TITLE: Question on Segre embedding
QUESTION [5 upvotes]: This is in fact a problem in GTM52 of Hartshone. 

Define $\psi : \mathbb{P}^{n}\times \mathbb{P}^{m}\longrightarrow \mathbb{P}^{N}$ where $N=rs+r+s$ by $(a_0,...,a_r)\times (b_0,...,b_s)=(...a_ib_j...)$
  Show that $Im\psi$ is a subvariety of $\mathbb{P}^N$.

Hartshone gave a hint as follow :

Let the homogeneous coordinate of $\mathbb{P}^N$ be $z_{ij}, i=0,..r; j=0,...,s$ and let $\mathfrak{a}$ be the kernel of the homomorphism $k[{z_{ij}}]\rightarrow k[x_0,...,x_r,y_0,...,y_s]$ which sends $z_{ij}$ to $x_iy_j$. Then show that $Im\psi=Z(\mathfrak{a})$

My idea is to prove that : $I(Im\psi)\subseteq I(Z(\mathfrak{a}))$ and $I(Z(\mathfrak{a}))\subseteq I(Im\psi)$ but this lead to a calculation of $\mathfrak{a}$.
So, how can I use the hint of Hartshone to solve it ? Please give me some hint. 
Thank for reading my question !

REPLY [3 votes]: Recall the definition of an algebraic subset in projective space, it is the zero locus of some set of homgeneous polynomials. In this case, these polynomials are $z_{ab} z_{cd} - z_{ad} z_{cb}$ ("exchange the first coordinates") and $z_{ab} z_{cd} - z_{cb} z_{ad}$ ("exchange the second coordinates") for $0 \leq a,c \leq r$ and $0 \leq b,d \leq s$. Since we have $x_a y_b x_c x_d = x_a y_d x_c x_b$ and $x_a y_b x_c x_d = x_c y_b x_a x_d$, the image of $\psi$ lies in the zero locus of the polynomials. Conversely, assume that $p=[p_{ij}] \in \mathbb{P}^N$ lies in the zero locus, i.e. we have $p_{ab} p_{cd} = p_{ad} p_{cb}$ and $p_{ab} p_{cd} = p_{cb} p_{ad}$. Some coordinate is $\neq 0$, say w.l.o.g. $p_{00}=1$. Now try to deduce $p_{ab} = p_{a0} p_{0b}$ and $p_{0b}=p_{b0}$, and infer that $p$ lies in the image.
One can also check that $\psi$ is an isomorphism onto its image; in particular the image is irreducible, i.e. a variety.