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Business Idea
Is the problem specific, frequent, and important to a clearly identified customer?
Customer interviews; problem-frequency data; existing workarounds; dated validation notes
Offering; Market; Fundability
Offering
What is actually delivered, to whom, and what measurable outcome does it improve?
Product demo; customer use cases; implementation steps; usage or retention evidence
Business Idea; Technology & IP; Scalability
Team
Does the current team have the relevant capability, commitment, and incentives for the next stage?
Role histories; references; time commitments; cap table; hiring plan; IP assignments
Technology & IP; Financials; Fundability
Market
Is the target segment defined bottom-up, including buyer, budget, timing, and reachable volume?
Customer list; segment counts; budget evidence; sales-cycle data; bottom-up market model
Business Idea; Competitors; Financials
Competitors
What alternatives and status-quo behaviours compete for the same customer budget?
Win-loss notes; pricing comparisons; customer interviews; switching-cost evidence
Offering; Market; Fundability
Technology & IP
Is the technology sufficiently mature, owned, secure, and maintainable for the claimed plan?
Architecture overview; repository history; security notes; dependency list; IP agreements
Offering; Team; Scalability; Legal & Regulatory
Scalability
Which operational, technical, or economic bottleneck appears first as volume grows?
Capacity metrics; support load; delivery time; marginal costs; automation roadmap
Offering; Technology & IP; Financials
Legal & Regulatory
Which rules, contracts, data obligations, and licenses could change the operating model?
Terms; privacy materials; licenses; key contracts; regulatory analysis; compliance ownership
Technology & IP; Market; Financials
Exit
Which strategic outcomes are plausible, and what evidence supports the buyer or market logic?
Comparable transactions; buyer map; strategic-fit rationale; ownership constraints
Market; Competitors; Fundability
Presentation
Are the deck, model, data room, and public claims complete and mutually consistent?
Version history; source notes; reconciled metrics; dated data-room index
All dimensions
Financials
Do historical actuals, forecast assumptions, burn, runway, and unit economics agree?
Financial statements; bank records; cohort or margin data; scenario model; assumption log
Market; Scalability; Fundability
Fundability
Does the requested capital reach named milestones under credible base and downside cases?
Cap table; round plan; use of funds; milestone budget; financing scenarios
Team; Financials; Exit