Daily Papers

Cross-domain Sequential Recommendation (CDSR) has been proposed to enrich user-item interactions by incorporating information from various domains. Despite current progress, the imbalance issue and transition issue hinder further development of CDSR. The former one presents a phenomenon that the interactions in one domain dominate the entire behavior, leading to difficulty in capturing the domain-specific features in the other domain. The latter points to the difficulty in capturing users' cross-domain preferences within the mixed interaction sequence, resulting in poor next-item prediction performance for specific domains. With world knowledge and powerful reasoning ability, Large Language Models (LLMs) partially alleviate the above issues by performing as a generator and an encoder. However, current LLMs-enhanced CDSR methods are still under exploration, which fail to recognize the irrelevant noise and rough profiling problems. Thus, to make peace with the aforementioned challenges, we proposed an LLMs Enhanced Cross-domain Sequential Recommendation with Dual-phase Training ({LLM-EDT}). To address the imbalance issue while introducing less irrelevant noise, we first propose the transferable item augmenter to adaptively generate possible cross-domain behaviors for users. Then, to alleviate the transition issue, we introduce a dual-phase training strategy to empower the domain-specific thread with a domain-shared background. As for the rough profiling problem, we devise a domain-aware profiling module to summarize the user's preference in each domain and adaptively aggregate them to generate comprehensive user profiles. The experiments on three public datasets validate the effectiveness of our proposed LLM-EDT. To ease reproducibility, we have released the detailed code online at {https://anonymous.4open.science/r/LLM-EDT-583F}.

As new products are emerging daily, recommendation systems are required to quickly adapt to possible new domains without needing extensive retraining. This work presents ``X-Cross'' -- a novel cross-domain sequential-recommendation model that recommends products in new domains by integrating several domain-specific language models; each model is fine-tuned with low-rank adapters (LoRA). Given a recommendation prompt, operating layer by layer, X-Cross dynamically refines the representation of each source language model by integrating knowledge from all other models. These refined representations are propagated from one layer to the next, leveraging the activations from each domain adapter to ensure domain-specific nuances are preserved while enabling adaptability across domains. Using Amazon datasets for sequential recommendation, X-Cross achieves performance comparable to a model that is fine-tuned with LoRA, while using only 25% of the additional parameters. In cross-domain tasks, such as adapting from Toys domain to Tools, Electronics or Sports, X-Cross demonstrates robust performance, while requiring about 50%-75% less fine-tuning data than LoRA to make fine-tuning effective. Furthermore, X-Cross achieves significant improvement in accuracy over alternative cross-domain baselines. Overall, X-Cross enables scalable and adaptive cross-domain recommendations, reducing computational overhead and providing an efficient solution for data-constrained environments.

This work addresses a fundamental barrier in recommender systems: the inability to generalize across domains without extensive retraining. Traditional ID-based approaches fail entirely in cold-start and cross-domain scenarios where new users or items lack sufficient interaction history. Inspired by foundation models' cross-domain success, we develop a foundation model for sequential recommendation that achieves genuine zero-shot generalization capabilities. Our approach fundamentally departs from existing ID-based methods by deriving item representations exclusively from textual features. This enables immediate embedding of any new item without model retraining. We introduce unified item tokenization with Finite Scalar Quantization that transforms heterogeneous textual descriptions into standardized discrete tokens. This eliminates domain barriers that plague existing systems. Additionally, the framework features hybrid bidirectional-causal attention that captures both intra-item token coherence and inter-item sequential dependencies. An efficient catalog-aware beam search decoder enables real-time token-to-item mapping. Unlike conventional approaches confined to their training domains, RecGPT naturally bridges diverse recommendation contexts through its domain-invariant tokenization mechanism. Comprehensive evaluations across six datasets and industrial scenarios demonstrate consistent performance advantages.

Sequential recommendation aims to model dynamic user behavior from historical interactions. Existing methods rely on either explicit item IDs or general textual features for sequence modeling to understand user preferences. While promising, these approaches still struggle to model cold-start items or transfer knowledge to new datasets. In this paper, we propose to model user preferences and item features as language representations that can be generalized to new items and datasets. To this end, we present a novel framework, named Recformer, which effectively learns language representations for sequential recommendation. Specifically, we propose to formulate an item as a "sentence" (word sequence) by flattening item key-value attributes described by text so that an item sequence for a user becomes a sequence of sentences. For recommendation, Recformer is trained to understand the "sentence" sequence and retrieve the next "sentence". To encode item sequences, we design a bi-directional Transformer similar to the model Longformer but with different embedding layers for sequential recommendation. For effective representation learning, we propose novel pretraining and finetuning methods which combine language understanding and recommendation tasks. Therefore, Recformer can effectively recommend the next item based on language representations. Extensive experiments conducted on six datasets demonstrate the effectiveness of Recformer for sequential recommendation, especially in low-resource and cold-start settings.

Sequential recommendation aims to predict the next item a user is likely to prefer based on their sequential interaction history. Recently, text-based sequential recommendation has emerged as a promising paradigm that uses pre-trained language models to exploit textual item features to enhance performance and facilitate knowledge transfer to unseen datasets. However, existing text-based recommender models still struggle with two key challenges: (i) representing users and items with multiple attributes, and (ii) matching items with complex user interests. To address these challenges, we propose a novel model, Matching Attribute-aware Representations for Text-based Sequential Recommendation (MARS). MARS extracts detailed user and item representations through attribute-aware text encoding, capturing diverse user intents with multiple attribute-aware representations. It then computes user-item scores via attribute-wise interaction matching, effectively capturing attribute-level user preferences. Our extensive experiments demonstrate that MARS significantly outperforms existing sequential models, achieving improvements of up to 24.43% and 29.26% in Recall@10 and NDCG@10 across five benchmark datasets. Code is available at https://github.com/junieberry/MARS

Sequential recommendation (SR) aims to model the sequential dependencies in users' historical interactions to better capture their evolving interests. However, existing SR approaches primarily rely on collaborative data, which leads to limitations such as the cold-start problem and sub-optimal performance. Meanwhile, despite the success of large language models (LLMs), their application in industrial recommender systems is hindered by high inference latency, inability to capture all distribution statistics, and catastrophic forgetting. To this end, we propose a novel Pre-train, Align, and Disentangle (PAD) paradigm to empower recommendation models with LLMs. Specifically, we first pre-train both the SR and LLM models to get collaborative and textual embeddings. Next, a characteristic recommendation-anchored alignment loss is proposed using multi-kernel maximum mean discrepancy with Gaussian kernels. Finally, a triple-experts architecture, consisting aligned and modality-specific experts with disentangled embeddings, is fine-tuned in a frequency-aware manner. Experiments conducted on three public datasets demonstrate the effectiveness of PAD, showing significant improvements and compatibility with various SR backbone models, especially on cold items. The implementation code and datasets will be publicly available.

This paper proposes Text mAtching based SequenTial rEcommendation model (TASTE), which maps items and users in an embedding space and recommends items by matching their text representations. TASTE verbalizes items and user-item interactions using identifiers and attributes of items. To better characterize user behaviors, TASTE additionally proposes an attention sparsity method, which enables TASTE to model longer user-item interactions by reducing the self-attention computations during encoding. Our experiments show that TASTE outperforms the state-of-the-art methods on widely used sequential recommendation datasets. TASTE alleviates the cold start problem by representing long-tail items using full-text modeling and bringing the benefits of pretrained language models to recommendation systems. Our further analyses illustrate that TASTE significantly improves the recommendation accuracy by reducing the popularity bias of previous item id based recommendation models and returning more appropriate and text-relevant items to satisfy users. All codes are available at https://github.com/OpenMatch/TASTE.

Sequential recommendation aims to predict users' future interactions by modeling collaborative filtering (CF) signals from historical behaviors of similar users or items. Traditional sequential recommenders predominantly rely on ID-based embeddings, which capture CF signals through high-order co-occurrence patterns. However, these embeddings depend solely on past interactions, lacking transferable knowledge to generalize to unseen domains. Recent advances in large language models (LLMs) have motivated text-based recommendation approaches that derive item representations from textual descriptions. While these methods enhance generalization, they fail to encode CF signals-i.e., latent item correlations and preference patterns-crucial for effective recommendation. We argue that an ideal embedding model should seamlessly integrate CF signals with rich semantic representations to improve both in-domain and out-of-domain recommendation performance. To this end, we propose LLM2Rec, a novel embedding model tailored for sequential recommendation, integrating the rich semantic understanding of LLMs with CF awareness. Our approach follows a two-stage training framework: (1) Collaborative Supervised Fine-tuning, which adapts LLMs to infer item relationships based on historical interactions, and (2) Item-level Embedding Modeling, which refines these specialized LLMs into structured item embedding models that encode both semantic and collaborative information. Extensive experiments on real-world datasets demonstrate that LLM2Rec effectively improves recommendation quality across both in-domain and out-of-domain settings. Our findings highlight the potential of leveraging LLMs to build more robust, generalizable embedding models for sequential recommendation. Our codes are available at https://github.com/HappyPointer/LLM2Rec.

Recommender systems often use text-side information to improve their predictions, especially in cold-start or zero-shot recommendation scenarios, where traditional collaborative filtering approaches cannot be used. Many approaches to text-mining side information for recommender systems have been proposed over recent years, with sentence Transformers being the most prominent one. However, these models are trained to predict semantic similarity without utilizing interaction data with hidden patterns specific to recommender systems. In this paper, we propose beeFormer, a framework for training sentence Transformer models with interaction data. We demonstrate that our models trained with beeFormer can transfer knowledge between datasets while outperforming not only semantic similarity sentence Transformers but also traditional collaborative filtering methods. We also show that training on multiple datasets from different domains accumulates knowledge in a single model, unlocking the possibility of training universal, domain-agnostic sentence Transformer models to mine text representations for recommender systems. We release the source code, trained models, and additional details allowing replication of our experiments at https://github.com/recombee/beeformer.

Recent studies have proposed unified user modeling frameworks that leverage user behavior data from various applications. Many of them benefit from utilizing users' behavior sequences as plain texts, representing rich information in any domain or system without losing generality. Hence, a question arises: Can language modeling for user history corpus help improve recommender systems? While its versatile usability has been widely investigated in many domains, its applications to recommender systems still remain underexplored. We show that language modeling applied directly to task-specific user histories achieves excellent results on diverse recommendation tasks. Also, leveraging additional task-agnostic user histories delivers significant performance benefits. We further demonstrate that our approach can provide promising transfer learning capabilities for a broad spectrum of real-world recommender systems, even on unseen domains and services.

Sequential recommendation (SR), which encodes user activity to predict the next action, has emerged as a widely adopted strategy in developing commercial personalized recommendation systems. A critical component of modern SR models is the attention mechanism, which synthesizes users' historical activities. This mechanism is typically order-invariant and generally relies on position encoding (PE). Conventional SR models simply assign a learnable vector to each position, resulting in only modest gains compared to traditional recommendation models. Moreover, limited research has been conducted on position encoding tailored for sequential recommendation, leaving a significant gap in addressing its unique requirements. To bridge this gap, we propose a novel Contextual-Aware Position Encoding method for sequential recommendation, abbreviated as CAPE. To the best of our knowledge, CAPE is the first PE method specifically designed for sequential recommendation. Comprehensive experiments conducted on benchmark SR datasets demonstrate that CAPE consistently enhances multiple mainstream backbone models and achieves state-of-the-art performance, across small and large scale model size. Furthermore, we deployed CAPE in an industrial setting on a real-world commercial platform, clearly showcasing the effectiveness of our approach. Our source code is available at https://github.com/yjdy/CAPE.

Sequential Recommendation (SR) task involves predicting the next item a user is likely to interact with, given their past interactions. The SR models examine the sequence of a user's actions to discern more complex behavioral patterns and temporal dynamics. Recent research demonstrates the great impact of LLMs on sequential recommendation systems, either viewing sequential recommendation as language modeling or serving as the backbone for user representation. Although these methods deliver outstanding performance, there is scant evidence of the necessity of a large language model and how large the language model is needed, especially in the sequential recommendation scene. Meanwhile, due to the huge size of LLMs, it is inefficient and impractical to apply a LLM-based model in real-world platforms that often need to process billions of traffic logs daily. In this paper, we explore the influence of LLMs' depth by conducting extensive experiments on large-scale industry datasets. Surprisingly, our motivational experiments reveal that most intermediate layers of LLMs are redundant, indicating that pruning the remaining layers can still maintain strong performance. Motivated by this insight, we empower small language models for SR, namely SLMRec, which adopt a simple yet effective knowledge distillation method. Moreover, SLMRec is orthogonal to other post-training efficiency techniques, such as quantization and pruning, so that they can be leveraged in combination. Comprehensive experimental results illustrate that the proposed SLMRec model attains the best performance using only 13% of the parameters found in LLM-based recommendation models while simultaneously achieving up to 6.6x and 8.0x speedups in training and inference time costs, respectively. Besides, we provide a theoretical justification for why small language models can perform comparably to large language models in SR.

Sequential recommendation systems aim to provide personalized recommendations for users based on their interaction history. To achieve this, they often incorporate auxiliary information, such as textual descriptions of items and auxiliary tasks, like predicting user preferences and intent. Despite numerous efforts to enhance these models, they still suffer from limited personalization. To address this issue, we propose a new paradigm, which we term preference discerning. In preference dscerning, we explicitly condition a generative sequential recommendation system on user preferences within its context. To this end, we generate user preferences using Large Language Models (LLMs) based on user reviews and item-specific data. To evaluate preference discerning capabilities of sequential recommendation systems, we introduce a novel benchmark that provides a holistic evaluation across various scenarios, including preference steering and sentiment following. We assess current state-of-the-art methods using our benchmark and show that they struggle to accurately discern user preferences. Therefore, we propose a new method named Mender (Multimodal Preference discerner), which improves upon existing methods and achieves state-of-the-art performance on our benchmark. Our results show that Mender can be effectively guided by human preferences even though they have not been observed during training, paving the way toward more personalized sequential recommendation systems. We will open-source the code and benchmarks upon publication.

Retrieval models aim at selecting a small set of item candidates which match the preference of a given user. They play a vital role in large-scale recommender systems since subsequent models such as rankers highly depend on the quality of item candidates. However, most existing retrieval models employ a single-round inference paradigm, which may not adequately capture the dynamic nature of user preferences and stuck in one area in the item space. In this paper, we propose Ada-Retrieval, an adaptive multi-round retrieval paradigm for recommender systems that iteratively refines user representations to better capture potential candidates in the full item space. Ada-Retrieval comprises two key modules: the item representation adapter and the user representation adapter, designed to inject context information into items' and users' representations. The framework maintains a model-agnostic design, allowing seamless integration with various backbone models such as RNNs or Transformers. We perform experiments on three widely used public datasets, incorporating five powerful sequential recommenders as backbone models. Our results demonstrate that Ada-Retrieval significantly enhances the performance of various base models, with consistent improvements observed across different datasets. Our code and data are publicly available at: https://github.com/ll0ruc/Ada-Retrieval.

This paper explores the use of Large Language Models (LLMs) for sequential recommendation, which predicts users' future interactions based on their past behavior. We introduce a new concept, "Integrating Recommendation Systems as a New Language in Large Models" (RSLLM), which combines the strengths of traditional recommenders and LLMs. RSLLM uses a unique prompting method that combines ID-based item embeddings from conventional recommendation models with textual item features. It treats users' sequential behaviors as a distinct language and aligns the ID embeddings with the LLM's input space using a projector. We also propose a two-stage LLM fine-tuning framework that refines a pretrained LLM using a combination of two contrastive losses and a language modeling loss. The LLM is first fine-tuned using text-only prompts, followed by target domain fine-tuning with unified prompts. This trains the model to incorporate behavioral knowledge from the traditional sequential recommender into the LLM. Our empirical results validate the effectiveness of our proposed framework.

