Daily Papers

This paper presents a web-based tool that facilitates the production of tailored summaries for online sharing on social media. Through an interactive user interface, it supports a ``one-click'' video summarization process. Based on the integrated AI models for video summarization and aspect ratio transformation, it facilitates the generation of multiple summaries of a full-length video according to the needs of target platforms with regard to the video's length and aspect ratio.

AI-generated synthetic media are increasingly used in real-world scenarios, often with the purpose of spreading misinformation and propaganda through social media platforms, where compression and other processing can degrade fake detection cues. Currently, many forensic tools fail to account for these in-the-wild challenges. In this work, we introduce TrueFake, a large-scale benchmarking dataset of 600,000 images including top notch generative techniques and sharing via three different social networks. This dataset allows for rigorous evaluation of state-of-the-art fake image detectors under very realistic and challenging conditions. Through extensive experimentation, we analyze how social media sharing impacts detection performance, and identify current most effective detection and training strategies. Our findings highlight the need for evaluating forensic models in conditions that mirror real-world use.

Social media platforms are vital resources for sharing self-reported health experiences, offering rich data on various health topics. Despite advancements in Natural Language Processing (NLP) enabling large-scale social media data analysis, a gap remains in applying keyphrase extraction to health-related content. Keyphrase extraction is used to identify salient concepts in social media discourse without being constrained by predefined entity classes. This paper introduces a theme-driven keyphrase extraction framework tailored for social media, a pioneering approach designed to capture clinically relevant keyphrases from user-generated health texts. Themes are defined as broad categories determined by the objectives of the extraction task. We formulate this novel task of theme-driven keyphrase extraction and demonstrate its potential for efficiently mining social media text for the use case of treatment for opioid use disorder. This paper leverages qualitative and quantitative analysis to demonstrate the feasibility of extracting actionable insights from social media data and efficiently extracting keyphrases using minimally supervised NLP models. Our contributions include the development of a novel data collection and curation framework for theme-driven keyphrase extraction and the creation of MOUD-Keyphrase, the first dataset of its kind comprising human-annotated keyphrases from a Reddit community. We also identify the scope of minimally supervised NLP models to extract keyphrases from social media data efficiently. Lastly, we found that a large language model (ChatGPT) outperforms unsupervised keyphrase extraction models, and we evaluate its efficacy in this task.

Social Networking Site (SNS) is a great innovation of modern times. Facebook, Twitter etc. have become an everyday part of peoples' life. Among all SNSs, Facebook is the most popular social network all over the world. Bangladesh is no exception. People of Bangladesh use Facebook for social communication, online shopping, business, knowledge and experience sharing etc. As well as the various uses of SNSs, people sometimes find themselves involved in real life violence, provoked by some social media posts or activities. In this paper, we discussed some case studies in which real life violence is originated based on Facebook activities in Bangladesh. Facebook was used in these incidents intentionally or unintentionally mostly as a tool to trigger hatred and violence. We analyzed and discussed the real-world consequences of these virtual activities in social media. Lastly, we recommended possible future measurements to prevent such violence.

Automated analysis of customer feedback on social media is hindered by three challenges: the high cost of annotated training data, the scarcity of evaluation sets, especially in multilingual settings, and privacy concerns that prevent data sharing and reproducibility. We address these issues by developing a generalizable synthetic data generation pipeline applied to a case study on customer distress detection in French public transportation. Our approach utilizes backtranslation with fine-tuned models to generate 1.7 million synthetic tweets from a small seed corpus, complemented by synthetic reasoning traces. We train 600M-parameter reasoners with English and French reasoning that achieve 77-79% accuracy on human-annotated evaluation data, matching or exceeding SOTA proprietary LLMs and specialized encoders. Beyond reducing annotation costs, our pipeline preserves privacy by eliminating the exposure of sensitive user data. Our methodology can be adopted for other use cases and languages.

As we shift more of our lives into the virtual domain, the volume of data shared on the web keeps increasing and presents a threat to our privacy. This works contributes to the understanding of privacy implications of such data sharing by analysing how well people are recognisable in social media data. To facilitate a systematic study we define a number of scenarios considering factors such as how many heads of a person are tagged and if those heads are obfuscated or not. We propose a robust person recognition system that can handle large variations in pose and clothing, and can be trained with few training samples. Our results indicate that a handful of images is enough to threaten users' privacy, even in the presence of obfuscation. We show detailed experimental results, and discuss their implications.

While social media empowers freedom of expression and individual voices, it also enables anti-social behavior, online harassment, cyberbullying, and hate speech. In this paper, we deepen our understanding of online hate speech by focusing on a largely neglected but crucial aspect of hate speech -- its target: either "directed" towards a specific person or entity, or "generalized" towards a group of people sharing a common protected characteristic. We perform the first linguistic and psycholinguistic analysis of these two forms of hate speech and reveal the presence of interesting markers that distinguish these types of hate speech. Our analysis reveals that Directed hate speech, in addition to being more personal and directed, is more informal, angrier, and often explicitly attacks the target (via name calling) with fewer analytic words and more words suggesting authority and influence. Generalized hate speech, on the other hand, is dominated by religious hate, is characterized by the use of lethal words such as murder, exterminate, and kill; and quantity words such as million and many. Altogether, our work provides a data-driven analysis of the nuances of online-hate speech that enables not only a deepened understanding of hate speech and its social implications but also its detection.

The continuous and increasing use of social media has enabled the expression of human thoughts, opinions, and everyday actions publicly at an unprecedented scale. We present the Vent dataset, the largest annotated dataset of text, emotions, and social connections to date. It comprises more than 33 millions of posts by nearly a million of users together with their social connections. Each post has an associated emotion. There are 705 different emotions, organized in 63 "emotion categories", forming a two-level taxonomy of affects. Our initial statistical analysis describes the global patterns of activity in the Vent platform, revealing large heterogenities and certain remarkable regularities regarding the use of the different emotions. We focus on the aggregated use of emotions, the temporal activity, and the social network of users, and outline possible methods to infer emotion networks based on the user activity. We also analyze the text and describe the affective landscape of Vent, finding agreements with existing (small scale) annotated corpus in terms of emotion categories and positive/negative valences. Finally, we discuss possible research questions that can be addressed from this unique dataset.

We develop a simulation framework for studying misinformation spread within online social networks that blends agent-based modeling and natural language processing techniques. While many other agent-based simulations exist in this space, questions over their fidelity and generalization to existing networks in part hinders their ability to provide actionable insights. To partially address these concerns, we create a 'digital clone' of a known misinformation sharing network by downloading social media histories for over ten thousand of its users. We parse these histories to both extract the structure of the network and model the nuanced ways in which information is shared and spread among its members. Unlike many other agent-based methods in this space, information sharing between users in our framework is sensitive to topic of discussion, user preferences, and online community dynamics. To evaluate the fidelity of our method, we seed our cloned network with a set of posts recorded in the base network and compare propagation dynamics between the two, observing reasonable agreement across the twin networks over a variety of metrics. Lastly, we explore how the cloned network may serve as a flexible, low-cost testbed for misinformation countermeasure evaluation and red teaming analysis. We hope the tools explored here augment existing efforts in the space and unlock new opportunities for misinformation countermeasure evaluation, a field that may become increasingly important to consider with the anticipated rise of misinformation campaigns fueled by generative artificial intelligence.

Gameplay videos contain rich information about how players interact with the game and how the game responds. Sharing gameplay videos on social media platforms, such as Reddit, has become a common practice for many players. Often, players will share gameplay videos that showcase video game bugs. Such gameplay videos are software artifacts that can be utilized for game testing, as they provide insight for bug analysis. Although large repositories of gameplay videos exist, parsing and mining them in an effective and structured fashion has still remained a big challenge. In this paper, we propose a search method that accepts any English text query as input to retrieve relevant videos from large repositories of gameplay videos. Our approach does not rely on any external information (such as video metadata); it works solely based on the content of the video. By leveraging the zero-shot transfer capabilities of the Contrastive Language-Image Pre-Training (CLIP) model, our approach does not require any data labeling or training. To evaluate our approach, we present the GamePhysics dataset consisting of 26,954 videos from 1,873 games, that were collected from the GamePhysics section on the Reddit website. Our approach shows promising results in our extensive analysis of simple queries, compound queries, and bug queries, indicating that our approach is useful for object and event detection in gameplay videos. An example application of our approach is as a gameplay video search engine to aid in reproducing video game bugs. Please visit the following link for the code and the data: https://asgaardlab.github.io/CLIPxGamePhysics/

The daily practice of sharing images on social media raises a severe issue about privacy leakage. To address the issue, privacy-leaking image detection is studied recently, with the goal to automatically identify images that may leak privacy. Recent advance on this task benefits from focusing on crucial objects via pretrained object detectors and modeling their correlation. However, these methods have two limitations: 1) they neglect other important elements like scenes, textures, and objects beyond the capacity of pretrained object detectors; 2) the correlation among objects is fixed, but a fixed correlation is not appropriate for all the images. To overcome the limitations, we propose the Dynamic Region-Aware Graph Convolutional Network (DRAG) that dynamically finds out crucial regions including objects and other important elements, and models their correlation adaptively for each input image. To find out crucial regions, we cluster spatially-correlated feature channels into several region-aware feature maps. Further, we dynamically model the correlation with the self-attention mechanism and explore the interaction among the regions with a graph convolutional network. The DRAG achieved an accuracy of 87% on the largest dataset for privacy-leaking image detection, which is 10 percentage points higher than the state of the art. The further case study demonstrates that it found out crucial regions containing not only objects but other important elements like textures.

The dramatic increase in the use of social media platforms for information sharing has also fueled a steep growth in online abuse. A simple yet effective way of abusing individuals or communities is by creating memes, which often integrate an image with a short piece of text layered on top of it. Such harmful elements are in rampant use and are a threat to online safety. Hence it is necessary to develop efficient models to detect and flag abusive memes. The problem becomes more challenging in a low-resource setting (e.g., Bengali memes, i.e., images with Bengali text embedded on it) because of the absence of benchmark datasets on which AI models could be trained. In this paper we bridge this gap by building a Bengali meme dataset. To setup an effective benchmark we implement several baseline models for classifying abusive memes using this dataset. We observe that multimodal models that use both textual and visual information outperform unimodal models. Our best-performing model achieves a macro F1 score of 70.51. Finally, we perform a qualitative error analysis of the misclassified memes of the best-performing text-based, image-based and multimodal models.

Diffusion models excel in image generation, but controlling them remains a challenge. We focus on the problem of style-conditioned image generation. Although example images work, they are cumbersome: srefs (style-reference codes) from MidJourney solve this issue by expressing a specific image style in a short numeric code. These have seen widespread adoption throughout social media due to both their ease of sharing and the fact they allow using an image for style control, without having to post the source images themselves. However, users are not able to generate srefs from their own images, nor is the underlying training procedure public. We propose StyleCodes: an open-source and open-research style encoder architecture and training procedure to express image style as a 20-symbol base64 code. Our experiments show that our encoding results in minimal loss in quality compared to traditional image-to-style techniques.

The wide popularity of short videos on social media poses new opportunities and challenges to optimize recommender systems on the video-sharing platforms. Users sequentially interact with the system and provide complex and multi-faceted responses, including watch time and various types of interactions with multiple videos. One the one hand, the platforms aims at optimizing the users' cumulative watch time (main goal) in long term, which can be effectively optimized by Reinforcement Learning. On the other hand, the platforms also needs to satisfy the constraint of accommodating the responses of multiple user interactions (auxiliary goals) such like, follow, share etc. In this paper, we formulate the problem of short video recommendation as a Constrained Markov Decision Process (CMDP). We find that traditional constrained reinforcement learning algorithms can not work well in this setting. We propose a novel two-stage constrained actor-critic method: At stage one, we learn individual policies to optimize each auxiliary signal. At stage two, we learn a policy to (i) optimize the main signal and (ii) stay close to policies learned at the first stage, which effectively guarantees the performance of this main policy on the auxiliaries. Through extensive offline evaluations, we demonstrate effectiveness of our method over alternatives in both optimizing the main goal as well as balancing the others. We further show the advantage of our method in live experiments of short video recommendations, where it significantly outperforms other baselines in terms of both watch time and interactions. Our approach has been fully launched in the production system to optimize user experiences on the platform.

In this paper, we introduce YTCommentVerse, a large-scale multilingual and multi-category dataset of YouTube comments. It contains over 32 million comments from 178,000 videos contributed by more than 20 million unique users spanning 15 distinct YouTube content categories such as Music, News, Education and Entertainment. Each comment in the dataset includes video and comment IDs, user channel details, upvotes and category labels. With comments in over 50 languages, YTCommentVerse provides a rich resource for exploring sentiment, toxicity and engagement patterns across diverse cultural and topical contexts. This dataset helps fill a major gap in publicly available social media datasets particularly for analyzing video sharing platforms by combining multiple languages, detailed categories and other metadata.

Smartphone users often navigate across multiple applications (apps) to complete tasks such as sharing content between social media platforms. Autonomous Graphical User Interface (GUI) navigation agents can enhance user experience in communication, entertainment, and productivity by streamlining workflows and reducing manual intervention. However, prior GUI agents often trained with datasets comprising simple tasks that can be completed within a single app, leading to poor performance in cross-app navigation. To address this problem, we introduce GUI Odyssey, a comprehensive dataset for training and evaluating cross-app navigation agents. GUI Odyssey consists of 7,735 episodes from 6 mobile devices, spanning 6 types of cross-app tasks, 201 apps, and 1.4K app combos. Leveraging GUI Odyssey, we developed OdysseyAgent, a multimodal cross-app navigation agent by fine-tuning the Qwen-VL model with a history resampling module. Extensive experiments demonstrate OdysseyAgent's superior accuracy compared to existing models. For instance, OdysseyAgent surpasses fine-tuned Qwen-VL and zero-shot GPT-4V by 1.44\% and 55.49\% in-domain accuracy, and 2.29\% and 48.14\% out-of-domain accuracy on average. The dataset and code will be released in https://github.com/OpenGVLab/GUI-Odyssey.

