TITLE: Why is it worth spending time on type theory?
QUESTION [56 upvotes]: Looking around there are three candidates for "foundations of mathematics": 

set theory
category theory
type theory

There is a seminal paper relating these three topics:
From Sets to Types to Categories to Sets by Steve Awodey
But at this forum (MSE) and its companion (MO) the tag [type theory] is seriously underrepresented. As of today (2013/11/13) (questions by tag):
MSE

set theory: 1,866
category theory: 1,658
type theory: 39

MO

set theory: 1,437
category theory: 1,920
type theory: 40

Update (2017/05/17): 
MSE

set theory: 4,435
category theory: 6,137
type theory: 224

Update (2019/07/15): 
MSE

set theory: 6,267
category theory: 9,009
type theory: 371

Update (2020/05/05): 
MSE

set theory: 7,038
category theory: 10,255
type theory: 441

What does this mean? Is type theory a hoax?  For example, I stumbled over this MSE comment (by a learned member):

[...] a lot of people [in the type theory community] didn't know
  what they really talk about (in comparison to, say, classical
  analysis, where the definitions are very concrete and clear). I'm sure
  that that's not 100% true on the actual people, but that impression
  did stick with me. [...]

I'd like to learn from the MSE- and MO-community (resp. their experts): 

Why is it worth spending time on type theory?

REPLY [33 votes]: Type theory is to set theory what computable functions are to usual functions. It's a constructive setting for doing mathematics, so it allows to deal carefully with what can or can't be computed/decided (see intensionality vs. extensionality, or the different notions of reduction and conversion in $\lambda$-calculus). Furthermore, just like category theory, it gives a great insight on how certain mathematical objects are nothing but particular cases of a general construction, in a very abstract and powerful way. Look up the propositions-as-sets and the proofs-as-programs paradigms to see what I mean (but there's a lot more than that).
Now, as always there are some cons. I'm thinking of two reasons why type theory hasn't had much success among the general mathematicians:
First, type theory doesn't allow abuse of language. For example, in type theory it is usually the case that if $A$ is a set, then a subset of $A$ is not a set. It is a completely different kind of entity: it will probably be a propositional function, i.e. something which maps elements of $A$ to propositions. Another example: if $n$ is a natural number, then $n$ is not an integer (but something like $\mathsf{int}(n)$ will be). Distinctions like these make some mathematicians uncomfortable, but they prove helpful in dealing with certain things which are maybe more interesting to computer scientists (and of course logicians).
Second, there is no "canonical" type theory. Most of the mathematics done in set theory is actually based on $\mathsf{ZFC}$ (or some extension of it). But the fact that there are many different kinds of type theories makes communication between people harder.
Anyway, there have been many attempts to actually start developing some mathematics in type theories, and some of them have been quite successful: see for instance the work by G. Gonthier with Coq, a proof assistant based on a type theory called the Calculus of Inductive Constructions.