Modeling users' dynamic and evolving preferences from their historical behaviors is challenging and crucial for recommendation systems. Previous methods employ sequential neural networks (e.g., Recurrent Neural Network) to encode users' historical interactions from left to right into hidden representations for making recommendations. Although these methods achieve satisfactory results, they often assume a rigidly ordered sequence which is not always practical. We argue that such left-to-right unidirectional architectures restrict the power of the historical sequence representations. For this purpose, we introduce a Bidirectional Encoder Representations from Transformers for sequential Recommendation (BERT4Rec). However, jointly conditioning on both left and right context in deep bidirectional model would make the training become trivial since each item can indirectly "see the target item". To address this problem, we train the bidirectional model using the Cloze task, predicting the masked items in the sequence by jointly conditioning on their left and right context. Comparing with predicting the next item at each position in a sequence, the Cloze task can produce more samples to train a more powerful bidirectional model. Extensive experiments on four benchmark datasets show that our model outperforms various state-of-the-art sequential models consistently.

Recently, there has been a surge of interest in Multi-Target Cross-Domain Recommendation (MTCDR), which aims to enhance recommendation performance across multiple domains simultaneously. Existing MTCDR methods primarily rely on domain-shared entities (\eg users or items) to fuse and transfer cross-domain knowledge, which may be unavailable in non-overlapped recommendation scenarios. Some studies model user preferences and item features as domain-sharable semantic representations, which can be utilized to tackle the MTCDR task. Nevertheless, they often require extensive auxiliary data for pre-training. Developing more effective solutions for MTCDR remains an important area for further exploration. Inspired by recent advancements in generative recommendation, this paper introduces GMC, a generative paradigm-based approach for multi-target cross-domain recommendation. The core idea of GMC is to leverage semantically quantized discrete item identifiers as a medium for integrating multi-domain knowledge within a unified generative model. GMC first employs an item tokenizer to generate domain-shared semantic identifiers for each item, and then formulates item recommendation as a next-token generation task by training a domain-unified sequence-to-sequence model. To further leverage the domain information to enhance performance, we incorporate a domain-aware contrastive loss into the semantic identifier learning, and perform domain-specific fine-tuning on the unified recommender. Extensive experiments on five public datasets demonstrate the effectiveness of GMC compared to a range of baseline methods.

Sequential recommendation aims to model user preferences based on historical behavior sequences, which is crucial for various online platforms. Data sparsity remains a significant challenge in this area as most users have limited interactions and many items receive little attention. To mitigate this issue, contrastive learning has been widely adopted. By constructing positive sample pairs from the data itself and maximizing their agreement in the embedding space,it can leverage available data more effectively. Constructing reasonable positive sample pairs is crucial for the success of contrastive learning. However, current approaches struggle to generate reliable positive pairs as they either rely on representations learned from inherently sparse collaborative signals or use random perturbations which introduce significant uncertainty. To address these limitations, we propose a novel approach named Semantic Retrieval Augmented Contrastive Learning (SRA-CL), which leverages semantic information to improve the reliability of contrastive samples. SRA-CL comprises two main components: (1) Cross-Sequence Contrastive Learning via User Semantic Retrieval, which utilizes large language models (LLMs) to understand diverse user preferences and retrieve semantically similar users to form reliable positive samples through a learnable sample synthesis method; and (2) Intra-Sequence Contrastive Learning via Item Semantic Retrieval, which employs LLMs to comprehend items and retrieve similar items to perform semantic-based item substitution, thereby creating semantically consistent augmented views for contrastive learning. SRA-CL is plug-and-play and can be integrated into standard sequential recommendation models. Extensive experiments on four public datasets demonstrate the effectiveness and generalizability of the proposed approach.

Users may strive to formulate an adequate textual query for their information need. Search engines assist the users by presenting query suggestions. To preserve the original search intent, suggestions should be context-aware and account for the previous queries issued by the user. Achieving context awareness is challenging due to data sparsity. We present a probabilistic suggestion model that is able to account for sequences of previous queries of arbitrary lengths. Our novel hierarchical recurrent encoder-decoder architecture allows the model to be sensitive to the order of queries in the context while avoiding data sparsity. Additionally, our model can suggest for rare, or long-tail, queries. The produced suggestions are synthetic and are sampled one word at a time, using computationally cheap decoding techniques. This is in contrast to current synthetic suggestion models relying upon machine learning pipelines and hand-engineered feature sets. Results show that it outperforms existing context-aware approaches in a next query prediction setting. In addition to query suggestion, our model is general enough to be used in a variety of other applications.

Large Language Models (LLMs) have recently emerged as promising tools for recommendation thanks to their advanced textual understanding ability and context-awareness. Despite the current practice of training and evaluating LLM-based recommendation (LLM4Rec) models under a sequential recommendation scenario, we found that whether these models understand the sequential information inherent in users' item interaction sequences has been largely overlooked. In this paper, we first demonstrate through a series of experiments that existing LLM4Rec models do not fully capture sequential information both during training and inference. Then, we propose a simple yet effective LLM-based sequential recommender, called LLM-SRec, a method that enhances the integration of sequential information into LLMs by distilling the user representations extracted from a pre-trained CF-SRec model into LLMs. Our extensive experiments show that LLM-SRec enhances LLMs' ability to understand users' item interaction sequences, ultimately leading to improved recommendation performance. Furthermore, unlike existing LLM4Rec models that require fine-tuning of LLMs, LLM-SRec achieves state-of-the-art performance by training only a few lightweight MLPs, highlighting its practicality in real-world applications. Our code is available at https://github.com/Sein-Kim/LLM-SRec.

In the field of sequential recommendation, deep learning (DL)-based methods have received a lot of attention in the past few years and surpassed traditional models such as Markov chain-based and factorization-based ones. However, there is little systematic study on DL-based methods, especially regarding to how to design an effective DL model for sequential recommendation. In this view, this survey focuses on DL-based sequential recommender systems by taking the aforementioned issues into consideration. Specifically,we illustrate the concept of sequential recommendation, propose a categorization of existing algorithms in terms of three types of behavioral sequence, summarize the key factors affecting the performance of DL-based models, and conduct corresponding evaluations to demonstrate the effects of these factors. We conclude this survey by systematically outlining future directions and challenges in this field.

Sequential recommendation has increasingly shifted toward generative recommenders that combine sequential patterns with semantic item information. Yet these methods are often evaluated on a small set of widely used benchmarks, raising a key question: do these benchmarks actually require the advanced modeling capabilities that modern generative recommenders claim to provide? We conduct a benchmark audit with an intentionally simple graph heuristic. Starting from only the last one or two interacted items, it retrieves candidates from a few-hop item-transition graph and ranks them by item-feature similarity. Despite using no sequence encoder, generative objective, or training, this heuristic matches or outperforms many modern baselines, with relative NDCG@10 improvements of 38.10% and 44.18% over the best competing baseline on Amazon Review Sports and CDs. We show that this behavior reflects shortcut solvability rather than an artifact of one heuristic. We identify three shortcut structures that can make next-item prediction easier than expected: low-branching local transitions, feature-smooth transitions, and limited dependence on long user histories. These shortcuts need not appear together; even one or two strong signals can make simple local retrieval highly competitive, while weakening them makes the benefits of more sophisticated models clearer. Across 14 datasets, model rankings vary substantially with dataset properties, yet the heuristic remains competitive on 10 of them. Our findings suggest that strong performance on standard benchmarks does not always demonstrate advanced sequential, semantic, or generative modeling ability. We call for more careful dataset selection and dataset-level diagnostic analysis when using benchmarks to support claims about new recommendation models.

Sequential recommendations have drawn significant attention in modeling the user's historical behaviors to predict the next item. With the booming development of multimodal data (e.g., image, text) on internet platforms, sequential recommendation also benefits from the incorporation of multimodal data. Most methods introduce modal features of items as side information and simply concatenates them to learn unified user interests. Nevertheless, these methods encounter the limitation in modeling multimodal differences. We argue that user interests and item relationships vary across different modalities. To address this problem, we propose a novel Multimodal Difference Learning framework for Sequential Recommendation, MDSRec for brevity. Specifically, we first explore the differences in item relationships by constructing modal-aware item relation graphs with behavior signal to enhance item representations. Then, to capture the differences in user interests across modalities, we design a interest-centralized attention mechanism to independently model user sequence representations in different modalities. Finally, we fuse the user embeddings from multiple modalities to achieve accurate item recommendation. Experimental results on five real-world datasets demonstrate the superiority of MDSRec over state-of-the-art baselines and the efficacy of multimodal difference learning.

Recommender systems have traditionally followed modular architectures comprising candidate generation, multi-stage ranking, and re-ranking, each trained separately with supervised objectives and hand-engineered features. While effective in many domains, such systems face persistent challenges including sparse and noisy interaction data, cold-start problems, limited personalization depth, and inadequate semantic understanding of user and item content. The recent emergence of Large Language Models (LLMs) offers a new paradigm for addressing these limitations through unified, language-native mechanisms that can generalize across tasks, domains, and modalities. In this paper, we present a comprehensive technical survey of how LLMs can be leveraged to tackle key challenges in modern recommender systems. We examine the use of LLMs for prompt-driven candidate retrieval, language-native ranking, retrieval-augmented generation (RAG), and conversational recommendation, illustrating how these approaches enhance personalization, semantic alignment, and interpretability without requiring extensive task-specific supervision. LLMs further enable zero- and few-shot reasoning, allowing systems to operate effectively in cold-start and long-tail scenarios by leveraging external knowledge and contextual cues. We categorize these emerging LLM-driven architectures and analyze their effectiveness in mitigating core bottlenecks of conventional pipelines. In doing so, we provide a structured framework for understanding the design space of LLM-enhanced recommenders, and outline the trade-offs between accuracy, scalability, and real-time performance. Our goal is to demonstrate that LLMs are not merely auxiliary components but foundational enablers for building more adaptive, semantically rich, and user-centric recommender systems

Recent years have witnessed success of sequential modeling, generative recommender, and large language model for recommendation. Though the scaling law has been validated for sequential models, it showed inefficiency in computational capacity when considering real-world applications like recommendation, due to the non-linear(quadratic) increasing nature of the transformer model. To improve the efficiency of the sequential model, we introduced a novel approach to sequential recommendation that leverages personalization techniques to enhance efficiency and performance. Our method compresses long user interaction histories into learnable tokens, which are then combined with recent interactions to generate recommendations. This approach significantly reduces computational costs while maintaining high recommendation accuracy. Our method could be applied to existing transformer based recommendation models, e.g., HSTU and HLLM. Extensive experiments on multiple sequential models demonstrate its versatility and effectiveness. Source code is available at https://github.com/facebookresearch/PerSRec{https://github.com/facebookresearch/PerSRec}.

In recent years, substantial research efforts have been devoted to enhancing sequential recommender systems by integrating abundant side information with ID-based collaborative information. This study specifically focuses on leveraging the textual metadata (e.g., titles and brands) associated with items. While existing methods have achieved notable success by combining text and ID representations, they often struggle to strike a balance between textual information embedded in text representations and collaborative information from sequential patterns of user behavior. In light of this, we propose CCFRec, a novel Code-based textual and Collaborative semantic Fusion method for sequential Recommendation. The key idea behind our approach is to bridge the gap between textual and collaborative information using semantic codes. Specifically, we generate fine-grained semantic codes from multi-view text embeddings through vector quantization techniques. Subsequently, we develop a code-guided semantic-fusion module based on the cross-attention mechanism to flexibly extract and integrate relevant information from text representations. In order to further enhance the fusion of textual and collaborative semantics, we introduce an optimization strategy that employs code masking with two specific objectives: masked code modeling and masked sequence alignment. The merit of these objectives lies in leveraging mask prediction tasks and augmented item representations to capture code correlations within individual items and enhance the sequence modeling of the recommendation backbone. Extensive experiments conducted on four public datasets demonstrate the superiority of CCFRec, showing significant improvements over various sequential recommendation models. Our code is available at https://github.com/RUCAIBox/CCFRec.

Sequential recommendation aims to predict users' next interaction with items based on their past engagement sequence. Recently, the advent of Large Language Models (LLMs) has sparked interest in leveraging them for sequential recommendation, viewing it as language modeling. Previous studies represent items within LLMs' input prompts as either ID indices or textual metadata. However, these approaches often fail to either encapsulate comprehensive world knowledge or exhibit sufficient behavioral understanding. To combine the complementary strengths of conventional recommenders in capturing behavioral patterns of users and LLMs in encoding world knowledge about items, we introduce Large Language-Recommendation Assistant (LLaRA). Specifically, it uses a novel hybrid prompting method that integrates ID-based item embeddings learned by traditional recommendation models with textual item features. Treating the "sequential behaviors of users" as a distinct modality beyond texts, we employ a projector to align the traditional recommender's ID embeddings with the LLM's input space. Moreover, rather than directly exposing the hybrid prompt to LLMs, a curriculum learning strategy is adopted to gradually ramp up training complexity. Initially, we warm up the LLM using text-only prompts, which better suit its inherent language modeling ability. Subsequently, we progressively transition to the hybrid prompts, training the model to seamlessly incorporate the behavioral knowledge from the traditional sequential recommender into the LLM. Empirical results validate the effectiveness of our proposed framework. Codes are available at https://github.com/ljy0ustc/LLaRA.

Pre-trained language models (PLMs) are widely used to derive semantic representations from item metadata in recommendation and search. In sequential recommendation, PLMs enhance ID-based embeddings through textual metadata, while in product search, they align item characteristics with user intent. Recent studies suggest task and domain-specific fine-tuning are needed to improve representational power. This paper challenges this assumption, showing that Generalist Text Embedding Models (GTEs), pre-trained on large-scale corpora, can guarantee strong zero-shot performance without specialized adaptation. Our experiments demonstrate that GTEs outperform traditional and fine-tuned models in both sequential recommendation and product search. We attribute this to a superior representational power, as they distribute features more evenly across the embedding space. Finally, we show that compressing embedding dimensions by focusing on the most informative directions (e.g., via PCA) effectively reduces noise and improves the performance of specialized models. To ensure reproducibility, we provide our repository at https://split.to/gte4ps.

We present LLaTTE (LLM-Style Latent Transformers for Temporal Events), a scalable transformer architecture for production ads recommendation. Through systematic experiments, we demonstrate that sequence modeling in recommendation systems follows predictable power-law scaling similar to LLMs. Crucially, we find that semantic features bend the scaling curve: they are a prerequisite for scaling, enabling the model to effectively utilize the capacity of deeper and longer architectures. To realize the benefits of continued scaling under strict latency constraints, we introduce a two-stage architecture that offloads the heavy computation of large, long-context models to an asynchronous upstream user model. We demonstrate that upstream improvements transfer predictably to downstream ranking tasks. Deployed as the largest user model at Meta, this multi-stage framework drives a 4.3\% conversion uplift on Facebook Feed and Reels with minimal serving overhead, establishing a practical blueprint for harnessing scaling laws in industrial recommender systems.

Recent sequential recommendation models rely increasingly on consecutive short-term user-item interaction sequences to model user interests. These approaches have, however, raised concerns about both short- and long-term interests. (1) {\it short-term}: interaction sequences may not result from a monolithic interest, but rather from several intertwined interests, even within a short period of time, resulting in their failures to model skip behaviors; (2) {\it long-term}: interaction sequences are primarily observed sparsely at discrete intervals, other than consecutively over the long run. This renders difficulty in inferring long-term interests, since only discrete interest representations can be derived, without taking into account interest dynamics across sequences. In this study, we address these concerns by learning (1) multi-scale representations of short-term interests; and (2) dynamics-aware representations of long-term interests. To this end, we present an Interest Dynamics modeling framework using generative Neural Processes, coined IDNP, to model user interests from a functional perspective. IDNP learns a global interest function family to define each user's long-term interest as a function instantiation, manifesting interest dynamics through function continuity. Specifically, IDNP first encodes each user's short-term interactions into multi-scale representations, which are then summarized as user context. By combining latent global interest with user context, IDNP then reconstructs long-term user interest functions and predicts interactions at upcoming query timestep. Moreover, IDNP can model such interest functions even when interaction sequences are limited and non-consecutive. Extensive experiments on four real-world datasets demonstrate that our model outperforms state-of-the-arts on various evaluation metrics.