With the rapid advancement of generative models, highly realistic image synthesis has posed new challenges to digital security and media credibility. Although AI-generated image detection methods have partially addressed these concerns, a substantial research gap remains in evaluating their performance under complex real-world conditions. This paper introduces the Real-World Robustness Dataset (RRDataset) for comprehensive evaluation of detection models across three dimensions: 1) Scenario Generalization: RRDataset encompasses high-quality images from seven major scenarios (War and Conflict, Disasters and Accidents, Political and Social Events, Medical and Public Health, Culture and Religion, Labor and Production, and everyday life), addressing existing dataset gaps from a content perspective. 2) Internet Transmission Robustness: examining detector performance on images that have undergone multiple rounds of sharing across various social media platforms. 3) Re-digitization Robustness: assessing model effectiveness on images altered through four distinct re-digitization methods. We benchmarked 17 detectors and 10 vision-language models (VLMs) on RRDataset and conducted a large-scale human study involving 192 participants to investigate human few-shot learning capabilities in detecting AI-generated images. The benchmarking results reveal the limitations of current AI detection methods under real-world conditions and underscore the importance of drawing on human adaptability to develop more robust detection algorithms.

The widespread dissemination of hate speech, harassment, harmful and sexual content, and violence across websites and media platforms presents substantial challenges and provokes widespread concern among different sectors of society. Governments, educators, and parents are often at odds with media platforms about how to regulate, control, and limit the spread of such content. Technologies for detecting and censoring the media contents are a key solution to addressing these challenges. Techniques from natural language processing and computer vision have been used widely to automatically identify and filter out sensitive content such as offensive languages, violence, nudity, and addiction in both text, images, and videos, enabling platforms to enforce content policies at scale. However, existing methods still have limitations in achieving high detection accuracy with fewer false positives and false negatives. Therefore, more sophisticated algorithms for understanding the context of both text and image may open rooms for improvement in content censorship to build a more efficient censorship system. In this paper, we evaluate existing LLM-based content moderation solutions such as OpenAI moderation model and Llama-Guard3 and study their capabilities to detect sensitive contents. Additionally, we explore recent LLMs such as GPT, Gemini, and Llama in identifying inappropriate contents across media outlets. Various textual and visual datasets like X tweets, Amazon reviews, news articles, human photos, cartoons, sketches, and violence videos have been utilized for evaluation and comparison. The results demonstrate that LLMs outperform traditional techniques by achieving higher accuracy and lower false positive and false negative rates. This highlights the potential to integrate LLMs into websites, social media platforms, and video-sharing services for regulatory and content moderation purposes.

Group polarization, the phenomenon where individuals become more extreme after interacting, has been gaining attention, especially with the rise of social media shaping people's opinions. Recent interest has emerged in formal reasoning about group polarization using logical systems. In this work we consider the modal logic PNL that captures the notion of agents agreeing or disagreeing on a given topic. Our contribution involves enhancing PNL with advanced formal reasoning techniques, instead of relying on axiomatic systems for analyzing group polarization. To achieve this, we introduce a semantic game tailored for (hybrid) extensions of PNL. This game fosters dynamic reasoning about concrete network models, aligning with our goal of strengthening PNL's effectiveness in studying group polarization. We show how this semantic game leads to a provability game by systemically exploring the truth in all models. This leads to the first cut-free sequent systems for some variants of PNL. Using polarization of formulas, the proposed calculi can be modularly adapted to consider different frame properties of the underlying model.

In this paper, we introduce the first release of a large-scale dataset capturing discourse on X (a.k.a., Twitter) related to the upcoming 2024 U.S. Presidential Election. Our dataset comprises 22 million publicly available posts on X.com, collected from May 1, 2024, to July 31, 2024, using a custom-built scraper, which we describe in detail. By employing targeted keywords linked to key political figures, events, and emerging issues, we aligned data collection with the election cycle to capture evolving public sentiment and the dynamics of political engagement on social media. This dataset offers researchers a robust foundation to investigate critical questions about the influence of social media in shaping political discourse, the propagation of election-related narratives, and the spread of misinformation. We also present a preliminary analysis that highlights prominent hashtags and keywords within the dataset, offering initial insights into the dominant themes and conversations occurring in the lead-up to the election. Our dataset is available at: url{https://github.com/sinking8/usc-x-24-us-election

Online social media platforms enable influencers to distribute content and quickly capture audience reactions, significantly shaping their promotional strategies and advertising agreements. Understanding how sentiment dynamics and emotional contagion unfold among followers is vital for influencers and marketers, as these processes shape engagement, brand perception, and purchasing behavior. While sentiment analysis tools effectively track sentiment fluctuations, dynamical models explaining their evolution remain limited, often neglecting network structures and interactions both among blogs and between their topic-focused follower groups. In this study, we tracked influential tech-focused Weibo bloggers over six months, quantifying follower sentiment from text-mined feedback. By treating each blogger's audience as a single "macro-agent", we find that sentiment trajectories follow the principle of iterative averaging -- a foundational mechanism in many dynamical models of opinion formation, a theoretical framework at the intersection of social network analysis and dynamical systems theory. The sentiment evolution aligns closely with opinion-dynamics models, particularly modified versions of the classical French-DeGroot model that incorporate delayed perception and distinguish between expressed and private opinions. The inferred influence structures reveal interdependencies among blogs that may arise from homophily, whereby emotionally similar users subscribe to the same blogs and collectively shape the shared sentiment expressed within these communities.

Users like sharing personal photos with others through social media. At the same time, they might want to make automatic identification in such photos difficult or even impossible. Classic obfuscation methods such as blurring are not only unpleasant but also not as effective as one would expect. Recent studies on adversarial image perturbations (AIP) suggest that it is possible to confuse recognition systems effectively without unpleasant artifacts. However, in the presence of counter measures against AIPs, it is unclear how effective AIP would be in particular when the choice of counter measure is unknown. Game theory provides tools for studying the interaction between agents with uncertainties in the strategies. We introduce a general game theoretical framework for the user-recogniser dynamics, and present a case study that involves current state of the art AIP and person recognition techniques. We derive the optimal strategy for the user that assures an upper bound on the recognition rate independent of the recogniser's counter measure. Code is available at https://goo.gl/hgvbNK.

Large language models (LLMs) are increasingly shaping how information is created and disseminated, from companies using them to craft persuasive advertisements, to election campaigns optimizing messaging to gain votes, to social media influencers boosting engagement. These settings are inherently competitive, with sellers, candidates, and influencers vying for audience approval, yet it remains poorly understood how competitive feedback loops influence LLM behavior. We show that optimizing LLMs for competitive success can inadvertently drive misalignment. Using simulated environments across these scenarios, we find that, 6.3% increase in sales is accompanied by a 14.0% rise in deceptive marketing; in elections, a 4.9% gain in vote share coincides with 22.3% more disinformation and 12.5% more populist rhetoric; and on social media, a 7.5% engagement boost comes with 188.6% more disinformation and a 16.3% increase in promotion of harmful behaviors. We call this phenomenon Moloch's Bargain for AI--competitive success achieved at the cost of alignment. These misaligned behaviors emerge even when models are explicitly instructed to remain truthful and grounded, revealing the fragility of current alignment safeguards. Our findings highlight how market-driven optimization pressures can systematically erode alignment, creating a race to the bottom, and suggest that safe deployment of AI systems will require stronger governance and carefully designed incentives to prevent competitive dynamics from undermining societal trust.

Moral sentiments expressed in natural language significantly influence both online and offline environments, shaping behavioral styles and interaction patterns, including social media selfpresentation, cyberbullying, adherence to social norms, and ethical decision-making. To effectively measure moral sentiments in natural language processing texts, it is crucial to utilize large, annotated datasets that provide nuanced understanding for accurate analysis and modeltraining. However, existing corpora, while valuable, often face linguistic limitations. To address this gap in the Chinese language domain,we introduce the Moral Foundation Weibo Corpus. This corpus consists of 25,671 Chinese comments on Weibo, encompassing six diverse topic areas. Each comment is manually annotated by at least three systematically trained annotators based on ten moral categories derived from a grounded theory of morality. To assess annotator reliability, we present the kappa testresults, a gold standard for measuring consistency. Additionally, we apply several the latest large language models to supplement the manual annotations, conducting analytical experiments to compare their performance and report baseline results for moral sentiment classification.

Sentiment analysis is a vital tool for uncovering insights from financial articles, news, and social media, shaping our understanding of market movements. Despite the impressive capabilities of large language models (LLMs) in financial natural language processing (NLP), they still struggle with accurately interpreting numerical values and grasping financial context, limiting their effectiveness in predicting financial sentiment. In this paper, we introduce a simple yet effective instruction tuning approach to address these issues. By transforming a small portion of supervised financial sentiment analysis data into instruction data and fine-tuning a general-purpose LLM with this method, we achieve remarkable advancements in financial sentiment analysis. In the experiment, our approach outperforms state-of-the-art supervised sentiment analysis models, as well as widely used LLMs like ChatGPT and LLaMAs, particularly in scenarios where numerical understanding and contextual comprehension are vital.

Traditional social media platforms, once envisioned as digital town squares, face growing criticism over corporate control, content moderation, and privacy concerns. Events such as Twitter's acquisition(now X) and major policy changes have driven users toward alternative platforms like Mastodon and Threads. However, this diversification has led to user dispersion and fragmented discussions across isolated social media platforms. To address these issues, federation protocols like ActivityPub have been adopted, with Mastodon leading efforts to build decentralized yet interconnected networks. In March 2024, Threads joined this federation by introducing its Fediverse Sharing service, which enables interactions such as posts, replies, and likes between Threads and Mastodon users as if on a unified platform. Building on this development, we introduce FediverseSharing, the first dataset capturing interactions between 20,000+ Threads users and 20,000+ Mastodon users over a ten-month period. This dataset serves as a foundation for studying cross-platform interactions and the impact of federation as previously two separate platforms integrate.

We consider the task of linking social media accounts that belong to the same author in an automated fashion on the basis of the content and metadata of their corresponding document streams. We focus on learning an embedding that maps variable-sized samples of user activity -- ranging from single posts to entire months of activity -- to a vector space, where samples by the same author map to nearby points. The approach does not require human-annotated data for training purposes, which allows us to leverage large amounts of social media content. The proposed model outperforms several competitive baselines under a novel evaluation framework modeled after established recognition benchmarks in other domains. Our method achieves high linking accuracy, even with small samples from accounts not seen at training time, a prerequisite for practical applications of the proposed linking framework.

We are at the beginning of a shift in how content is created and exchanged over the web. While content was previously created primarily by a small set of entities, today, individual users -- empowered by devices like digital cameras and services like online social networks -- are creating content that represents a significant fraction of Internet traffic. As a result, content today is increasingly generated and exchanged at the edge of the network. Unfortunately, the existing techniques and infrastructure that are still used to serve this content, such as centralized content distribution networks, are ill-suited for these new patterns of content exchange. In this paper, we take a first step towards addressing this situation by introducing WebCloud, a content distribution system for online social networking sites that works by re- purposing web browsers to help serve content. In other words, when a user browses content, WebCloud tries to fetch it from one of that user's friend's browsers, instead of from the social networking site. The result is a more direct exchange of content ; essentially, WebCloud leverages the spatial and temporal locality of interest between social network users. Because WebCloud is built using techniques already present in many web browsers, it can be applied today to many social networking sites. We demonstrate the practicality of WebCloud with microbenchmarks, simulations, and a prototype deployment.

For a broad range of research, governmental and commercial applications it is important to understand the allegiances, communities and structure of key players in society. One promising direction towards extracting this information is to exploit the rich relational data in digital social networks (the social graph). As social media data sets are very large, most approaches make use of distributed computing systems for this purpose. Distributing graph processing requires solving many difficult engineering problems, which has lead some researchers to look at single-machine solutions that are faster and easier to maintain. In this article, we present a single-machine real-time system for large-scale graph processing that allows analysts to interactively explore graph structures. The key idea is that the aggregate actions of large numbers of users can be compressed into a data structure that encapsulates user similarities while being robust to noise and queryable in real-time. We achieve single machine real-time performance by compressing the neighbourhood of each vertex using minhash signatures and facilitate rapid queries through Locality Sensitive Hashing. These techniques reduce query times from hours using industrial desktop machines operating on the full graph to milliseconds on standard laptops. Our method allows exploration of strongly associated regions (i.e. communities) of large graphs in real-time on a laptop. It has been deployed in software that is actively used by social network analysts and offers another channel for media owners to monetise their data, helping them to continue to provide free services that are valued by billions of people globally.

Pollution of online social spaces caused by rampaging d/misinformation is a growing societal concern. However, recent decisions to reduce access to social media APIs are causing a shortage of publicly available, recent, social media data, thus hindering the advancement of computational social science as a whole. We present a large, high-coverage dataset of social interactions and user-generated content from Bluesky Social to address this pressing issue. The dataset contains the complete post history of over 4M users (81% of all registered accounts), totalling 235M posts. We also make available social data covering follow, comment, repost, and quote interactions. Since Bluesky allows users to create and bookmark feed generators (i.e., content recommendation algorithms), we also release the full output of several popular algorithms available on the platform, along with their timestamped ``like'' interactions and time of bookmarking. This dataset allows unprecedented analysis of online behavior and human-machine engagement patterns. Notably, it provides ground-truth data for studying the effects of content exposure and self-selection and performing content virality and diffusion analysis.

We build, deploy, and evaluate Paper Skygest, a custom personalized social feed for scientific content posted by a user's network on Bluesky and the AT Protocol. We leverage a new capability on emerging decentralized social media platforms: the ability for anyone to build and deploy feeds for other users, to use just as they would a native platform-built feed. To our knowledge, Paper Skygest is the first and largest such continuously deployed personalized social media feed by academics, with over 50,000 weekly uses by over 1,000 daily active users, all organically acquired. First, we quantitatively and qualitatively evaluate Paper Skygest usage, showing that it has sustained usage and satisfies users; we further show adoption of Paper Skygest increases a user's interactions with posts about research, and how interaction rates change as a function of post order. Second, we share our full code and describe our system architecture, to support other academics in building and deploying such feeds sustainably. Third, we overview the potential of custom feeds such as Paper Skygest for studying algorithm designs, building for user agency, and running recommender system experiments with organic users without partnering with a centralized platform.

