Datasets:
Tasks:
Tabular Classification
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Image
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Add GA4 DDA comparison: Zhao 2018 vs temporal removal vs exact Shapley (500k journeys)
7807a9e verified | { | |
| "n_users": 500000, | |
| "n_conv": 29938, | |
| "seed": 42, | |
| "mae": { | |
| "zhao_empirical": 0.042888414669075677, | |
| "loo_marginal": 0.022822675403415513, | |
| "temporal_removal": 0.021796949460612853 | |
| }, | |
| "results": { | |
| "paid_search": { | |
| "gt_shapley": 0.309715, | |
| "zhao_empirical": 0.193276, | |
| "loo_marginal": 0.260342, | |
| "temporal_removal": 0.264177, | |
| "bias_zhao": -0.116439, | |
| "bias_loo": -0.049373, | |
| "bias_temporal": -0.045538 | |
| }, | |
| "social": { | |
| "gt_shapley": 0.165174, | |
| "zhao_empirical": 0.179723, | |
| "loo_marginal": 0.186412, | |
| "temporal_removal": 0.185849, | |
| "bias_zhao": 0.014548, | |
| "bias_loo": 0.021238, | |
| "bias_temporal": 0.020675 | |
| }, | |
| "display": { | |
| "gt_shapley": 0.069517, | |
| "zhao_empirical": 0.164457, | |
| "loo_marginal": 0.114562, | |
| "temporal_removal": 0.112814, | |
| "bias_zhao": 0.094941, | |
| "bias_loo": 0.045045, | |
| "bias_temporal": 0.043297 | |
| }, | |
| "email": { | |
| "gt_shapley": 0.14169, | |
| "zhao_empirical": 0.129582, | |
| "loo_marginal": 0.130996, | |
| "temporal_removal": 0.130795, | |
| "bias_zhao": -0.012109, | |
| "bias_loo": -0.010695, | |
| "bias_temporal": -0.010896 | |
| }, | |
| "organic_search": { | |
| "gt_shapley": 0.141986, | |
| "zhao_empirical": 0.14337, | |
| "loo_marginal": 0.142707, | |
| "temporal_removal": 0.142331, | |
| "bias_zhao": 0.001384, | |
| "bias_loo": 0.000721, | |
| "bias_temporal": 0.000344 | |
| }, | |
| "direct": { | |
| "gt_shapley": 0.129927, | |
| "zhao_empirical": 0.108366, | |
| "loo_marginal": 0.110116, | |
| "temporal_removal": 0.110072, | |
| "bias_zhao": -0.021561, | |
| "bias_loo": -0.019812, | |
| "bias_temporal": -0.019855 | |
| }, | |
| "referral": { | |
| "gt_shapley": 0.04199, | |
| "zhao_empirical": 0.081227, | |
| "loo_marginal": 0.054866, | |
| "temporal_removal": 0.053962, | |
| "bias_zhao": 0.039237, | |
| "bias_loo": 0.012876, | |
| "bias_temporal": 0.011972 | |
| } | |
| } | |
| } |