Recently, neural networks have been widely used in e-commerce recommender systems, owing to the rapid development of deep learning. We formalize the recommender system as a sequential recommendation problem, intending to predict the next items that the user might be interacted with. Recent works usually give an overall embedding from a user's behavior sequence. However, a unified user embedding cannot reflect the user's multiple interests during a period. In this paper, we propose a novel controllable multi-interest framework for the sequential recommendation, called ComiRec. Our multi-interest module captures multiple interests from user behavior sequences, which can be exploited for retrieving candidate items from the large-scale item pool. These items are then fed into an aggregation module to obtain the overall recommendation. The aggregation module leverages a controllable factor to balance the recommendation accuracy and diversity. We conduct experiments for the sequential recommendation on two real-world datasets, Amazon and Taobao. Experimental results demonstrate that our framework achieves significant improvements over state-of-the-art models. Our framework has also been successfully deployed on the offline Alibaba distributed cloud platform.

Sequential recommender systems aim to predict a user's future interests by extracting temporal patterns from their behavioral history. Existing approaches typically employ transformer-based architectures to process long sequences of user interactions, capturing preference shifts by modeling temporal relationships between items. However, these methods often overlook the influence of group-level features that capture the collective behavior of similar users. We hypothesize that explicitly modeling temporally evolving group features alongside individual user histories can significantly enhance next-item recommendation. Our approach introduces latent group representations, where each user's affiliation to these groups is modeled through learnable, time-varying membership weights. The membership weights at each timestep are computed by modeling shifts in user preferences through their interaction history, where we incorporate both short-term and long-term user preferences. We extract a set of statistical features that capture the dynamics of user behavior and further refine them through a series of transformations to produce the final drift-aware membership weights. A group-based representation is derived by weighting latent group embeddings with the learned membership scores. This representation is integrated with the user's sequential representation within the transformer block to jointly capture personal and group-level temporal dynamics, producing richer embeddings that lead to more accurate, context-aware recommendations. We validate the effectiveness of our approach through extensive experiments on five benchmark datasets, where it consistently outperforms state-of-the-art sequential recommendation methods.

This paper introduces BLaIR, a series of pretrained sentence embedding models specialized for recommendation scenarios. BLaIR is trained to learn correlations between item metadata and potential natural language context, which is useful for retrieving and recommending items. To pretrain BLaIR, we collect Amazon Reviews 2023, a new dataset comprising over 570 million reviews and 48 million items from 33 categories, significantly expanding beyond the scope of previous versions. We evaluate the generalization ability of BLaIR across multiple domains and tasks, including a new task named complex product search, referring to retrieving relevant items given long, complex natural language contexts. Leveraging large language models like ChatGPT, we correspondingly construct a semi-synthetic evaluation set, Amazon-C4. Empirical results on the new task, as well as conventional retrieval and recommendation tasks, demonstrate that BLaIR exhibit strong text and item representation capacity. Our datasets, code, and checkpoints are available at: https://github.com/hyp1231/AmazonReviews2023.

Recommendation systems, which assist users in discovering their preferred items among numerous options, have served billions of users across various online platforms. Intuitively, users' interactions with items are highly driven by their unchanging inherent intents (e.g., always preferring high-quality items) and changing demand intents (e.g., wanting a T-shirt in summer but a down jacket in winter). However, both types of intents are implicitly expressed in recommendation scenario, posing challenges in leveraging them for accurate intent-aware recommendations. Fortunately, in search scenario, often found alongside recommendation on the same online platform, users express their demand intents explicitly through their query words. Intuitively, in both scenarios, a user shares the same inherent intent and the interactions may be influenced by the same demand intent. It is therefore feasible to utilize the interaction data from both scenarios to reinforce the dual intents for joint intent-aware modeling. But the joint modeling should deal with two problems: 1) accurately modeling users' implicit demand intents in recommendation; 2) modeling the relation between the dual intents and the interactive items. To address these problems, we propose a novel model named Unified Dual-Intents Translation for joint modeling of Search and Recommendation (UDITSR). To accurately simulate users' demand intents in recommendation, we utilize real queries from search data as supervision information to guide its generation. To explicitly model the relation among the triplet <inherent intent, demand intent, interactive item>, we propose a dual-intent translation propagation mechanism to learn the triplet in the same semantic space via embedding translations. Extensive experiments demonstrate that UDITSR outperforms SOTA baselines both in search and recommendation tasks.

Built upon the existing analysis of retrieval heads in large language models, we propose an alternative reranking framework that trains models to estimate passage-query relevance using the attention scores of selected heads. This approach provides a listwise solution that leverages holistic information within the entire candidate shortlist during ranking. At the same time, it naturally produces continuous relevance scores, enabling training on arbitrary retrieval datasets without requiring Likert-scale supervision. Our framework is lightweight and effective, requiring only small-scale models (e.g., 4B parameters) to achieve strong performance. Extensive experiments demonstrate that our method outperforms existing state-of-the-art pointwise and listwise rerankers across multiple domains, including Wikipedia and long narrative datasets. It further establishes a new state-of-the-art on the LoCoMo benchmark that assesses the capabilities of dialogue understanding and memory usage. We further demonstrate that our framework supports flexible extensions. For example, augmenting candidate passages with contextual information further improves ranking accuracy, while training attention heads from middle layers enhances efficiency without sacrificing performance.

Representation learning in sequential recommendation is critical for accurately modeling user interaction patterns and improving recommendation precision. However, existing approaches predominantly emphasize item-to-item transitions, often neglecting the time intervals between interactions, which are closely related to behavior pattern changes. Additionally, broader interaction attributes, such as item frequency, are frequently overlooked. We found that both sequences with more uniform time intervals and items with higher frequency yield better prediction performance. Conversely, non-uniform sequences exacerbate user interest drift and less-frequent items are difficult to model due to sparse sampling, presenting unique challenges inadequately addressed by current methods. In this paper, we propose UniRec, a novel bidirectional enhancement sequential recommendation method. UniRec leverages sequence uniformity and item frequency to enhance performance, particularly improving the representation of non-uniform sequences and less-frequent items. These two branches mutually reinforce each other, driving comprehensive performance optimization in complex sequential recommendation scenarios. Additionally, we present a multidimensional time module to further enhance adaptability. To the best of our knowledge, UniRec is the first method to utilize the characteristics of uniformity and frequency for feature augmentation. Comparing with eleven advanced models across four datasets, we demonstrate that UniRec outperforms SOTA models significantly. The code is available at https://github.com/Linxi000/UniRec.

Large Language Models (LLMs) have demonstrated remarkable performance across diverse domains, thereby prompting researchers to explore their potential for use in recommendation systems. Initial attempts have leveraged the exceptional capabilities of LLMs, such as rich knowledge and strong generalization through In-context Learning, which involves phrasing the recommendation task as prompts. Nevertheless, the performance of LLMs in recommendation tasks remains suboptimal due to a substantial disparity between the training tasks for LLMs and recommendation tasks, as well as inadequate recommendation data during pre-training. To bridge the gap, we consider building a Large Recommendation Language Model by tunning LLMs with recommendation data. To this end, we propose an efficient and effective Tuning framework for Aligning LLMs with Recommendation, namely TALLRec. We have demonstrated that the proposed TALLRec framework can significantly enhance the recommendation capabilities of LLMs in the movie and book domains, even with a limited dataset of fewer than 100 samples. Additionally, the proposed framework is highly efficient and can be executed on a single RTX 3090 with LLaMA-7B. Furthermore, the fine-tuned LLM exhibits robust cross-domain generalization. Our code and data are available at https://github.com/SAI990323/TALLRec.

Embedding based product recommendations have gained popularity in recent years due to its ability to easily integrate to large-scale systems and allowing nearest neighbor searches in real-time. The bulk of studies in this area has predominantly been focused on similar item recommendations. Research on complementary item recommendations, on the other hand, still remains considerably under-explored. We define similar items as items that are interchangeable in terms of their utility and complementary items as items that serve different purposes, yet are compatible when used with one another. In this paper, we apply a novel approach to finding complementary items by leveraging dual embedding representations for products. We demonstrate that the notion of relatedness discovered in NLP for skip-gram negative sampling (SGNS) models translates effectively to the concept of complementarity when training item representations using co-purchase data. Since sparsity of purchase data is a major challenge in real-world scenarios, we further augment the model using synthetic samples to extend coverage. This allows the model to provide complementary recommendations for items that do not share co-purchase data by leveraging other abundantly available data modalities such as images, text, clicks etc. We establish the effectiveness of our approach in improving both coverage and quality of recommendations on real world data for a major online retail company. We further show the importance of task specific hyperparameter tuning in training SGNS. Our model is effective yet simple to implement, making it a great candidate for generating complementary item recommendations at any e-commerce website.

The amount of content on online music streaming platforms is immense, and most users only access a tiny fraction of this content. Recommender systems are the application of choice to open up the collection to these users. Collaborative filtering has the disadvantage that it relies on explicit ratings, which are often unavailable, and generally disregards the temporal nature of music consumption. On the other hand, item co-occurrence algorithms, such as the recently introduced word2vec-based recommenders, are typically left without an effective user representation. In this paper, we present a new approach to model users through recurrent neural networks by sequentially processing consumed items, represented by any type of embeddings and other context features. This way we obtain semantically rich user representations, which capture a user's musical taste over time. Our experimental analysis on large-scale user data shows that our model can be used to predict future songs a user will likely listen to, both in the short and long term.

Sequential recommender systems have demonstrated a huge success for next-item recommendation by explicitly exploiting the temporal order of users' historical interactions. In practice, user interactions contain more useful temporal information beyond order, as shown by some pioneering studies. In this paper, we systematically investigate various temporal information for sequential recommendation and identify three types of advantageous temporal patterns beyond order, including absolute time information, relative item time intervals and relative recommendation time intervals. We are the first to explore item-oriented absolute time patterns. While existing models consider only one or two of these three patterns, we propose a novel holistic temporal pattern based neural network, named HTP, to fully leverage all these three patterns. In particular, we introduce novel components to address the subtle correlations between relative item time intervals and relative recommendation time intervals, which render a major technical challenge. Extensive experiments on three real-world benchmark datasets show that our HTP model consistently and substantially outperforms many state-of-the-art models. Our code is publically available at https://github.com/623851394/HTP/tree/main/HTP-main

Rapidly growing numbers of multilingual news consumers pose an increasing challenge to news recommender systems in terms of providing customized recommendations. First, existing neural news recommenders, even when powered by multilingual language models (LMs), suffer substantial performance losses in zero-shot cross-lingual transfer (ZS-XLT). Second, the current paradigm of fine-tuning the backbone LM of a neural recommender on task-specific data is computationally expensive and infeasible in few-shot recommendation and cold-start setups, where data is scarce or completely unavailable. In this work, we propose a news-adapted sentence encoder (NaSE), domain-specialized from a pretrained massively multilingual sentence encoder (SE). To this end, we construct and leverage PolyNews and PolyNewsParallel, two multilingual news-specific corpora. With the news-adapted multilingual SE in place, we test the effectiveness of (i.e., question the need for) supervised fine-tuning for news recommendation, and propose a simple and strong baseline based on (i) frozen NaSE embeddings and (ii) late click-behavior fusion. We show that NaSE achieves state-of-the-art performance in ZS-XLT in true cold-start and few-shot news recommendation.

In this paper, we present DuReader_retrieval, a large-scale Chinese dataset for passage retrieval. DuReader_retrieval contains more than 90K queries and over 8M unique passages from a commercial search engine. To alleviate the shortcomings of other datasets and ensure the quality of our benchmark, we (1) reduce the false negatives in development and test sets by manually annotating results pooled from multiple retrievers, and (2) remove the training queries that are semantically similar to the development and testing queries. Additionally, we provide two out-of-domain testing sets for cross-domain evaluation, as well as a set of human translated queries for for cross-lingual retrieval evaluation. The experiments demonstrate that DuReader_retrieval is challenging and a number of problems remain unsolved, such as the salient phrase mismatch and the syntactic mismatch between queries and paragraphs. These experiments also show that dense retrievers do not generalize well across domains, and cross-lingual retrieval is essentially challenging. DuReader_retrieval is publicly available at https://github.com/baidu/DuReader/tree/master/DuReader-Retrieval.

Lifelong user behavior sequences, comprising up to tens of thousands of history behaviors, are crucial for capturing user interests and predicting user responses in modern recommendation systems. A two-stage paradigm is typically adopted to handle these long sequences: a few relevant behaviors are first searched from the original long sequences via an attention mechanism in the first stage and then aggregated with the target item to construct a discriminative representation for prediction in the second stage. In this work, we identify and characterize, for the first time, a neglected deficiency in existing long-sequence recommendation models: a single set of embeddings struggles with learning both attention and representation, leading to interference between these two processes. Initial attempts to address this issue using linear projections -- a technique borrowed from language processing -- proved ineffective, shedding light on the unique challenges of recommendation models. To overcome this, we propose the Decoupled Attention and Representation Embeddings (DARE) model, where two distinct embedding tables are initialized and learned separately to fully decouple attention and representation. Extensive experiments and analysis demonstrate that DARE provides more accurate search of correlated behaviors and outperforms baselines with AUC gains up to 0.9% on public datasets and notable online system improvements. Furthermore, decoupling embedding spaces allows us to reduce the attention embedding dimension and accelerate the search procedure by 50% without significant performance impact, enabling more efficient, high-performance online serving.

Large Language Models (LLMs) have been integrated into recommendation systems to enhance user behavior comprehension. The Retrieval Augmented Generation (RAG) technique is further incorporated into these systems to retrieve more relevant items and improve system performance. However, existing RAG methods rely primarily on textual semantics and often fail to incorporate the most relevant items, limiting the effectiveness of the systems. In this paper, we propose Representation learning for retrieval-Augmented Large Language model Recommendation (RALLRec). Specifically, we enhance textual semantics by prompting LLMs to generate more detailed item descriptions, followed by joint representation learning of textual and collaborative semantics, which are extracted by the LLM and recommendation models, respectively. Considering the potential time-varying characteristics of user interest, a simple yet effective reranking method is further introduced to capture the dynamics of user preference. We conducted extensive experiments on three real-world datasets, and the evaluation results validated the effectiveness of our method. Code is made public at https://github.com/JianXu95/RALLRec.

Recent advances in Large Language Models (LLMs) have demonstrated promising performance in sequential recommendation tasks, leveraging their superior language understanding capabilities. However, existing LLM-based recommendation approaches predominantly focus on modeling item-level co-occurrence patterns while failing to adequately capture user-level personalized preferences. This is problematic since even users who display similar behavioral patterns (e.g., clicking or purchasing similar items) may have fundamentally different underlying interests. To alleviate this problem, in this paper, we propose ULMRec, a framework that effectively integrates user personalized preferences into LLMs for sequential recommendation. Considering there has the semantic gap between item IDs and LLMs, we replace item IDs with their corresponding titles in user historical behaviors, enabling the model to capture the item semantics. For integrating the user personalized preference, we design two key components: (1) user indexing: a personalized user indexing mechanism that leverages vector quantization on user reviews and user IDs to generate meaningful and unique user representations, and (2) alignment tuning: an alignment-based tuning stage that employs comprehensive preference alignment tasks to enhance the model's capability in capturing personalized information. Through this design, ULMRec achieves deep integration of language semantics with user personalized preferences, facilitating effective adaptation to recommendation. Extensive experiments on two public datasets demonstrate that ULMRec significantly outperforms existing methods, validating the effectiveness of our approach.

