commerce platforms, making it easier for customers to find what they want.
Optimized User Interfaces: By analyzing user interactions, AI can suggest or implement adjustments to website design, layout, or navigation to enhance usability, leading to increased sales.
Reduced Cart Abandonment: AI can predict when a user is likely to abandon a cart and can trigger instant incentives or reminders to encourage the completion of the sale.
Voice Search Optimization: As voice search becomes more prevalent, AI helps optimize content for voice queries, making it easier for users to find and buy products using voice-activated devices.
Predictive Sales Analysis: AI can predict which products will become popular based on current trends and consumer behavior. This enables businesses to stock up and market those products more aggressively.
Localized Personalization: AI can adjust content, product recommendations, and promotions based on a user’s location, catering to local preferences and trends.
Chatbots and Virtual Assistants: These AI tools immediately respond to customer queries, helping guide them toward a purchase. They can also upsell or cross-sell products during interactions.
Augmented Reality (AR) Shopping: AI-driven AR allows users to “try out” products virtually, increasing their confidence in purchasing
Enhanced Loyalty Programs: AI can personalize loyalty program offers for individual users, incentivizing repeat purchases and increasing brand loyalty.
#7 Conversational AI
Conversational AI uses messaging apps, voice-based assistants, and chatbots to automate communication and create personalized customer experiences at scale. In the context of AI marketing, conversational AI can enhance customer service.
Chatbots, for example, can now handle basic customer inquiries, providing immediate, accurate responses. These advanced chatbots can provide personalized interactions by leveraging historical data and past queries, often preferred by millennials and similarly tech-savvy audiences. This, in turn, contributes to more effective marketing engagements.
#8 Marketing Automation
Marketing automation is the use of software to automate repetitive marketing tasks. AI adds a layer of intelligence to these tasks.
What differentiates AI from mere automation is its ability to learn and adapt from interactions, making this technology crucial for modern marketers. This seamless blend of automation and AI intelligence in marketing software bolsters productivity and improves marketing strategies.
Common ways businesses use AI-powered marketing automation include:
Social Media Monitoring and Analysis: AI tools track brand mentions, sentiment, and emerging trends on social platforms, offering insights into public opinion and potential areas of engagement.
SEO and Content Optimization: AI can suggest keyword optimizations, meta descriptions, and content structures to improve search engine rankings.
Voice Search Optimization: AI can optimize content based on voice search queries, catering to the growing number of users who use voice-activated assistants.
Lead Scoring: AI algorithms analyze user behavior and engagement to rank sales readiness leads, enabling businesses to prioritize their outreach efforts.
Customer Segmentation: AI can automatically categorize customers into specific segments based on behavior, interests, and demographics, enabling more targeted marketing campaigns.
Chatbots and Virtual Assistants: AI-driven chatbots facilitate real-time engagement, answer queries, provide product recommendations, and even handle simple transactions, all without human intervention.
Email Marketing and SMS Messaging Personalization: AI tools optimize email and SMS campaigns by personalizing content, subject lines, and send times based on user behavior and preferences.
Ad Targeting and Optimization: AI can dynamically adjust ad placements and content based on who will likely engage with or respond to an ad.
Dynamic Pricing: AI analyzes market demand, competitor prices, and user behavior to adjust real-time product prices.
Content Recommendations: Based on user behavior and preferences, AI can suggest relevant content, articles, products, or videos, enhancing user engagement.
Visual Recognition: AI-driven image and video recognition can analyze user-generated content on social media platforms to understand brand sentiment and engagement.
Retargeting Campaigns: AI identifies users who showed interest but didn’t convert and then serves tailored ads to re-engage them.
A/B Testing and Optimization: AI can automatically test different versions of a webpage, ad, or email and determine which version performs best, streamlining the optimization process.
Conversational Marketing: AI-driven tools can engage users in meaningful conversations, gather feedback, and provide personalized responses based on user input.
Churn Prediction: AI analyzes user behavior to predict which customers will most likely stop using a service or product, enabling businesses to implement retention strategies.
Sales Forecasting: Using historical data and current market trends, AI can predict sales outcomes, helping businesses in strategic planning.
Predictive Analytics: AI predicts future consumer behavior based on historical data, allowing businesses to tailor marketing strategies proactively.
Geo-targeting is a form of AI marketing that uses the geographical location of a prospect to deliver personalized content. This data-driven technology allows businesses to connect with customers precisely and meaningfully.
For instance, companies utilize geo-targeting to deliver timely, localized ads to users. When a potential customer is near one of their locations, an ad automatically pops up on the user’s device, providing incentives such as discounts or promotions to entice them to visit. This strategy, powered by AI marketing, becomes a powerful tool for increasing customer engagement and improving conversion rates.
#10 Big Data and Analytics
Big data and analytics in AI marketing refer to utilizing massive data sets and predictive analysis powered by AI to derive meaningful insights and inform marketing decisions. It encompasses the automated collection, analysis, and application of data to predict consumer behavior and optimize marketing strategies.
A classic instance of its implementation is through Amazon’s predictive analytics model. The online retail giant suggests products to consumers based on historical purchases and behaviors, facilitating higher conversion rates and enhancing customer satisfaction. This sophisticated integration of big data and predictive analytics exemplifies the vital role of AI in modern marketing endeavors.
How to Implement AI Marketing
No matter the size, every company should implement AI into its marketing. The steps below will help you strategically implement AI into your business, from large companies to solopreneurs.
Step 1: Select Your AI Objective
The first step in selecting an AI objective for implementing AI marketing is defining the goals and key performance indicators (KPIs). This might involve increasing conversion rates or reducing marketing costs, amongst other metrics.
Step 2: Identify Your AI Needs
Identifying specific needs for AI in marketing is crucial as it aids in formulating effective strategies and delivering significant insights. This should align with your objectives in Step 1.
Step 3: Research and Find Suitable AI Tools
Identifying the correct AI tools is essential for successful AI marketing implementation. Examples of AI business tools include:
Implementation of AI marketing requires a meticulous plan. Aim for specific metrics like a percentage increase in conversion rates or a reduction in marketing expenses over a particular period.