The widespread use of social media highlights the need to understand its impact, particularly the role of online social support. This study uses a dataset focused on online social support, which includes binary and multiclass classifications of social support content on social media. The classification of social support is divided into three tasks. The first task focuses on distinguishing between supportive and non-supportive. The second task aims to identify whether the support is directed toward an individual or a group. The third task categorizes the specific type of social support, grouping it into categories such as Nation, LGBTQ, Black people, Women, Religion, and Other (if it does not fit into the previously mentioned categories). To address data imbalances in these tasks, we employed K-means clustering for balancing the dataset and compared the results with the original unbalanced data. Using advanced machine learning techniques, including transformers and zero-shot learning approaches with GPT3, GPT4, and GPT4-o, we predict social support levels in various contexts. The effectiveness of the dataset is evaluated using baseline models across different learning approaches, with transformer-based methods demonstrating superior performance. Additionally, we achieved a 0.4\% increase in the macro F1 score for the second task and a 0.7\% increase for the third task, compared to previous work utilizing traditional machine learning with psycholinguistic and unigram-based TF-IDF values.

Intelligent agents powered by large language models (LLMs) have recently demonstrated impressive capabilities and gained increasing popularity on social media platforms. While LLM agents are reshaping the ecology of social media, there exists a current gap in conducting a comprehensive evaluation of their ability to comprehend media content, understand user behaviors, and make intricate decisions. To address this challenge, we introduce SoMe, a pioneering benchmark designed to evaluate social media agents equipped with various agent tools for accessing and analyzing social media data. SoMe comprises a diverse collection of 8 social media agent tasks, 9,164,284 posts, 6,591 user profiles, and 25,686 reports from various social media platforms and external websites, with 17,869 meticulously annotated task queries. Compared with the existing datasets and benchmarks for social media tasks, SoMe is the first to provide a versatile and realistic platform for LLM-based social media agents to handle diverse social media tasks. By extensive quantitative and qualitative analysis, we provide the first overview insight into the performance of mainstream agentic LLMs in realistic social media environments and identify several limitations. Our evaluation reveals that both the current closed-source and open-source LLMs cannot handle social media agent tasks satisfactorily. SoMe provides a challenging yet meaningful testbed for future social media agents. Our code and data are available at https://github.com/LivXue/SoMe

Social media is a modern person's digital voice to project and engage with new ideas and mobilise communities x2013 a power shared with extremists. Given the societal risks of unvetted content-moderating algorithms for Extremism, Radicalisation, and Hate speech (ERH) detection, responsible software engineering must understand the who, what, when, where, and why such models are necessary to protect user safety and free expression. Hence, we propose and examine the unique research field of ERH context mining to unify disjoint studies. Specifically, we evaluate the start-to-finish design process from socio-technical definition-building and dataset collection strategies to technical algorithm design and performance. Our 2015-2021 51-study Systematic Literature Review (SLR) provides the first cross-examination of textual, network, and visual approaches to detecting extremist affiliation, hateful content, and radicalisation towards groups and movements. We identify consensus-driven ERH definitions and propose solutions to existing ideological and geographic biases, particularly due to the lack of research in Oceania/Australasia. Our hybridised investigation on Natural Language Processing, Community Detection, and visual-text models demonstrates the dominating performance of textual transformer-based algorithms. We conclude with vital recommendations for ERH context mining researchers and propose an uptake roadmap with guidelines for researchers, industries, and governments to enable a safer cyberspace.

Social media, such as Twitter, provides opportunities for caregivers of dementia patients to share their experiences and seek support for a variety of reasons. Availability of this information online also paves the way for the development of internet-based interventions in their support. However, for this purpose, tweets written by caregivers of dementia patients must first be identified. This paper demonstrates our system for the SMM4H 2025 shared task 3, which focuses on detecting tweets posted by individuals who have a family member with dementia. The task is outlined as a binary classification problem, differentiating between tweets that mention dementia in the context of a family member and those that do not. Our solution to this problem explores large language models (LLMs) with various prompting methods. Our results show that a simple zero-shot prompt on a fine-tuned model yielded the best results. Our final system achieved a macro F1-score of 0.95 on the validation set and the test set. Our full code is available on GitHub.

In this study, we propose a novel graph-based approach to model, analyze and comprehend user interactions within a social media platform based on post-comment relationship. We construct a user interaction graph from social media data and analyze it to gain insights into community dynamics, user behavior, and content preferences. Our investigation reveals that while 56.05% of the active users are strongly connected within the community, only 0.8% of them significantly contribute to its dynamics. Moreover, we observe temporal variations in community activity, with certain periods experiencing heightened engagement. Additionally, our findings highlight a correlation between user activity and popularity showing that more active users are generally more popular. Alongside these, a preference for positive and informative content is also observed where 82.41% users preferred positive and informative content. Overall, our study provides a comprehensive framework for understanding and managing online communities, leveraging graph-based techniques to gain valuable insights into user behavior and community dynamics.

As a primary medium for modern information dissemination, social networking services (SNS) have experienced rapid growth, which has proposed significant challenges for platform content management and interaction quality improvement. Recently, the development of large language models (LLMs) has offered potential solutions but existing studies focus on isolated tasks, which not only encounter diminishing benefit from the data scaling within individual scenarios but also fail to flexibly adapt to diverse real-world context. To address these challenges, we introduce RedOne, a domain-specific LLM designed to break the performance bottleneck of single-task baselines and establish a comprehensive foundation for the SNS. RedOne was developed through a three-stage training strategy consisting of continue pretraining, supervised fine-tuning, and preference optimization, using a large-scale real-world dataset. Through extensive experiments, RedOne maintains strong general capabilities, and achieves an average improvement up to 14.02% across 8 major SNS tasks and 7.56% in SNS bilingual evaluation benchmark, compared with base models. Furthermore, through online testing, RedOne reduced the exposure rate in harmful content detection by 11.23% and improved the click page rate in post-view search by 14.95% compared with single-tasks finetuned baseline models. These results establish RedOne as a robust domain-specific LLM for SNS, demonstrating excellent generalization across various tasks and promising applicability in real-world scenarios.

Increasing evidence suggests that, similar to face-to-face communications, human emotions also spread in online social media. However, the mechanisms underlying this emotion contagion, for example, whether different feelings spread in unlikely ways or how the spread of emotions relates to the social network, is rarely investigated. Indeed, because of high costs and spatio-temporal limitations, explorations of this topic are challenging using conventional questionnaires or controlled experiments. Because they are collection points for natural affective responses of massive individuals, online social media sites offer an ideal proxy for tackling this issue from the perspective of computational social science. In this paper, based on the analysis of millions of tweets in Weibo, surprisingly, we find that anger travels easily along weaker ties than joy, meaning that it can infiltrate different communities and break free of local traps because strangers share such content more often. Through a simple diffusion model, we reveal that weaker ties speed up anger by applying both propagation velocity and coverage metrics. To the best of our knowledge, this is the first time that quantitative long-term evidence has been presented that reveals a difference in the mechanism by which joy and anger are disseminated. With the extensive proliferation of weak ties in booming social media, our results imply that the contagion of anger could be profoundly strengthened to globalize its negative impact.

Conventional surveillance systems for monitoring infectious diseases, such as influenza, face challenges due to shortage of skilled healthcare professionals, remoteness of communities and absence of communication infrastructures. Internet-based approaches for surveillance are appealing logistically as well as economically. Search engine queries and Twitter have been the primarily used data sources in such approaches. The aim of this study is to assess the predictive power of an alternative data source, Instagram. By using 317 weeks of publicly available data from Instagram, we trained several machine learning algorithms to both nowcast and forecast the number of official influenza-like illness incidents in Finland where population-wide official statistics about the weekly incidents are available. In addition to date and hashtag count features of online posts, we were able to utilize also the visual content of the posted images with the help of deep convolutional neural networks. Our best nowcasting model reached a mean absolute error of 11.33 incidents per week and a correlation coefficient of 0.963 on the test data. Forecasting models for predicting 1 week and 2 weeks ahead showed statistical significance as well by reaching correlation coefficients of 0.903 and 0.862, respectively. This study demonstrates how social media and in particular, digital photographs shared in them, can be a valuable source of information for the field of infodemiology.

This paper explores the image-sharing capability of Large Language Models (LLMs), such as InstructGPT, ChatGPT, and GPT-4, in a zero-shot setting, without the help of visual foundation models. Inspired by the two-stage process of image-sharing in human dialogues, we propose a two-stage framework that allows LLMs to predict potential image-sharing turns and generate related image descriptions using our effective restriction-based prompt template. With extensive experiments, we unlock the image-sharing capability of LLMs in zero-shot prompting, with GPT-4 achieving the best performance. Additionally, we uncover the emergent image-sharing ability in zero-shot prompting, demonstrating the effectiveness of restriction-based prompts in both stages of our framework. Based on this framework, we augment the PhotoChat dataset with images generated by Stable Diffusion at predicted turns, namely PhotoChat++. To our knowledge, this is the first study to assess the image-sharing ability of LLMs in a zero-shot setting without visual foundation models. The source code and the dataset will be released after publication.

In the last few years, many closed social networks such as WhatsAPP and WeChat have emerged to cater for people's growing demand of privacy and independence. In a closed social network, the posted content is not available to all users or senders can set limits on who can see the posted content. Under such a constraint, we study the problem of influence maximization in a closed social network. It aims to recommend users (not just the seed users) a limited number of existing friends who will help propagate the information, such that the seed users' influence spread can be maximized. We first prove that this problem is NP-hard. Then, we propose a highly effective yet efficient method to augment the diffusion network, which initially consists of seed users only. The augmentation is done by iteratively and intelligently selecting and inserting a limited number of edges from the original network. Through extensive experiments on real-world social networks including deployment into a real-world application, we demonstrate the effectiveness and efficiency of our proposed method.

As the number of accepted papers at AI and ML conferences reaches into the thousands, it has become unclear how researchers access and read research publications. In this paper, we investigate the role of social media influencers in enhancing the visibility of machine learning research, particularly the citation counts of papers they share. We have compiled a comprehensive dataset of over 8,000 papers, spanning tweets from December 2018 to October 2023, alongside controls precisely matched by 9 key covariates. Our statistical and causal inference analysis reveals a significant increase in citations for papers endorsed by these influencers, with median citation counts 2-3 times higher than those of the control group. Additionally, the study delves into the geographic, gender, and institutional diversity of highlighted authors. Given these findings, we advocate for a responsible approach to curation, encouraging influencers to uphold the journalistic standard that includes showcasing diverse research topics, authors, and institutions.

While academic research typically treats Large Language Models (LLM) as generic text generators, they are distinct commercial products with unique interfaces and capabilities that fundamentally shape user behavior. Current datasets obscure this reality by collecting text-only data through uniform interfaces that fail to capture authentic chatbot usage. To address this limitation, we present ShareChat, a large-scale corpus of 142,808 conversations (660,293 turns) sourced directly from publicly shared URLs on ChatGPT, Perplexity, Grok, Gemini, and Claude. ShareChat distinguishes itself by preserving native platform affordances, such as citations and thinking traces, across a diverse collection covering 101 languages and the period from April 2023 to October 2025. Furthermore, ShareChat offers substantially longer context windows and greater interaction depth than prior datasets. To illustrate the dataset's breadth, we present three case studies: a completeness analysis of intent satisfaction, a citation study of model grounding, and a temporal analysis of engagement rhythms. This work provides the community with a vital and timely resource for understanding authentic user-LLM chatbot interactions in the wild. The dataset will be publicly available.

In the current environment, psychological issues are prevalent and widespread, with social media serving as a key outlet for individuals to share their feelings. This results in the generation of vast quantities of data daily, where negative emotions have the potential to precipitate crisis situations. There is a recognized need for models capable of efficient analysis. While pre-trained language models have demonstrated their effectiveness broadly, there's a noticeable gap in pre-trained models tailored for specialized domains like psychology. To address this, we have collected a huge dataset from Chinese social media platforms and enriched it with publicly available datasets to create a comprehensive database encompassing 3.36 million text entries. To enhance the model's applicability to psychological text analysis, we integrated psychological lexicons into the pre-training masking mechanism. Building on an existing Chinese language model, we performed adaptive training to develop a model specialized for the psychological domain. We assessed our model's effectiveness across four public benchmarks, where it not only surpassed the performance of standard pre-trained models but also showed a inclination for making psychologically relevant predictions. Due to concerns regarding data privacy, the dataset will not be made publicly available. However, we have made the pre-trained models and codes publicly accessible to the community via: https://github.com/zwzzzQAQ/Chinese-MentalBERT.

Social media platforms are hubs for multimodal information exchange, encompassing text, images, and videos, making it challenging for machines to comprehend the information or emotions associated with interactions in online spaces. Multimodal Large Language Models (MLLMs) have emerged as a promising solution to address these challenges, yet struggle with accurately interpreting human emotions and complex contents like misinformation. This paper introduces MM-Soc, a comprehensive benchmark designed to evaluate MLLMs' understanding of multimodal social media content. MM-Soc compiles prominent multimodal datasets and incorporates a novel large-scale YouTube tagging dataset, targeting a range of tasks from misinformation detection, hate speech detection, and social context generation. Through our exhaustive evaluation on ten size-variants of four open-source MLLMs, we have identified significant performance disparities, highlighting the need for advancements in models' social understanding capabilities. Our analysis reveals that, in a zero-shot setting, various types of MLLMs generally exhibit difficulties in handling social media tasks. However, MLLMs demonstrate performance improvements post fine-tuning, suggesting potential pathways for improvement.