Sequential recommendation aims to predict users' next interaction with items by analyzing their historical behavior. However, the limited quality of item representations remains a critical bottleneck. While pre-trained large language models (LLMs) can provide rich semantic representations, existing approaches only rely on static encoding of fixed attributes, overlooking the crucial role of target audiences in defining item identity. Moreover, the semantic space struggles to reflect actual user behavior, resulting in a significant gap between semantic representations and behavioral patterns. To address these limitations, we propose GenAIR, a general framework that empowers sequential recommendation with Generative Archetype-grounded Item Representations. Specifically, we first leverage an LLM to analyze item metadata and infer textual description of the Archetype, which represents the conceptual profile of the item's ideal target audience. We then extract the corresponding embeddings in a single forward pass. Further, to ground these generative archetypes in real-world behavior, we introduce a behavioral calibration objective, which explicitly incorporates behavioral signals from actual interactions. This objective adjusts the structure of the embedding space to reflect empirical patterns. GenAIR enables seamless integration with most existing models while maintaining high efficiency. Comprehensive experiments conducted on three real-world datasets demonstrate that GenAIR significantly improves the performance of various sequential recommendation models and consistently outperforms state-of-the-art baseline approaches. Implementation codes are available at https://github.com/AI-Santiago/GenAIR.

Multi-behavior sequential recommendation (MBSR) aims to incorporate behavior types of interactions for better recommendations. Existing approaches focus on the next-item prediction objective, neglecting the value of integrating the target behavior type into the learning objective. In this paper, we propose MBGen, a novel Multi-Behavior sequential Generative recommendation framework. We formulate the MBSR task into a consecutive two-step process: (1) given item sequences, MBGen first predicts the next behavior type to frame the user intention, (2) given item sequences and a target behavior type, MBGen then predicts the next items. To model such a two-step process, we tokenize both behaviors and items into tokens and construct one single token sequence with both behaviors and items placed interleaved. Furthermore, MBGen learns to autoregressively generate the next behavior and item tokens in a unified generative recommendation paradigm, naturally enabling a multi-task capability. Additionally, we exploit the heterogeneous nature of token sequences in the generative recommendation and propose a position-routed sparse architecture to efficiently and effectively scale up models. Extensive experiments on public datasets demonstrate that MBGen significantly outperforms existing MBSR models across multiple tasks.

Conventional Sequential Recommender Systems (SRS) typically assign unique Hash IDs (HID) to construct item embeddings. These HID embeddings effectively learn collaborative information from historical user-item interactions, making them vulnerable to situations where most items are rarely consumed (the long-tail problem). Recent methods that incorporate auxiliary information often suffer from noisy collaborative sharing caused by co-occurrence signals or semantic homogeneity caused by flat dense embeddings. Semantic IDs (SIDs), with their capability of code sharing and multi-granular semantic modeling, provide a promising alternative. However, the collaborative overwhelming phenomenon hinders the further development of SID-based methods. The quantization mechanisms commonly compromise the uniqueness of identifiers required for modeling head items, creating a performance seesaw between head and tail items. To address this dilemma, we propose \name, a novel framework that harmonizes the SID and HID. Specifically, we devise a dual-branch modeling architecture that enables the model to capture both the multi-granular semantics within SID while preserving the unique collaborative identity of HID. Furthermore, we introduce a dual-level alignment strategy that bridges the two representations, facilitating knowledge transfer and supporting robust preference modeling. Extensive experiments on three real-world datasets show that \name~ effectively balances recommendation quality for both head and tail items while surpassing the existing baselines. The implementation code can be found onlinehttps://github.com/ziwliu8/H2Rec.

Sequential recommendation (SR) systems have evolved significantly over the past decade, transitioning from traditional collaborative filtering to deep learning approaches and, more recently, to large language models (LLMs). While the adoption of LLMs has driven substantial advancements, these models inherently lack collaborative filtering information, relying primarily on textual content data neglecting other modalities and thus failing to achieve optimal recommendation performance. To address this limitation, we propose Molar, a Multimodal large language sequential recommendation framework that integrates multiple content modalities with ID information to capture collaborative signals effectively. Molar employs an MLLM to generate unified item representations from both textual and non-textual data, facilitating comprehensive multimodal modeling and enriching item embeddings. Additionally, it incorporates collaborative filtering signals through a post-alignment mechanism, which aligns user representations from content-based and ID-based models, ensuring precise personalization and robust performance. By seamlessly combining multimodal content with collaborative filtering insights, Molar captures both user interests and contextual semantics, leading to superior recommendation accuracy. Extensive experiments validate that Molar significantly outperforms traditional and LLM-based baselines, highlighting its strength in utilizing multimodal data and collaborative signals for sequential recommendation tasks. The source code is available at https://anonymous.4open.science/r/Molar-8B06/.

Optimizing recommender systems for objectives beyond accuracy, such as diversity, novelty, and personalization, is crucial for long-term user satisfaction. To this end, industrial practitioners have accumulated vast amounts of structured domain knowledge, which we term human priors (e.g., item taxonomies, temporal patterns). This knowledge is typically applied through post-hoc adjustments during ranking or post-ranking. However, this approach remains decoupled from the core model learning, which is particularly undesirable as the industry shifts to end-to-end generative recommendation foundation models. On the other hand, many methods targeting these beyond-accuracy objectives often require architecture-specific modifications and discard these valuable human priors by learning user intent in a fully unsupervised manner. Instead of discarding the human priors accumulated over years of practice, we introduce a backbone-agnostic framework that seamlessly integrates these human priors directly into the end-to-end training of generative recommenders. With lightweight, prior-conditioned adapter heads inspired by efficient LLM decoding strategies, our approach guides the model to disentangle user intent along human-understandable axes (e.g., interaction types, long- vs. short-term interests). We also introduce a hierarchical composition strategy for modeling complex interactions across different prior types. Extensive experiments on three large-scale datasets demonstrate that our method significantly enhances both accuracy and beyond-accuracy objectives. We also show that human priors allow the backbone model to more effectively leverage longer context lengths and larger model sizes.

Sequential Recommendation (SR) models infer user preferences from interaction histories. While transferable Multi-modal SR models outperform traditional ID-based approaches, existing methods struggle with slow fine-tuning convergence due to complex optimization requirements and negative transfer effects. We propose MMM4Rec (Multi-Modal Mamba for Sequential Recommendation), a novel Multi-modal SR framework that incorporates a dedicated algebraic constraint mechanism for efficient transfer learning. By combining State Space Duality (SSD)'s temporal decay properties with a globally-aware temporal modeling design, our model dynamically prioritizes key modality information, overcoming limitations of Transformer-based approaches. The framework implements a constrained two-stage process: (1) sequence-level cross-modal alignment via shared projection matrices, followed by (2) temporal fusion using our newly designed Cross-SSD module and dual-channel Fourier adaptive filtering. This architecture maintains semantic consistency while suppressing noise propagation. MMM4Rec achieves rapid fine-tuning convergence with simple cross-entropy loss, significantly improving Multi-modal recommendation accuracy while maintaining strong transferability. Extensive experiments demonstrate MMM4Rec's state-of-the-art performance, achieving strong multi-modal retrieval capability and exhibiting 10x faster average convergence speed when transferring to large-scale downstream datasets. The implementation is available at https://github.com/AlwaysFHao/MMM4Rec .

Recommender systems must balance personalization, diversity, and robustness to cold-start scenarios to remain effective in dynamic content environments. This paper introduces an adaptive, exploration-based recommendation framework that adjusts to evolving user preferences and content distributions to promote diversity and novelty without compromising relevance. The system represents items using sentence-transformer embeddings and organizes them into semantically coherent clusters through an online algorithm with adaptive thresholding. A user-controlled exploration mechanism enhances diversity by selectively sampling from under-explored clusters. Experiments on the MovieLens dataset show that enabling exploration reduces intra-list similarity from 0.34 to 0.26 and increases unexpectedness to 0.73, outperforming collaborative filtering and popularity-based baselines. A/B testing with 300 simulated users reveals a strong link between interaction history and preference for diversity, with 72.7% of long-term users favoring exploratory recommendations. Computational analysis confirms that clustering and recommendation processes scale linearly with the number of clusters. These results demonstrate that adaptive exploration effectively mitigates over-specialization while preserving personalization and efficiency.

We introduce SessionRec, a novel next-session prediction paradigm (NSPP) for generative sequential recommendation, addressing the fundamental misalignment between conventional next-item prediction paradigm (NIPP) and real-world recommendation scenarios. Unlike NIPP's item-level autoregressive generation that contradicts actual session-based user interactions, our framework introduces a session-aware representation learning through hierarchical sequence aggregation (intra/inter-session), reducing attention computation complexity while enabling implicit modeling of massive negative interactions, and a session-based prediction objective that better captures users' diverse interests through multi-item recommendation in next sessions. Moreover, we found that incorporating a rank loss for items within the session under the next session prediction paradigm can significantly improve the ranking effectiveness of generative sequence recommendation models. We also verified that SessionRec exhibits clear power-law scaling laws similar to those observed in LLMs. Extensive experiments conducted on public datasets and online A/B test in Meituan App demonstrate the effectiveness of SessionRec. The proposed paradigm establishes new foundations for developing industrial-scale generative recommendation systems through its model-agnostic architecture and computational efficiency.

The debut of ChatGPT has recently attracted the attention of the natural language processing (NLP) community and beyond. Existing studies have demonstrated that ChatGPT shows significant improvement in a range of downstream NLP tasks, but the capabilities and limitations of ChatGPT in terms of recommendations remain unclear. In this study, we aim to conduct an empirical analysis of ChatGPT's recommendation ability from an Information Retrieval (IR) perspective, including point-wise, pair-wise, and list-wise ranking. To achieve this goal, we re-formulate the above three recommendation policies into a domain-specific prompt format. Through extensive experiments on four datasets from different domains, we demonstrate that ChatGPT outperforms other large language models across all three ranking policies. Based on the analysis of unit cost improvements, we identify that ChatGPT with list-wise ranking achieves the best trade-off between cost and performance compared to point-wise and pair-wise ranking. Moreover, ChatGPT shows the potential for mitigating the cold start problem and explainable recommendation. To facilitate further explorations in this area, the full code and detailed original results are open-sourced at https://github.com/rainym00d/LLM4RS.

How to better utilize sequential information has been extensively studied in the setting of recommender systems. To this end, architectural inductive biases such as Markov-Chains, Recurrent models, Convolutional networks and many others have demonstrated reasonable success on this task. This paper proposes a new neural architecture, multi-scale Quasi-RNN for next item Recommendation (QR-Rec) task. Our model provides the best of both worlds by exploiting multi-scale convolutional features as the compositional gating functions of a recurrent cell. The model is implemented in a multi-scale fashion, i.e., convolutional filters of various widths are implemented to capture different union-level features of input sequences which influence the compositional encoder. The key idea aims to capture the recurrent relations between different kinds of local features, which has never been studied previously in the context of recommendation. Through extensive experiments, we demonstrate that our model achieves state-of-the-art performance on 15 well-established datasets, outperforming strong competitors such as FPMC, Fossil and Caser absolutely by 0.57%-7.16% and relatively by 1.44%-17.65% in terms of MAP, Recall@10 and NDCG@10.

For a long time, different recommendation tasks typically require designing task-specific architectures and training objectives. As a result, it is hard to transfer the learned knowledge and representations from one task to another, thus restricting the generalization ability of existing recommendation approaches, e.g., a sequential recommendation model can hardly be applied or transferred to a review generation method. To deal with such issues, considering that language can describe almost anything and language grounding is a powerful medium to represent various problems or tasks, we present a flexible and unified text-to-text paradigm called "Pretrain, Personalized Prompt, and Predict Paradigm" (P5) for recommendation, which unifies various recommendation tasks in a shared framework. In P5, all data such as user-item interactions, user descriptions, item metadata, and user reviews are converted to a common format -- natural language sequences. The rich information from natural language assists P5 to capture deeper semantics for personalization and recommendation. Specifically, P5 learns different tasks with the same language modeling objective during pretraining. Thus, it serves as the foundation model for various downstream recommendation tasks, allows easy integration with other modalities, and enables instruction-based recommendation based on prompts. P5 advances recommender systems from shallow model to deep model to big model, and will revolutionize the technical form of recommender systems towards universal recommendation engine. With adaptive personalized prompt for different users, P5 is able to make predictions in a zero-shot or few-shot manner and largely reduces the necessity for extensive fine-tuning. On several recommendation benchmarks, we conduct experiments to show the effectiveness of P5. We release the source code at https://github.com/jeykigung/P5.

In recent years, integrating large language models (LLMs) into recommender systems has created new opportunities for improving recommendation quality. However, a comprehensive benchmark is needed to thoroughly evaluate and compare the recommendation capabilities of LLMs with traditional recommender systems. In this paper, we introduce RecBench, which systematically investigates various item representation forms (including unique identifier, text, semantic embedding, and semantic identifier) and evaluates two primary recommendation tasks, i.e., click-through rate prediction (CTR) and sequential recommendation (SeqRec). Our extensive experiments cover up to 17 large models and are conducted across five diverse datasets from fashion, news, video, books, and music domains. Our findings indicate that LLM-based recommenders outperform conventional recommenders, achieving up to a 5% AUC improvement in the CTR scenario and up to a 170% NDCG@10 improvement in the SeqRec scenario. However, these substantial performance gains come at the expense of significantly reduced inference efficiency, rendering the LLM-as-RS paradigm impractical for real-time recommendation environments. We aim for our findings to inspire future research, including recommendation-specific model acceleration methods. We will release our code, data, configurations, and platform to enable other researchers to reproduce and build upon our experimental results.

Context information in search sessions has proven to be useful for capturing user search intent. Existing studies explored user behavior sequences in sessions in different ways to enhance query suggestion or document ranking. However, a user behavior sequence has often been viewed as a definite and exact signal reflecting a user's behavior. In reality, it is highly variable: user's queries for the same intent can vary, and different documents can be clicked. To learn a more robust representation of the user behavior sequence, we propose a method based on contrastive learning, which takes into account the possible variations in user's behavior sequences. Specifically, we propose three data augmentation strategies to generate similar variants of user behavior sequences and contrast them with other sequences. In so doing, the model is forced to be more robust regarding the possible variations. The optimized sequence representation is incorporated into document ranking. Experiments on two real query log datasets show that our proposed model outperforms the state-of-the-art methods significantly, which demonstrates the effectiveness of our method for context-aware document ranking.

In this paper, we present empirical studies on conversational recommendation tasks using representative large language models in a zero-shot setting with three primary contributions. (1) Data: To gain insights into model behavior in "in-the-wild" conversational recommendation scenarios, we construct a new dataset of recommendation-related conversations by scraping a popular discussion website. This is the largest public real-world conversational recommendation dataset to date. (2) Evaluation: On the new dataset and two existing conversational recommendation datasets, we observe that even without fine-tuning, large language models can outperform existing fine-tuned conversational recommendation models. (3) Analysis: We propose various probing tasks to investigate the mechanisms behind the remarkable performance of large language models in conversational recommendation. We analyze both the large language models' behaviors and the characteristics of the datasets, providing a holistic understanding of the models' effectiveness, limitations and suggesting directions for the design of future conversational recommenders

Cross-encoders deliver state-of-the-art ranking effectiveness in information retrieval, but have a high inference cost. This prevents them from being used as first-stage rankers, but also incurs a cost when re-ranking documents. Prior work has addressed this bottleneck from two largely separate directions: accelerating cross-encoder inference by sparsifying the attention process or improving first-stage retrieval effectiveness using more complex models, e.g. late-interaction ones. In this work, we propose to bridge these two approaches, based on an in-depth understanding of the internal mechanisms of cross-encoders. Starting from cross-encoders, we show that it is possible to derive a new late-interaction-like architecture by carefully removing detrimental or unnecessary interactions. We name this architecture MICE (Minimal Interaction Cross-Encoders). We extensively evaluate MICE across both in-domain (ID) and out-of-domain (OOD) datasets. MICE decreases fourfold the inference latency compared to standard cross-encoders, matching late-interaction models like ColBERT while retaining most of cross-encoder ID effectiveness and demonstrating superior generalization abilities in OOD.

