pre_text: performance graph the graph below compares the cumulative total shareholder return on pmi's common stock with the cumulative total return for the same period of pmi's peer group and the s&p 500 index . the graph assumes the investment of $ 100 as of december 31 , 2013 , in pmi common stock ( at prices quoted on the new york stock exchange ) and each of the indices as of the market close and reinvestment of dividends on a quarterly basis . date pmi pmi peer group ( 1 ) s&p 500 index .
post_text: ( 1 ) the pmi peer group presented in this graph is the same as that used in the prior year . the pmi peer group was established based on a review of four characteristics : global presence ; a focus on consumer products ; and net revenues and a market capitalization of a similar size to those of pmi . the review also considered the primary international tobacco companies . as a result of this review , the following companies constitute the pmi peer group : altria group , inc. , anheuser-busch inbev sa/nv , british american tobacco p.l.c. , the coca-cola company , colgate-palmolive co. , diageo plc , heineken n.v. , imperial brands plc , japan tobacco inc. , johnson & johnson , kimberly-clark corporation , the kraft-heinz company , mcdonald's corp. , mondel z international , inc. , nestl e9 s.a. , pepsico , inc. , the procter & gamble company , roche holding ag , and unilever nv and plc . note : figures are rounded to the nearest $ 0.10. .
table: Date PMI PMI Peer Group<sup>(1)</sup> S&P 500 Index
table: December 31, 2013 $100.00 $100.00 $100.00
table: December 31, 2014 $97.90 $107.80 $113.70
table: December 31, 2015 $111.00 $116.80 $115.30
table: December 31, 2016 $120.50 $118.40 $129.00
table: December 31, 2017 $144.50 $140.50 $157.20
table: December 31, 2018 $96.50 $127.70 $150.30
question: Analyse this data from a financial earnings document. what was the percentage return for pmi common stock for the five years ended 2018?