pre_text: stock performance graph : the graph below shows the cumulative total shareholder return assuming the investment of $ 100 , on december 31 , 2010 , and the reinvestment of dividends thereafter , if any , in the company's common stock versus the standard and poor's s&p 500 retail index ( "s&p 500 retail index" ) and the standard and poor's s&p 500 index ( "s&p 500" ) . .
post_text: .
table: December 31,
table: Company/Index 2010 2011 2012 2013 2014 2015
table: O'Reilly Automotive, Inc. $100 $132 $148 $213 $319 $419
table: S&P 500 Retail Index 100 103 128 185 203 252
table: S&P 500 $100 $100 $113 $147 $164 $163
question: Analyse this data from a financial earnings document. what is the roi of an investment in the o'reilly automotive inc . from 2010 to 2011?