Generative models powered by Large Language Models (LLMs) are emerging as a unified solution for powering both recommendation and search tasks. A key design choice in these models is how to represent items, traditionally through unique identifiers (IDs) and more recently with Semantic IDs composed of discrete codes, obtained from embeddings. While task-specific embedding models can improve performance for individual tasks, they may not generalize well in a joint setting. In this paper, we explore how to construct Semantic IDs that perform well both in search and recommendation when using a unified model. We compare a range of strategies to construct Semantic IDs, looking into task-specific and cross-tasks approaches, and also whether each task should have its own semantic ID tokens in a joint search and recommendation generative model. Our results show that using a bi-encoder model fine-tuned on both search and recommendation tasks to obtain item embeddings, followed by the construction of a unified Semantic ID space provides an effective trade-off, enabling strong performance in both tasks. We hope these findings spark follow-up work on generalisable, semantically grounded ID schemes and inform the next wave of unified generative recommender architectures.

Sequential recommender systems have become increasingly important in real-world applications that model user behavior sequences to predict their preferences. However, existing sequential recommendation methods predominantly rely on non-reasoning paradigms, which may limit the model's computational capacity and result in suboptimal recommendation performance. To address these limitations, we present LARES, a novel and scalable LAtent REasoning framework for Sequential recommendation that enhances model's representation capabilities through increasing the computation density of parameters by depth-recurrent latent reasoning. Our proposed approach employs a recurrent architecture that allows flexible expansion of reasoning depth without increasing parameter complexity, thereby effectively capturing dynamic and intricate user interest patterns. A key difference of LARES lies in refining all input tokens at each implicit reasoning step to improve the computation utilization. To fully unlock the model's reasoning potential, we design a two-phase training strategy: (1) Self-supervised pre-training (SPT) with dual alignment objectives; (2) Reinforcement post-training (RPT). During the first phase, we introduce trajectory-level alignment and step-level alignment objectives, which enable the model to learn recommendation-oriented latent reasoning patterns without requiring supplementary annotated data. The subsequent phase utilizes reinforcement learning (RL) to harness the model's exploratory ability, further refining its reasoning capabilities. Comprehensive experiments on real-world benchmarks demonstrate our framework's superior performance. Notably, LARES exhibits seamless compatibility with existing advanced models, further improving their recommendation performance. Our code is available at https://anonymous.4open.science/r/LARES-E458/.

In recommendation systems, scaling up feature-interaction modules (e.g., Wukong, RankMixer) or user-behavior sequence modules (e.g., LONGER) has achieved notable success. However, these efforts typically proceed on separate tracks, which not only hinders bidirectional information exchange but also prevents unified optimization and scaling. In this paper, we propose OneTrans, a unified Transformer backbone that simultaneously performs user-behavior sequence modeling and feature interaction. OneTrans employs a unified tokenizer to convert both sequential and non-sequential attributes into a single token sequence. The stacked OneTrans blocks share parameters across similar sequential tokens while assigning token-specific parameters to non-sequential tokens. Through causal attention and cross-request KV caching, OneTrans enables precomputation and caching of intermediate representations, significantly reducing computational costs during both training and inference. Experimental results on industrial-scale datasets demonstrate that OneTrans scales efficiently with increasing parameters, consistently outperforms strong baselines, and yields a 5.68% lift in per-user GMV in online A/B tests.

User targeting, the process of selecting targeted users from a pool of candidates for non-expert marketers, has garnered substantial attention with the advancements in digital marketing. However, existing user targeting methods encounter two significant challenges: (i) Poor cross-domain and cross-scenario transferability and generalization, and (ii) Insufficient forecastability in real-world applications. These limitations hinder their applicability across diverse industrial scenarios. In this work, we propose FOUND, an industrial-grade, transferable, and forecastable user targeting foundation model. To enhance cross-domain transferability, our framework integrates heterogeneous multi-scenario user data, aligning them with one-sentence targeting demand inputs through contrastive pre-training. For improved forecastability, the text description of each user is derived based on anticipated future behaviors, while user representations are constructed from historical information. Experimental results demonstrate that our approach significantly outperforms existing baselines in cross-domain, real-world user targeting scenarios, showcasing the superior capabilities of FOUND. Moreover, our method has been successfully deployed on the Alipay platform and is widely utilized across various scenarios.

Modern recommender systems employ various sequential modules such as self-attention to learn dynamic user interests. However, these methods are less effective in capturing collaborative and transitional signals within user interaction sequences. First, the self-attention architecture uses the embedding of a single item as the attention query, making it challenging to capture collaborative signals. Second, these methods typically follow an auto-regressive framework, which is unable to learn global item transition patterns. To overcome these limitations, we propose a new method called Multi-Query Self-Attention with Transition-Aware Embedding Distillation (MQSA-TED). First, we propose an L-query self-attention module that employs flexible window sizes for attention queries to capture collaborative signals. In addition, we introduce a multi-query self-attention method that balances the bias-variance trade-off in modeling user preferences by combining long and short-query self-attentions. Second, we develop a transition-aware embedding distillation module that distills global item-to-item transition patterns into item embeddings, which enables the model to memorize and leverage transitional signals and serves as a calibrator for collaborative signals. Experimental results on four real-world datasets demonstrate the effectiveness of the proposed modules.

Randomly-hashed item ids are used ubiquitously in recommendation models. However, the learned representations from random hashing prevents generalization across similar items, causing problems of learning unseen and long-tail items, especially when item corpus is large, power-law distributed, and evolving dynamically. In this paper, we propose using content-derived features as a replacement for random ids. We show that simply replacing ID features with content-based embeddings can cause a drop in quality due to reduced memorization capability. To strike a good balance of memorization and generalization, we propose to use Semantic IDs -- a compact discrete item representation learned from frozen content embeddings using RQ-VAE that captures the hierarchy of concepts in items -- as a replacement for random item ids. Similar to content embeddings, the compactness of Semantic IDs poses a problem of easy adaption in recommendation models. We propose novel methods for adapting Semantic IDs in industry-scale ranking models, through hashing sub-pieces of of the Semantic-ID sequences. In particular, we find that the SentencePiece model that is commonly used in LLM tokenization outperforms manually crafted pieces such as N-grams. To the end, we evaluate our approaches in a real-world ranking model for YouTube recommendations. Our experiments demonstrate that Semantic IDs can replace the direct use of video IDs by improving the generalization ability on new and long-tail item slices without sacrificing overall model quality.

Query suggestion, a technique widely adopted in information retrieval, enhances system interactivity and the browsing experience of document collections. In cross-modal retrieval, many works have focused on retrieving relevant items from natural language queries, while few have explored query suggestion solutions. In this work, we address query suggestion in cross-modal retrieval, introducing a novel task that focuses on suggesting minimal textual modifications needed to explore visually consistent subsets of the collection, following the premise of ''Maybe you are looking for''. To facilitate the evaluation and development of methods, we present a tailored benchmark named CroQS. This dataset comprises initial queries, grouped result sets, and human-defined suggested queries for each group. We establish dedicated metrics to rigorously evaluate the performance of various methods on this task, measuring representativeness, cluster specificity, and similarity of the suggested queries to the original ones. Baseline methods from related fields, such as image captioning and content summarization, are adapted for this task to provide reference performance scores. Although relatively far from human performance, our experiments reveal that both LLM-based and captioning-based methods achieve competitive results on CroQS, improving the recall on cluster specificity by more than 115% and representativeness mAP by more than 52% with respect to the initial query. The dataset, the implementation of the baseline methods and the notebooks containing our experiments are available here: https://paciosoft.com/CroQS-benchmark/

Large Language Models (LLMs) have advanced recommendation capabilities through enhanced reasoning, but pose significant challenges for real-world deployment due to high inference costs. Conversely, while Small Language Models (SLMs) offer an efficient alternative, their reasoning capabilities for recommendation remain underexplored. Existing systems often use natural language rationales merely as unsupervised descriptive text, failing to harness their full potential as learning signals. In this work our main idea is to create a common understanding of user and items across multiple domains called Thought Space with SLMs instead of using LLMs' distilled knowledge. To that end we propose PULSE (Preference Understanding by Latent Semantic Embeddings), a framework that treats SLM-generated rationales as director learning signals, supervising them with interaction histories to jointly model user actions (what) and their semantic drivers (why). Existing methods consider only interactions such as sequences and embeddings, whereas PULSE treats rationales as first-class signals, this novel design yields embeddings that are more robust and generalizable. Extensive experiments demonstrate that PULSE outperforms leading ID, Collaborative Filtering (CF), and LLM-based sequential recommendation models across multiple benchmark datasets. Furthermore, PULSE exhibits superior transferability in cross-domain recommendation and demonstrates strong performance on downstream tasks such as reasoning-oriented question answering. Our code is available https://anonymous.4open.science/r/Thinking_PULSE-0FC5/README.md{here}.

Large language models (LLMs) have demonstrated prominent reasoning capabilities in recommendation tasks by transforming them into text-generation tasks. However, existing approaches either disregard or ineffectively model the user-item high-order interactions. To this end, this paper presents an enhanced LLM-based recommender (ELMRec). We enhance whole-word embeddings to substantially enhance LLMs' interpretation of graph-constructed interactions for recommendations, without requiring graph pre-training. This finding may inspire endeavors to incorporate rich knowledge graphs into LLM-based recommenders via whole-word embedding. We also found that LLMs often recommend items based on users' earlier interactions rather than recent ones, and present a reranking solution. Our ELMRec outperforms state-of-the-art (SOTA) methods in both direct and sequential recommendations.

Recent studies empirically indicate that language models (LMs) encode rich world knowledge beyond mere semantics, attracting significant attention across various fields. However, in the recommendation domain, it remains uncertain whether LMs implicitly encode user preference information. Contrary to prevailing understanding that LMs and traditional recommenders learn two distinct representation spaces due to the huge gap in language and behavior modeling objectives, this work re-examines such understanding and explores extracting a recommendation space directly from the language representation space. Surprisingly, our findings demonstrate that item representations, when linearly mapped from advanced LM representations, yield superior recommendation performance. This outcome suggests the possible homomorphism between the advanced language representation space and an effective item representation space for recommendation, implying that collaborative signals may be implicitly encoded within LMs. Motivated by these findings, we explore the possibility of designing advanced collaborative filtering (CF) models purely based on language representations without ID-based embeddings. To be specific, we incorporate several crucial components to build a simple yet effective model, with item titles as the input. Empirical results show that such a simple model can outperform leading ID-based CF models, which sheds light on using language representations for better recommendation. Moreover, we systematically analyze this simple model and find several key features for using advanced language representations: a good initialization for item representations, zero-shot recommendation abilities, and being aware of user intention. Our findings highlight the connection between language modeling and behavior modeling, which can inspire both natural language processing and recommender system communities.

Playlists have become a significant part of our listening experience because of the digital cloud-based services such as Spotify, Pandora, Apple Music. Owing to the meteoric rise in the usage of playlists, recommending playlists is crucial to music services today. Although there has been a lot of work done in playlist prediction, the area of playlist representation hasn't received that level of attention. Over the last few years, sequence-to-sequence models, especially in the field of natural language processing, have shown the effectiveness of learned embeddings in capturing the semantic characteristics of sequences. We can apply similar concepts to music to learn fixed length representations for playlists and use those representations for downstream tasks such as playlist discovery, browsing, and recommendation. In this work, we formulate the problem of learning a fixed-length playlist representation in an unsupervised manner, using Sequence-to-sequence (Seq2seq) models, interpreting playlists as sentences and songs as words. We compare our model with two other encoding architectures for baseline comparison. We evaluate our work using the suite of tasks commonly used for assessing sentence embeddings, along with a few additional tasks pertaining to music, and a recommendation task to study the traits captured by the playlist embeddings and their effectiveness for the purpose of music recommendation.

Sequential recommendation systems aim to capture users' evolving preferences from their interaction histories. Recent reasoningenhanced methods have shown promise by introducing deliberate, chain-of-thought-like processes with intermediate reasoning steps. However, these methods rely solely on the next target item as supervision, leading to two critical issues: (1) reasoning instability--the process becomes overly sensitive to recent behaviors and spurious interactions like accidental clicks, and (2) surface-level reasoning--the model memorizes item-to-item transitions rather than understanding intrinsic behavior patterns. To address these challenges, we propose IGR-SR, an Intent-Guided Reasoning framework for Sequential Recommendation that anchors the reasoning process to explicitly extracted high-level intents. Our framework comprises three key components: (1) a Latent Intent Distiller (LID) that efficiently extracts multi-faceted intents using a frozen encoder with learnable tokens, (2) an Intent-aware Deliberative Reasoner (IDR) that decouples reasoning into intent deliberation and decision-making via a dual-attention architecture, and (3) an Intent Consistency Regularization (ICR) that ensures robustness by enforcing consistent representations across different intent views. Extensive experiments on three public datasets demonstrate that IGR-SR achieves an average 7.13% improvement over state-of-the-art baselines. Critically, under 20% behavioral noise, IGR-SR degrades only 10.4% compared to 16.2% and 18.6% for competing methods, validating the effectiveness and robustness of intent-guided reasoning.

Passage retrieval is a fundamental task in information retrieval (IR) research, which has drawn much attention recently. In the English field, the availability of large-scale annotated dataset (e.g, MS MARCO) and the emergence of deep pre-trained language models (e.g, BERT) has resulted in a substantial improvement of existing passage retrieval systems. However, in the Chinese field, especially for specific domains, passage retrieval systems are still immature due to quality-annotated dataset being limited by scale. Therefore, in this paper, we present a novel multi-domain Chinese dataset for passage retrieval (Multi-CPR). The dataset is collected from three different domains, including E-commerce, Entertainment video and Medical. Each dataset contains millions of passages and a certain amount of human annotated query-passage related pairs. We implement various representative passage retrieval methods as baselines. We find that the performance of retrieval models trained on dataset from general domain will inevitably decrease on specific domain. Nevertheless, a passage retrieval system built on in-domain annotated dataset can achieve significant improvement, which indeed demonstrates the necessity of domain labeled data for further optimization. We hope the release of the Multi-CPR dataset could benchmark Chinese passage retrieval task in specific domain and also make advances for future studies.