Establish stringent data privacy protocols within your AI tools, such as anonymizing personal data and default storage methods that meet regulatory privacy protection standards.
Also, define and validate your data sources. Data can be obtained from CRM systems, marketing tools, email platforms, website logs, and social media metrics. Guarantee a continuous supply of accurate data from these sources and create data quality standards.
Moreover, invest in acquiring the necessary skills by hiring or upskilling existing talent.
And lastly, create action steps to implement the AI tools that benefit your business.
Step 5: Integrate with Business Processes
Embed AI solutions within existing workflows. For example, if you’ve developed a chatbot, ensure it’s integrated with the numerous applications in your CRM and customer support platforms.
Step 6: Regularly Review and Update
AI isn’t a “set it and forget it” solution. Regularly review your AI applications to ensure they’re delivering accurate results. Refresh models with new data to account for changing scenarios.
Step 7: Foster a Culture of Continuous Learning
AI is constantly evolving. Encourage a culture where employees continuously learn about the latest in AI and its potential implications.
Ensure that technical and non-technical stakeholders understand AI’s value, implications, and limitations, fostering a cohesive approach to the AI strategy across the organization.
Step 8: Measure
Assess the performance of AI initiatives against the objectives. Use metrics that align with business goals based on feedback and results.
Step 9: Scale Successful Initiatives
Once you’ve succeeded in specific projects or areas, consider how these can be scaled or adapted for other parts of the business.
What is Artificial Intelligence Marketing?
Artificial intelligence marketing is leveraging AI technologies like machine learning and data analytics to improve and personalize your marketing strategies. It is a technology-driven approach that uses advanced algorithms to gather, analyze, and interpret consumer data automatically. It leverages machine learning to foresee user behavior and optimizes marketing campaigns accordingly. An example is AI-powered chatbots, which deliver personalized messages to customers based on their online activities and preferences.
How Does Artificial Intelligence Marketing Work?
AI marketing collects and analyzes vast amounts of data from various sources. It uses predictive analytics to identify trends and patterns, which are then used to optimize marketing strategies. For instance, AI can analyze customer’s online activity to suggest personalized product recommendations.
What are the Advantages of AI Marketing?
AI marketing offers several benefits. These include increased efficiency as AI automates routine tasks, improved customer experience through personalization, and enhanced decision-making due to AI’s ability to analyze large amounts of data.
What are the Disadvantages of AI Marketing?
While AI offers numerous benefits, it has its downsides too. Some challenges include data privacy concerns, hefty implementation costs, and the skilled personnel to manage and interpret AI analytics.
How can I get Started with AI Marketing?
Starting with AI marketing involves understanding your business goals, identifying tasks that can be automated, integrating AI into your existing marketing tech stack, and analyzing the results for further improvements.
Can you Share Some Examples of AI Marketing?
AI marketing is prevalent in various applications. Examples include:
Chatbots are used in customer service for quick and accurate responses.
Predictive analytics to determine future consumer behavior.
Personalized email and SM marketing based on user activities and preferences.
AI-driven content creation and curation for targeted marketing.
What is the Role of Predictive Analytics in AI Marketing?
Predictive analytics is a significant application in AI marketing. It uses historical data to predict customer’s future behavior, helping businesses tailor their marketing strategies accordingly.
How can Generative AI be used in Marketing?
Generative AI can create unique content at scale for marketing operations. It can also develop designs and simulate human-like conversations in chatbots, offering a more personalized customer experience.
How is AI Transforming Customer Service?
AI is revolutionizing customer service with tools like chatbots. These bots handle basic inquiries, providing immediate responses based on past questions and data, freeing up human agents for complex requests.
What is the Role of AI in Marketing?
AI in marketing leverages advanced machine learning technologies to automate decision-making. AI analyzes vast data sets and reveals consumer behaviors, preferences, and trends, empowering marketers to devise customized strategies. An instance illustrating this features an AI-enhanced email campaign generating elevated revenue due to predictive analysis of consumer habits. AI in marketing offers improved efficiency, targeted personalization, and increased returns on investment.
How is AI Changing Digital Marketing?
AI in digital marketing is a cutting-edge approach that leverages machine learning for data analysis, enabling marketers to make informed decisions swiftly. For instance, AI drastically enhances influencer marketing, ensuring ideal pairings between marketers and influencers for improved audience targeting. These advancements in AI continue to revolutionize digital marketing by amplifying efficiency and precision in strategies and campaigns.
How do Marketers use AI?
Marketers utilize AI to enhance their strategies by automating decision-making based on data collection, analysis, and market trends. For example, AI in digital marketing can serve tailored messages to customers at the optimal time, maximizing efficiency and ensuring a personalized experience. AI also aids marketers in content creation and optimization. It also facilitates advanced solutions like chatbots, contributing to a more positive customer experience. While AI simplifies many aspects of marketing, the human connection remains integral.
Why Should You Use Artificial Intelligence in Your Marketing?
Incorporating AI in marketing presents numerous benefits. For instance, AI increases campaign efficiency by rapidly analyzing data and automating repetitive tasks like social media posting and lead scoring. Significant time and cost savings are achieved through this process, freeing marketers to focus on strategic and creative aspects. Additionally, AI’s potential for personalization enables marketers to deliver precise messaging, leading to increased conversion rates. Furthermore, AI continually enhances its ability to predict consumer behavior, enabling proactive campaign adjustments.
How Does AI Contribute to Personalization in Marketing Campaigns?
In marketing, AI uses customer data and machine learning concepts to predict user behaviors and deliver personalized content. It enables marketing teams to refine demographic data and understand nuanced individual consumer preferences.
From analyzing vast datasets in seconds to automating tailored marketing campaigns, AI reshapes the marketing game and levels the playing field, enabling even smaller brands to compete with industry giants. As we venture further into this digital age, understanding and integrating AI marketing is not just an advantage—it’s an imperative.
Companies willing to embrace its potential will undoubtedly find themselves at the forefront of innovation, leading the charge in a new era of customer-centricity and data-driven decision-making.