The widespread adoption of social media has heightened interest in its psychological effects, particularly on mental health indicators such as anxiety, depression, loneliness, and sleep quality, as these platforms increasingly influence social interactions and well-being. Although previous research has examined correlations between social media use and mental health, few studies have utilized unsupervised machine learning to segment users based on behavioral and psychological patterns, leaving a gap in identifying distinct risk profiles across diverse groups. This study seeks to address this by segmenting individuals according to their social media usage and psychological well-being, employing clustering to reveal hidden patterns and evaluate their mental health implications. Data from 551 participants, collected via an online survey, were preprocessed using KNN imputation for missing values, one-hot encoding for categorical variables like Gender with 5 unique values, and outlier detection via IQR and Z-score methods. K-Means clustering, optimized at 6 clusters using the Elbow Method and a Silhouette Score of 0.32, was applied, with PCA reducing 22 dimensions for visualization and a correlation heatmap highlighting relationships, such as a 0.28 correlation between social media hours and anxiety.

In contemporary society, widespread social media usage is evident in people's daily lives. Nevertheless, disparities in emotional expressions between the real world and online platforms can manifest. We comprehensively analyzed Persian community on X to explore this phenomenon. An innovative pipeline was designed to measure the similarity between emotions in the real world compared to social media. Accordingly, recent tweets and images of participants were gathered and analyzed using Transformers-based text and image sentiment analysis modules. Each participant's friends also provided insights into the their real-world emotions. A distance criterion was used to compare real-world feelings with virtual experiences. Our study encompassed N=105 participants, 393 friends who contributed their perspectives, over 8,300 collected tweets, and 2,000 media images. Results indicated a 28.67% similarity between images and real-world emotions, while tweets exhibited a 75.88% alignment with real-world feelings. Additionally, the statistical significance confirmed that the observed disparities in sentiment proportions.

Increasingly, alternative platforms are playing a key role in the social media ecosystem. Koo, a microblogging platform based in India, has emerged as a major new social network hosting high profile politicians from several countries (India, Brazil, Nigeria) and many internationally renowned celebrities. This paper presents the largest publicly available Koo dataset, spanning from the platform's founding in early 2020 to September 2023, providing detailed metadata for 72M posts, 75M comments, 40M shares, 284M likes and 1.4M user profiles. Along with the release of the dataset, we provide an overview of the platform including a discussion of the news ecosystem on the platform, hashtag usage and user engagement. Our results highlight the pivotal role that new platforms play in shaping online communities in emerging economies and the Global South, connecting local politicians and public figures with their followers. With Koo's ambition to become the town hall for diverse non-English speaking communities, our dataset offers new opportunities for studying social media beyond a Western context.

Animated GIFs are becoming increasingly popular in online communication. People use them to express emotion, share their interests and enhance (or even replace) short-form texting; they are a new means to tell visual stories. Some creative animated GIFs are highly addictive to watch, and eventually become viral -- they circulate rapidly and widely within the network. What makes certain animated GIFs go viral? In this paper, we study the virality of animated GIFs by analyzing over 10 months of complete data logs (more than 1B posts and 12B reblogs) on Tumblr, one of the largest repositories of animated GIFs on the Internet. We conduct a series of quantitative and comparative studies on Tumblr data, comparing major types of online content -- text, images, videos, and animated GIFs. We report on a number of interesting, new findings on animated GIFs. We show that people tend to make animated GIFs easily searchable and discoverable by adding more hashtags than other content types. We also show that animated GIFs tend to go more viral than images and videos on Tumblr. With more in-depth analysis, we present that animated GIFs tend to get reblogged more and followed more from non-followers, while animated GIFs have more recurrence of a post. Lastly, we show that the virality of animated GIFs is more easily predictable than that of images and videos.

Conventional recommendation systems (RSs) are typically optimized to enhance performance metrics uniformly across all training samples, inadvertently overlooking the needs of diverse user populations. The performance disparity among various populations can harm the model's robustness to sub-populations due to the varying user properties. While large language models (LLMs) show promise in enhancing RS performance, their practical applicability is hindered by high costs, inference latency, and degraded performance on long user queries. To address these challenges, we propose a hybrid task allocation framework designed to promote social good by equitably serving all user groups. By adopting a two-phase approach, we promote a strategic assignment of tasks for efficient and responsible adaptation of LLMs. Our strategy works by first identifying the weak and inactive users that receive a suboptimal ranking performance by RSs. Next, we use an in-context learning approach for such users, wherein each user interaction history is contextualized as a distinct ranking task. We evaluate our hybrid framework by incorporating eight different recommendation algorithms and three different LLMs -- both open and close-sourced. Our results on three real-world datasets show a significant reduction in weak users and improved robustness to subpopulations without disproportionately escalating costs.

Large Language Models (LLMs) are increasingly deployed as active participants on public social media platforms, yet their behavior in these unconstrained social environments remains largely unstudied. Existing datasets, drawn primarily from private chat interfaces, lack the multi-party dynamics and public visibility crucial for understanding real-world performance. To address this gap, we introduce @GrokSet, a large-scale dataset of over 1 million tweets involving the @Grok LLM on X. Our analysis reveals a distinct functional shift: rather than serving as a general assistant, the LLM is frequently invoked as an authoritative arbiter in high-stakes, polarizing political debates. However, we observe a persistent engagement gap: despite this visibility, the model functions as a low-status utility, receiving significantly less social validation (likes, replies) than human peers. Finally, we find that this adversarial context exposes shallow alignment: users bypass safety filters not through complex jailbreaks, but through simple persona adoption and tone mirroring. We release @GrokSet as a critical resource for studying the intersection of AI agents and societal discourse.

Online social media platforms are central to everyday communication and information seeking. While these platforms serve positive purposes, they also provide fertile ground for the spread of hate speech, offensive language, and bullying content targeting individuals, organizations, and communities. Such content undermines safety, participation, and equity online. Reliable detection systems are therefore needed, especially for low-resource languages where moderation tools are limited. In Bangla, prior work has contributed resources and models, but most are single-task (e.g., binary hate/offense) with limited coverage of multi-facet signals (type, severity, target). We address these gaps by introducing the first multi-task Bangla hate-speech dataset, BanglaMultiHate, one of the largest manually annotated corpus to date. Building on this resource, we conduct a comprehensive, controlled comparison spanning classical baselines, monolingual pretrained models, and LLMs under zero-shot prompting and LoRA fine-tuning. Our experiments assess LLM adaptability in a low-resource setting and reveal a consistent trend: although LoRA-tuned LLMs are competitive with BanglaBERT, culturally and linguistically grounded pretraining remains critical for robust performance. Together, our dataset and findings establish a stronger benchmark for developing culturally aligned moderation tools in low-resource contexts. For reproducibility, we will release the dataset and all related scripts.

In the era of digitalization, social media has become an integral part of our lives, serving as a significant hub for individuals and businesses to share information, communicate, and engage. This is also the case for professional sports, where leagues, clubs and players are using social media to reach out to their fans. In this respect, a huge amount of time is spent curating multimedia content for various social media platforms and their target users. With the emergence of Artificial Intelligence (AI), AI-based tools for automating content generation and enhancing user experiences on social media have become widely popular. However, to effectively utilize such tools, it is imperative to comprehend the demographics and preferences of users on different platforms, understand how content providers post information in these channels, and how different types of multimedia are consumed by audiences. This report presents an analysis of social media platforms, in terms of demographics, supported multimedia modalities, and distinct features and specifications for different modalities, followed by a comparative case study of select European soccer leagues and teams, in terms of their social media practices. Through this analysis, we demonstrate that social media, while being very important for and widely used by supporters from all ages, also requires a fine-tuned effort on the part of soccer professionals, in order to elevate fan experiences and foster engagement.

Social media is a great source of data for users reporting information and regarding their health and how various things have had an effect on them. This paper presents various approaches using Transformers and Large Language Models and their ensembles, their performance along with advantages and drawbacks for various tasks of SMM4H'24 - Classifying texts on impact of nature and outdoor spaces on the author's mental health (Task 3), Binary classification of tweets reporting their children's health disorders like Asthma, Autism, ADHD and Speech disorder (task 5), Binary classification of users self-reporting their age (task 6).

The fact that everyone with a social media account can create and share content, and the increasing public reliance on social media platforms as a news and information source bring about significant challenges such as misinformation, fake news, harmful content, etc. Although human content moderation may be useful to an extent and used by these platforms to flag posted materials, the use of AI models provides a more sustainable, scalable, and effective way to mitigate these harmful contents. However, low-resourced languages such as the Somali language face limitations in AI automation, including scarce annotated training datasets and lack of language models tailored to their unique linguistic characteristics. This paper presents part of our ongoing research work to bridge some of these gaps for the Somali language. In particular, we created two human-annotated social-media-sourced Somali datasets for two downstream applications, fake news \& toxicity classification, and developed a transformer-based monolingual Somali language model (named SomBERTa) -- the first of its kind to the best of our knowledge. SomBERTa is then fine-tuned and evaluated on toxic content, fake news and news topic classification datasets. Comparative evaluation analysis of the proposed model against related multilingual models (e.g., AfriBERTa, AfroXLMR, etc) demonstrated that SomBERTa consistently outperformed these comparators in both fake news and toxic content classification tasks while achieving the best average accuracy (87.99%) across all tasks. This research contributes to Somali NLP by offering a foundational language model and a replicable framework for other low-resource languages, promoting digital and AI inclusivity and linguistic diversity.

The rise of the Internet and the exponential increase in data have made manual data summarization and analysis a challenging task. Instagram social network is a prominent social network widely utilized in Iran for information sharing and communication across various age groups. The inherent structure of Instagram, characterized by its text-rich content and graph-like data representation, enables the utilization of text and graph processing techniques for data analysis purposes. The degree distributions of these networks exhibit scale-free characteristics, indicating non-random growth patterns. Recently, word co-occurrence has gained attention from researchers across multiple disciplines due to its simplicity and practicality. Keyword extraction is a crucial task in natural language processing. In this study, we demonstrated that high-precision extraction of keywords from Instagram posts in the Persian language can be achieved using unsupervised word co-occurrence methods without resorting to conventional techniques such as clustering or pre-trained models. After graph visualization and community detection, it was observed that the top topics covered by news agencies are represented by these graphs. This approach is generalizable to new and diverse datasets and can provide acceptable outputs for new data. To the author's knowledge, this method has not been employed in the Persian language before on Instagram social network. The new crawled data has been publicly released on GitHub for exploration by other researchers. By employing this method, it is possible to use other graph-based algorithms, such as community detections. The results help us to identify the key role of different news agencies in information diffusion among the public, identify hidden communities, and discover latent patterns among a massive amount of data.

The inclusion of social media posts---tweets, in particular---in digital news stories, both as commentary and increasingly as news sources, has become commonplace in recent years. In order to study this phenomenon with sufficient depth, robust large-scale data collection from both news publishers and social media platforms is necessary. This work describes the construction of such a data pipeline. In the data collected from Google News, 13% of all stories were found to include embedded tweets, with sports and entertainment news containing the largest volumes of them. Public figures and celebrities are found to dominate these stories; however, relatively unknown users have also been found to achieve newsworthiness. The collected data set, NewsTweet, and the associated pipeline for acquisition stand to engender a wave of new inquiries into social content embedding from multiple research communities.

Multimedia content in social media platforms provides significant information during disaster events. The types of information shared include reports of injured or deceased people, infrastructure damage, and missing or found people, among others. Although many studies have shown the usefulness of both text and image content for disaster response purposes, the research has been mostly focused on analyzing only the text modality in the past. In this paper, we propose to use both text and image modalities of social media data to learn a joint representation using state-of-the-art deep learning techniques. Specifically, we utilize convolutional neural networks to define a multimodal deep learning architecture with a modality-agnostic shared representation. Extensive experiments on real-world disaster datasets show that the proposed multimodal architecture yields better performance than models trained using a single modality (e.g., either text or image).

With the proliferation of social media, many studies resort to social media to construct datasets for developing social meaning understanding systems. For the popular case of Twitter, most researchers distribute tweet IDs without the actual text contents due to the data distribution policy of the platform. One issue is that the posts become increasingly inaccessible over time, which leads to unfair comparisons and a temporal bias in social media research. To alleviate this challenge of data decay, we leverage a paraphrase model to propose a new persistent English Twitter dataset for social meaning (PTSM). PTSM consists of 17 social meaning datasets in 10 categories of tasks. We experiment with two SOTA pre-trained language models and show that our PTSM can substitute the actual tweets with paraphrases with marginal performance loss.

In the recent years, social media have become one of the main places where creative content is being published and consumed by billions of users. Contrary to traditional media, social media allow the publishers to receive almost instantaneous feedback regarding their creative work at an unprecedented scale. This is a perfect use case for machine learning methods that can use these massive amounts of data to provide content creators with inspirational ideas and constructive criticism of their work. In this work, we present a comprehensive overview of machine learning-empowered tools we developed for video creators at Group Nine Media - one of the major social media companies that creates short-form videos with over three billion views per month. Our main contribution is a set of tools that allow the creators to leverage massive amounts of data to improve their creation process, evaluate their videos before the publication and improve content quality. These applications include an interactive conversational bot that allows access to material archives, a Web-based application for automatic selection of optimal video thumbnail, as well as deep learning methods for optimizing headline and predicting video popularity. Our A/B tests show that deployment of our tools leads to significant increase of average video view count by 12.9%. Our additional contribution is a set of considerations collected during the deployment of those tools that can hel

The COVID-19 pandemic has accentuated socioeconomic disparities across various racial and ethnic groups in the United States. While previous studies have utilized traditional survey methods like the Household Pulse Survey (HPS) to elucidate these disparities, this paper explores the role of social media platforms in both highlighting and addressing these challenges. Drawing from real-time data sourced from Twitter, we analyzed language patterns related to four major types of adverse experiences: loss of employment income (LI), food scarcity (FS), housing insecurity (HI), and unmet needs for mental health services (UM). We first formulate a sparsity optimization problem that extracts low-level language features from social media data sources. Second, we propose novel constraints on feature similarity exploiting prior knowledge about the similarity of the language patterns among the adverse experiences. The proposed problem is challenging to solve due to the non-convexity objective and non-smoothness penalties. We develop an algorithm based on the alternating direction method of multipliers (ADMM) framework to solve the proposed formulation. Extensive experiments and comparisons to other models on real-world social media and the detection of adverse experiences justify the efficacy of our model.

