text: The adjective PC is not a pejorative but rather an attempt to avoid offensive, hurtful or biased language. The all too common association of the terms "pc" and "liberal" encourages the counter stereotype that conservatives tend to be racist, mysoginistic or ignorant hillbillies. Neither generalization furthers communication. It simply encourages division. As does name calling, no matter how accurate you may find the epithet. As for the inclination in the U.S. to accuse both academia and journalism of liberalism, there has always been a prominent streak of anti-intellectualism in this country. Where other cultures admire education and knowledge, we behave as if deliberate ignorance is something to be proud of. That our free and open press is vital to a transparent government should go without saying and yet many believe reporting facts alone constitutes bias. As Asimov so astutely noted, democracy does not mean that "my ignorance is just as good as your knowledge."