pre_text: the following performance graph shows the cumulative total return to a holder of the company 2019s common stock , assuming dividend reinvestment , compared with the cumulative total return , assuming dividend reinvestment , of the standard & poor ( "s&p" ) 500 index and the dow jones us financials index during the period from december 31 , 2009 through december 31 , 2014. .
post_text: table of contents .
table: 12/09 12/10 12/11 12/12 12/13 12/14
table: E*TRADE Financial Corporation 100.00 90.91 45.23 50.85 111.59 137.81
table: S&P 500 Index 100.00 115.06 117.49 136.30 180.44 205.14
table: Dow Jones US Financials Index 100.00 112.72 98.24 124.62 167.26 191.67
question: Analyse this data from a financial earnings document. what was the total return percentage for e*trade financial corporation for the five years ended 12/14?