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title: "House Oversight: Estate Documents (Nov 12) (HOUSE_OVERSIGHT_014925)"
source: "House Oversight: Estate Documents (Nov 12)"
sourceUrl: "https://www.justice.gov/epstein"
date: "2026-01-01"
category: "House Oversight"
eftaNumber: "HOUSE_OVERSIGHT_014925"
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---
Trivago (Buy, $15 PO)
Stock view: Advertising continues to drive growth engine
Trivago's 4Q revenue and EBITDA results highlight the company's rapid revenue growth
and potential for solid profitability. Though there are concerns over the company's large
marketing spend (80-85% of revenue), we think the Street will view Trivago's results
positively given continued revenue ramp while also achieving profitability. The stock
remains highly volatile given the limited float. Commentary during 4Q'16 earnings from
Trivago's key customers Expedia and Priceline (as well as from TripAdvisor) indicated
that paid traffic has been growing faster than free traffic, and that companies in the
sector planned to ramp ad spend to drive continued traffic growth, which is a positive
for Trivago.
Trivago has best-in-class revenue growth, with 2017 revenue growth expected at 47%
(vs. guidance of 45%+), led by 50% qualified referral growth. We also expect Trivago will
become more efficient with advertising and start to reap the benefits of past brand
advertising, with return on advertising spend (ROAS) improving across regions in 2017,
a key driver of modestly improving EBITDA margin from 3.7% in 2016 to 3.9% in 2017.
The company remains in growth mode, led by click revenue growth in ROW and
Americas regions, as Trivago is driving brand awareness outside its key European
foothold through aggressive brand marketing. The company is adding qualified referrals
at an accelerating rate as it expands beyond its core Developed Europe markets and
penetrates new markets. We think the company has significant runway for growth and
can sustain 30%+ revenue growth through the end of the decade. As the business
matures in its new Americas and ROW markets, we expect a better balance between
profit and growth. We think EBITDA margins should accelerate as the company
leverages '16 and '17 marketing spend, with greater uplift in '18.
Key theme/metric(s) for 1Q: Qualified referral growth
We forecast 56% qualified referral growth in 1Q (920bps deceleration on 730bps
tougher y/y comp), led by 38% y/y growth in Developed Europe, 48% in Americas, and
110% in ROW. We expect continued robust marketing spend will drive user growth.
Biggest 1Q issues/risks:
• Weak return on advertising spend (ROAS) may be an earnings headwind.
Competition in the company's advertising channels may result in lower ROl trends.
The company may also see less efficient advertising in newer, less mature markets.
• A positive update to 2017 guidance may be expected. Trivago currently expects
total revenue growth of 45%+ and adjusted EBITDA margin is guided to flat to
slightly up vs. 2016's 3.7%.
Estimates vs. Consensus: Expect revenue in-line vs. the Street, EBITDA ahead
For 1Q, we expect revenue/EBITDA of €241mn/(€12mn) vs. the Street at
€241mn/(€10mn). We expect 2017 and 2018 revenue and EBITDA to come above the
Street and expect there is room for upside to management's 2017 revenue growth and
EBITDA margin guidance.
Table 26: Trivago Estimate Summary
Revenue
1Q17
2Q17
BofAML est.
Growth Y/Y%
Street
BofAML est. vs. Street
EBITDA
BofAML est.
Street
BofAML est. vs. Street
EPS
€241
52%
€241
Below
€12
€10
Above
€281
57%
€270
Above
€6
€6
Below
2017
€1,105
47%
€1,088
Above
€44
€40
Above
2018
€1,498
36%
€1,497
Above
€127
€98
Above
2019
€1,984
32%
€2,035
Below
€262
€197
Above
Bankof America®
Merrill Lynch
Internet/e-Commerce | 06 April 2017
39
HOUSE_OVERSIGHT_014925