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Available year-round on Tuesdays and Thursdays
Our most popular class, the Taste of Yucatán can seamlessly fit into your travel itinerary. This class offers a tasty sampling of Yucatecan cuisine, including indigenous ingredients and cooking methods. We will begin with the culinary overview of Yucatán and market tour, then work into mid-afternoon preparing a typical comida fuerte – the hefty Yucatecan afternoon meal.
Historical overview and market tour presented by Chef Mario; workbook with all recipes we prepare in class; a souvenir Los Dos apron; continental breakfast; mid-day snack; full afternoon meal with wine/beer service.
Service tips for Los Dos staff are not included and are at the discretion of the visitor; pesos or US dollars are welcome.
NOTE: All classes and visits to Los Dos must be booked at least 72 hours in advance. Booking can only be completed via e-mail; unfortunately, we cannot accommodate phone booking or drop-ins.
* Class ending times are approximate only.

domain: travel


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America is so vast, you can spend a lifetime exploring and still never stumble upon some of the country’s best destinations.
Fortunately for me, it only took me forty years to discover Portland, Maine. Just a two-hour bus ride from Boston, Portland’s charm lies in the seamless union between historic seaside village and bohemian metropolis. The challenge as a tourist is deciding where to begin. If history is your passion, you can spend a day visiting the picturesque lighthouses and the concrete military fortresses that are sprinkled around, reflecting Maine’s past as a coastal stronghold.
If shopping and eating are more your scene, you will want to take in Portland’s town centre on foot, so you do not risk missing one of the charming, independent eateries or retailers hidden in the maze of streets. For shopaholics, every taste is catered for from Maine favourites like Mexicali Blues to national brands, like Alex and Ani. Foodies should call in to The Corner Room and b.good diner, where locally sourced classics are served alongside some quirky specialities like fried Brussels sprouts and potato doughnuts. Coffee lovers can while away an entire afternoon sampling locally roasted brews in Arabica and Bards Coffee.
No visit to the coast would be complete without a boat trip and Portland’s collection of small islands gives you the perfect excuse. Hop on the Casco Bay Ferry, hire a private water taxi, or rent a kayak and do some island-hopping under your own steam. There are plenty of islands to choose from, but put Peaks Island at the top of your list so you can drop in on the Umbrella Cover Museum, the only one of its kind.
Portland is one of those cities that you regret not discovering sooner. Regardless of your age when you do finally discover it, you will be glad that you did.

domain: geography


Lightning to USB and Auxiliary Cable for Iphones Wholesale-JBC037
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Rita Crinkled Printed Silk Dress
- Please select a size
Women count on the London-based, Indian designer for elegant and easy, printed dresses they can throw on at a moment’s notice and instantly look polished. They’re designed to flatter every figure, with cinched-waist, feminine-shouldered silhouettes cut in luxe fabrics and alight in the gorgeous florals that have become her signature. The buy: the orange floral maxi with a subtle ruffle trim and an open back finished with a black bow.
The Rita crinkled silk dress is sleeveless with a V-neck and ruffled trim, perfect for a weekend event. Style it with sandals and simple jewelry to complete the look.
- Concealed zip fastening along back
- Composition: 100% silk
- Dry clean only
Product Code 839188
- This style fits true to size
- We suggest taking your usual size
- Item is returnable within 28 days for a full refund. Learn more.

domain: design


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Wearable devices, such as smartwatches, can be used to continuously monitor physiological data and have a potential role to play in the development of personalized healthcare. Studies have, for instance, shown that data from consumer smartwatches can help in the early detection of COVID-19. Devices that can be conformably attached to the skin could extend the capabilities of current consumer devices. Such next-generation systems are often used to record signals from the skin — to analyze sweat or record electrocardiograms, for example — but their use in the imaging of internal tissues and organs is more limited. Xuanhe Zhao and colleagues have now developed a wearable ultrasound imaging device that can continuously monitor different organs in the body.
Credit: Reprinted with permission from AAAS
The researchers — who are based at the Massachusetts Institute of Technology and the Mayo Clinic in Rochester — use a thin but rigid ultrasound probe that consists of an array of piezoelectric elements. Each of these elements is controlled by circuits placed above and below the array (with the top circuit covered by an acoustic backing layer and the bottom circuit covered with an acoustic matching layer). The probe is then adhered to the skin with the help of a soft but tough hydrogel, which is encapsulated by a thin elastomer membrane and then coated with a thin bioadhesive layer. The researchers show that the device can be worn on the skin for over 48 hours and can image blood vessels, lungs, the heart and stomach.

domain: news


Sheffield Wednesday boss Stuart Gray says he is 'very close' to wrapping up a loan deal for a new striker.
Ipswich boss Mick McCarthy says he refused to be 'blackmailed' when it came to Tyrone Mings' future over the summer.
Kilmarnock boss Kenny Shiels is hopeful midfielder Liam Kelly with stay at Rugby Park, despite interest from Bristol City.
The Robins sit just one point above bottom placed Barnsley in the Championship, and have reportedly offered £200,000 for the Scot, who is believed to be keen to return to England.
Kelly's contract expires at the end of the season, and while the former Milton Keynes Dons player has not rejected the offer of a new contract, Shiels is hopeful he will stay.
Speaking to STV, Shiels said: "Liam is happy to stay with us. I'm sure he'll get plenty of offers but hopefully we can keep him at the club.
"In fact we would be keen to tie him to a new deal."


