text: Fall, 1966: a just-enrolled broadcast student walks through the BCIT library and somehow (did he heard or read about this book?  Stumbled over it by accident?) comes across a new copy of Understanding Media, by this Canadian theorist named Marshall McLuhan.  
  
  And by page 10, his concept of the world has hugely expanded.  He doesn't get it all, but keeps on reading, thinking, reading, thinking...  Wow! The book is already three years old.  Where's he been?  Where's everybody been??  Well, doesn't matter, because when he tries to renew the book he borrowed two weeks before without any trouble so he can keep (and read) it longer...he can't.  The line-up of students waiting to read the library's only copy that  is...HUGE.
  
  Before opening that book, he had a pretty good idea of what a radio station was--and a TV station, too--strictly from his career point-of-view. But that book altered his perception forever.  Big world out there!
  
  Thanks for bringing it all back to me.