pre_text: performance graph the graph below compares the cumulative total shareholder return on pmi's common stock with the cumulative total return for the same period of pmi's peer group and the s&p 500 index . the graph assumes the investment of $ 100 as of december 31 , 2012 , in pmi common stock ( at prices quoted on the new york stock exchange ) and each of the indices as of the market close and reinvestment of dividends on a quarterly basis . date pmi pmi peer group ( 1 ) s&p 500 index .
post_text: ( 1 ) the pmi peer group presented in this graph is the same as that used in the prior year , except reynolds american inc . was removed following the completion of its acquisition by british american tobacco p.l.c . on july 25 , 2017 . the pmi peer group was established based on a review of four characteristics : global presence ; a focus on consumer products ; and net revenues and a market capitalization of a similar size to those of pmi . the review also considered the primary international tobacco companies . as a result of this review , the following companies constitute the pmi peer group : altria group , inc. , anheuser-busch inbev sa/nv , british american tobacco p.l.c. , the coca-cola company , colgate-palmolive co. , diageo plc , heineken n.v. , imperial brands plc , japan tobacco inc. , johnson & johnson , kimberly-clark corporation , the kraft-heinz company , mcdonald's corp. , mondel z international , inc. , nestl e9 s.a. , pepsico , inc. , the procter & gamble company , roche holding ag , and unilever nv and plc . note : figures are rounded to the nearest $ 0.10. .
table: Date PMI PMI Peer Group<sup>(1)</sup> S&P 500 Index
table: December 31, 2012 $100.00 $100.00 $100.00
table: December 31, 2013 $108.50 $122.80 $132.40
table: December 31, 2014 $106.20 $132.50 $150.50
table: December 31, 2015 $120.40 $143.50 $152.60
table: December 31, 2016 $130.80 $145.60 $170.80
table: December 31, 2017 $156.80 $172.70 $208.10
question: Analyse this data from a financial earnings document. what is the growth rate in pmi's share price from 2014 to 2015?