Efficiently ranking relevant items from large candidate pools is a cornerstone of modern information retrieval systems -- such as web search, recommendation, and retrieval-augmented generation. Listwise rerankers, which improve relevance by jointly considering multiple candidates, are often limited in practice: either by model input size constraints, or by degraded quality when processing large sets. We propose a model-agnostic method for fast reranking large sets that exceed a model input limits. The method first partitions candidate items into overlapping blocks, each of which is ranked independently in parallel. Implicit pairwise comparisons are then derived from these local rankings. Finally, these comparisons are aggregated to construct a global ranking using algorithms such as Winrate or PageRank. Experiments on TREC DL-2019 show that our method achieves an nDCG@10 of 70.88 compared to the 57.68 for full-context listwise approach using gpt-4.1-mini as long-context model, while reducing latency from 21 to 8 seconds. The implementation of the algorithm and the experiments is available in the repository: https://github.com/V3RGANz/jointrank

Large Language Models (LLMs) have emerged as powerful assets for recommender systems. However, deploying them as generative recommenders or zero-shot rankers at web-scale remains bottlenecked by prohibitive computational overhead and grounding challenges. In this paper, we revitalize the classic, highly efficient two-tower retrieval architecture by adapting LLMs as semantic representation backbones rather than generative engines. We introduce an LLM-native two-tower framework engineered for high-throughput, large-scale retrieval. Our architecture introduces several key innovations: a shared LLM encoder for joint user-item modeling, End-Of-Sentence (EOS) token pooling for compact sequence embedding, cross-dataset transfer learning, knowledge distillation from powerful cross-encoder teachers, and latent reasoning within the user tower. Extensive evaluation across three public benchmarks demonstrates that cross-encoder architecture outperforms current state-of-the-art (SoTA) models, while the efficient two-tower student achieves SoTA-comparable retrieval performance. Furthermore, experiments on internal large-scale production systems yield substantial topline retrieval improvements along with high resilience to model staleness and superior data scaling. Our findings demonstrate that when augmented with modern representation learning, the traditional two-tower paradigm remains an exceptionally competitive and practical solution for industrial retrieval systems.

Modeling long histories plays a pivotal role in enhancing recommendation systems, allowing to capture user's evolving preferences, resulting in more precise and personalized recommendations. In this study we tackle the challenges of modeling long user histories for preference understanding in natural language. Specifically, we introduce a new User Embedding Module (UEM) that efficiently processes user history in free-form text by compressing and representing them as embeddings, to use them as soft prompts to a LM. Our experiments demonstrate the superior capability of this approach in handling significantly longer histories compared to conventional text based prompting methods, yielding substantial improvements in predictive performance. The main contribution of this research is to demonstrate the ability to bias language models with user signals represented as embeddings.

Recently, generative recommendation has emerged as a promising paradigm, attracting significant research attention. The basic framework involves an item tokenizer, which represents each item as a sequence of codes serving as its identifier, and a generative recommender that predicts the next item by autoregressively generating the target item identifier. However, in existing methods, both the tokenizer and the recommender are typically domain-specific, limiting their ability for effective transfer or adaptation to new domains. To this end, we propose UTGRec, a Universal item Tokenization approach for transferable Generative Recommendation. Specifically, we design a universal item tokenizer for encoding rich item semantics by adapting a multimodal large language model (MLLM). By devising tree-structured codebooks, we discretize content representations into corresponding codes for item tokenization. To effectively learn the universal item tokenizer on multiple domains, we introduce two key techniques in our approach. For raw content reconstruction, we employ dual lightweight decoders to reconstruct item text and images from discrete representations to capture general knowledge embedded in the content. For collaborative knowledge integration, we assume that co-occurring items are similar and integrate collaborative signals through co-occurrence alignment and reconstruction. Finally, we present a joint learning framework to pre-train and adapt the transferable generative recommender across multiple domains. Extensive experiments on four public datasets demonstrate the superiority of UTGRec compared to both traditional and generative recommendation baselines.

Retrieving relevant contexts from a large corpus is a crucial step for tasks such as open-domain question answering and fact checking. Although neural retrieval outperforms traditional methods like tf-idf and BM25, its performance degrades considerably when applied to out-of-domain data. Driven by the question of whether a neural retrieval model can be universal and perform robustly on a wide variety of problems, we propose a multi-task trained model. Our approach not only outperforms previous methods in the few-shot setting, but also rivals specialised neural retrievers, even when in-domain training data is abundant. With the help of our retriever, we improve existing models for downstream tasks and closely match or improve the state of the art on multiple benchmarks.

The dominant retrieve-then-rank pipeline in large-scale recommender systems suffers from mis-calibration and engineering overhead due to its architectural split and differing optimization objectives. While recent generative sequence models have shown promise in unifying retrieval and ranking by auto-regressively generating ranked items, existing solutions typically address either personalized search or query-free recommendation, often exhibiting performance trade-offs when attempting to unify both. We introduce SynerGen, a novel generative recommender model that bridges this critical gap by providing a single generative backbone for both personalized search and recommendation, while simultaneously excelling at retrieval and ranking tasks. Trained on behavioral sequences, our decoder-only Transformer leverages joint optimization with InfoNCE for retrieval and a hybrid pointwise-pairwise loss for ranking, allowing semantic signals from search to improve recommendation and vice versa. We also propose a novel time-aware rotary positional embedding to effectively incorporate time information into the attention mechanism. SynerGen achieves significant improvements on widely adopted recommendation and search benchmarks compared to strong generative recommender and joint search and recommendation baselines. This work demonstrates the viability of a single generative foundation model for industrial-scale unified information access.

The user purchase behaviors are mainly influenced by their intentions (e.g., buying clothes for decoration, buying brushes for painting, etc.). Modeling a user's latent intention can significantly improve the performance of recommendations. Previous works model users' intentions by considering the predefined label in auxiliary information or introducing stochastic data augmentation to learn purposes in the latent space. However, the auxiliary information is sparse and not always available for recommender systems, and introducing stochastic data augmentation may introduce noise and thus change the intentions hidden in the sequence. Therefore, leveraging user intentions for sequential recommendation (SR) can be challenging because they are frequently varied and unobserved. In this paper, Intent contrastive learning with Cross Subsequences for sequential Recommendation (ICSRec) is proposed to model users' latent intentions. Specifically, ICSRec first segments a user's sequential behaviors into multiple subsequences by using a dynamic sliding operation and takes these subsequences into the encoder to generate the representations for the user's intentions. To tackle the problem of no explicit labels for purposes, ICSRec assumes different subsequences with the same target item may represent the same intention and proposes a coarse-grain intent contrastive learning to push these subsequences closer. Then, fine-grain intent contrastive learning is mentioned to capture the fine-grain intentions of subsequences in sequential behaviors. Extensive experiments conducted on four real-world datasets demonstrate the superior performance of the proposed ICSRec model compared with baseline methods.

In this paper, we focus on the often-overlooked issue of embedding collapse in existing diffusion-based sequential recommendation models and propose ADRec, an innovative framework designed to mitigate this problem. Diverging from previous diffusion-based methods, ADRec applies an independent noise process to each token and performs diffusion across the entire target sequence during training. ADRec captures token interdependency through auto-regression while modeling per-token distributions through token-level diffusion. This dual approach enables the model to effectively capture both sequence dynamics and item representations, overcoming the limitations of existing methods. To further mitigate embedding collapse, we propose a three-stage training strategy: (1) pre-training the embedding weights, (2) aligning these weights with the ADRec backbone, and (3) fine-tuning the model. During inference, ADRec applies the denoising process only to the last token, ensuring that the meaningful patterns in historical interactions are preserved. Our comprehensive empirical evaluation across six datasets underscores the effectiveness of ADRec in enhancing both the accuracy and efficiency of diffusion-based sequential recommendation systems.

Modern recommender systems leverage large-scale retrieval models consisting of two stages: training a dual-encoder model to embed queries and candidates in the same space, followed by an Approximate Nearest Neighbor (ANN) search to select top candidates given a query's embedding. In this paper, we propose a new single-stage paradigm: a generative retrieval model which autoregressively decodes the identifiers for the target candidates in one phase. To do this, instead of assigning randomly generated atomic IDs to each item, we generate Semantic IDs: a semantically meaningful tuple of codewords for each item that serves as its unique identifier. We use a hierarchical method called RQ-VAE to generate these codewords. Once we have the Semantic IDs for all the items, a Transformer based sequence-to-sequence model is trained to predict the Semantic ID of the next item. Since this model predicts the tuple of codewords identifying the next item directly in an autoregressive manner, it can be considered a generative retrieval model. We show that our recommender system trained in this new paradigm improves the results achieved by current SOTA models on the Amazon dataset. Moreover, we demonstrate that the sequence-to-sequence model coupled with hierarchical Semantic IDs offers better generalization and hence improves retrieval of cold-start items for recommendations.

Graphs are able to model interconnected entities in many online services, supporting a wide range of applications on the Web. This raises an important question: How can we train a graph foundational model on multiple source domains and adapt to an unseen target domain? A major obstacle is that graphs from different domains often exhibit divergent characteristics. Some studies leverage large language models to align multiple domains based on textual descriptions associated with the graphs, limiting their applicability to text-attributed graphs. For text-free graphs, a few recent works attempt to align different feature distributions across domains, while generally neglecting structural differences. In this work, we propose a novel Structure Alignment framework for text-free Multi-domain Graph Pre-Training and cross-domain adaptation (SAMGPT). It is designed to learn multi-domain knowledge from graphs originating in multiple source domains, which can then be adapted to address applications in an unseen target domain. Specifically, we introduce a set of structure tokens to harmonize structure-based aggregation across source domains during the pre-training phase. Next, for cross-domain adaptation, we design dual prompts, namely, holistic prompts and specific prompts, which adapt unified multi-domain structural knowledge and fine-grained, domain-specific information, respectively, to a target domain. Finally, we conduct comprehensive experiments on seven public datasets to evaluate and analyze the effectiveness of SAMGPT.

We present StarSpace, a general-purpose neural embedding model that can solve a wide variety of problems: labeling tasks such as text classification, ranking tasks such as information retrieval/web search, collaborative filtering-based or content-based recommendation, embedding of multi-relational graphs, and learning word, sentence or document level embeddings. In each case the model works by embedding those entities comprised of discrete features and comparing them against each other -- learning similarities dependent on the task. Empirical results on a number of tasks show that StarSpace is highly competitive with existing methods, whilst also being generally applicable to new cases where those methods are not.

Cross-domain named entity recognition (NER) models are able to cope with the scarcity issue of NER samples in target domains. However, most of the existing NER benchmarks lack domain-specialized entity types or do not focus on a certain domain, leading to a less effective cross-domain evaluation. To address these obstacles, we introduce a cross-domain NER dataset (CrossNER), a fully-labeled collection of NER data spanning over five diverse domains with specialized entity categories for different domains. Additionally, we also provide a domain-related corpus since using it to continue pre-training language models (domain-adaptive pre-training) is effective for the domain adaptation. We then conduct comprehensive experiments to explore the effectiveness of leveraging different levels of the domain corpus and pre-training strategies to do domain-adaptive pre-training for the cross-domain task. Results show that focusing on the fractional corpus containing domain-specialized entities and utilizing a more challenging pre-training strategy in domain-adaptive pre-training are beneficial for the NER domain adaptation, and our proposed method can consistently outperform existing cross-domain NER baselines. Nevertheless, experiments also illustrate the challenge of this cross-domain NER task. We hope that our dataset and baselines will catalyze research in the NER domain adaptation area. The code and data are available at https://github.com/zliucr/CrossNER.

User-item interaction histories are pivotal for sequential recommendation systems but often include noise, such as unintended clicks or actions that fail to reflect genuine user preferences. To address this issue, we propose the User-Consistent Preference-based Sequential Recommendation System (ConsRec), designed to capture stable user preferences and filter noisy items from interaction histories. Specifically, ConsRec constructs a user-interacted item graph, learns item similarities from their text representations, and then extracts the maximum connected subgraph from the user-interacted item graph for denoising items. Experimental results on the Yelp and Amazon Product datasets illustrate that ConsRec achieves a 13% improvement over baseline recommendation models, showing its effectiveness in denoising user-interacted items. Further analysis reveals that the denoised interaction histories form semantically tighter clusters of user-preferred items, leading to higher relevance scores for ground-truth targets and more accurate recommendations. All codes are available at https://github.com/NEUIR/ConsRec.

Large scale recommender models find most relevant items from huge catalogs, and they play a critical role in modern search and recommendation systems. To model the input space with large-vocab categorical features, a typical recommender model learns a joint embedding space through neural networks for both queries and items from user feedback data. However, with millions to billions of items in the corpus, users tend to provide feedback for a very small set of them, causing a power-law distribution. This makes the feedback data for long-tail items extremely sparse. Inspired by the recent success in self-supervised representation learning research in both computer vision and natural language understanding, we propose a multi-task self-supervised learning (SSL) framework for large-scale item recommendations. The framework is designed to tackle the label sparsity problem by learning better latent relationship of item features. Specifically, SSL improves item representation learning as well as serving as additional regularization to improve generalization. Furthermore, we propose a novel data augmentation method that utilizes feature correlations within the proposed framework. We evaluate our framework using two real-world datasets with 500M and 1B training examples respectively. Our results demonstrate the effectiveness of SSL regularization and show its superior performance over the state-of-the-art regularization techniques. We also have already launched the proposed techniques to a web-scale commercial app-to-app recommendation system, with significant improvements top-tier business metrics demonstrated in A/B experiments on live traffic. Our online results also verify our hypothesis that our framework indeed improves model performance even more on slices that lack supervision.

Synthetic data is widely adopted in embedding models to ensure diversity in training data distributions across dimensions such as difficulty, length, and language. However, existing prompt-based synthesis methods struggle to capture domain-specific data distributions, particularly in data-scarce domains, and often overlook fine-grained relevance diversity. In this paper, we present a Chinese short video dataset with 4-level relevance annotations, filling a critical resource void. Further, we propose a semi-supervised synthetic data pipeline where two collaboratively trained models generate domain-adaptive short video data with controllable relevance labels. Our method enhances relevance-level diversity by synthesizing samples for underrepresented intermediate relevance labels, resulting in a more balanced and semantically rich training data set. Extensive offline experiments show that the embedding model trained on our synthesized data outperforms those using data generated based on prompting or vanilla supervised fine-tuning(SFT). Moreover, we demonstrate that incorporating more diverse fine-grained relevance levels in training data enhances the model's sensitivity to subtle semantic distinctions, highlighting the value of fine-grained relevance supervision in embedding learning. In the search enhanced recommendation pipeline of Douyin's dual-column scenario, through online A/B testing, the proposed model increased click-through rate(CTR) by 1.45%, raised the proportion of Strong Relevance Ratio (SRR) by 4.9%, and improved the Image User Penetration Rate (IUPR) by 0.1054%.

Multimodal embedding models aim to yield informative unified representations that empower diverse cross-modal tasks. Despite promising developments in the evolution from CLIP-based dual-tower architectures to large vision-language models, prior works still face unavoidable challenges in real-world applications and business scenarios, such as the limited modality support, unstable training mechanisms, and industrial domain gaps. In this work, we introduce SAIL-Embedding, an omni-modal embedding foundation model that addresses these issues through tailored training strategies and architectural design. In the optimization procedure, we propose a multi-stage training scheme to boost the multifaceted effectiveness of representation learning. Specifically, the content-aware progressive training aims to enhance the model's adaptability to diverse downstream tasks and master enriched cross-modal proficiency. The collaboration-aware recommendation enhancement training further adapts multimodal representations for recommendation scenarios by distilling knowledge from sequence-to-item and ID-to-item embeddings while mining user historical interests. Concurrently, we develop the stochastic specialization and dataset-driven pattern matching to strengthen model training flexibility and generalizability. Experimental results show that SAIL-Embedding achieves SOTA performance compared to other methods in different retrieval tasks. In online experiments across various real-world scenarios integrated with our model, we observe a significant increase in Lifetime (LT), which is a crucial indicator for the recommendation experience. For instance, the model delivers the 7-day LT gain of +0.158% and the 14-day LT gain of +0.144% in the Douyin-Selected scenario. For the Douyin feed rank model, the match features produced by SAIL-Embedding yield a +0.08% AUC gain.