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180,000 trucks commute between Azerbaijan, Iran annually
A total of 180,000 trucks are commuting between Iran and Azerbaijan, which is a sign of high trade exchange between the two nations.
This was stated by Iran's Minister of Roads and Urban Development Abbas Akhoundi said during his visit to the Parsabad border town in Iran's northwestern Ardabil province, AzerNews reports citing ILNA news agency.
“Annually, nearly 180,000 trucks commute between Iran and Azerbaijan,” he said.
Elsewhere in his remarks, he noted that “fortunately, the Astara-Astara bridge has been constructed and a railroad to connect Iran’s northwestern city of Astara to a namesake Azerbaijani city has come on stream.”
“The two countries' bilateral ties are at a good level,” the minister stressed.


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Vilmain Pewter Napkin Rings
About the work:
Napkin rings, originally a practical thing so you knew which napkin was yours, thus saving on laundry. Now they are a genteel, decorative final touch to a well-dressed table. We have two sets, they come with gift boxes and are made by Vilmain + Klinger.


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Cavier works in oil paint, music, installations, photography, and graphic design, using high contrast bold lines and vibrant color schemes. His love of the arts kicked off during his international modeling career, where he took an interest in photography. Soon, bright colors and boldness began to envelop clever commentary hidden within the saturated layers. His influences are Pablo Picasso and Jean Michael Basquiat, but his art it always uniquely “Cavier”. This originality has led him to be involved in projects such as magazine covers, galleries showcases, ad campaigns, art shows, store displays, and more. Always innovating, he continues towards his goal of becoming a household name.
Robin Kang is a Brooklyn-based artist, educator, and student of ancient mystical lineages. Her art reinterprets the tradition of weaving within a contemporary technological context. Utilizing a digitally operated Jacquard hand loom, the contemporary version of the first binary operated machine and argued precursor to the invention of the computer, she hand weaves tapestries that combine mythic symbolism, computer related imagery, and digital mark making. The juxtaposition of textiles with electronics opens conversations of reconciling old traditions with new possibilities, as well as the relationship between textiles, symbols, language, memory and spirituality.
Sasha’s paintings are small but mighty. They sometimes look like fictional sculptures dropped onto the vacuum of vibrant color. Other times they’re like a clutter of found objects. In either case, disparate objects disappear in favor of a whole situation of motion and interaction, tinted with Sasha’s faith in the possibility of true harmony.
Evan works from his studio in East Williamsburg, the back wall neatly lined with tools and the slightly sour smell of wood in the air. Considering his sculpture and design background, his command of unusual materials like soot residue, concrete, and spray doesn’t come as a surprise. But you may be surprised when his minimal, even digital looking, compositions start to unfold in poetic layers-- “bracing practice” indeed.
Weihui is a painter whose work explores the themes of mental health, climate change, and the ways in which identities - both cultural and personal - are created through the narratives we imagine and retell. She was born in Shanghai, China and grew up in Queens, NY, where she currently lives and works.
Jenny Kemp's lines don't try too hard to mark where one object ends and another begins. Instead, they take the lead in playfully guiding the viewer's eyes around the page, sometimes literally in spirals. If you follow closely, you'll start seeing layers that have you look into the piece beyond surface level. And her color choices have an earthy quality that is almost nostalgic - orange is always in fashion, right?
Joe Piscopia builds 3D shapes with 2D mediums. Informed by strongly contrasted lighting, Joe’s gradations bring every object, concept, or pattern to life in abstract forms. Shapes and colors document moments of thought and emotion in Joe’s life. Starting with a thought, a bird, or a single word, he intuitively explores from there into a realm of soft geometry.
Dominick Hiddo is a self-taught visual artist born and raised in Flatbush, Brooklyn, New York. His work challenges the perception of all that we know and understand. While drawing inspiration from mysticism, religion, and cultural traditions of the world, he explores the concepts of enlightenment, death and the after-life, reincarnation, and the complexities of the human experience in all its constructs. He is directly inspired by the works of Joan Mitchell, Hilma af Klint, Kandinsky, Chagall, the Russian Avant-garde, and Asian Art. He currently serves on the Kingston Arts Commission. And he lives and works out of his studio in Kingston, NY


This week, we’re listening to Michelle Branch’s rock ‘n’ roll-influenced comeback with her first single since 2010, as well as an unstoppable anthem from Imagine Dragons, a soulful song from rising R&B singer Khalid, the grime stylings of Stormzy, and the smooth, haunting hip-hop of Sampha.
- Want to Do More Good? This Movement Might Have the Answer
- What to Know About the Monkeypox Drug TPOXX—And Why It's So Hard to Get
- The Year's Final Supermoon Reminds Us Why We Love the Night Sky
- A Hotter World Means More Disease Outbreaks in Our Future
- How The Sandman Author Neil Gaiman Drew Inspiration From His Nightmares
- Candace Parker Is a Force in Basketball and Beyond
- Dropbox Tossed Out the Workplace Rulebook. Here’s How That’s Working
"Reverse Faults," Sampha
Sampha—the hip-hop producer behind some of the industry’s biggest stars—is finally getting his own moment front and center on debut album Process. There’s a languid, looping rhythm to “Reverse Faults” that revels in the circular heartbreak of the lyrics. “I shot the blame and it scattered / Now there’s bullet holes spread across the walls,” he sings, finding a flow in the chaos.
"Believer," Imagine Dragons
Another release, another showstopper of an anthem from Imagine Dragons. “Believer” is bound to blow up, if only because it’s the soundtrack to Nintendo’s Super Bowl ad for the Switch—and with its stadium-sized drumbeats and rapid-fire lyrics, it’s hard not to see this one gaining plenty of popular traction.
"Shot Down," Khalid
"Hopeless Romantic," Michelle Branch
"Big for Your Boots," Stormzy
If you’ve never heard of grime, the hip-hop-flecked-garage genre popular in the U.K., prepare for its entrance into the stateside mainstream in a big way. Stormzy’s British-accented raps have an insatiable energy that plays deftly against the beat on loop, which stands out thanks to a hypnotic choral component.


