text: How he won: A split opposition, and name recognition within a desire for change.
  
  "he won in 2013 with just 32-per-cent support, beating then-unknown political neophyte Mélanie Joly, who had 26 per cent ...Combined, 68 per cent of the vote went to three Coderre opponents."
  
  "Mr. Coderre won in 2013 after leaving federal Liberal politics, promising to restore civic pride, repair infrastructure and provide a corruption-free administration after a mayor resigned in disgrace and the interim replacement was imprisoned."