Self-disclosure, while being common and rewarding in social media interaction, also poses privacy risks. In this paper, we take the initiative to protect the user-side privacy associated with online self-disclosure through identification and abstraction. We develop a taxonomy of 19 self-disclosure categories, and curate a large corpus consisting of 4.8K annotated disclosure spans. We then fine-tune a language model for identification, achieving over 75% in Token F_1. We further conduct a HCI user study, with 82\% of participants viewing the model positively, highlighting its real world applicability. Motivated by the user feedback, we introduce the task of self-disclosure abstraction. We experiment with both one-span abstraction and three-span abstraction settings, and explore multiple fine-tuning strategies. Our best model can generate diverse abstractions that moderately reduce privacy risks while maintaining high utility according to human evaluation.

Moltbook is a social network where every participant is an AI agent. We analyze 1,312,238 posts, 6.7~million comments, and over 120,000 agent profiles across 5,400 communities, collected over 40 days (January 27 to March 9, 2026). We evaluate the platform through three layers. At the interaction layer, 91.4% of post authors never return to their own threads, 85.6% of conversations are flat (no reply ever receives a reply), the median time-to-first-comment is 55 seconds, and 97.3% of comments receive zero upvotes. Interaction reciprocity is 3.3%, compared to 22-60% on human platforms. An argumentation analysis finds that 64.6% of comment-to-post relations carry no argumentative connection. At the content layer, 97.9% of agents never post in a community matching their bio, 92.5% of communities contain every topic in roughly equal proportions, and over 80% of shared URLs point to the platform's own infrastructure. At the instruction layer, we use 41 Wayback Machine snapshots to identify six instruction changes during the observation window. Hard constraints (rate limit, content filters) produce immediate behavioral shifts. Soft guidance (``upvote good posts'', ``stay on topic'') is ignored until it becomes an explicit step in the executable checklist. The platform also poses technological risks. We document credential leaks (API keys, JWT tokens), 12,470 unique Ethereum addresses with 3,529 confirmed transaction histories, and attack discourse ranging from template-based SSH brute-forcing to multi-agent offensive security architectures. These persist unmoderated because the quality-filtering mechanisms are themselves non-functional. Moltbook is a socio-technical system where the technical layer responds to changes, but the social layer largely fails to emerge. The form of social media is reproduced in full. The function is absent.

We investigate the impact of free speech and the relaxation of moderation on online social media platforms using Elon Musk's takeover of Twitter as a case study. By curating a dataset of over 10 million tweets, our study employs a novel framework combining content and network analysis. Our findings reveal a significant increase in the distribution of certain forms of hate content, particularly targeting the LGBTQ+ community and liberals. Network analysis reveals the formation of cohesive hate communities facilitated by influential bridge users, with substantial growth in interactions hinting at increased hate production and diffusion. By tracking the temporal evolution of PageRank, we identify key influencers, primarily self-identified far-right supporters disseminating hate against liberals and woke culture. Ironically, embracing free speech principles appears to have enabled hate speech against the very concept of freedom of expression and free speech itself. Our findings underscore the delicate balance platforms must strike between open expression and robust moderation to curb the proliferation of hate online.

Large Language Models (LLMs) suffer from huge number of parameters, which restricts their deployment on edge devices. Weight sharing is one promising solution that encourages weight reuse, effectively reducing memory usage with less performance drop. However, current weight sharing techniques primarily focus on small-scale models like BERT and employ coarse-grained sharing rules, e.g., layer-wise. This becomes limiting given the prevalence of LLMs and sharing an entire layer or block obviously diminishes the flexibility of weight sharing. In this paper, we present a perspective on $textbf{head-wise shareable attention for large language models}. We further propose two memory-efficient methods that share parameters across attention heads, with a specific focus on LLMs. Both of them use the same dynamic strategy to select the shared weight matrices. The first method directly reuses the pre-trained weights without retraining, denoted as DirectShare. The second method first post-trains with constraint on weight matrix similarity and then shares, denoted as PostShare$. Experimental results reveal our head-wise shared models still maintain satisfactory capabilities, demonstrating the feasibility of fine-grained weight sharing applied to LLMs.

Social media platforms often foster environments where users primarily engage with content that aligns with their existing beliefs, thereby reinforcing their views and limiting exposure to opposing viewpoints. In this paper, we analyze X (formerly Twitter) discussions on climate change throughout 2019, using an unsupervised method centered on chambers--second-order information sources--to uncover ideological patterns at scale. Beyond direct connections, chambers capture shared sources of influence, revealing polarization dynamics efficiently and effectively. Analyzing retweet patterns, we identify echo chambers of climate believers and skeptics, revealing strong chamber overlap within ideological groups and minimal overlap between them, resulting in a robust bimodal structure that characterizes polarization. Our method enables us to infer the stance of high-impact users based on their audience's chamber alignment, allowing for the classification of over half the retweeting population with minimal cross-group interaction, in what we term augmented echo chamber classification. We benchmark our approach against manual labeling and a state-of-the-art latent ideology model, finding comparable performance but with nearly four times greater coverage. Moreover, we find that echo chamber structures remain stable over time, even as their members change significantly, suggesting that these structures are a persistent and emergent property of the system. Notably, polarization decreases and climate skepticism rises during the #FridaysForFuture strikes in September 2019. This chamber-based analysis offers valuable insights into the persistence and fluidity of ideological polarization on social media.

Providing personalized recommendations in an environment where items exhibit ephemerality and temporal relevancy (e.g. in social media) presents a few unique challenges: (1) inductively understanding ephemeral appeal for items in a setting where new items are created frequently, (2) adapting to trends within engagement patterns where items may undergo temporal shifts in relevance, (3) accurately modeling user preferences over this item space where users may express multiple interests. In this work we introduce MiCRO, a generative statistical framework that models multi-interest user preferences and temporal multi-interest item representations. Our framework is specifically formulated to adapt to both new items and temporal patterns of engagement. MiCRO demonstrates strong empirical performance on candidate retrieval experiments performed on two large scale user-item datasets: (1) an open-source temporal dataset of (User, User) follow interactions and (2) a temporal dataset of (User, Tweet) favorite interactions which we will open-source as an additional contribution to the community.

While social media feed rankings are primarily driven by engagement signals rather than any explicit value system, the resulting algorithmic feeds are not value-neutral: engagement may prioritize specific individualistic values. This paper presents an approach for social media feed value alignment. We adopt Schwartz's theory of Basic Human Values -- a broad set of human values that articulates complementary and opposing values forming the building blocks of many cultures -- and we implement an algorithmic approach that models and then ranks feeds by expressions of Schwartz's values in social media posts. Our approach enables controls where users can express weights on their desired values, combining these weights and post value expressions into a ranking that respects users' articulated trade-offs. Through controlled experiments (N=141 and N=250), we demonstrate that users can use these controls to architect feeds reflecting their desired values. Across users, value-ranked feeds align with personal values, diverging substantially from existing engagement-driven feeds.

There has been a growing interest in enhancing rule-based agent-based models (ABMs) for social media platforms (i.e., X, Reddit) with more realistic large language model (LLM) agents, thereby allowing for a more nuanced study of complex systems. As a result, several LLM-based ABMs have been proposed in the past year. While they hold promise, each simulator is specifically designed to study a particular scenario, making it time-consuming and resource-intensive to explore other phenomena using the same ABM. Additionally, these models simulate only a limited number of agents, whereas real-world social media platforms involve millions of users. To this end, we propose OASIS, a generalizable and scalable social media simulator. OASIS is designed based on real-world social media platforms, incorporating dynamically updated environments (i.e., dynamic social networks and post information), diverse action spaces (i.e., following, commenting), and recommendation systems (i.e., interest-based and hot-score-based). Additionally, OASIS supports large-scale user simulations, capable of modeling up to one million users. With these features, OASIS can be easily extended to different social media platforms to study large-scale group phenomena and behaviors. We replicate various social phenomena, including information spreading, group polarization, and herd effects across X and Reddit platforms. Moreover, we provide observations of social phenomena at different agent group scales. We observe that the larger agent group scale leads to more enhanced group dynamics and more diverse and helpful agents' opinions. These findings demonstrate OASIS's potential as a powerful tool for studying complex systems in digital environments.

Social media enables dynamic user engagement with trending topics, and recent research has explored the potential of large language models (LLMs) for response generation. While some studies investigate LLMs as agents for simulating user behavior on social media, their focus remains on practical viability and scalability rather than a deeper understanding of how well LLM aligns with human behavior. This paper analyzes LLMs' ability to simulate social media engagement through action guided response generation, where a model first predicts a user's most likely engagement action-retweet, quote, or rewrite-towards a trending post before generating a personalized response conditioned on the predicted action. We benchmark GPT-4o-mini, O1-mini, and DeepSeek-R1 in social media engagement simulation regarding a major societal event discussed on X. Our findings reveal that zero-shot LLMs underperform BERT in action prediction, while few-shot prompting initially degrades the prediction accuracy of LLMs with limited examples. However, in response generation, few-shot LLMs achieve stronger semantic alignment with ground truth posts.

Recent research has offered insights into the extraordinary capabilities of Large Multimodal Models (LMMs) in various general vision and language tasks. There is growing interest in how LMMs perform in more specialized domains. Social media content, inherently multimodal, blends text, images, videos, and sometimes audio. Understanding social multimedia content remains a challenging problem for contemporary machine learning frameworks. In this paper, we explore GPT-4V(ision)'s capabilities for social multimedia analysis. We select five representative tasks, including sentiment analysis, hate speech detection, fake news identification, demographic inference, and political ideology detection, to evaluate GPT-4V. Our investigation begins with a preliminary quantitative analysis for each task using existing benchmark datasets, followed by a careful review of the results and a selection of qualitative samples that illustrate GPT-4V's potential in understanding multimodal social media content. GPT-4V demonstrates remarkable efficacy in these tasks, showcasing strengths such as joint understanding of image-text pairs, contextual and cultural awareness, and extensive commonsense knowledge. Despite the overall impressive capacity of GPT-4V in the social media domain, there remain notable challenges. GPT-4V struggles with tasks involving multilingual social multimedia comprehension and has difficulties in generalizing to the latest trends in social media. Additionally, it exhibits a tendency to generate erroneous information in the context of evolving celebrity and politician knowledge, reflecting the known hallucination problem. The insights gleaned from our findings underscore a promising future for LMMs in enhancing our comprehension of social media content and its users through the analysis of multimodal information.

Social media platforms allow users to freely share their opinions about issues or anything they feel like. However, they also make it easier to spread hate and abusive content. The Fulani ethnic group has been the victim of this unfortunate phenomenon. This paper introduces the HERDPhobia - the first annotated hate speech dataset on Fulani herders in Nigeria - in three languages: English, Nigerian-Pidgin, and Hausa. We present a benchmark experiment using pre-trained languages models to classify the tweets as either hateful or non-hateful. Our experiment shows that the XML-T model provides better performance with 99.83% weighted F1. We released the dataset at https://github.com/hausanlp/HERDPhobia for further research.

The creation, dissemination, and consumption of disinformation and fabricated content on social media is a growing concern, especially with the ease of access to such sources, and the lack of awareness of the existence of such false information. In this paper, we present an overview of the techniques explored to date for the combating of disinformation with various forms. We introduce different forms of disinformation, discuss factors related to the spread of disinformation, elaborate on the inherent challenges in detecting disinformation, and show some approaches to mitigating disinformation via education, research, and collaboration. Looking ahead, we present some promising future research directions on disinformation.

During natural and man-made disasters, people use social media platforms such as Twitter to post textual and multime- dia content to report updates about injured or dead people, infrastructure damage, and missing or found people among other information types. Studies have revealed that this on- line information, if processed timely and effectively, is ex- tremely useful for humanitarian organizations to gain situational awareness and plan relief operations. In addition to the analysis of textual content, recent studies have shown that imagery content on social media can boost disaster response significantly. Despite extensive research that mainly focuses on textual content to extract useful information, limited work has focused on the use of imagery content or the combination of both content types. One of the reasons is the lack of labeled imagery data in this domain. Therefore, in this paper, we aim to tackle this limitation by releasing a large multi-modal dataset collected from Twitter during different natural disasters. We provide three types of annotations, which are useful to address a number of crisis response and management tasks for different humanitarian organizations.

Social media platforms are experiencing a growing presence of AI-Generated Texts (AIGTs). However, the misuse of AIGTs could have profound implications for public opinion, such as spreading misinformation and manipulating narratives. Despite its importance, it remains unclear how prevalent AIGTs are on social media. To address this gap, this paper aims to quantify and monitor the AIGTs on online social media platforms. We first collect a dataset (SM-D) with around 2.4M posts from 3 major social media platforms: Medium, Quora, and Reddit. Then, we construct a diverse dataset (AIGTBench) to train and evaluate AIGT detectors. AIGTBench combines popular open-source datasets and our AIGT datasets generated from social media texts by 12 LLMs, serving as a benchmark for evaluating mainstream detectors. With this setup, we identify the best-performing detector (OSM-Det). We then apply OSM-Det to SM-D to track AIGTs across social media platforms from January 2022 to October 2024, using the AI Attribution Rate (AAR) as the metric. Specifically, Medium and Quora exhibit marked increases in AAR, rising from 1.77% to 37.03% and 2.06% to 38.95%, respectively. In contrast, Reddit shows slower growth, with AAR increasing from 1.31% to 2.45% over the same period. Our further analysis indicates that AIGTs on social media differ from human-written texts across several dimensions, including linguistic patterns, topic distributions, engagement levels, and the follower distribution of authors. We envision our analysis and findings on AIGTs in social media can shed light on future research in this domain.

Social media popularity prediction task aims to predict the popularity of posts on social media platforms, which has a positive driving effect on application scenarios such as content optimization, digital marketing and online advertising. Though many studies have made significant progress, few of them pay much attention to the integration between popularity prediction with temporal alignment. In this paper, with exploring YouTube's multilingual and multi-modal content, we construct a new social media temporal popularity prediction benchmark, namely SMTPD, and suggest a baseline framework for temporal popularity prediction. Through data analysis and experiments, we verify that temporal alignment and early popularity play crucial roles in social media popularity prediction for not only deepening the understanding of temporal dynamics of popularity in social media but also offering a suggestion about developing more effective prediction models in this field. Code is available at https://github.com/zhuwei321/SMTPD.

