Error code:   ConfigNamesError
Exception:    AttributeError
Message:      'str' object has no attribute 'items'
Traceback:    Traceback (most recent call last):
                File "/src/services/worker/src/worker/job_runners/dataset/config_names.py", line 67, in compute_config_names_response
                  config_names = get_dataset_config_names(
                                 ^^^^^^^^^^^^^^^^^^^^^^^^^
                File "/usr/local/lib/python3.12/site-packages/datasets/inspect.py", line 161, in get_dataset_config_names
                  dataset_module = dataset_module_factory(
                                   ^^^^^^^^^^^^^^^^^^^^^^^
                File "/usr/local/lib/python3.12/site-packages/datasets/load.py", line 1207, in dataset_module_factory
                  raise e1 from None
                File "/usr/local/lib/python3.12/site-packages/datasets/load.py", line 1182, in dataset_module_factory
                  ).get_module()
                    ^^^^^^^^^^^^
                File "/usr/local/lib/python3.12/site-packages/datasets/load.py", line 690, in get_module
                  config_name: DatasetInfo.from_dict(dataset_info_dict)
                               ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
                File "/usr/local/lib/python3.12/site-packages/datasets/info.py", line 284, in from_dict
                  return cls(**{k: v for k, v in dataset_info_dict.items() if k in field_names})
                                                 ^^^^^^^^^^^^^^^^^^^^^^^
              AttributeError: 'str' object has no attribute 'items'

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New Zealand Consumer Mailing List — Market Intelligence Dataset

2,900,000 verified New Zealand contacts are available from LeadsBlue →. This open dataset provides the aggregate market intelligence behind that database — contact volume, benchmark open/reply rates, send timing, and compliance for the New Zealand segment.

At a glance: A research dataset describing the New Zealand Consumer Mailing List market: verified-contact volume, industry distribution, outreach benchmarks, and regulatory framework, published by LeadsBlue Research under CC BY 4.0.

Key figures

Metric	Value
Verified contacts in segment	2,900,000
Typical email open rate	18-26%
Typical email reply rate	3-6.5%
Best send days	Tuesday, Wednesday, Thursday
Best send time (local)	09:00-11:00 NZST
Geography	New Zealand
Industry verticals benchmarked	14
License	CC BY 4.0

📥 Get the full New Zealand Consumer Mailing List — individual verified business records, ready to use: Download from LeadsBlue →

Market overview

Consumer (B2C) segment. New Zealand has approximately 580,000 registered businesses and an economy built on agricultural exports (dairy, meat, wine, kiwifruit), tourism, and a growing technology sector. Auckland is the commercial capital, housing 30% of the national population and the majority of financial, professional services, and technology companies. Wellington is the political capital and home to significant government-adjacent professional services. Christchurch is rebuilding as a modern innovation hub. Despite its geographic isolation, New Zealand is highly digitally connected and one of the world's easiest places to do business.

Primary business hubs: Auckland, Wellington, Christchurch, Hamilton, Tauranga.

Outreach benchmarks & strategy

New Zealand B2B cold email is highly effective due to the market's small size, high English literacy, and openness to digital commerce. Decision-makers in NZ SMEs (which constitute almost all of the market) are typically owner-operators who can say yes without committee approval. Response rates are strong; conversion cycles are shorter than comparable Australian deals. Reference to Australian operations or case studies carries credibility — New Zealand businesses are accustomed to working with Australian-based vendors.

Files in this dataset

File	Contents
`data/market_overview.csv`	Segment-level metrics: contact volume, benchmark rates, send timing
`data/industry_benchmarks.csv`	Open/reply benchmarks across 14 industry verticals
`data/compliance.csv`	Regulatory framework, business culture, decision-maker profile, hubs

Methodology

Figures are aggregated and anonymized from LeadsBlue's verified contact operations and public business-registry baselines. No personal records are included in this dataset — only segment-level statistics.

How to cite

LeadsBlue Research. (2026). New Zealand Consumer Mailing List — Market Intelligence Dataset. Derived from the B2B Cold Email Benchmark Report 2026 (https://doi.org/10.5281/zenodo.20136256). CC BY 4.0. Source: https://leadsblue.com

@dataset{leadsblue_new_zealand_consumer_mailing_list_2026,
  author    = {Johnson, Luther},
  title     = {New Zealand Consumer Mailing List -- Market Intelligence Dataset},
  year      = {2026},
  publisher = {LeadsBlue Research},
  doi       = {10.5281/zenodo.20136256},
  url       = {https://leadsblue.com/leads/newzealand-consumer-email-database/}
}

Source & full dataset

This aggregate dataset is published by LeadsBlue Research. The full verified consumer email list — with individual business contact records — is available at New Zealand Consumer Mailing List.

Related resources: Benchmark report (Zenodo) · Research hub · Interactive tools

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