Matted carpet can make your floors look old and dated and give the appearance that your carpet needs to be replaced. This can be embarrassing when you invite guests over and just plain frustrating. Here are some tricks you can use to try and revive those lifeless fibers.
Ice Cubes and a Stiff Brush
This is a good method for small areas of matted fibers especially those divots that your furniture creates after sitting in one spot for too long. To remove these unsightly dents after you have feng shui-ed your living room; grab an ice cube from the freezer and place it on the indentation. Leave the ice cube to melt, if you are short on time speed up the process with a hair dryer on a low heat setting. When the cube is melted and the dent is saturated with water grab the stiff brush and massage the fibers upward and back in place.
Damp Cloth and Iron
Sometimes there are larger areas of matting either from a well loved place to hang out or an area prone to high foot traffic. To deal with pile that has seen a lot of use get a clean white cloth and the iron. Start out by moistening the clean cloth and placing it over the lack luster fibers. Make sure the cloth is merely damp not soaking wet. Place a hot but not too hot iron on the wet cloth for a few seconds. This should bring trampled fibers back to life.
Tip: If the cloth begins to dry out and you have a large or multiple matted area(s) go and get the cloth wet again. It is the combination of both the heat and moisture that brings the carpet back to life.
Note: Never let the bare iron touch the carpet there is high possibility of leaving burn marks behind.
Baking Soda and Vinegar
Another home remedy for bringing tired fibers back to life is with baking soda and vinegar. An added bonus is the solution makes a great spot cleaner so not only will you fibers re-fluff they will be nice and clean. Begin by sprinkling a generous amount of baking soda on the matted carpet. Work the powder in with a stiff brush being careful not to rub too hard. Be sure to fully saturate the carpet and work in multiple directions. Let the baking soda sit on the carpet over night and vacuum it up the next day. After vacuuming mix together equal parts vinegar and water in a spray bottle then spray liberally on the carpet fibers. Use the stiff brush again to raise the pile and let the area dry.
Tip: it is best to apply the baking soda and vinegar separate from each other to avoid a foamy mess akin to a fourth grade science project. It won’t damage the floor but it is tougher to clean up.
- Regularly move furniture that sits on carpet even if it’s just a few inches to avoid indentations.
- Use rugs in high traffic areas to bear the brunt of foot traffic. A great place would be in a hallway.
- Purchase high quality carpet with a dense pile. Don’t be afraid to ask a contractor, interior decorator, or person at the carpet store for advice on the best carpet for your lifestyle.


Tools & Resources for Front End Web-Developer
Best 4 Web Design
Useful tools, resources & freebies for Front-End Web Developer, UI Designer & Web Designer
How Customer Personas Impact Website Design
We now have the ability to design websites that provide custom browsing experiences for customers, and many businesses are starting to catch on. The days of creating a one-size fits all website are quickly fading away since websites now have the functionality that marketers crave for targeting specific customer personas with unique offers, content, and page design. Marketing firm HubSpot reports on data by Gleanster research: “A majority of companies within the B2B realm are investing in ...
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Turkish Coffee Maker Automatic Machine
Different parts of the world have different styles of making delicious coffee. But Turkish coffee stands out because of the way it is prepared. Traditional Turkish coffee is done on a copper coffee pot, the Cezve. Ideally, you do not add sugar until the coffee is ready, so you just leave the coffee as it is while it’s cooking. What makes the process unique is that you have to constantly stir the coffee using a spoon while it’s heating on a stovetop. However, with the modern world today, slow cooking that would take manual effort is not so efficient anymore. Good thing there’s this Turkish coffee maker. This automatic coffee machine is the modern version of the traditional Turkish coffee maker pot. The bottom automatically heats when you turn on the coffee maker. And then, a built-in stirrer constantly stirs the coffee until it’s ready.
Traditions make people unique and it makes them stand out from the rest. Turkish coffee is a tradition. Every sip makes you feel at home and it brings back memories of your hometown. Good thing now, Turkish coffee making also developed with technology. This automatic coffee machine lets you make Turkish coffee easily. It’s an automatic machine that stirs the coffee so you do not have to wait for it in front of a hot stove. Moreover, it’s also self-healing and it automatically stops when the coffee is ready. This machine makes the same good Turkish coffee only in a more efficient way. You still get the same bold and real taste that makes Turkish coffee unique.
Sound and Light Alarm
This machine has an automatic overheating alarm system. In fact, it has a light and sound alarm that alerts you when your coffee is ready. Through this, you do not overheat your coffee. So, you can enjoy it just the way you like it.

domain: food


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Pause for Paws
By VCR Staff 07/10/2014
Bruce, 2, Labrador mix
Bruce is a 2-year-old Labrador mix. He is a little shy at first but once he feels comfortable, he will be a perfect companion. He walks great on leash and is nonaggressive.
Chanel, 4, whippet-Staffordshire terrier mix
Chanel is a 4-year-old whippet-Staffordshire terrier mix who came in to SPARC as a stray just recently. She is a bit shy at first, but once she feels comfortable she loves to snuggle. She walks well on leash and knows simple commands, such as sit, and is eager to learn. She is looking for a quiet, relaxed home where she will be well-behaved and quiet.
Chanel and Bruce can be seen at Santa Paula Animal Rescue, located at 705 E. Santa Barbara St. in Santa Paula. It is open every day except Monday and Wednesday, from 11 a.m. to 5 p.m. For more information, call 525-8609.
Pause for Paws is a spotlight in the VCReporter showcasing animals up for adoption at SPARC and C.A.R.L. and will be featured periodically in print and regularly online.