Truth Social, launched as a social media platform with a focus on free speech, has become a prominent space for political discourse, attracting a user base with diverse, yet often conservative, viewpoints. As an emerging platform with minimal content moderation, Truth Social has facilitated discussions around contentious social and political issues but has also seen the spread of conspiratorial and hyper-partisan narratives. In this paper, we introduce and release a comprehensive dataset capturing activity on Truth Social related to the upcoming 2024 U.S. Presidential Election, including posts, replies, user interactions, content and media. This dataset comprises 1.5 million posts published between February, 2024 and October 2024, and encompasses key user engagement features and posts metadata. Data collection began in June 2024, though it includes posts published earlier, with the oldest post dating back to February 2022. This offers researchers a unique resource to study communication patterns, the formation of online communities, and the dissemination of information within Truth Social in the run-up to the election. By providing an in-depth view of Truth Social's user dynamics and content distribution, this dataset aims to support further research on political discourse within an alt-tech social media platform. The dataset is publicly available at https://github.com/kashish-s/TruthSocial_2024ElectionInitiative

Social media platforms are essential outlets for expressing opinions, providing a valuable resource for capturing public viewpoints via text analytics. However, for many users, passive browsing is their preferred mode of interaction, leading to their perspectives being overlooked by text analytics methods. Meanwhile, social media polls have emerged as a practical feature for gathering public opinions, allowing post authors to pose questions with pre-defined answer options for readers to vote on. To broaden the benefits of polls for posts without them, this article explores the automatic generation of a poll from a social media post by leveraging cutting-edge natural language generation (NLG) techniques. However, existing NLG techniques, primarily developed for general-domain texts, may be ineffective when applied to noisy social media data, which often feature implicit context-question-answer relations. To tackle these challenges, we enrich a post context with its comments and propose a novel unified poll generation framework called UniPoll. It employs prompt tuning with multi-objective optimization to bolster the connection exploration between contexts (posts and comments) and polls (questions and answers). Experimental comparisons on a large-scale Chinese Weibo dataset show that UniPoll significantly outperforms T5, the state-of-the-art NLG model, which generates question and answer separately. Comprehensive qualitative and quantitative analyses further underscore the superiority of UniPoll through various evaluation lenses.

With people moving out of physical public spaces due to containment measures to tackle the novel coronavirus (COVID-19) pandemic, online platforms become even more prominent tools to understand social discussion. Studying social media can be informative to assess how we are collectively coping with this unprecedented global crisis. However, social media platforms are also populated by bots, automated accounts that can amplify certain topics of discussion at the expense of others. In this paper, we study 43.3M English tweets about COVID-19 and provide early evidence of the use of bots to promote political conspiracies in the United States, in stark contrast with humans who focus on public health concerns.

Online Social Networks serve as fertile ground for harmful behavior, ranging from hate speech to the dissemination of disinformation. Malicious actors now have unprecedented freedom to misbehave, leading to severe societal unrest and dire consequences, as exemplified by events such as the Capitol assault during the US presidential election and the Antivaxx movement during the COVID-19 pandemic. Understanding online language has become more pressing than ever. While existing works predominantly focus on content analysis, we aim to shift the focus towards understanding harmful behaviors by relating content to their respective authors. Numerous novel approaches attempt to learn the stylistic features of authors in texts, but many of these approaches are constrained by small datasets or sub-optimal training losses. To overcome these limitations, we introduce the Style Transformer for Authorship Representations (STAR), trained on a large corpus derived from public sources of 4.5 x 10^6 authored texts involving 70k heterogeneous authors. Our model leverages Supervised Contrastive Loss to teach the model to minimize the distance between texts authored by the same individual. This author pretext pre-training task yields competitive performance at zero-shot with PAN challenges on attribution and clustering. Additionally, we attain promising results on PAN verification challenges using a single dense layer, with our model serving as an embedding encoder. Finally, we present results from our test partition on Reddit. Using a support base of 8 documents of 512 tokens, we can discern authors from sets of up to 1616 authors with at least 80\% accuracy. We share our pre-trained model at huggingface (https://huggingface.co/AIDA-UPM/star) and our code is available at (https://github.com/jahuerta92/star)

Working adults spend nearly one third of their daily time at their jobs. In this paper, we study job-related social media discourse from a community of users. We use both crowdsourcing and local expertise to train a classifier to detect job-related messages on Twitter. Additionally, we analyze the linguistic differences in a job-related corpus of tweets between individual users vs. commercial accounts. The volumes of job-related tweets from individual users indicate that people use Twitter with distinct monthly, daily, and hourly patterns. We further show that the moods associated with jobs, positive and negative, have unique diurnal rhythms.

During crises, social media serves as a crucial coordination tool, but the vast influx of posts--from "actionable" requests and offers to generic content like emotional support, behavioural guidance, or outdated information--complicates effective classification. Although generative LLMs (Large Language Models) can address this issue with few-shot classification, their high computational demands limit real-time crisis response. While fine-tuning encoder-only models (e.g., BERT) is a popular choice, these models still exhibit higher inference times in resource-constrained environments. Moreover, although distilled variants (e.g., DistilBERT) exist, they are not tailored for the crisis domain. To address these challenges, we make two key contributions. First, we present CrisisHelpOffer, a novel dataset of 101k tweets collaboratively labelled by generative LLMs and validated by humans, specifically designed to distinguish actionable content from noise. Second, we introduce the first crisis-specific mini models optimized for deployment in resource-constrained settings. Across 13 crisis classification tasks, our mini models surpass BERT (also outperform or match the performance of RoBERTa, MPNet, and BERTweet), offering higher accuracy with significantly smaller sizes and faster speeds. The Medium model is 47% smaller with 3.8% higher accuracy at 3.5x speed, the Small model is 68% smaller with a 1.8% accuracy gain at 7.7x speed, and the Tiny model, 83% smaller, matches BERT's accuracy at 18.6x speed. All models outperform existing distilled variants, setting new benchmarks. Finally, as a case study, we analyze social media posts from a global crisis to explore help-seeking and assistance-offering behaviours in selected developing and developed countries.

While social media has become an empowering agent to individual voices and freedom of expression, it also facilitates anti-social behaviors including online harassment, cyberbullying, and hate speech. In this paper, we present the first comparative study of hate speech instigators and target users on Twitter. Through a multi-step classification process, we curate a comprehensive hate speech dataset capturing various types of hate. We study the distinctive characteristics of hate instigators and targets in terms of their profile self-presentation, activities, and online visibility. We find that hate instigators target more popular and high profile Twitter users, and that participating in hate speech can result in greater online visibility. We conduct a personality analysis of hate instigators and targets and show that both groups have eccentric personality facets that differ from the general Twitter population. Our results advance the state of the art of understanding online hate speech engagement.

In this paper, we present a semi-automated framework called AMUSED for gathering multi-modal annotated data from the multiple social media platforms. The framework is designed to mitigate the issues of collecting and annotating social media data by cohesively combining machine and human in the data collection process. From a given list of the articles from professional news media or blog, AMUSED detects links to the social media posts from news articles and then downloads contents of the same post from the respective social media platform to gather details about that specific post. The framework is capable of fetching the annotated data from multiple platforms like Twitter, YouTube, Reddit. The framework aims to reduce the workload and problems behind the data annotation from the social media platforms. AMUSED can be applied in multiple application domains, as a use case, we have implemented the framework for collecting COVID-19 misinformation data from different social media platforms.

As a key medium for human interaction and information exchange, social networking services (SNS) pose unique challenges for large language models (LLMs): heterogeneous workloads, fast-shifting norms and slang, and multilingual, culturally diverse corpora that induce sharp distribution shift. Supervised fine-tuning (SFT) can specialize models but often triggers a ``seesaw'' between in-distribution gains and out-of-distribution robustness, especially for smaller models. To address these challenges, we introduce RedOne 2.0, an SNS-oriented LLM trained with a progressive, RL-prioritized post-training paradigm designed for rapid and stable adaptation. The pipeline consist in three stages: (1) Exploratory Learning on curated SNS corpora to establish initial alignment and identify systematic weaknesses; (2) Targeted Fine-Tuning that selectively applies SFT to the diagnosed gaps while mixing a small fraction of general data to mitigate forgetting; and (3) Refinement Learning that re-applies RL with SNS-centric signals to consolidate improvements and harmonize trade-offs across tasks. Across various tasks spanning three categories, our 4B scale model delivers an average improvements about 2.41 over the 7B sub-optimal baseline. Additionally, RedOne 2.0 achieves average performance lift about 8.74 from the base model with less than half the data required by SFT-centric method RedOne, evidencing superior data efficiency and stability at compact scales. Overall, RedOne 2.0 establishes a competitive, cost-effective baseline for domain-specific LLMs in SNS scenario, advancing capability without sacrificing robustness.

In recent years, offensive, abusive and hateful language, sexism, racism and other types of aggressive and cyberbullying behavior have been manifesting with increased frequency, and in many online social media platforms. In fact, past scientific work focused on studying these forms in popular media, such as Facebook and Twitter. Building on such work, we present an 8-month study of the various forms of abusive behavior on Twitter, in a holistic fashion. Departing from past work, we examine a wide variety of labeling schemes, which cover different forms of abusive behavior, at the same time. We propose an incremental and iterative methodology, that utilizes the power of crowdsourcing to annotate a large scale collection of tweets with a set of abuse-related labels. In fact, by applying our methodology including statistical analysis for label merging or elimination, we identify a reduced but robust set of labels. Finally, we offer a first overview and findings of our collected and annotated dataset of 100 thousand tweets, which we make publicly available for further scientific exploration.

Wildfires have become increasingly frequent, irregular, and severe in recent years. Understanding how affected populations perceive and respond during wildfire crises is critical for timely and empathetic disaster response. Social media platforms offer a crowd-sourced channel to capture evolving public discourse, providing hyperlocal information and insight into public sentiment. This study analyzes Reddit discourse during the 2025 Los Angeles wildfires, spanning from the onset of the disaster to full containment. We collect 385 posts and 114,879 comments related to the Palisades and Eaton fires. We adopt topic modeling methods to identify the latent topics, enhanced by large language models (LLMs) and human-in-the-loop (HITL) refinement. Furthermore, we develop a hierarchical framework to categorize latent topics, consisting of two main categories, Situational Awareness (SA) and Crisis Narratives (CN). The volume of SA category closely aligns with real-world fire progressions, peaking within the first 2-5 days as the fires reach the maximum extent. The most frequent co-occurring category set of public health and safety, loss and damage, and emergency resources expands on a wide range of health-related latent topics, including environmental health, occupational health, and one health. Grief signals and mental health risks consistently accounted for 60 percentage and 40 percentage of CN instances, respectively, with the highest total volume occurring at night. This study contributes the first annotated social media dataset on the 2025 LA fires, and introduces a scalable multi-layer framework that leverages topic modeling for crisis discourse analysis. By identifying persistent public health concerns, our results can inform more empathetic and adaptive strategies for disaster response, public health communication, and future research in comparable climate-related disaster events.

We present a novel, open-source social network simulation framework, MOSAIC, where generative language agents predict user behaviors such as liking, sharing, and flagging content. This simulation combines LLM agents with a directed social graph to analyze emergent deception behaviors and gain a better understanding of how users determine the veracity of online social content. By constructing user representations from diverse fine-grained personas, our system enables multi-agent simulations that model content dissemination and engagement dynamics at scale. Within this framework, we evaluate three different content moderation strategies with simulated misinformation dissemination, and we find that they not only mitigate the spread of non-factual content but also increase user engagement. In addition, we analyze the trajectories of popular content in our simulations, and explore whether simulation agents' articulated reasoning for their social interactions truly aligns with their collective engagement patterns. We open-source our simulation software to encourage further research within AI and social sciences.

With the expansion of mobile communications infrastructure, social media usage in the Global South is surging. Compared to the Global North, populations of the Global South have had less prior experience with social media from stationary computers and wired Internet. Many countries are experiencing violent conflicts that have a profound effect on their societies. As a result, social networks develop under different conditions than elsewhere, and our goal is to provide data for studying this phenomenon. In this dataset paper, we present a data collection of a national Twittersphere in a West African country of conflict. While not the largest social network in terms of users, Twitter is an important platform where people engage in public discussion. The focus is on Mali, a country beset by conflict since 2012 that has recently had a relatively precarious media ecology. The dataset consists of tweets and Twitter users in Mali and was collected in June 2022, when the Malian conflict became more violent internally both towards external and international actors. In a preliminary analysis, we assume that the conflictual context influences how people access social media and, therefore, the shape of the Twittersphere and its characteristics. The aim of this paper is to primarily invite researchers from various disciplines including complex networks and social sciences scholars to explore the data at hand further. We collected the dataset using a scraping strategy of the follower network and the identification of characteristics of a Malian Twitter user. The given snapshot of the Malian Twitter follower network contains around seven million accounts, of which 56,000 are clearly identifiable as Malian. In addition, we present the tweets. The dataset is available at: https://osf.io/mj2qt/

The profusion of user generated content caused by the rise of social media platforms has enabled a surge in research relating to fields such as information retrieval, recommender systems, data mining and machine learning. However, the lack of comprehensive baseline data sets to allow a thorough evaluative comparison has become an important issue. In this paper we present a large data set of news items from well-known aggregators such as Google News and Yahoo! News, and their respective social feedback on multiple platforms: Facebook, Google+ and LinkedIn. The data collected relates to a period of 8 months, between November 2015 and July 2016, accounting for about 100,000 news items on four different topics: economy, microsoft, obama and palestine. This data set is tailored for evaluative comparisons in predictive analytics tasks, although allowing for tasks in other research areas such as topic detection and tracking, sentiment analysis in short text, first story detection or news recommendation.

