{
  "n_users": 500000,
  "n_conv": 29938,
  "seed": 42,
  "mae": {
    "zhao_empirical": 0.042888414669075677,
    "loo_marginal": 0.022822675403415513,
    "temporal_removal": 0.021796949460612853
  },
  "results": {
    "paid_search": {
      "gt_shapley": 0.309715,
      "zhao_empirical": 0.193276,
      "loo_marginal": 0.260342,
      "temporal_removal": 0.264177,
      "bias_zhao": -0.116439,
      "bias_loo": -0.049373,
      "bias_temporal": -0.045538
    },
    "social": {
      "gt_shapley": 0.165174,
      "zhao_empirical": 0.179723,
      "loo_marginal": 0.186412,
      "temporal_removal": 0.185849,
      "bias_zhao": 0.014548,
      "bias_loo": 0.021238,
      "bias_temporal": 0.020675
    },
    "display": {
      "gt_shapley": 0.069517,
      "zhao_empirical": 0.164457,
      "loo_marginal": 0.114562,
      "temporal_removal": 0.112814,
      "bias_zhao": 0.094941,
      "bias_loo": 0.045045,
      "bias_temporal": 0.043297
    },
    "email": {
      "gt_shapley": 0.14169,
      "zhao_empirical": 0.129582,
      "loo_marginal": 0.130996,
      "temporal_removal": 0.130795,
      "bias_zhao": -0.012109,
      "bias_loo": -0.010695,
      "bias_temporal": -0.010896
    },
    "organic_search": {
      "gt_shapley": 0.141986,
      "zhao_empirical": 0.14337,
      "loo_marginal": 0.142707,
      "temporal_removal": 0.142331,
      "bias_zhao": 0.001384,
      "bias_loo": 0.000721,
      "bias_temporal": 0.000344
    },
    "direct": {
      "gt_shapley": 0.129927,
      "zhao_empirical": 0.108366,
      "loo_marginal": 0.110116,
      "temporal_removal": 0.110072,
      "bias_zhao": -0.021561,
      "bias_loo": -0.019812,
      "bias_temporal": -0.019855
    },
    "referral": {
      "gt_shapley": 0.04199,
      "zhao_empirical": 0.081227,
      "loo_marginal": 0.054866,
      "temporal_removal": 0.053962,
      "bias_zhao": 0.039237,
      "bias_loo": 0.012876,
      "bias_temporal": 0.011972
    }
  }
}