TITLE: Point distributions in unit square which minimize E[1 / distance]
QUESTION [6 upvotes]: Choose $n$ points $p_1,\ldots,p_n$ in the unit square $[0,1]^2\subset\mathbb{R}^2$ 
such that $D:=\mathop{\sum}\limits_{1\le i<j\le n}\frac{1}{dist(p_i,p_j)}$ is minimized, where $dist(p_i,p_j)$ is the Euclidean distance between $p_i$ and $p_j$. What is the magnitude of $D$ in $n$?
I have worked out that $D\le\Omega(n\log(n))$ by construction.

REPLY [4 votes]: This is very classical (also known as "Thomson problem"  usually on the sphere but the same asymptotic results hold for other sets as well -  Hausdorff dimension is important).  
Whenever 
$$
\inf_{\mu}\int \int_{A\times A}\frac{1}{|x-y|^{s}} d\mu(x) d\mu(y)<\infty,
$$
where infimum is taken with respect to all probability measures supported on, say a compact set $A \subset \mathbb{R}^{k}$, (this usually happens when $0\leq s <d_{H}(A),$ here $d_{H}(A)$ is the Hausdorff dimension of the set $A$) then one has 
$\frac{1}{N^{2}} \inf_{x_{1}, \ldots, x_{N} \in A} \sum_{1\leq i \neq j \leq N}\frac{1}{|x_{i}-x_{j}|^{s}} \to \inf_{\mu}\int_{A\times A}\frac{1}{|x-y|^{s}} d\mu(x) d\mu(y)$
as $N$ goes to infinity. In other words $s$-Riesz energy 
$$
E_{s}(A):=\inf_{x_{1}, \ldots, x_{N} \in A} \sum_{1\leq i \neq j \leq N}\frac{1}{|x_{i}-x_{j}|^{s}} \sim C N^{2}.
$$ 
The standard references is potential theory
Landkof, N. S., Foundations of modern potential theory. Translated from the Russian by A. P. Doohovskoy, Die Grundlehren der mathematischen Wissenschaften. Band 180. Berlin-Heidelberg-New York: Springer-Verlag. X, 424 p. Cloth DM 88.00; $ 27.90 (1972). ZBL0253.31001., Springer-Verlag
Mattila, Pertti, Geometry of sets and measures in Euclidean spaces. Fractals and rectifiability, Cambridge Studies in Advanced Mathematics. 44. Cambridge: Univ. Press. xii, 343 p. (1995). ZBL0819.28004.
In your case $s=1$ and $d_{H}([0,1]^{d})=d$. 
Another interesting scenario is when $s=d$ (in this case $E_{s}(A)\sim C n^{2} \ln n$); and when $s>d$ (in this case $E_{s}(A) \sim C N^{1+\frac{s}{d}}$). You may look at 
Hardin, D. P.; Saff, E. B., Discretizing manifolds via minimum energy points, Notices Am. Math. Soc. 51, No. 10, 1186-1194 (2004). ZBL1095.49031. 
and references therein.