domain: pet


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San Giovenale is reputed to have been built in 1004 and may be the oldest church in the city. Like all old churches, it bears evidence of change over time, but it is one of the few where you can get a sense of what it would have been like to worship here in the 14th century – when every surface would have been a boldly painted Bible study.
(Last Updated On: September 21, 2015)
Previous post: The Instituto San Lodovico
Next post: Wandering Ancient Streets

domain: history


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Rihanna Swats Fan With Microphone At Concert
By Rachel Samples
Rihanna’s UK tour has included back to back packed shows, adoring fans, and several concert delays, possibly due to late night partying. Her booming UK tour can now add “swatting” to its list. During a stop in Birmingham for a nearly sold out crowd, Rihanna swatted a fan that simply wouldn’t let go.
As she sang her upbeat hit, “We Found Love,” while walking past front row fans, one fan reached out to hold on to the singer. The footage shows a solid four second hold by the fan while Rihanna keeps the song rolling. Rihanna’s attempt to get back on stage was delayed by this extended grab and she reacted by aggressively swatting the fan off of her with her microphone.
She later reacted on Twitter saying, “That bitch wouldn’t let me go!” according to MTV UK. The tweet has since been deleted but the swat incident was captured on video by other members of the crowd.

domain: celebrity


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MANILA, Philippines – Carlos Yulo and the national dancesport team powered the Philippines’ biggest gold haul yet in the Southeast Asian Games in Vietnam on Monday, May 16.
Yulo captured two more golds, while dancesport produced four golds as the Philippines bagged 10 gold medals on Monday to remain at third place in the medal table with a total of 30 golds.
Poised to repeat his feat as the Philippines’ most bemedaled athlete in the SEA Games, the pint-sized Yulo wrapped up his men’s artistic gymnastic campaign in style by ruling the vault and horizontal bar.
Yulo fell short of a sweep of his three events on Monday after settling for silver in parallel bars.
Just like the 2019 SEA Games, dancesport proved to be a gold mine for the Philippines.
The Philippines topped the Viennese waltz, five dance, and tango courtesy of the pair of Sean Mischa Aranar and Ana Leonila Nualla.
Aranar and Nualla also won the same three events in the previous SEA Games.
The tandem of Mark Jayson Gayon and Mary Joy Renigen delivered the Philippines’ other dancesport gold on Monday as they defended their crown in slow foxtrot on top of their silvers in quick step and waltz.
Elsewhere, taekwondo jin Jocel Lyn Ninobla and hurdler Clinton Kingsley Bautista also retained their titles in their respective events.
Ninobla captured the Philippines’ first gold in taekwondo as she ruled the women’s individual recognized poomsae for the second straight SEA Games.
The national poomsae squad also struck a pair of silvers behind Janna Oliva, Juvenile Crisostomo, and Justin Kobe Macario (mixed freestyle poomsae) and Patrick King Perez, Raphael Enrico Mella, and Rodolfo Reyes Jr (men’s team recognized poomsae).
Meanwhile, Bautista claimed athletics’ third gold in Vietnam by acing his men’s 110m hurdles title defense.
The Philippines’ other two golds of the day came from bowler Merwin Tan and swimmer Chloe Isleta as they both ended noteworthy droughts in their sports.
More silvers were won in bowling and artistic gymnastics thanks to Marie Alexis Sy (women’s single bowling) and Aleah Finnegan (women’s balance beam).
Hurdler Jelly Dianne Paragile (women’s 110m hurdles), pole vaulter Alyana Nicolas (women’s pole vault), gymnast Juancho Miguel Besana (men’s vault), and mountain biker Jerico Rivera (men’s cross country) all won bronze.
Fencing added a pair of bronzes from Justine Gail Tinio, Wilhelmina Lozada, and Anna Gabriella Guinto (women’s team epee) and Sandro Antonio Sia, Eunice Daniel Villanueva, and John Paul Dayro (men’s team sabre). – Rappler.com


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BUFFALO, N.Y. (WIVB) – State lawmakers approved a measure this week that could cut some slack for drivers who get traffic tickets in the City of Buffalo.
It’s the kind of break drivers in the suburbs are already afforded: the ability to plea bargain.
The changes in New York Vehicle and Traffic Law would allow drivers who get tickets for moving violations in Buffalo to accept a citation for a less serious offense, like a parking ticket or seat belt violation.
As the law stands now, drivers who get tickets in the city are not allowed to plea bargain traffic violations.
“You don’t get the chance to go to traffic school, if it is your first time. None of that makes a difference. It’s whatever is on the ticket, and that is what people have to do, and that is only in the City of Buffalo, and not the suburban municipalities,” said Common Councilman Demone Smith.
The Masten District councilman led the city’s effort to support changes in the law by passing a resolution, last week. Smith says a traffic ticket conviction puts points on your drivers license, and that can raise your insurance premiums.
“Buffalonians already pay the highest amount of insurance in the area, and so it is a ‘win-win’ for not only the residents, but also the city, because the city also has the opportunity now to keep home some of the dollars from the traffic infractions.”
When a driver is stopped for a traffic violation in the city of Buffalo, the case goes to the Traffic Violation Bureau, located on the third floor of the Ellicott Square Building, downtown. It is run by the State Department of Motor Vehicles, and most of the penalties and fines go to the state. Very little comes back to the City of Buffalo.
Officials have not decided what branch of city government would implement the ticket takeover. The violations could go to Administrative Adjudication Bureau at City Hall, or they could be heard at Buffalo City Court. Another option could involve sending city prosecutors to adjudicate the tickets at Ellicott Square, during the transition.
In any case, the city’s takeover could boost revenues by about $3 million a year, and Smith likes that.
“This is huge for the city. This is a big win for the city and its residents.”
The measure passed both the State Senate and Assembly, Thursday night, but does not become law until Governor Andrew Cuomo signs it.
According to official sources, negotiators at the highest levels of state government are working on plans for turning the traffic violations over to the city.


