TITLE: Best algebraic geometry textbook? (other than Hartshorne)
QUESTION [224 upvotes]: I think (almost) everyone agrees that Hartshorne's Algebraic Geometry is still the best.
Then what might be the 2nd best?
It can be a book, preprint, online lecture note, webpage, etc.
One suggestion per answer please. Also, please include an explanation of why you like the book, or what makes it unique or useful.

REPLY [7 votes]: Next to the classics, I enjoy Introduction to schemes by Ellingsrud-Ottem very much (available here).
The best part about this book is that many insightful examples are explicitly computed accompanied with nice, colorful pictures. E.g. already chapter 5 (just after introducing schemes!) spans 18 pages of examples about gluing (from $\mathbb{P}^n$ to hyperelliptic curves to Hirzebruch surfaces $\mathbb{F}_r$). Prof. Ottem himself has mentioned that writing out these examples are important to him, and it really shows!