pre_text: foodservice sales volumes increased in 2012 compared with 2011 . average sales margins were higher reflecting the realization of sales price increases for the pass-through of earlier cost increases . raw material costs for board and resins were lower . operating costs and distribution costs were both higher . the u.s . shorewood business was sold december 31 , 2011 and the non-u.s . business was sold in january looking ahead to the first quarter of 2013 , coated paperboard sales volumes are expected to increase slightly from the fourth quarter of 2012 . average sales price realizations are expected to be slightly lower , but margins should benefit from a more favorable product mix . input costs are expected to be higher for energy and wood . no planned main- tenance outages are scheduled in the first quarter . in january 2013 the company announced the perma- nent shutdown of a coated paperboard machine at the augusta mill with an annual capacity of 140000 tons . foodservice sales volumes are expected to increase . average sales margins are expected to decrease due to the realization of sales price decreases effective with our january contract open- ers . input costs for board and resin are expected to be lower and operating costs are also expected to decrease . european consumer packaging net sales in 2012 were $ 380 million compared with $ 375 million in 2011 and $ 345 million in 2010 . operating profits in 2012 were $ 99 million compared with $ 93 million in 2011 and $ 76 million in 2010 . sales volumes in 2012 increased from 2011 . average sales price realizations were higher in russian markets , but were lower in european markets . input costs decreased , primarily for wood , and planned maintenance downtime costs were lower in 2012 than in 2011 . looking forward to the first quarter of 2013 , sales volumes are expected to decrease in both europe and russia . average sales price realizations are expected to be higher in russia , but be more than offset by decreases in europe . input costs are expected to increase for wood and chemicals . no maintenance outages are scheduled for the first quarter . asian consumer packaging net sales were $ 830 million in 2012 compared with $ 855 million in 2011 and $ 705 million in 2010 . operating profits in 2012 were $ 4 million compared with $ 35 million in 2011 and $ 34 million in 2010 . sales volumes increased in 2012 compared with 2011 partially due to the start-up of a new coated paperboard machine . average sales price realizations were significantly lower , but were partially offset by lower input costs for purchased pulp . start-up costs for a new coated paperboard machine adversely impacted operating profits in 2012 . in the first quarter of 2013 , sales volumes are expected to increase slightly . average sales price realizations for folding carton board and bristols board are expected to be lower reflecting increased competitive pressures and seasonally weaker market demand . input costs should be higher for pulp and chemicals . however , costs related to the ramp-up of the new coated paperboard machine should be lower . distribution xpedx , our distribution business , is one of north america 2019s leading business-to-business distributors to manufacturers , facility managers and printers , providing customized solutions that are designed to improve efficiency , reduce costs and deliver results . customer demand is generally sensitive to changes in economic conditions and consumer behavior , along with segment specific activity including corpo- rate advertising and promotional spending , government spending and domestic manufacturing activity . distribution 2019s margins are relatively stable across an economic cycle . providing customers with the best choice for value in both products and supply chain services is a key competitive factor . addition- ally , efficient customer service , cost-effective logis- tics and focused working capital management are key factors in this segment 2019s profitability . distribution .
post_text: distr ibut ion 2019s 2012 annual sales decreased 9% ( 9 % ) from 2011 , and decreased 10% ( 10 % ) from 2010 . operating profits in 2012 were $ 22 million ( $ 71 million exclud- ing reorganization costs ) compared with $ 34 million ( $ 86 million excluding reorganization costs ) in 2011 and $ 78 million in 2010 . annual sales of printing papers and graphic arts supplies and equipment totaled $ 3.5 billion in 2012 compared with $ 4.0 billion in 2011 and $ 4.2 billion in 2010 , reflecting declining demand and the exiting of unprofitable businesses . trade margins as a percent of sales for printing papers were relatively even with both 2011 and 2010 . revenue from packaging prod- ucts was flat at $ 1.6 billion in both 2012 and 2011 and up slightly compared to $ 1.5 billion in 2010 . pack- aging margins increased in 2012 from both 2011 and 2010 , reflecting the successful execution of strategic sourcing initiatives . facility supplies annual revenue was $ 0.9 billion in 2012 , down compared to $ 1.0 bil- lion in 2011 and 2010 . operating profits in 2012 included $ 49 million of reorganization costs for severance , professional services and asset write-downs compared with $ 52 .
table: In millions 2012 2011 2010
table: Sales $6,040 $6,630 $6,735
table: Operating Profit 22 34 78
question: Analyse this data from a financial earnings document. what was the average annual european consumer packaging net sales from 2010 to 2012 in millions