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Read and Download Book "Appointment-in-samarra", Full and Good quality to make it easier for you to read with iPad, Android, iOs and more. Try with 30 Days Free account; Contact us on the form.
Death, disguised as an old woman, searches for Abdullah the servant.
The best-loved book by the writer whom Fran Lebowitz compared to the author of The Great Gatsby, calling him “the real F. Scott Fitzgerald” One of the great novels of small-town American life, Appointment in Samarra is John O’Hara’s crowning achievement. In December 1930, just before Christmas, the Gibbsville, Pennsylvania, social circuit is electrified with parties and dances. At the center of the social elite stand Julian and Caroline English. But in one rash moment born inside a highball glass, Julian breaks with polite society and begins a rapid descent toward self-destruction. Brimming with wealth and privilege, jealousy and infidelity, O’Hara’s iconic first novel is an unflinching look at the dark side of the American dream—and a lasting testament to the keen social intelligence if a major American writer.
Collected for the first time, the New York stories of John O'Hara, "among the greatest short story writers in English, or in any other language" (Brendan Gill, Here at The New Yorker) Collected for the first time, here are the New York stories of one of the twentieth century’s definitive chroniclers of the city—the speakeasies and highballs, social climbers and cinema stars, mistresses and powerbrokers, unsparingly observed by a popular American master of realism. Spanning his four-decade career, these more than thirty refreshingly frank, sparely written stories are among John O’Hara’s finest work, exploring the materialist aspirations and sexual exploits of flawed, prodigally human characters and showcasing the snappy dialogue, telling details and ironic narrative twists that made him the most-published short story writer in the history of the New Yorker. For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.
The iconic anthology series of horror tales that's now a feature film! Scary Stories 3 is a timeless collection of chillingly scary tales and legends, in which folklorist Alvin Schwartz offers up some of the most alarming tales of horror, dark revenge, and supernatural events of all time. Available for the first time as an ebook, Stephen Gammell’s artwork from the original Scary Stories 3 appears in all its spooky glory. Read if you dare! And don't miss Scary Stories to Tell in the Dark and More Scary Stories to Tell in the Dark!
After an attempted horse theft goes tragically wrong, sixteen-year-old Caleb Bentley is on the run with his mean-spirited older brother across the American Southwest at the turn of the twentieth century. Caleb’s moral compass and inner courage will be tested as they travel the harsh terrain and encounter those who have carved out a life there, for good or ill. Wealthy and bookish Randall Dawson, out of place in this rugged and violent country, is begrudgingly chasing after the Bentley brothers. With little sense of how to survive, much less how to take his revenge, Randall meets Charlotte, a woman experienced in the deadly ways of life in the West. Together they navigate the murky values of vigilante justice. Powerful and atmospheric, lyrical and fast-paced, All Things Left Wild is a coming-of-age for one man, a midlife odyssey for the other, and an illustration of the violence and corruption prevalent in our fast-expanding country. It artfully sketches the magnificence of the American West as mirrored in the human soul.
A twisted relationship between two couples reaches a terrible climax in this novel by the New York Times-bestselling author of Machines Like Me. Colin and Mary are lovers on holiday in Italy, their relationship becoming increasingly problematic as they become increasingly alienated from one and other. They move from place to place in this foreign land but seemingly without aim or purpose, seemingly bored and without attachment. Then they meet a man named Robert and his disabled wife, Caroline. Colin and Mary seem happy for the diversion—happy to meet another couple that takes their focus off of each other for a while. But things become strange when they attempt to leave: Robert and Caroline insist that they stay with them for a while longer. While Mary and Colin do rediscover an erotic attraction to each other during this time, they also find that their relationship with Robert and Caroline is taking a dreadful and horrific turn, in this “fine novel” by the Booker Prize-winning author of Saturday and On Chesil Beach (New Statesman). “McEwan perfectly captures the thrill of travel when one is divorced from familiar surroundings and the chance of something unusual and out-of-character seems possible. Of course, this being a McEwan fiction, the possibility is a brutal truth about how people find love in extreme ways.”—The Daily Beast
One Sunday morning, Gloria wakes up in a stranger's apartment with nothing but a torn evening dress, stockings, and panties. When she steals a fur coat from the wardrobe to wear home, she unleashes a series of events that can only end in tragedy. Inspired by true events, this novel caused a sensation on its publication for its frank depiction of the relationship between a wild and beautiful young woman and a respectable, married man
Featuring more than seventy-five photographs and almost a dozen rarely seen videos from Rin Tin Tin’s legendary career, this Enhanced eBook edition of Susan Orlean’s Rin Tin Tin vividly illustrates the life and legacy of the canine hero. He believed the dog was immortal. So begins Susan Orlean’s sweeping, powerfully moving account of Rin Tin Tin’s journey from orphaned puppy to movie star and international icon. Orlean, a staff writer at The New Yorker who has been hailed as “a national treasure” by The Washington Post, spent nearly ten years researching and reporting her most captivating book to date: the story of a dog who was born in 1918 and never died. It begins on a battlefield in France during World War I, when a young American soldier, Lee Duncan, discovered a newborn German shepherd in the ruins of a bombed-out dog kennel. To Duncan, who came of age in an orphanage, the dog’s survival was a miracle. He saw something in Rin Tin Tin that he felt compelled to share with the world. Duncan brought Rinty home to California, where the dog’s athleticism and acting ability drew the attention of Warner Bros. Over the next ten years, Rinty starred in twenty-three blockbuster silent films that saved the studio from bankruptcy and made him the most famous dog in the world. At the height of his popularity, Rin Tin Tin was Hollywood’s number one box office star. During the decades that followed, Rinty and his descendants rose and fell with the times, making a tumultuous journey from silent films to talkies, from black-and-white to color, from radio programs to one of the most popular television shows of the baby boom era, The Adventures of Rin-Tin-Tin. The canine hero’s legacy was cemented by Duncan and a small group of others—including Bert Leonard, the producer of the TV series, and Daphne Hereford, the owner of the current Rin Tin Tin—who have dedicated their lives to making sure the dog’s legend will never die. At its core, Rin Tin Tin is a poignant exploration of the enduring bond between humans and animals. It is also a richly textured history of twentieth-century entertainment and entrepreneurship. It spans ninety years and explores everything from the shift in status of dogs from working farmhands to beloved family members, from the birth of obedience training to the evolution of dog breeding, from the rise of Hollywood to the past and present of dogs in war. Filled with humor and heart and moments that will move you to tears, Susan Orlean’s first original book since The Orchid Thief is an irresistible blend of history, human interest, and masterful storytelling—a dazzling celebration of a great American dog by one of our most gifted writers.