Generative Sequential Recommendation (GSR) has emerged as a promising paradigm, reframing recommendation as an autoregressive sequence generation task over discrete Semantic IDs (SIDs), typically derived via codebook-based quantization. Despite its great potential in unifying retrieval and ranking, existing GSR frameworks still face two critical limitations: (1) impure and unstable semantic tokenization, where quantization methods struggle with interaction noise and codebook collapse, resulting in SIDs with ambiguous discrimination; and (2) lossy and weakly structured generation, where reliance solely on coarse-grained discrete tokens inevitably introduces information loss and neglects items' hierarchical logic. To address these issues, we propose a novel generative recommendation framework, PRISM, with Purified Representation and Integrated Semantic Modeling. Specifically, to ensure high-quality tokenization, we design a Purified Semantic Quantizer that constructs a robust codebook via adaptive collaborative denoising and hierarchical semantic anchoring mechanisms. To compensate for information loss during quantization, we further propose an Integrated Semantic Recommender, which incorporates a dynamic semantic integration mechanism to integrate fine-grained semantics and enforces logical validity through a semantic structure alignment objective. PRISM consistently outperforms state-of-the-art baselines across four real-world datasets, demonstrating substantial performance gains, particularly in high-sparsity scenarios.

Pairing a lexical retriever with a neural re-ranking model has set state-of-the-art performance on large-scale information retrieval datasets. This pipeline covers scenarios like question answering or navigational queries, however, for information-seeking scenarios, users often provide information on whether a document is relevant to their query in form of clicks or explicit feedback. Therefore, in this work, we explore how relevance feedback can be directly integrated into neural re-ranking models by adopting few-shot and parameter-efficient learning techniques. Specifically, we introduce a kNN approach that re-ranks documents based on their similarity with the query and the documents the user considers relevant. Further, we explore Cross-Encoder models that we pre-train using meta-learning and subsequently fine-tune for each query, training only on the feedback documents. To evaluate our different integration strategies, we transform four existing information retrieval datasets into the relevance feedback scenario. Extensive experiments demonstrate that integrating relevance feedback directly in neural re-ranking models improves their performance, and fusing lexical ranking with our best performing neural re-ranker outperforms all other methods by 5.2 nDCG@20.

Sequential recommender systems rank relevant items by modeling a user's interaction history and computing the inner product between the resulting user representation and stored item embeddings. To avoid the significant memory overhead of storing large item sets, the generative recommendation paradigm instead models each item as a series of discrete semantic codes. Here, the next item is predicted by an autoregressive model that generates the code sequence corresponding to the predicted item. However, despite promising ranking capabilities on small datasets, these methods have yet to surpass traditional sequential recommenders on large item sets, limiting their adoption in the very scenarios they were designed to address. To resolve this, we propose MSCGRec, a Multimodal Semantic and Collaborative Generative Recommender. MSCGRec incorporates multiple semantic modalities and introduces a novel self-supervised quantization learning approach for images based on the DINO framework. Additionally, MSCGRec fuses collaborative and semantic signals by extracting collaborative features from sequential recommenders and treating them as a separate modality. Finally, we propose constrained sequence learning that restricts the large output space during training to the set of permissible tokens. We empirically demonstrate on three large real-world datasets that MSCGRec outperforms both sequential and generative recommendation baselines and provide an extensive ablation study to validate the impact of each component.

While the current state-of-the-art dense retrieval models exhibit strong out-of-domain generalization, they might fail to capture nuanced domain-specific knowledge. In principle, fine-tuning these models for specialized retrieval tasks should yield higher effectiveness than relying on a one-size-fits-all model, but in practice, results can disappoint. We show that standard fine-tuning methods using an InfoNCE loss can unexpectedly degrade effectiveness rather than improve it, even for domain-specific scenarios. This holds true even when applying widely adopted techniques such as hard-negative mining and negative de-noising. To address this, we explore a training strategy that uses listwise distillation from a teacher cross-encoder, leveraging rich relevance signals to fine-tune the retriever. We further explore synthetic query generation using large language models. Through listwise distillation and training with a diverse set of queries ranging from natural user searches and factual claims to keyword-based queries, we achieve consistent effectiveness gains across multiple datasets. Our results also reveal that synthetic queries can rival human-written queries in training utility. However, we also identify limitations, particularly in the effectiveness of cross-encoder teachers as a bottleneck. We release our code and scripts to encourage further research.

Natural Language (NL) recommender systems aim to retrieve relevant items from free-form user queries and item descriptions. Existing systems often rely on dense retrieval (DR), which struggles to interpret challenging queries that express broad (e.g., "cities for youth friendly activities") or indirect (e.g., "cities for a high school graduation trip") user intents. While query reformulation (QR) has been widely adopted to improve such systems, existing QR methods tend to focus only on expanding the range of query subtopics (breadth) or elaborating on the potential meaning of a query (depth), but not both. In this paper, we propose EQR (Elaborative Subtopic Query Reformulation), a large language model-based QR method that combines both breadth and depth by generating potential query subtopics with information-rich elaborations. We also introduce three new natural language recommendation benchmarks in travel, hotel, and restaurant domains to establish evaluation of NL recommendation with challenging queries. Experiments show EQR substantially outperforms state-of-the-art QR methods in various evaluation metrics, highlighting that a simple yet effective QR approach can significantly improve NL recommender systems for queries with broad and indirect user intents.

Large Language Models (LLMs) have achieved remarkable success in various fields, prompting several studies to explore their potential in recommendation systems. However, these attempts have so far resulted in only modest improvements over traditional recommendation models. Moreover, three critical questions remain under-explored: firstly, the real value of LLMs' pre-trained weights, often considered to encapsulate world knowledge; secondly, the necessity of fine-tuning for recommendation tasks; lastly, whether LLMs can exhibit the same scalability benefits in recommendation systems as they do in other domains. In this paper, we propose a novel Hierarchical Large Language Model (HLLM) architecture designed to enhance sequential recommendation systems. Our approach employs a two-tier model: the first Item LLM extracts rich content features from the detailed text description of the item, while the second User LLM utilizes these features to predict users' future interests based on their interaction history. Extensive experiments demonstrate that our method effectively leverages the pre-trained capabilities of open-source LLMs, and further fine-tuning leads to significant performance boosts. Additionally, HLLM achieves excellent scalability, with the largest configuration utilizing 7B parameters for both item feature extraction and user interest modeling. Moreover, HLLM offers excellent training and serving efficiency, making it practical in real-world applications. Evaluations on two large-scale datasets, PixelRec and Amazon Reviews, show that HLLM achieves state-of-the-art results, outperforming traditional ID-based models by a wide margin. In online A/B testing, HLLM showcases notable gains, validating its practical impact in real-world recommendation scenarios. Codes are available at https://github.com/bytedance/HLLM.

The advancement of transformer neural networks has significantly elevated the capabilities of sentence similarity models, particularly in creating effective vector representations of natural language inputs. However, these models face notable challenges in domain-specific contexts, especially in highly specialized scientific sub-fields. Traditional methods often struggle in this regime, either overgeneralizing similarities within a niche or being overly sensitive to minor differences, resulting in inaccurate text classification and subpar vector representation. In an era where retrieval augmentation and search are increasingly crucial, precise and concise numerical representations are essential. In this paper, we target this issue by assembling niche datasets using co-citations as a similarity metric, focusing on biomedical domains. We employ two key strategies for fine-tuning state-of-the-art models: 1. Domain-specific Fine-Tuning, which tailors pretrained models to a single domain, and 2. Universal Applicability with Mixture of Experts (MoE), adapting pretrained models with enforced routing for multiple domains simultaneously. Our training approach emphasizes the use of abstracts for faster training, incorporating Multiple Negative Rankings loss for efficient contrastive learning. Notably, our MoE variants, equipped with N experts, achieve the efficacy of N individual models, heralding a new era of versatile, One-Size-Fits-All transformer networks for various tasks. This methodology marks significant advancements in scientific text classification metrics and holds promise for enhancing vector database search and compilation.

Sequential Recommendation (SeqRec) aims to predict the next item by capturing sequential patterns from users' historical interactions, playing a crucial role in many real-world recommender systems. However, existing approaches predominantly adopt a direct forward computation paradigm, where the final hidden state of the sequence encoder serves as the user representation. We argue that this inference paradigm, due to its limited computational depth, struggles to model the complex evolving nature of user preferences and lacks a nuanced understanding of long-tail items, leading to suboptimal performance. To address this issue, we propose ReaRec, the first inference-time computing framework for recommender systems, which enhances user representations through implicit multi-step reasoning. Specifically, ReaRec autoregressively feeds the sequence's last hidden state into the sequential recommender while incorporating special reasoning position embeddings to decouple the original item encoding space from the multi-step reasoning space. Moreover, we introduce two lightweight reasoning-based learning methods, Ensemble Reasoning Learning (ERL) and Progressive Reasoning Learning (PRL), to further effectively exploit ReaRec's reasoning potential. Extensive experiments on five public real-world datasets and different SeqRec architectures demonstrate the generality and effectiveness of our proposed ReaRec. Remarkably, post-hoc analyses reveal that ReaRec significantly elevates the performance ceiling of multiple sequential recommendation backbones by approximately 30\%-50\%. Thus, we believe this work can open a new and promising avenue for future research in inference-time computing for sequential recommendation.

Sequential recommendation aims to estimate the dynamic user preferences and sequential dependencies among historical user behaviors. Although Transformer-based models have proven to be effective for sequential recommendation, they suffer from the inference inefficiency problem stemming from the quadratic computational complexity of attention operators, especially for long behavior sequences. Inspired by the recent success of state space models (SSMs), we propose Mamba4Rec, which is the first work to explore the potential of selective SSMs for efficient sequential recommendation. Built upon the basic Mamba block which is a selective SSM with an efficient hardware-aware parallel algorithm, we design a series of sequential modeling techniques to further promote model performance while maintaining inference efficiency. Through experiments on public datasets, we demonstrate how Mamba4Rec effectively tackles the effectiveness-efficiency dilemma, outperforming both RNN- and attention-based baselines in terms of both effectiveness and efficiency. The code is available at https://github.com/chengkai-liu/Mamba4Rec.

In Information Retrieval, and more generally in Natural Language Processing, adapting models to specific domains is conducted through fine-tuning. Despite the successes achieved by this method and its versatility, the need for human-curated and labeled data makes it impractical to transfer to new tasks, domains, and/or languages when training data doesn't exist. Using the model without training (zero-shot) is another option that however suffers an effectiveness cost, especially in the case of first-stage retrievers. Numerous research directions have emerged to tackle these issues, most of them in the context of adapting to a task or a language. However, the literature is scarcer for domain (or topic) adaptation. In this paper, we address this issue of cross-topic discrepancy for a sparse first-stage retriever by transposing a method initially designed for language adaptation. By leveraging pre-training on the target data to learn domain-specific knowledge, this technique alleviates the need for annotated data and expands the scope of domain adaptation. Despite their relatively good generalization ability, we show that even sparse retrievers can benefit from our simple domain adaptation method.

Recent advancements in Large Language Models (LLMs) have shown significant potential in enhancing recommender systems. However, addressing the cold-start recommendation problem, where users lack historical data, remains a considerable challenge. In this paper, we introduce KALM4Rec (Keyword-driven Retrieval-Augmented Large Language Models for Cold-start User Recommendations), a novel framework specifically designed to tackle this problem by requiring only a few input keywords from users in a practical scenario of cold-start user restaurant recommendations. KALM4Rec operates in two main stages: candidates retrieval and LLM-based candidates re-ranking. In the first stage, keyword-driven retrieval models are used to identify potential candidates, addressing LLMs' limitations in processing extensive tokens and reducing the risk of generating misleading information. In the second stage, we employ LLMs with various prompting strategies, including zero-shot and few-shot techniques, to re-rank these candidates by integrating multiple examples directly into the LLM prompts. Our evaluation, using a Yelp restaurant dataset with user reviews from three English-speaking cities, shows that our proposed framework significantly improves recommendation quality. Specifically, the integration of in-context instructions with LLMs for re-ranking markedly enhances the performance of the cold-start user recommender system.

Sequential recommendation systems have become a cornerstone of personalized services, adept at modeling the temporal evolution of user preferences by capturing dynamic interaction sequences. Existing approaches predominantly rely on traditional models, including RNNs and Transformers. Despite their success in local pattern recognition, Transformer-based methods suffer from quadratic computational complexity and a tendency toward superficial attention patterns, limiting their ability to infer enduring preference hierarchies in sequential recommendation data. Recent advances in Mamba-based sequential models introduce linear-time efficiency but remain constrained by Euclidean geometry, failing to leverage the intrinsic hyperbolic structure of recommendation data. To bridge this gap, we propose Hyperbolic Mamba, a novel architecture that unifies the efficiency of Mamba's selective state space mechanism with hyperbolic geometry's hierarchical representational power. Our framework introduces (1) a hyperbolic selective state space that maintains curvature-aware sequence modeling and (2) stabilized Riemannian operations to enable scalable training. Experiments across four benchmarks demonstrate that Hyperbolic Mamba achieves 3-11% improvement while retaining Mamba's linear-time efficiency, enabling real-world deployment. This work establishes a new paradigm for efficient, hierarchy-aware sequential modeling.

Despite the growing interest in replicating the scaled success of large language models (LLMs) in industrial search and recommender systems, most existing industrial efforts remain limited to transplanting Transformer architectures, which bring only incremental improvements over strong Deep Learning Recommendation Models (DLRMs). From a first principle perspective, the breakthroughs of LLMs stem not only from their architectures but also from two complementary mechanisms: context engineering, which enriches raw input queries with contextual cues to better elicit model capabilities, and multi-step reasoning, which iteratively refines model outputs through intermediate reasoning paths. However, these two mechanisms and their potential to unlock substantial improvements remain largely underexplored in industrial ranking systems. In this paper, we propose OnePiece, a unified framework that seamlessly integrates LLM-style context engineering and reasoning into both retrieval and ranking models of industrial cascaded pipelines. OnePiece is built on a pure Transformer backbone and further introduces three key innovations: (1) structured context engineering, which augments interaction history with preference and scenario signals and unifies them into a structured tokenized input sequence for both retrieval and ranking; (2) block-wise latent reasoning, which equips the model with multi-step refinement of representations and scales reasoning bandwidth via block size; (3) progressive multi-task training, which leverages user feedback chains to effectively supervise reasoning steps during training. OnePiece has been deployed in the main personalized search scenario of Shopee and achieves consistent online gains across different key business metrics, including over +2% GMV/UU and a +2.90% increase in advertising revenue.

Cross-domain NER is a practical yet challenging problem since the data scarcity in the real-world scenario. A common practice is first to learn a NER model in a rich-resource general domain and then adapt the model to specific domains. Due to the mismatch problem between entity types across domains, the wide knowledge in the general domain can not effectively transfer to the target domain NER model. To this end, we model the label relationship as a probability distribution and construct label graphs in both source and target label spaces. To enhance the contextual representation with label structures, we fuse the label graph into the word embedding output by BERT. By representing label relationships as graphs, we formulate cross-domain NER as a graph matching problem. Furthermore, the proposed method has good applicability with pre-training methods and is potentially capable of other cross-domain prediction tasks. Empirical results on four datasets show that our method outperforms a series of transfer learning, multi-task learning, and few-shot learning methods.

A plethora of sentence embedding models makes it challenging to choose one, especially for domains such as telecom, rich with specialized vocabulary. We evaluate multiple embeddings obtained from publicly available models and their domain-adapted variants, on both point retrieval accuracies as well as their (95\%) confidence intervals. We establish a systematic method to obtain thresholds for similarity scores for different embeddings. We observe that fine-tuning improves mean bootstrapped accuracies as well as tightens confidence intervals. The pre-training combined with fine-tuning makes confidence intervals even tighter. To understand these variations, we analyse and report significant correlations between the distributional overlap between top-K, correct and random sentence similarities with retrieval accuracies and similarity thresholds. Following current literature, we analyze if retrieval accuracy variations can be attributed to isotropy of embeddings. Our conclusions are that isotropy of embeddings (as measured by two independent state-of-the-art isotropy metric definitions) cannot be attributed to better retrieval performance. However, domain adaptation which improves retrieval accuracies also improves isotropy. We establish that domain adaptation moves domain specific embeddings further away from general domain embeddings.