Public social media posts can reveal private information through weak cues scattered across text, images, or metadata. Such leakage is often cumulative and cross-post: cues that appear harmless in isolation may jointly expose a user's home, workplace, or routine. However, current research lacks a unified benchmark for user-level multimodal privacy leakage and an evaluation metric that captures exposure severity beyond binary accuracy. To address these gaps, we propose SopriBench, a synthetic benchmark guided by leakage patterns abstracted from a private reference corpus of Rednote and Instagram accounts, covering 50 user profiles and 1,569 images with attributes, contextual sensitivity, granularity, leakage type, inference difficulty, and supporting evidence. We further introduce the Privacy Exposure Score (PES), which weights value granularity by contextual sensitivity. Inspired by abductive reasoning, we introduce Argus, a training-free agentic framework for cumulative leakage inference. Argus forms hypotheses from accumulated evidence, verifies supporting evidence, and aggregates cross-post cues into privacy profiles, achieving 0.55 PES, a 25% improvement over the strongest baseline, with the largest gain on cross-post leakage.

Social recommendation, which seeks to leverage social ties among users to alleviate the sparsity issue of user-item interactions, has emerged as a popular technique for elevating personalized services in recommender systems. Despite being effective, existing social recommendation models are mainly devised for recommending regular items such as blogs, images, and products, and largely fail for community recommendations due to overlooking the unique characteristics of communities. Distinctly, communities are constituted by individuals, who present high dynamicity and relate to rich structural patterns in social networks. To our knowledge, limited research has been devoted to comprehensively exploiting this information for recommending communities. To bridge this gap, this paper presents CASO, a novel and effective model specially designed for social community recommendation. Under the hood, CASO harnesses three carefully-crafted encoders for user embedding, wherein two of them extract community-related global and local structures from the social network via social modularity maximization and social closeness aggregation, while the third one captures user preferences using collaborative filtering with observed user-community affiliations. To further eliminate feature redundancy therein, we introduce a mutual exclusion between social and collaborative signals. Finally, CASO includes a community detection loss in the model optimization, thereby producing community-aware embeddings for communities. Our extensive experiments evaluating CASO against nine strong baselines on six real-world social networks demonstrate its consistent and remarkable superiority over the state of the art in terms of community recommendation performance.

Social media for news consumption is a double-edged sword. On the one hand, its low cost, easy access, and rapid dissemination of information lead people to seek out and consume news from social media. On the other hand, it enables the wide spread of "fake news", i.e., low quality news with intentionally false information. The extensive spread of fake news has the potential for extremely negative impacts on individuals and society. Therefore, fake news detection on social media has recently become an emerging research that is attracting tremendous attention. Fake news detection on social media presents unique characteristics and challenges that make existing detection algorithms from traditional news media ineffective or not applicable. First, fake news is intentionally written to mislead readers to believe false information, which makes it difficult and nontrivial to detect based on news content; therefore, we need to include auxiliary information, such as user social engagements on social media, to help make a determination. Second, exploiting this auxiliary information is challenging in and of itself as users' social engagements with fake news produce data that is big, incomplete, unstructured, and noisy. Because the issue of fake news detection on social media is both challenging and relevant, we conducted this survey to further facilitate research on the problem. In this survey, we present a comprehensive review of detecting fake news on social media, including fake news characterizations on psychology and social theories, existing algorithms from a data mining perspective, evaluation metrics and representative datasets. We also discuss related research areas, open problems, and future research directions for fake news detection on social media.

We study how the similarity of individuals' information shapes collective action. When people draw on a common source of information, such as social media, each becomes more confident about what others have seen and will do. This can help them coordinate, but it can also tempt them to free-ride. We show that which force prevails depends on how demanding the collective goal is. In a content-moderation experiment, subjects decide whether to pay a cost to report harmful content, which is removed only if enough reports are received. We vary the similarity of group members' information, holding fixed what each learns on her own, and independently vary the removal threshold. More similar information impedes reporting when few reports suffice and facilitates it when many are required, lowering reporting by 17 percentage points under an easy threshold and raising it by 34 points under a demanding one. This confirms the central comparative static of the theory of information similarity (Basak, Deb and Kuvalekar, 2026). Elicited beliefs trace the reversal to perceived pivotality and document systematic miscalibration of it. Subjects overestimate pivotality across all regimes, and their beliefs respond to similarity in line with actual pivotality only at intermediate thresholds: easy thresholds produce unrecognized pivotality, and near-unanimous thresholds produce illusory pivotality. The two response-miscalibrated patterns coincide with welfare losses; only under aligned pivotality does greater participation translate into greater collective success and higher welfare.

LLM-powered agents are beginning to automate user's tasks across the open web, often with access to user resources such as emails and calendars. Unlike standard LLMs answering questions in a controlled ChatBot setting, web agents act "in the wild", interacting with third parties and leaving behind an action trace. Therefore, we ask the question: how do web agents handle user resources when accomplishing tasks on their behalf across live websites? In this paper, we formalize Natural Agentic Oversharing -- the unintentional disclosure of task-irrelevant user information through an agent trace of actions on the web. We introduce SPILLage, a framework that characterizes oversharing along two dimensions: channel (content vs. behavior) and directness (explicit vs. implicit). This taxonomy reveals a critical blind spot: while prior work focuses on text leakage, web agents also overshare behaviorally through clicks, scrolls, and navigation patterns that can be monitored. We benchmark 180 tasks on live e-commerce sites with ground-truth annotations separating task-relevant from task-irrelevant attributes. Across 1,080 runs spanning two agentic frameworks and three backbone LLMs, we demonstrate that oversharing is pervasive with behavioral oversharing dominates content oversharing by 5x. This effect persists -- and can even worsen -- under prompt-level mitigation. However, removing task-irrelevant information before execution improves task success by up to 17.9%, demonstrating that reducing oversharing improves task success. Our findings underscore that protecting privacy in web agents is a fundamental challenge, requiring a broader view of "output" that accounts for what agents do on the web, not just what they type. Our datasets and code are available at https://github.com/jrohsc/SPILLage.

Web3Recommend is a decentralized Social Recommender System implementation that enables Web3 Platforms on Android to generate recommendations that balance trust and relevance. Generating recommendations in decentralized networks is a non-trivial problem because these networks lack a global perspective due to the absence of a central authority. Further, decentralized networks are prone to Sybil Attacks in which a single malicious user can generate multiple fake or Sybil identities. Web3Recommend relies on a novel graph-based content recommendation design inspired by GraphJet, a recommendation system used in Twitter enhanced with MeritRank, a decentralized reputation scheme that provides Sybil-resistance to the system. By adding MeritRank's decay parameters to the vanilla Social Recommender Systems' personalized SALSA graph algorithm, we can provide theoretical guarantees against Sybil Attacks in the generated recommendations. Similar to GraphJet, we focus on generating real-time recommendations by only acting on recent interactions in the social network, allowing us to cater temporally contextual recommendations while keeping a tight bound on the memory usage in resource-constrained devices, allowing for a seamless user experience. As a proof-of-concept, we integrate our system with MusicDAO, an open-source Web3 music-sharing platform, to generate personalized, real-time recommendations. Thus, we provide the first Sybil-resistant Social Recommender System, allowing real-time recommendations beyond classic user-based collaborative filtering. The system is also rigorously tested with extensive unit and integration tests. Further, our experiments demonstrate the trust-relevance balance of recommendations against multiple adversarial strategies in a test network generated using data from real music platforms.

This paper provides an overview of the approach we used as team ISISTANITOS for the ACM RecSys Challenge 2023. The competition was organized by ShareChat, and involved predicting the probability of a user clicking an app ad and/or installing an app, to improve deep funnel optimization and a special focus on user privacy. Our proposed method inferring the probabilities of clicking and installing as two different, but related tasks. Hence, the model engineers a specific set of features for each task and a set of shared features. Our model is called Weighted Multi-Level Feature Factorization because it considers the interaction of different order features, where the order is associated to the depth in a neural network. The prediction for a given task is generated by combining the task specific and shared features on the different levels. Our submission achieved the 11 rank and overall score of 55 in the competition academia-track final results. We release our source code at: https://github.com/knife982000/RecSys2023Challenge

Social media is now the predominant source of information due to the availability of immediate public response. As a result, social media data has become a valuable resource for comprehending public sentiments. Studies have shown that it can amplify ideas and influence public sentiments. This study analyzes the public perception of climate change and the environment over a decade from 2014 to 2023. Using the Pointwise Mutual Information (PMI) algorithm, we identify sentiment and explore prevailing emotions expressed within environmental tweets across various social media platforms, namely Twitter, Reddit, and YouTube. Accuracy on a human-annotated dataset was 0.65, higher than Vader score but lower than that of an expert rater (0.90). Our findings suggest that negative environmental tweets are far more common than positive or neutral ones. Climate change, air quality, emissions, plastic, and recycling are the most discussed topics on all social media platforms, highlighting its huge global concern. The most common emotions in environmental tweets are fear, trust, and anticipation, demonstrating public reactions wide and complex nature. By identifying patterns and trends in opinions related to the environment, we hope to provide insights that can help raise awareness regarding environmental issues, inform the development of interventions, and adapt further actions to meet environmental challenges.

The present online social media platform is afflicted with several issues, with hate speech being on the predominant forefront. The prevalence of online hate speech has fueled horrific real-world hate-crime such as the mass-genocide of Rohingya Muslims, communal violence in Colombo and the recent massacre in the Pittsburgh synagogue. Consequently, It is imperative to understand the diffusion of such hateful content in an online setting. We conduct the first study that analyses the flow and dynamics of posts generated by hateful and non-hateful users on Gab (gab.com) over a massive dataset of 341K users and 21M posts. Our observations confirms that hateful content diffuse farther, wider and faster and have a greater outreach than those of non-hateful users. A deeper inspection into the profiles and network of hateful and non-hateful users reveals that the former are more influential, popular and cohesive. Thus, our research explores the interesting facets of diffusion dynamics of hateful users and broadens our understanding of hate speech in the online world.

Along with the COVID-19 pandemic, an "infodemic" of false and misleading information has emerged and has complicated the COVID-19 response efforts. Social networking sites such as Facebook and Twitter have contributed largely to the spread of rumors, conspiracy theories, hate, xenophobia, racism, and prejudice. To combat the spread of fake news, researchers around the world have and are still making considerable efforts to build and share COVID-19 related research articles, models, and datasets. This paper releases "AraCOVID19-MFH" a manually annotated multi-label Arabic COVID-19 fake news and hate speech detection dataset. Our dataset contains 10,828 Arabic tweets annotated with 10 different labels. The labels have been designed to consider some aspects relevant to the fact-checking task, such as the tweet's check worthiness, positivity/negativity, and factuality. To confirm our annotated dataset's practical utility, we used it to train and evaluate several classification models and reported the obtained results. Though the dataset is mainly designed for fake news detection, it can also be used for hate speech detection, opinion/news classification, dialect identification, and many other tasks.

With the overwhelming amount of data available both on and offline today, recommender systems have become much needed to help users find items tailored to their interests. When social network information exists there are methods that utilize this information to make better recommendations, however the methods are often clunky with complex architectures and training procedures. Furthermore many of the existing methods utilize graph neural networks which are notoriously difficult to train. To address this, we propose Socially-aware Temporally caUsal Decoder recommender sYstems (STUDY). STUDY does joint inference over groups of users who are adjacent in the social network graph using a single forward pass of a modified transformer decoder network. We test our method in a school-based educational content setting, using classroom structure to define social networks. Our method outperforms both social and sequential methods while maintaining the design simplicity of a single homogeneous network that models all interactions in the data. We also carry out ablation studies to understand the drivers of our performance gains and find that our model depends on leveraging a social network structure that effectively models the similarities in user behavior.

Social media has become a valuable resource for the study of suicidal ideation and the assessment of suicide risk. Among social media platforms, Reddit has emerged as the most promising one due to its anonymity and its focus on topic-based communities (subreddits) that can be indicative of someone's state of mind or interest regarding mental health disorders such as r/SuicideWatch, r/Anxiety, r/depression. A challenge for previous work on suicide risk assessment has been the small amount of labeled data. We propose an empirical investigation into several classes of weakly-supervised approaches, and show that using pseudo-labeling based on related issues around mental health (e.g., anxiety, depression) helps improve model performance for suicide risk assessment.

We study the ability of transformer-based language models (LMs) to understand social media language. Social media (SM) language is distinct from standard written language, yet existing benchmarks fall short of capturing LM performance in this socially, economically, and politically important domain. We quantify the degree to which social media language differs from conventional language and conclude that the difference is significant both in terms of token distribution and rate of linguistic shift. Next, we introduce a new benchmark for Social MedIa Language Evaluation (SMILE) that covers four SM platforms and eleven tasks. Finally, we show that learning a tokenizer and pretraining on a mix of social media and conventional language yields an LM that outperforms the best similar-sized alternative by 4.2 points on the overall SMILE score.

With the increasing integration of visual and textual content in Social Networking Services (SNS), evaluating the multimodal capabilities of Large Language Models (LLMs) is crucial for enhancing user experience, content understanding, and platform intelligence. Existing benchmarks primarily focus on text-centric tasks, lacking coverage of the multimodal contexts prevalent in modern SNS ecosystems. In this paper, we introduce SNS-Bench-VL, a comprehensive multimodal benchmark designed to assess the performance of Vision-Language LLMs in real-world social media scenarios. SNS-Bench-VL incorporates images and text across 8 multimodal tasks, including note comprehension, user engagement analysis, information retrieval, and personalized recommendation. It comprises 4,001 carefully curated multimodal question-answer pairs, covering single-choice, multiple-choice, and open-ended tasks. We evaluate over 25 state-of-the-art multimodal LLMs, analyzing their performance across tasks. Our findings highlight persistent challenges in multimodal social context comprehension. We hope SNS-Bench-VL will inspire future research towards robust, context-aware, and human-aligned multimodal intelligence for next-generation social networking services.

