Sales Navigator should be your highest ROI sales tool. Instead, it's a $40K+ expense that might have you scratching your head. The default workflow? Find prospects in Sales Nav. Then send the same message to everyone. That’s the real issue. And if you’ve got 99 problems, this breakdown makes sure LinkedIn outreach ain’t one. Because each filter deserves its own message. Take this one: “𝗬𝗲𝗮𝗿𝘀 𝗶𝗻 𝗖𝗼𝗺𝗽𝗮𝗻𝘆: < 𝟭 𝗬𝗲𝗮𝗿”. Perfect for calling out transition pain. “Was talking to a VP of Sales who's 7 months in. They said [insert challenge]. Are you seeing that too?” That's just one of twelve. Now, imagine your team building 𝟭𝟮 𝗰𝘂𝘀𝘁𝗼𝗺 𝗺𝗲𝘀𝘀𝗮𝗴𝗲𝘀 tied to filters. Instead of recycling the same script 4,000 times. Let's run the numbers for a team of 10 reps sending 20 messages daily (4,000 monthly) at a $20k ACV: Old Way (Generic Messaging) • 4,000 messages/month • 1% response rate = 40 responses • Assume 25% of responses convert to meetings = 10 meetings • 10 meetings × $20K = $200K pipeline New Way (Filter-Specific Messaging) • 4,000 messages/month • 5% response rate = 200 responses • Assume 25% of responses convert = 50 meetings • 50 meetings × $20K = $1M pipeline That’s a 5X pipeline lift without adding anything crazy. Just better targeting, better messaging, and a system built for LinkedIn. This is why some leaders think LinkedIn "doesn't work" while others are winning big with it. Sales Nav isn’t the issue. Lack of systems is. It’s simple to roll out, even if your team’s never done this before. If you manage 15+ reps and want to swap notes on what I'm seeing for LinkedIn outbound, just shoot me a DM.