Large Language Models (LLMs) have emerged as powerful tools in the field of Natural Language Processing (NLP) and have recently gained significant attention in the domain of Recommendation Systems (RS). These models, trained on massive amounts of data using self-supervised learning, have demonstrated remarkable success in learning universal representations and have the potential to enhance various aspects of recommendation systems by some effective transfer techniques such as fine-tuning and prompt tuning, and so on. The crucial aspect of harnessing the power of language models in enhancing recommendation quality is the utilization of their high-quality representations of textual features and their extensive coverage of external knowledge to establish correlations between items and users. To provide a comprehensive understanding of the existing LLM-based recommendation systems, this survey presents a taxonomy that categorizes these models into two major paradigms, respectively Discriminative LLM for Recommendation (DLLM4Rec) and Generative LLM for Recommendation (GLLM4Rec), with the latter being systematically sorted out for the first time. Furthermore, we systematically review and analyze existing LLM-based recommendation systems within each paradigm, providing insights into their methodologies, techniques, and performance. Additionally, we identify key challenges and several valuable findings to provide researchers and practitioners with inspiration. We have also created a GitHub repository to index relevant papers on LLMs for recommendation, https://github.com/WLiK/LLM4Rec.

Recommendations are broadly used in marketplaces to match users with items relevant to their interests and needs. To understand user intent and tailor recommendations to their needs, we use deep learning to explore various heterogeneous data available in marketplaces. This paper focuses on the challenge of measuring recommender performance and summarizes the online experiment results with several promising types of deep neural network recommenders - hybrid item representation models combining features from user engagement and content, sequence-based models, and multi-armed bandit models that optimize user engagement by re-ranking proposals from multiple submodels. The recommenders are currently running in production at the leading Norwegian marketplace FINN.no and serves over one million visitors everyday.

Recently, recommender systems have been able to emit substantially improved recommendations by leveraging user-provided reviews. Existing methods typically merge all reviews of a given user or item into a long document, and then process user and item documents in the same manner. In practice, however, these two sets of reviews are notably different: users' reviews reflect a variety of items that they have bought and are hence very heterogeneous in their topics, while an item's reviews pertain only to that single item and are thus topically homogeneous. In this work, we develop a novel neural network model that properly accounts for this important difference by means of asymmetric attentive modules. The user module learns to attend to only those signals that are relevant with respect to the target item, whereas the item module learns to extract the most salient contents with regard to properties of the item. Our multi-hierarchical paradigm accounts for the fact that neither are all reviews equally useful, nor are all sentences within each review equally pertinent. Extensive experimental results on a variety of real datasets demonstrate the effectiveness of our method.

Large Language Models (LLMs) are transforming search engines into Conversational Search Engines (CSE). Consequently, Search Engine Optimization (SEO) is being shifted into Conversational Search Engine Optimization (C-SEO). We are beginning to see dedicated C-SEO methods for modifying web documents to increase their visibility in CSE responses. However, they are often tested only for a limited breadth of application domains; we do not understand whether certain C-SEO methods would be effective for a broad range of domains. Moreover, existing evaluations consider only a single-actor scenario where only one web document adopts a C-SEO method; in reality, multiple players are likely to competitively adopt the cutting-edge C-SEO techniques, drawing an analogy from the dynamics we have seen in SEO. We present C-SEO Bench, the first benchmark designed to evaluate C-SEO methods across multiple tasks, domains, and number of actors. We consider two search tasks, question answering and product recommendation, with three domains each. We also formalize a new evaluation protocol with varying adoption rates among involved actors. Our experiments reveal that most current C-SEO methods are largely ineffective, contrary to reported results in the literature. Instead, traditional SEO strategies, those aiming to improve the ranking of the source in the LLM context, are significantly more effective. We also observe that as we increase the number of C-SEO adopters, the overall gains decrease, depicting a congested and zero-sum nature of the problem. Our code and data are available at https://github.com/parameterlab/c-seo-bench and https://huggingface.co/datasets/parameterlab/c-seo-bench.

Sequential recommendation models often struggle to capture latent periodic patterns in user interests, primarily due to the noise inherent in time-domain behavioral data. While frequency-domain analysis offers a global perspective to address this, existing approaches typically treat user sequences in isolation, overlooking the crucial context of the target item. In this work, we present a novel empirical observation: user attention scores exhibit distinct spectral entropy distributions when conditioned on positive versus negative target items. Specifically, true user interests manifest as highly concentrated spectral patterns with lower entropy in the frequency domain, whereas irrelevant behaviors appear as high-entropy noise. Leveraging this insight, we propose the Frequency-Enhanced Deep Interest Network (FEDIN). FEDIN introduces a frequency-domain branch that utilizes a target-aware spectrum filtering mechanism to isolate these periodic interest signals. Extensive experiments on three public datasets demonstrate that FEDIN consistently outperforms state-of-the-art sequential recommendation baselines, demonstrating superior robustness against noise. We have released our code at: https://github.com/otokoneko/FEDIN.

Self-Attentive Sequential Recommendation (SASRec) effectively captures long-term user preferences by applying attention mechanisms to historical interactions. Concurrently, the rise of Large Language Models (LLMs) has motivated research into LLM-based recommendation, which leverages their powerful generalization and language understanding capabilities. However, LLMs often lack the domain-specific knowledge and collaborative signals essential for high-quality recommendations when relying solely on textual prompts. To address this limitation, this study proposes SASRecLLM, a novel framework that integrates SASRec as a collaborative encoder with an LLM fine-tuned using Low-Rank Adaptation (LoRA). The components are connected via a mapping layer to align their dimensional spaces, and three targeted training strategies are designed to optimize the hybrid architecture. Extensive experiments on multiple datasets demonstrate that SASRecLLM achieves robust and consistent improvements over strong baselines in both cold-start and warm-start scenarios. This work advances the field of LLM-based recommendation by presenting a modular and effective paradigm for fusing structured collaborative filtering with the semantic power of fine-tuned LLMs. The implementation is available on GitHub: https://github.com/kechenkristin/RecLLM

Multi-task learning (MTL) is essential in recommender systems to enable complementary learning among diverse user feedback. While modern industrial practices have shifted from DNNs to Transformer-centric architectures to strengthen sequence modeling and scaling capacity, they still decouple feature encoding from multi-task prediction, treating the Transformer as a task-agnostic encoder. This design fundamentally limits the performance and scalability by (1) creating an information bottleneck under heterogeneous task objectives, (2) inducing gradient interference that leads to the seesaw phenomenon, and (3) forcing a dataflow transition in which attention-based, context-adaptive representation learning is converted to static feed-forward task prediction with incompatible information read-write dynamics. We propose OneRank, a Transformer-native multi-task ranking framework that eliminates encoder-predictor separation and introduces task-private channels for forward representation learning and backward optimization, enabling task-specialized learning while reducing inter-task interference. In the forward pass, OneRank learns task-specific representations bottom-up through task-conditioned information selection, candidate-aware contextualization, and controlled cross-task interaction. In the backward pass, cross-task gradient detachment isolates task-private parameter updates from shared knowledge extraction modules, preventing negative transfer. We further replace static task-specific MLP scorers with dynamic matching-based scoring for context-aware personalized ranking. By internalizing multi-task reasoning within the Transformer stack, OneRank establishes a unified and scalable architectural paradigm. Offline and online experiments on large-scale industrial datasets show that OneRank significantly outperforms state-of-the-art baselines while maintaining computational efficiency.

We propose a design pattern for tackling text ranking problems, dubbed "Expando-Mono-Duo", that has been empirically validated for a number of ad hoc retrieval tasks in different domains. At the core, our design relies on pretrained sequence-to-sequence models within a standard multi-stage ranking architecture. "Expando" refers to the use of document expansion techniques to enrich keyword representations of texts prior to inverted indexing. "Mono" and "Duo" refer to components in a reranking pipeline based on a pointwise model and a pairwise model that rerank initial candidates retrieved using keyword search. We present experimental results from the MS MARCO passage and document ranking tasks, the TREC 2020 Deep Learning Track, and the TREC-COVID challenge that validate our design. In all these tasks, we achieve effectiveness that is at or near the state of the art, in some cases using a zero-shot approach that does not exploit any training data from the target task. To support replicability, implementations of our design pattern are open-sourced in the Pyserini IR toolkit and PyGaggle neural reranking library.

Recent advancements in recommendation systems have shifted towards more comprehensive and personalized recommendations by utilizing large language models (LLM). However, effectively integrating LLM's commonsense knowledge and reasoning abilities into recommendation systems remains a challenging problem. In this paper, we propose RecSysLLM, a novel pre-trained recommendation model based on LLMs. RecSysLLM retains LLM reasoning and knowledge while integrating recommendation domain knowledge through unique designs of data, training, and inference. This allows RecSysLLM to leverage LLMs' capabilities for recommendation tasks in an efficient, unified framework. We demonstrate the effectiveness of RecSysLLM on benchmarks and real-world scenarios. RecSysLLM provides a promising approach to developing unified recommendation systems by fully exploiting the power of pre-trained language models.

We present a comparative study between cross-encoder and LLMs rerankers in the context of re-ranking effective SPLADE retrievers. We conduct a large evaluation on TREC Deep Learning datasets and out-of-domain datasets such as BEIR and LoTTE. In the first set of experiments, we show how cross-encoder rerankers are hard to distinguish when it comes to re-rerank SPLADE on MS MARCO. Observations shift in the out-of-domain scenario, where both the type of model and the number of documents to re-rank have an impact on effectiveness. Then, we focus on listwise rerankers based on Large Language Models -- especially GPT-4. While GPT-4 demonstrates impressive (zero-shot) performance, we show that traditional cross-encoders remain very competitive. Overall, our findings aim to to provide a more nuanced perspective on the recent excitement surrounding LLM-based re-rankers -- by positioning them as another factor to consider in balancing effectiveness and efficiency in search systems.

The rapid advancement of Large Language Models (LLMs) has opened new opportunities in recommender systems by enabling zero-shot recommendation without conventional training. Despite their potential, most existing works rely solely on users' purchase histories, leaving significant room for improvement by incorporating user-generated textual data, such as reviews and product descriptions. Addressing this gap, we propose PURE, a novel LLM-based recommendation framework that builds and maintains evolving user profiles by systematically extracting and summarizing key information from user reviews. PURE consists of three core components: a Review Extractor for identifying user preferences and key product features, a Profile Updater for refining and updating user profiles, and a Recommender for generating personalized recommendations using the most current profile. To evaluate PURE, we introduce a continuous sequential recommendation task that reflects real-world scenarios by adding reviews over time and updating predictions incrementally. Our experimental results on Amazon datasets demonstrate that PURE outperforms existing LLM-based methods, effectively leveraging long-term user information while managing token limitations.

Recommender systems increasingly aim to combine signals from both user reviews and purchase (or other interaction) behaviors. While user-written comments provide explicit insights about preferences, merging these textual representations from large language models (LLMs) with graph-based embeddings of user actions remains a challenging task. In this work, we propose a framework that employs both a Graph Neural Network (GNN)-based model and an LLM to produce review-aware representations, preserving review semantics while mitigating textual noise. Our approach utilizes a hybrid objective that balances user-item interactions against text-derived features, ensuring that user's both behavioral and linguistic signals are effectively captured. We evaluate this method on multiple datasets from diverse application domains, demonstrating consistent improvements over a baseline GNN-based recommender model. Notably, our model achieves significant gains in recommendation accuracy when review data is sparse or unevenly distributed. These findings highlight the importance of integrating LLM-driven textual feedback with GNN-derived user behavioral patterns to develop robust, context-aware recommender systems.

Decoder-only rerankers are central to Retrieval-Augmented Generation (RAG). However, generalist models miss domain-specific nuances in high-stakes fields like finance and law, and naive fine-tuning causes surface-form overfitting and catastrophic forgetting. To address this challenge, we introduce R2R, a domain-aware framework that combines dynamic expert routing with a two-stage training strategy, Entity Abstraction for Generalization (EAG). EAG introduces a counter-shortcut mechanism by masking the most predictive surface cues, forcing the reranker to learn domain-invariant relevance patterns rather than memorizing dataset-specific entities. To efficiently activate domain experts, R2R employs a lightweight Latent Semantic Router that probes internal representations from the frozen backbone decoder to select the optimal LoRA expert per query. Extensive experiments across different reranker backbones and diverse domains (legal, medical, and financial) demonstrate that R2R consistently surpasses generalist and single-domain fine-tuned baselines. Our results confirm that R2R is a model-agnostic and modular approach to domain specialization with strong cross-domain robustness.

Conversational recommender systems (CRSs) enhance recommendation quality by engaging users in multi-turn dialogues, capturing nuanced preferences through natural language interactions. However, these systems often face the false negative issue, where items that a user might like are incorrectly labeled as negative during training, leading to suboptimal recommendations.Expanding the label set through data augmentation presents an intuitive solution but faces the challenge of balancing two key aspects: ensuring semantic relevance and preserving the collaborative information inherent in CRS datasets. To address these issues, we propose a novel data augmentation framework that first leverages an LLM-based semantic retriever to identify diverse and semantically relevant items, which are then filtered by a relevance scorer to remove noisy candidates. Building on this, we introduce a two-stage training strategy balancing semantic relevance and collaborative information. Extensive experiments on two benchmark datasets and user simulators demonstrate significant and consistent performance improvements across various recommenders, highlighting the effectiveness of our approach in advancing CRS performance.

Sequential dynamics are a key feature of many modern recommender systems, which seek to capture the `context' of users' activities on the basis of actions they have performed recently. To capture such patterns, two approaches have proliferated: Markov Chains (MCs) and Recurrent Neural Networks (RNNs). Markov Chains assume that a user's next action can be predicted on the basis of just their last (or last few) actions, while RNNs in principle allow for longer-term semantics to be uncovered. Generally speaking, MC-based methods perform best in extremely sparse datasets, where model parsimony is critical, while RNNs perform better in denser datasets where higher model complexity is affordable. The goal of our work is to balance these two goals, by proposing a self-attention based sequential model (SASRec) that allows us to capture long-term semantics (like an RNN), but, using an attention mechanism, makes its predictions based on relatively few actions (like an MC). At each time step, SASRec seeks to identify which items are `relevant' from a user's action history, and use them to predict the next item. Extensive empirical studies show that our method outperforms various state-of-the-art sequential models (including MC/CNN/RNN-based approaches) on both sparse and dense datasets. Moreover, the model is an order of magnitude more efficient than comparable CNN/RNN-based models. Visualizations on attention weights also show how our model adaptively handles datasets with various density, and uncovers meaningful patterns in activity sequences.

Capturing complex user preferences from sparse behavioral sequences remains a fundamental challenge in sequential recommendation. Recent latent reasoning methods have shown promise by extending test-time computation through multi-step reasoning, yet they exclusively rely on depth-level scaling along a single trajectory, suffering from diminishing returns as reasoning depth increases. To address this limitation, we propose Parallel Latent Reasoning (PLR), a novel framework that pioneers width-level computational scaling by exploring multiple diverse reasoning trajectories simultaneously. PLR constructs parallel reasoning streams through learnable trigger tokens in continuous latent space, preserves diversity across streams via global reasoning regularization, and adaptively synthesizes multi-stream outputs through mixture-of-reasoning-streams aggregation. Extensive experiments on three real-world datasets demonstrate that PLR substantially outperforms state-of-the-art baselines while maintaining real-time inference efficiency. Theoretical analysis further validates the effectiveness of parallel reasoning in improving generalization capability. Our work opens new avenues for enhancing reasoning capacity in sequential recommendation beyond existing depth scaling.