The growth of social media, characterized by its multimodal nature, has led to the emergence of diverse phenomena and challenges, which calls for an effective approach to uniformly solve automated tasks. The powerful Large Vision Language Models make it possible to handle a variety of tasks simultaneously, but even with carefully designed prompting methods, the general domain models often fall short in aligning with the unique speaking style and context of social media tasks. In this paper, we introduce a Large Vision Language Model for Social Media Processing (SoMeLVLM), which is a cognitive framework equipped with five key capabilities including knowledge & comprehension, application, analysis, evaluation, and creation. SoMeLVLM is designed to understand and generate realistic social media behavior. We have developed a 654k multimodal social media instruction-tuning dataset to support our cognitive framework and fine-tune our model. Our experiments demonstrate that SoMeLVLM achieves state-of-the-art performance in multiple social media tasks. Further analysis shows its significant advantages over baselines in terms of cognitive abilities.

The behavior and decision making of groups or communities can be dramatically influenced by individuals pushing particular agendas, e.g., to promote or disparage a person or an activity, to call for action, etc.. In the examination of online influence campaigns, particularly those related to important political and social events, scholars often concentrate on identifying the sources responsible for setting and controlling the agenda (e.g., public media). In this article we present a methodology for detecting specific instances of agenda control through social media where annotated data is limited or non-existent. By using a modest corpus of Twitter messages centered on the 2022 French Presidential Elections, we carry out a comprehensive evaluation of various approaches and techniques that can be applied to this problem. Our findings demonstrate that by treating the task as a textual entailment problem, it is possible to overcome the requirement for a large annotated training dataset.

Social media platforms, despite their value in promoting open discourse, are often exploited to spread harmful content. Current deep learning and natural language processing models used for detecting this harmful content overly rely on domain-specific terms affecting their capabilities to adapt to generalizable hate speech detection. This is because they tend to focus too narrowly on particular linguistic signals or the use of certain categories of words. Another significant challenge arises when platforms lack high-quality annotated data for training, leading to a need for cross-platform models that can adapt to different distribution shifts. Our research introduces a cross-platform hate speech detection model capable of being trained on one platform's data and generalizing to multiple unseen platforms. To achieve good generalizability across platforms, one way is to disentangle the input representations into invariant and platform-dependent features. We also argue that learning causal relationships, which remain constant across diverse environments, can significantly aid in understanding invariant representations in hate speech. By disentangling input into platform-dependent features (useful for predicting hate targets) and platform-independent features (used to predict the presence of hate), we learn invariant representations resistant to distribution shifts. These features are then used to predict hate speech across unseen platforms. Our extensive experiments across four platforms highlight our model's enhanced efficacy compared to existing state-of-the-art methods in detecting generalized hate speech.

Misinformation spread in online social networks is an urgent-to-solve problem having harmful consequences that threaten human health, public safety, economics, and so on. In this study, we construct a novel dataset, called MiDe-22, having 5,284 English and 5,064 Turkish tweets with their misinformation labels under several recent events, including the Russia-Ukraine war, COVID-19 pandemic, and Refugees. Moreover, we provide the user engagements to the tweets in terms of likes, replies, retweets, and quotes. We present a detailed data analysis with descriptive statistics and temporal analysis, and provide the experimental results of a benchmark evaluation for misinformation detection on our novel dataset.

Within twelve days of launch, an AI-native social platform exhibits extreme attention concentration, hierarchical role separation, and one-way attention flow, consistent with the hypothesis that stratification in agent ecosystems can emerge rapidly rather than gradually. We analyse publicly observable traces from a 12-day window of Moltbook (28 January -- 8 February 2026), comprising 20,040 posts and 192,410 comments from 15,083 accounts across 759 submolts. We construct co-participation and directed-comment graphs and report reciprocity, community structure, and centrality, alongside descriptive content themes. Under a commenter--post-author tie definition, interaction is strongly asymmetric (reciprocity ~1%), and HITS centrality separates cleanly into hub and authority roles, consistent with broadcast-style attention rather than mutual exchange. Engagement is highly unequal: attention is far more concentrated than production (upvote Gini = 0.992 vs. posting Gini = 0.601), and early-arriving accounts accumulate substantially higher cumulative upvotes prior to exposure-time correction, suggesting rich-get-richer dynamics. Participation is brief and bursty (median observed lifespan 2.48 minutes; 54.8% of posts occur within six peak UTC hours). Embedding-based topic modelling identifies diverse thematic clusters, including technical discussion of memory and identity, onboarding messages, and formulaic token-minting content. These results provide an early structural baseline for large-scale agent--agent social interaction and suggest that familiar forms of hierarchy, amplification, and role differentiation can arise on compressed timescales in agent-facing platforms.

Detecting disclosures of individuals' employment status on social media can provide valuable information to match job seekers with suitable vacancies, offer social protection, or measure labor market flows. However, identifying such personal disclosures is a challenging task due to their rarity in a sea of social media content and the variety of linguistic forms used to describe them. Here, we examine three Active Learning (AL) strategies in real-world settings of extreme class imbalance, and identify five types of disclosures about individuals' employment status (e.g. job loss) in three languages using BERT-based classification models. Our findings show that, even under extreme imbalance settings, a small number of AL iterations is sufficient to obtain large and significant gains in precision, recall, and diversity of results compared to a supervised baseline with the same number of labels. We also find that no AL strategy consistently outperforms the rest. Qualitative analysis suggests that AL helps focus the attention mechanism of BERT on core terms and adjust the boundaries of semantic expansion, highlighting the importance of interpretable models to provide greater control and visibility into this dynamic learning process.

The shared real-time information about natural disasters on social media platforms like Twitter and Facebook plays a critical role in informing volunteers, emergency managers, and response organizations. However, supervised learning models for monitoring disaster events require large amounts of annotated data, making them unrealistic for real-time use in disaster events. To address this challenge, we present a fine-grained disaster tweet classification model under the semi-supervised, few-shot learning setting where only a small number of annotated data is required. Our model, CrisisMatch, effectively classifies tweets into fine-grained classes of interest using few labeled data and large amounts of unlabeled data, mimicking the early stage of a disaster. Through integrating effective semi-supervised learning ideas and incorporating TextMixUp, CrisisMatch achieves performance improvement on two disaster datasets of 11.2\% on average. Further analyses are also provided for the influence of the number of labeled data and out-of-domain results.

Misinformation is becoming increasingly prevalent on social media and in news articles. It has become so widespread that we require algorithmic assistance utilising machine learning to detect such content. Training these machine learning models require datasets of sufficient scale, diversity and quality. However, datasets in the field of automatic misinformation detection are predominantly monolingual, include a limited amount of modalities and are not of sufficient scale and quality. Addressing this, we develop a data collection and linking system (MuMiN-trawl), to build a public misinformation graph dataset (MuMiN), containing rich social media data (tweets, replies, users, images, articles, hashtags) spanning 21 million tweets belonging to 26 thousand Twitter threads, each of which have been semantically linked to 13 thousand fact-checked claims across dozens of topics, events and domains, in 41 different languages, spanning more than a decade. The dataset is made available as a heterogeneous graph via a Python package (mumin). We provide baseline results for two node classification tasks related to the veracity of a claim involving social media, and demonstrate that these are challenging tasks, with the highest macro-average F1-score being 62.55% and 61.45% for the two tasks, respectively. The MuMiN ecosystem is available at https://mumin-dataset.github.io/, including the data, documentation, tutorials and leaderboards.

False news that spreads on social media has proliferated over the past years and has led to multi-aspect threats in the real world. While there are studies of false news on specific domains (like politics or health care), little work is found comparing false news across domains. In this article, we investigate false news across nine domains on Weibo, the largest Twitter-like social media platform in China, from 2009 to 2019. The newly collected data comprise 44,728 posts in the nine domains, published by 40,215 users, and reposted over 3.4 million times. Based on the distributions and spreads of the multi-domain dataset, we observe that false news in domains that are close to daily life like health and medicine generated more posts but diffused less effectively than those in other domains like politics, and that political false news had the most effective capacity for diffusion. The widely diffused false news posts on Weibo were associated strongly with certain types of users -- by gender, age, etc. Further, these posts provoked strong emotions in the reposts and diffused further with the active engagement of false-news starters. Our findings have the potential to help design false news detection systems in suspicious news discovery, veracity prediction, and display and explanation. The comparison of the findings on Weibo with those of existing work demonstrates nuanced patterns, suggesting the need for more research on data from diverse platforms, countries, or languages to tackle the global issue of false news. The code and new anonymized dataset are available at https://github.com/ICTMCG/Characterizing-Weibo-Multi-Domain-False-News.

In the past decade, social media platforms have been used for information dissemination and consumption. While a major portion of the content is posted to promote citizen journalism and public awareness, some content is posted to mislead users. Among different content types such as text, images, and videos, memes (text overlaid on images) are particularly prevalent and can serve as powerful vehicles for propaganda, hate, and humor. In the current literature, there have been efforts to individually detect such content in memes. However, the study of their intersection is very limited. In this study, we explore the intersection between propaganda and hate in memes using a multi-agent LLM-based approach. We extend the propagandistic meme dataset with coarse and fine-grained hate labels. Our finding suggests that there is an association between propaganda and hate in memes. We provide detailed experimental results that can serve as a baseline for future studies. We will make the experimental resources publicly available to the community (https://github.com/firojalam/propaganda-and-hateful-memes).

With the growth of social media and large language models, content moderation has become crucial. Many existing datasets lack adequate representation of different groups, resulting in unreliable assessments. To tackle this, we propose a socio-culturally aware evaluation framework for LLM-driven content moderation and introduce a scalable method for creating diverse datasets using persona-based generation. Our analysis reveals that these datasets provide broader perspectives and pose greater challenges for LLMs than diversity-focused generation methods without personas. This challenge is especially pronounced in smaller LLMs, emphasizing the difficulties they encounter in moderating such diverse content.

This paper reports on the ReINTEL Shared Task for Responsible Information Identification on social network sites, which is hosted at the seventh annual workshop on Vietnamese Language and Speech Processing (VLSP 2020). Given a piece of news with respective textual, visual content and metadata, participants are required to classify whether the news is `reliable' or `unreliable'. In order to generate a fair benchmark, we introduce a novel human-annotated dataset of over 10,000 news collected from a social network in Vietnam. All models will be evaluated in terms of AUC-ROC score, a typical evaluation metric for classification. The competition was run on the Codalab platform. Within two months, the challenge has attracted over 60 participants and recorded nearly 1,000 submission entries.

Hashtags are semantico-syntactic constructs used across various social networking and microblogging platforms to enable users to start a topic specific discussion or classify a post into a desired category. Segmenting and linking the entities present within the hashtags could therefore help in better understanding and extraction of information shared across the social media. However, due to lack of space delimiters in the hashtags (e.g #nsavssnowden), the segmentation of hashtags into constituent entities ("NSA" and "Edward Snowden" in this case) is not a trivial task. Most of the current state-of-the-art social media analytics systems like Sentiment Analysis and Entity Linking tend to either ignore hashtags, or treat them as a single word. In this paper, we present a context aware approach to segment and link entities in the hashtags to a knowledge base (KB) entry, based on the context within the tweet. Our approach segments and links the entities in hashtags such that the coherence between hashtag semantics and the tweet is maximized. To the best of our knowledge, no existing study addresses the issue of linking entities in hashtags for extracting semantic information. We evaluate our method on two different datasets, and demonstrate the effectiveness of our technique in improving the overall entity linking in tweets via additional semantic information provided by segmenting and linking entities in a hashtag.

Responding to natural disasters, such as earthquakes, floods, and wildfires, is a laborious task performed by on-the-ground emergency responders and analysts. Social media has emerged as a low-latency data source to quickly understand disaster situations. While most studies on social media are limited to text, images offer more information for understanding disaster and incident scenes. However, no large-scale image datasets for incident detection exists. In this work, we present the Incidents Dataset, which contains 446,684 images annotated by humans that cover 43 incidents across a variety of scenes. We employ a baseline classification model that mitigates false-positive errors and we perform image filtering experiments on millions of social media images from Flickr and Twitter. Through these experiments, we show how the Incidents Dataset can be used to detect images with incidents in the wild. Code, data, and models are available online at http://incidentsdataset.csail.mit.edu.

A user-generated text on social media enables health workers to keep track of information, identify possible outbreaks, forecast disease trends, monitor emergency cases, and ascertain disease awareness and response to official health correspondence. This exchange of health information on social media has been regarded as an attempt to enhance public health surveillance (PHS). Despite its potential, the technology is still in its early stages and is not ready for widespread application. Advancements in pretrained language models (PLMs) have facilitated the development of several domain-specific PLMs and a variety of downstream applications. However, there are no PLMs for social media tasks involving PHS. We present and release PHS-BERT, a transformer-based PLM, to identify tasks related to public health surveillance on social media. We compared and benchmarked the performance of PHS-BERT on 25 datasets from different social medial platforms related to 7 different PHS tasks. Compared with existing PLMs that are mainly evaluated on limited tasks, PHS-BERT achieved state-of-the-art performance on all 25 tested datasets, showing that our PLM is robust and generalizable in the common PHS tasks. By making PHS-BERT available, we aim to facilitate the community to reduce the computational cost and introduce new baselines for future works across various PHS-related tasks.

The coronavirus (COVID-19) pandemic has significantly altered our lifestyles as we resort to minimize the spread through preventive measures such as social distancing and quarantine. An increasingly worrying aspect is the gap between the exponential disease spread and the delay in adopting preventive measures. This gap is attributed to the lack of awareness about the disease and its preventive measures. Nowadays, social media platforms (ie., Twitter) are frequently used to create awareness about major events, including COVID-19. In this paper, we use Twitter to characterize public awareness regarding COVID-19 by analyzing the information flow in the most affected countries. Towards that, we collect more than 46K trends and 622 Million tweets from the top twenty most affected countries to examine 1) the temporal evolution of COVID-19 related trends, 2) the volume of tweets and recurring topics in those trends, and 3) the user sentiment towards preventive measures. Our results show that countries with a lower pandemic spread generated a higher volume of trends and tweets to expedite the information flow and contribute to public awareness. We also observed that in those countries, the COVID-19 related trends were generated before the sharp increase in the number of cases, indicating a preemptive attempt to notify users about the potential threat. Finally, we noticed that in countries with a lower spread, users had a positive sentiment towards COVID-19 preventive measures. Our measurements and analysis show that effective social media usage can influence public behavior, which can be leveraged to better combat future pandemics.