emailmarketingdataset commited on
Commit
2118c4c
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verified ·
1 Parent(s): c03f473

Upgrade to market-intelligence dataset (real aggregate data, CC BY 4.0)

Browse files
data/compliance.csv CHANGED
@@ -1,5 +1,3 @@
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- field,detail
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- compliance_framework,"The Spam Act 2003 requires consent (express or inferred) for commercial electronic messages. Inferred consent applies when a business email address is published conspicuously on a company website, directory, or social media profile in connection with a business or professional role, and there is no statement prohibiting commercial messages. Opt-out requests must be honoured within 5 business days."
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- business_culture,"Australians value straight talk, informality after initial contact is established, and a sense of humour in business communication. Overly formal or corporate language creates distance rather than credibility. The cultural concept of 'tall poppy syndrome' means that excessive boasting or self-promotion in cold email copy will backfire — understatement and demonstrated competence work better."
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- primary_business_hubs,Sydney; Melbourne; Brisbane; Perth; Adelaide; Canberra
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- decision_maker_profile,"Australian B2B culture is flat and direct — SME founders and directors make most purchasing decisions without committee sign-off. For purchases above AUD $20,000 in larger companies, the CFO and department head both sign. Titles to target: Director, General Manager, Head of Sales, IT Manager, Marketing Manager. Australian decision-makers respond strongly to peer references from other Australian co"
 
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+ version https://git-lfs.github.com/spec/v1
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+ oid sha256:9dca0272455b29e009bdd6bd35c88905023d6af5acc6de710dad1dec9a89c313
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+ size 1363
 
 
data/industry_benchmarks.csv CHANGED
@@ -1,15 +1,3 @@
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- industry,open_rate,reply_rate,best_send_time
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- Technology & Software,22-31%,3.5-6.5%,"Tuesday-Thursday, 8-10am local"
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- Healthcare & Medical,18-26%,2.0-4.5%,"Tuesday-Wednesday, 6:30-8am (before rounds)"
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- Manufacturing & Engineering,16-23%,1.8-3.5%,"Tuesday-Thursday, 7-9am (before floor opens)"
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- Finance & Banking,15-22%,1.5-3.2%,"Tuesday-Wednesday, 7:30-9am"
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- Professional Services,20-28%,2.5-5.0%,"Tuesday-Thursday, 8-10am"
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- Real Estate,18-26%,2-6%,
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- Construction & Real Estate,17-24%,2.0-3.8%,"Monday, Wednesday, 6-8am (before site visits)"
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- Legal,19-27%,2.2-4.5%,"Tuesday-Thursday, 8-10am"
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- E-commerce,24-33%,3.5-6.5%,"Tuesday-Thursday, 9-11am"
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- Oil & Energy,14-20%,2-4%,
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- Education & Training,16-24%,2-5%,
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- Retail & Commerce,17-24%,2-5%,
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- Agriculture & Food,14-22%,2-4%,
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- Transportation & Logistics,16-22%,2-5%,
 
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+ version https://git-lfs.github.com/spec/v1
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+ oid sha256:4c1552a31346dd7c5d73127d651ad239486006bf5fceafb0bcabc404cf45b21e
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+ size 816
 
 
 
 
 
 
 
 
 
 
 
 
data/market_overview.csv CHANGED
@@ -1,8 +1,3 @@
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- metric,value,source
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- verified_contacts,"1,800,000",LeadsBlue verified database
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- segment,business email list,LeadsBlue catalog
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- geography,Australia,LeadsBlue catalog
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- email_open_rate_pct,18-26,LeadsBlue benchmark
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- email_reply_rate_pct,3-7,LeadsBlue benchmark
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- best_send_days,Tuesday; Wednesday; Thursday,LeadsBlue benchmark
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- best_send_time_local,09:00-11:00 AEST,LeadsBlue benchmark
 
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+ version https://git-lfs.github.com/spec/v1
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+ oid sha256:cae6504fe81b9c1309576f440b98ebc7c3d990a2cd66408cd927c1df246f9d2e
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+ size 383