text: I am sure that most environmentalists, including Suzuki, would condemn the short life cycle of many modern consumer products. There is no reason why we cannot make things that are both more energy efficient and more durable, except perhaps for corporate greed. Perhaps we need to set standards requiring companies to guarantee their products for longer periods and to recycle the materials used at the end of the life cycle. Proper design from the start can ensure that products can be easily repaired and recycled.