domain: library


NEW YORK, NY - JUNE 23: (NEW YORK DAILIES OUT) Former New York Yankees and baseball Hall of Famers Yogi Berra (L) and Whitey Ford are introduced during the teams 67th Old Timers Day prior to a game against the Tampa Bay Rays at Yankee Stadium on SeptemberJune 23, 2013 in the Bronx borough of New York City. The Rays defeated the Yankees 3-1. (Photo by Jim McIsaac/Getty Images)
Through the use of the hashtag #RememberingYogi, we have received an out-pour of tweets regarding Yogi, as many fans across the world have shared some of their fondest memories of him. As promised, we have compiled a few of our favorite tweets in hopes of sharing some of these great memories with you. To start, here’s a video message from the Founder of Bronx Pinstripes, Scott Reinen:
If you have any memories you would like to share with us, we would love to hear them! Throughout the day, continue sending us your thoughts and memories about Yogi Berra on Twitter by tweeting us @BronxPinstripes while using the hashtag #RememberingYogi.


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Atlus Reveals More Persona 5 Western DLC; Persona 4: Dancing All Night and Persona 3's Orpheus
Atlus launched two news trailers for DLC coming to the western release of Persona 5, set to launch for PlayStation 4 and PlayStation 3 on April 4 in North America and Europe.
The trailers reveal costumes from Persona 4: Dancing All Night are to be available for purchase by western fans. This download also comes with background music from the game. Also, Persona 3’s Orpheus and Orpheus Picaro can be purchased to use in battle.
At this time, the DLC has not received a price, but the publisher plans to announce more in the following days. Other DLC revealed are, Devil Summoner’s Raidou Kuzunoha costume, Persona 4’s Kaguya, and the Catherine costume set.
You can view the two trailers below:

domain: game


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CHERRY HILL, N.J. (CBS) – Monday afternoon, police were alerted that two children were left unattended in a vehicle parked in the rear lot of the Cherry Hill Police Administration Building.
Upon arrival, officers found two children, ages three and one, alone in the car.
Authorities say the passenger side window was lowered.
After a short period of time, police found the driver, Dwayne Kemp, who said he had been inside of the building at the Violations Bureau.
The driver was arrested and charged with endangering the welfare of children.
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Synthesis and Broadband Spectra Photocatalytic Properties of Bi2O2(CO3)1−xSx
AbstractHigh efficiency photocatalyst Bi2O2(CO3)1−xSx was synthesized conveniently with chemical bath precipitation using Bi2O2CO3 as the precursor. The microstructures of the samples are systematically characterized by X-ray diffraction (XRD), scanning electron microscopy (SEM), high resolution transmission electron microscopy (HRTEM), X-ray photoelectron spectroscopy (XPS), ultraviolet photoelectron spectroscopy (UPS) and UV-Vis spectroscopy; the optical and photocatalytic properties are carefully tested as well. The content of S, which was tuned through the controlling of the precipitation process, was verified to have an intense effect over the photocatalytic properties. A nearly saturated S ratio and the best photocatalytic performance were observed in specimens with the most S content. Our study reveals that, with negligible influence of the morphology and crystal structure, Bi2O2(CO3)1−xSx possessed a broadened optical absorption regionfromultraviolet to visible light, and enhanced photocatalytic activity in comparison to precursor Bi2O2CO3 in photocatalytic degradation of Congo Red aqueous solution. View Full-Text
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Ding, J.; Wang, H.; Xu, H.; Qiao, L.; Luo, Y.; Lin, Y.; Nan, C. Synthesis and Broadband Spectra Photocatalytic Properties of Bi2O2(CO3)1−xSx. Materials 2018, 11, 791.
Ding J, Wang H, Xu H, Qiao L, Luo Y, Lin Y, Nan C. Synthesis and Broadband Spectra Photocatalytic Properties of Bi2O2(CO3)1−xSx. Materials. 2018; 11(5):791.Chicago/Turabian Style
Ding, Junping; Wang, Huanchun; Xu, Haomin; Qiao, Lina; Luo, Yidong; Lin, Yuanhua; Nan, Cewen. 2018. "Synthesis and Broadband Spectra Photocatalytic Properties of Bi2O2(CO3)1−xSx." Materials 11, no. 5: 791.
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