text: Competing head-on with a big company who is willing (and able) to change the rules and move the goalposts in order to maintain their monopoly is even harder. 
  Its all good and well when people fight fair but you know as well as I do that it is now very unfashionable for corporate entities to have a conscience. They will happily pillage and plunder themselves and the rest of us into oblivion if left unchecked.