Error code:   ConfigNamesError
Exception:    AttributeError
Message:      'str' object has no attribute 'items'
Traceback:    Traceback (most recent call last):
                File "/src/services/worker/src/worker/job_runners/dataset/config_names.py", line 67, in compute_config_names_response
                  config_names = get_dataset_config_names(
                                 ^^^^^^^^^^^^^^^^^^^^^^^^^
                File "/usr/local/lib/python3.12/site-packages/datasets/inspect.py", line 161, in get_dataset_config_names
                  dataset_module = dataset_module_factory(
                                   ^^^^^^^^^^^^^^^^^^^^^^^
                File "/usr/local/lib/python3.12/site-packages/datasets/load.py", line 1207, in dataset_module_factory
                  raise e1 from None
                File "/usr/local/lib/python3.12/site-packages/datasets/load.py", line 1182, in dataset_module_factory
                  ).get_module()
                    ^^^^^^^^^^^^
                File "/usr/local/lib/python3.12/site-packages/datasets/load.py", line 690, in get_module
                  config_name: DatasetInfo.from_dict(dataset_info_dict)
                               ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
                File "/usr/local/lib/python3.12/site-packages/datasets/info.py", line 284, in from_dict
                  return cls(**{k: v for k, v in dataset_info_dict.items() if k in field_names})
                                                 ^^^^^^^^^^^^^^^^^^^^^^^
              AttributeError: 'str' object has no attribute 'items'

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South Africa Consumer Email List — Market Intelligence Dataset

8,500,000 verified South Africa contacts are available from LeadsBlue →. This open dataset provides the aggregate market intelligence behind that database — contact volume, benchmark open/reply rates, send timing, and compliance for the South Africa segment.

At a glance: Market-intelligence reference data for the South Africa Consumer Email List audience — population scale, decision-maker structure, channel benchmarks, and compliance notes drawn from LeadsBlue's B2B data operations.

Key figures

Metric	Value
Verified contacts in segment	8,500,000
Typical email open rate	19-28%
Typical email reply rate	3-6.5%
Best send days	Tuesday, Wednesday, Thursday
Best send time (local)	08:00-10:00 SAST
Geography	South Africa
Industry verticals benchmarked	14
License	CC BY 4.0

📥 Get the full South Africa Consumer Email List — individual verified business records, ready to use: Download from LeadsBlue →

Market overview

Consumer (B2C) segment. South Africa is the continent's most industrialised economy and the gateway to Sub-Saharan Africa for multinational companies. Johannesburg and its satellite city Sandton ('Africa's richest square mile') form the commercial capital — home to the Johannesburg Stock Exchange (JSE), major banks (Standard Bank, FirstRand, Absa, Nedbank), mining companies, and retail conglomerates. Cape Town is South Africa's fastest-growing technology hub and the top destination for international technology investment in Africa. Durban is the logistics and manufacturing gateway, handling most of South Africa's seaborne trade through Africa's busiest port.

Primary business hubs: Johannesburg, Cape Town, Durban, Pretoria, Port Elizabeth.

Outreach benchmarks & strategy

South African B2B cold email in English is widely effective — South Africa has the highest English business proficiency in sub-Saharan Africa and executives are generally receptive to professional outreach. The market is divided between large corporate groups (well-resourced, slow decision-making, procurement-driven processes) and an active SME sector (faster decision-making, relationship-oriented). Cape Town's technology sector specifically responds well to direct, international cold outreach — it is the most globally connected business community on the continent.

Files in this dataset

File	Contents
`data/market_overview.csv`	Segment-level metrics: contact volume, benchmark rates, send timing
`data/industry_benchmarks.csv`	Open/reply benchmarks across 14 industry verticals
`data/compliance.csv`	Regulatory framework, business culture, decision-maker profile, hubs

Methodology

Statistics are derived from LeadsBlue's verified database counts combined with published market baselines. This dataset contains aggregate figures only; it includes no individual contact records.

How to cite

LeadsBlue Research. (2026). South Africa Consumer Email List — Market Intelligence Dataset. Derived from the B2B Cold Email Benchmark Report 2026 (https://doi.org/10.5281/zenodo.20136256). CC BY 4.0. Source: https://leadsblue.com

@dataset{leadsblue_south_africa_consumer_dataset_2026,
  author    = {Johnson, Luther},
  title     = {South Africa Consumer Email List -- Market Intelligence Dataset},
  year      = {2026},
  publisher = {LeadsBlue Research},
  doi       = {10.5281/zenodo.20136256},
  url       = {https://leadsblue.com/leads/southafrica-consumer-email-database/}
}

Source & full dataset

This aggregate dataset is published by LeadsBlue Research. The full verified consumer email list — with individual business contact records — is available at South Africa Consumer Email List.

Related resources: Benchmark report (Zenodo) · Research hub · Interactive tools

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